ThePhoneLab
ThePhoneLab is a Netherlands-based multi-brand device repair service operating 19 retail stores plus mail-in and B2B channels, offering same-day smartphone, tablet, and laptop repairs across Apple, Samsung, Google, OnePlus, OPPO, Huawei, and Xiaomi devices to Dutch consumers and businesses.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ThePhoneLab does
ThePhoneLab is a Netherlands-based, multi-brand electronic device repair service provider founded in 2015 and headquartered in Amsterdam. The company operates 19 physical retail stores across all major Dutch metropolitan areas, complemented by a nationwide mail-in repair service, a dedicated B2B (zakelijk) channel for corporate fleets, and an accessories e-commerce storefront. Its core product is same-day, walk-in repair of smartphones, tablets, and laptops spanning iPhone, iPad, MacBook, Samsung Galaxy, Google Pixel, OnePlus, OPPO, Huawei, Xiaomi, and Microsoft Surface devices, as well as Windows laptops from Acer, ASUS, Dell, HP, Lenovo, MSI, and Toshiba.
The company holds Independent Repair Provider status with Apple, Samsung, Google, and OnePlus, and is an authorized service partner for OPPO, enabling access to genuine OEM parts for the highest-volume device brands. Service is anchored by a 30-minute repair promise (with a €10 automatic discount if missed) and a lifetime warranty on replaced parts activated via email registration and tied to device serial number. The technology layer is operational rather than software-native: parts inventory, diagnostic workflow, warranty registration, and store management, with no disclosed AI/ML or proprietary software platform.
Revenue is generated primarily through transactional device repair fees (€29–€539 per repair depending on device and component), with secondary streams from accessories sales, device trade-in, and insurance quote services coordinated with 11 major Dutch insurers. Pricing is highly transparent and unit-based, supported by a lowest-price guarantee on iPhone screens and multi-repair bundling incentives. Customer concentration is broad across individual Dutch consumers, with B2B and insurance-referral channels providing incremental but non-dominant volume.
ThePhoneLab firmographics
Firmographics- Name
- ThePhoneLab
- Legal name
- ThePhoneLab
- Website
- https://thephonelab.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThePhoneLab is a Netherlands-based multi-brand device repair service operating 19 retail stores plus mail-in and B2B channels, offering same-day smartphone, tablet, and laptop repairs across Apple, Samsung, Google, OnePlus, OPPO, Huawei, and Xiaomi devices to Dutch consumers and businesses.
- Ownership category
- akta.pro rank
ThePhoneLab industry classification
Industry- Product category
- Consumer Electronics Repair Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121), Other Personal and Household Goods Repair and Maintenance (811490)
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industries
- Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where ThePhoneLab is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices20 records
Markets served
ThePhoneLab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Device Repair Services: One-time fee for repair services including screen replacement, battery replacement, camera repair, and other component repairs. Prices vary by device brand, model, and repair type. Repair types include: screen (€89-€539), battery (€49-€159), camera (€29-€359), connector (€89-€159), and specialized repairs like Face ID (€159-€379).
- Accessories Sales: Sale of device accessories including screen protectors, protective cases, chargers, and powerbanks through their online shop (shop.thephonelab.nl). Accessories are curated and recommended by their repair specialists.
- Device Trade-in/Sales: Customers can sell their old devices to ThePhoneLab through verkopen.thephonelab.nl, providing a circular economy loop.
- Insurance Quote Services: Provides free repair quotes for insurance purposes, working with insurance companies including Achmea, Aegon, ANWB, ASR, Centraal Beheer, FBTO, INGO, InShared, Interpolis, Nationale Nederlanden (NN), and Univé.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Screen Repair - iPhone 11 to iPhone 16 Pro Max |
| Unit Pricing | Pay-as-you-go | Battery Replacement - iPhone models |
| Unit Pricing | Pay-as-you-go | Camera Repair - iPhone models |
| Other | Pay-as-you-go | Student Discount |
| Transaction based/ take rate | Pay-as-you-go | Multi-Repair Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ThePhoneLab product offering
Product offeringCore offering
ThePhoneLab provides walk-in repair services for smartphones, tablets, and laptops across 19 physical stores in the Netherlands, with a 30-minute service promise and lifetime warranty. It serves as an Apple Independent Repair Provider and authorized partner for Samsung, OnePlus, OPPO, and Google, offering multi-brand device repair, water damage recovery, mail-in repairs, device trade-in, and an accessories webshop.
