General Produce Company
- Company typePrivate
- Founded1933
- HeadquartersSacramento, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
General Produce Company firmographics
Firmographics- Name
- General Produce Company
- Legal name
- General Produce Company
- Website
- https://generalproduce.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
General Produce Company industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Other Grocery and Related Products Merchant Wholesalers (42449), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
- akta.pro secondary industries
- Foodservice / HORECA Produce Wholesale (AFAIACAI), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK), Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)
Keywords
Where General Produce Company is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
General Produce Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Distribution (Foodservice): General Produce serves as the primary distributor of fresh fruits, vegetables, specialty items, and organic products to foodservice operators including restaurants, hotels, casinos, corporate operators, schools, and other institutional clients. This is described as their #1 business segment.
- Fresh Produce Distribution (Retail): Distribution of fresh produce to retail customers including chain and independent supermarkets, military commissaries, specialty produce retailers, wholesalers, farmers markets, and produce stands, with supporting services such as merchandising, training, and business analysis.
- Export Services: Export of fresh fruits and vegetables worldwide to Pacific Rim and Asia markets including China, Thailand, Philippines, Vietnam, Guam, and others. Services include mixed and straight loads, full range of fresh produce and specialties, chill product capabilities, and merchandising consultation.
- Repacking Services: Complete repacking capabilities including breaking cases into smaller pack sizes for foodservice/export/retail, packing to exacting specifications for meal kit companies, and creative packaging for retail customers (both conventional and organic).
- Will Call / Online Ordering: Customer self-service online ordering with warehouse pickup (Will Call) for existing customers and new account creation for walk-in customers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
General Produce Company product offering
Product offeringCore offering
General Produce Company distributes and exports fresh fruits, vegetables, specialty items, organic products, and complementary food categories (cheese, dairy, floral, beverages, frozen foods) from a state-of-the-art Sacramento facility. They serve foodservice operators (restaurants, hotels, casinos, schools), retail customers (supermarkets, military commissaries, farmers markets), and international buyers in the Pacific Rim and Asia, with value-added services including repacking, merchandising support, and Will Call pickup.
Product overview
General Produce Company is a fresh produce distributor offering over 3000 products across 20+ categories. The core offering consists of fresh fruits and vegetables distributed to foodservice operators (restaurants, hotels, casinos, schools) and retail customers (supermarkets, farmers markets). The product portfolio includes specialty items and organic products alongside conventional produce. Value-added sub-products include pre-cut retail salads and foodservice-ready vegetables. The company provides logistics services including export to Asia/Pacific Rim, will call pickup, and custom repacking. A national partnership with the Pro*Act network (70+ distribution centers) extends their distribution reach across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Foodservice Distribution
- Retail Distribution
- Export Services
- Repacking Services
- Will Call Pickup
- Fresh Produce
- Organic Produce
- Specialty Items
- Value-Added Produce
Quantifiable outcome
- Over 3,000 products across 20+ categories distributed from a single facility
- +3 more outcomes
Companies that use General Produce Company
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
General Produce Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
General Produce Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pro*ActcoreGeneral Produce is a proud partner in Pro*Act, a network of over 70 distribution centers across North America equipped to deliver fresh food from anywhere in the world. Pro*Act contracts with the industry's leading growers and shippers, ensuring the highest levels of experience, quality, safety and value — all in a program that provides category cost management through commodity contract pricing, in-house consultation services and more.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
General Produce Company competitors and assessment
Company assessmentDirect peers
- FreshPoint: Sysco-owned specialty produce distributor serving foodservice operators across North America. Most directly comparable to General Produce in foodservice produce distribution model, customer segments, and value-added services.
- Markon Cooperative: Foodservice produce supply cooperative serving major chain restaurants, healthcare, and hospitality operators. Comparable in foodservice customer base, supplier network aggregation, and category management approach.
- Charlie's Produce: Independent fresh produce distributor serving foodservice and retail across the Western U.S. Closely matches General Produce in regional foodservice focus, family/private ownership heritage, and fresh produce specialization.
- Pacific Coast Fruit Company: Portland-based fresh produce distributor serving foodservice, retail, and wholesale customers across the Pacific Northwest. Comparable in regional produce distribution, foodservice specialization, and value-added repacking services.
- Produce Alliance: Group purchasing organization and produce supply network for foodservice operators across the U.S. Comparable in aggregating foodservice produce demand and providing distribution, category management, and procurement services.
- North Bay Produce: Grower-owned fresh produce marketing and distribution cooperative with global reach. Comparable in grower relationships, export capabilities, and broad fresh produce portfolio serving retail and foodservice customers.
Broad incumbents
- Sysco: Largest U.S. foodservice broadline distributor with extensive produce capabilities through FreshPoint. Competes with General Produce in foodservice produce across chain restaurants and institutions, but operates at vastly broader scale and product range.
- US Foods: Major U.S. foodservice broadline distributor with growing fresh produce capability through Stock Yards and other acquisitions. Competes for the same restaurant, hotel, and institutional customers but with a much wider product portfolio.
- Shamrock Foods Company: Family-owned foodservice distributor serving the Western U.S. with broadline and specialty/produce capabilities. Closely matches General Produce in family-owned heritage and Western U.S. foodservice focus, but with broader product scope.
- Gordon Food Service: Family-led broadline foodservice distributor serving restaurants, schools, and institutions across North America. Overlaps with General Produce in foodservice customer base and fresh produce distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
General Produce Company social profiles
Digital presenceGeneral Produce Company compliance and trust
Trust signalCompliance4 records
General Produce Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Produce Company leadership team
Management profileNumber of profiles
General Produce Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Produce Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Produce Company
What does General Produce Company do?
General Produce Company distributes and exports fresh fruits, vegetables, specialty items, organic products, and complementary food categories (cheese, dairy, floral, beverages, frozen foods) from a state-of-the-art Sacramento facility. They serve foodservice operators (restaurants, hotels, casinos, schools), retail customers (supermarkets, military commissaries, farmers markets), and international buyers in the Pacific Rim and Asia, with value-added services including repacking, merchandising support, and Will Call pickup.
Is General Produce Company a public or private company?
General Produce Company is a private company. It is classified as family owned and is currently operating.
When was General Produce Company founded?
General Produce Company was founded in 1933. It employs 251 to 500 people.
Where is General Produce Company based?
General Produce Company is headquartered in Sacramento, United States, in the North America region.
How does General Produce Company make money?
Five revenue lines are on record. Fresh Produce Distribution (Foodservice) is the primary driver. The others are fresh Produce Distribution (Retail), export Services, repacking Services and will Call / Online Ordering.
Who are General Produce Company's main competitors?
Direct peers on record are FreshPoint, Markon Cooperative, Charlie's Produce, Pacific Coast Fruit Company, Produce Alliance and North Bay Produce. Broad incumbents are Sysco, US Foods, Shamrock Foods Company and Gordon Food Service.
Does General Produce Company have an API?
No public API is recorded for General Produce Company.
What industry is General Produce Company in?
General Produce Company's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables), with a secondary code of AFAIACAI, Foodservice / HORECA Produce Wholesale. Its NAICS code is 424480 and its SIC code is 5140.