Product overview
ThePhoneLab operates as a multi-brand device repair service provider offering fast, same-day repairs for smartphones, tablets, laptops, and other electronic devices. The core offering consists of physical repair services across 19 store locations in the Netherlands, supporting major brands including iPhone, iPad, MacBook, Samsung, Google Pixel, OnePlus, OPPO, Huawei, Xiaomi, and Windows laptops. As an Apple Independent Repair Provider and authorized service partner for OPPO and OnePlus, ThePhoneLab provides both original manufacturer parts and high-quality compatible alternatives. The business model centers on the 30-minute repair promise, lifetime warranty on repaired components, and data preservation during repairs. Additional services include an accessories webshop, device insurance coordination, mail-in repair service, water damage repair, data transfer, and device trade-in. The company positions itself around sustainability and circular economy principles, aiming to extend device lifespans and reduce electronic waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Phone, Tablet & Laptop Repair Services In-store repair service for broken smartphones, tablets, and laptops of all major brands, typically completed in 30 minutes with lifetime warranty and a no-cure-no-pay guarantee. Targeted at individual consumers needing fast, local, brand-authorized device fixes.
- Mail-in Repair Service Customers ship their broken device to a ThePhoneLab service center for repair, then receive it back. Provides the same repair capability as in-store service for customers who cannot reach a physical location.
- Water Damage Repair (Waterschade Reparatie) Specialized recovery service for devices damaged by liquid exposure, using a no-cure-no-pay approach where customers only pay if the repair succeeds.
- Accessories Webshop Direct-to-consumer online store selling device accessories including screen protectors, chargers, cases, and cables for major smartphone and tablet brands.
- Device Trade-in / Sell Service Customers can sell used smartphones, tablets, and laptops to ThePhoneLab at quoted prices, supporting device refurbishment, second-life use, and sustainability.
- Business / Corporate Repair Services (Zakelijk) Dedicated B2B repair channel for companies needing bulk or recurring employee device repairs, serviced through a separate zakelijk.thephonelab.nl portal with business-oriented workflow and billing.
Quantifiable outcome
- Average of 82kg CO2 saved per repair
- +3 more outcomes
Companies that use ThePhoneLab
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
ThePhoneLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ThePhoneLab partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Apple (Independent Repair Provider)coreOfficial Independent Repair Provider status allows ThePhoneLab to perform iPhone repairs using genuine Apple parts while maintaining Apple's service standards and warranty considerations.
- Samsung (Independent Repair Provider)coreSamsung Independent Repair Provider status enabling authorized Samsung device repairs with original parts and adherence to Samsung service guidelines.
- Google (Independent Repair Provider)coreGoogle Independent Repair Provider status for Pixel device repairs using appropriate parts and service protocols.
- OnePlus (Independent Repair Partner)coreOnePlus Independent Repair Provider status following OnePlus guidelines for authorized repairs.
- OPPO (Authorized Repair Partner)coreOfficial authorized service partner of OPPO, following OPPO's repair guidelines and using appropriate parts for OPPO device repairs.
- Insurance CompaniesminorWorks with Dutch insurance companies including Achmea, Aegon, ANWB, ASR, Centraal Beheer, FBTO, INGO, InShared, Interpolis, Nationale Nederlanden (NN), and Univé to provide repair quotes for insurance claims.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ThePhoneLab competitors and assessment
Company assessmentEmerging players
- iFixit: Global leader in repair guides, tools, and parts for DIY device repair. Comparable as a repair ecosystem player but emphasizes consumer self-service rather than professional walk-in service, representing both an adjacent market and a potential long-term substitute for some ticket types.
- Timely Repair / Mr. Phone Repair: European multi-brand device repair chain. Comparable as a direct multi-brand smartphone/tablet repair specialist operating physical storefronts; ThePhoneLab's IRP authorizations and 30-minute promise differentiate it from typical single-shop competitors.
Regional players
- Coolblue: Largest Dutch consumer electronics retailer with growing repair and installation services. Comparable as a Dutch omni-channel electronics player with overlapping repair offerings; however, repair is a non-core side business versus ThePhoneLab's repair-first model.
- Belsimpel: Dutch mobile phone retailer offering protection plans and repair coordination. Comparable as a Netherlands-based consumer mobile services player in adjacent phone-care and insurance-coordination offerings, though primarily a retailer rather than repair operator.
- Phone House (The Phone House): European mobile retailer with device insurance and protection plan offerings. Comparable to ThePhoneLab's insurance-coordination revenue stream and Dutch retail presence, though primarily a telecom retailer rather than repair specialist.
Direct peers
- Refurbed: Austrian refurbished electronics marketplace. Comparable as a European circular-economy consumer electronics player; overlaps with ThePhoneLab's trade-in flow and sustainability positioning but does not perform repairs.
- Swappie: Finnish recommerce platform for refurbished smartphones. Comparable to ThePhoneLab's device trade-in / circular-economy stream and shares the European sustainability narrative, though focused on resale rather than repair.
Broad incumbents
- uBreakiFix (Asurion): Largest US-focused consumer device repair chain, now part of Asurion. Directly comparable to ThePhoneLab in walk-in, multi-brand phone/tablet/laptop repair model with OEM partnerships, but operates at much larger scale and in North America.
- Apple Store / Apple Authorized Service Providers: Apple's direct retail and authorized service network. Comparable as the primary OEM-controlled repair channel competing for iPhone tickets; ThePhoneLab's IRP status positions it alongside rather than against this network.
- Samsung Service Centers: OEM-direct repair operations for Samsung devices. Comparable as the manufacturer-controlled alternative to ThePhoneLab's Samsung IRP services; represents both a partner (through IRP) and competitor (for direct walk-ins).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ThePhoneLab social profiles
Digital presenceThePhoneLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThePhoneLab leadership team
Management profileNumber of profiles
ThePhoneLab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThePhoneLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThePhoneLab
What does ThePhoneLab do?
ThePhoneLab provides walk-in repair services for smartphones, tablets, and laptops across 19 physical stores in the Netherlands, with a 30-minute service promise and lifetime warranty. It serves as an Apple Independent Repair Provider and authorized partner for Samsung, OnePlus, OPPO, and Google, offering multi-brand device repair, water damage recovery, mail-in repairs, device trade-in, and an accessories webshop.
Is ThePhoneLab a public or private company?
ThePhoneLab is a private company. It is classified as unknown and is currently operating.
When was ThePhoneLab founded?
ThePhoneLab was founded in 2015. It employs 11 to 50 people.
Where is ThePhoneLab based?
ThePhoneLab is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ThePhoneLab make money?
Four revenue lines are on record. Device Repair Services are the primary driver. The others are accessories Sales, device Trade-in/Sales and insurance Quote Services.
Who are ThePhoneLab's main competitors?
Emerging players on record are iFixit and Timely Repair / Mr. Phone Repair. Regional players are Coolblue, Belsimpel and Phone House (The Phone House). Direct peers are Refurbed and Swappie. Broad incumbents are uBreakiFix (Asurion), Apple Store / Apple Authorized Service Providers and Samsung Service Centers.
Does ThePhoneLab have an API?
No public API is recorded for ThePhoneLab.
What industry is ThePhoneLab in?
ThePhoneLab's product category is Consumer Electronics Repair Services. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of BPALAIAG, Mobile Device (Smartphone/Tablet) Trade-in & Recycling. Its NAICS code is 81121.