Hero Roofing

What Hero Roofing does

Hero Roofing is a privately held, family-owned roofing contractor headquartered in Newnan, Georgia, with a secondary office in Alpharetta and service coverage spanning 40+ cities and counties across Georgia with emerging South Carolina presence. Founded in 2018 and led by President Nick Branon, the company installs, repairs, and replaces residential and commercial roofing systems across multiple material categories — asphalt shingle, metal, cedar, slate, and tile — alongside adjacent exterior services including gutter and gutter-guard installation, VELUX skylight installation, James Hardie and PlyGem vinyl siding, GAF solar shingles, roof rejuvenation through UglyRoof, and storm-damage insurance claim navigation. Hero Roofing differentiates technically through GAF Master Elite and GAF Presidents Club certifications (top ~3% of North American contractors), sole authorized VELUX dealer status in the Newnan area, a proprietary roof core-sampling process for deck assessment, and drone-based roof inspections.

The company operates a sales-led, direct-to-consumer go-to-market model anchored on free on-site roof inspections and a multi-step online intake wizard, with inside-sales follow-up within one business day. Revenue is project-based (one-time project fees ranging roughly $5,000 to $60,500 for residential re-roofs), with no recurring subscription component, and is supplemented by manufacturer co-marketing flows such as the Roofs for Troops veteran rebate program. In June 2024, Hero Roofing joined Omnia Exterior Solutions, a portfolio company of CCMP Growth Advisors, making it part of an active exterior-services roll-up platform and providing capital and infrastructure for further expansion. The company employs 11-50 staff, holds a BBB A+ rating and 5-star Google average, and has no disclosed AI/ML capabilities or proprietary software products.

Name

Hero Roofing

Legal name

Hero Roofing LLC

Website

https://yourroofhero.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hero Roofing is a GAF Master Elite-certified roofing contractor serving residential and commercial property owners across 40+ Georgia cities from Newnan and Alpharetta offices, offering installation, repair, and replacement across multiple roofing materials plus gutters, skylights, siding, and solar.

Ownership category

akta.pro rank

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roof Installation, Repair & Replacement: One-time project revenue from full roof replacements, new roof installations, and targeted repairs for both residential and commercial properties. Pricing varies significantly by roof size, material (asphalt shingle, metal, cedar, slate, tile), and project scope. Residential projects range $5,000–$60,500 depending on materials and size. No recurring subscription component.
2. Gutter Installation & Gutter Guards: Revenue from gutter and gutter guard installations. Gutter replacement typically costs $2,000–$6,000 for average homes. Gutterglove Pro gutter guard system sold as an add-on protection product.
3. Skylight Installation & Replacement: Revenue from VELUX skylight sales and professional installation. As the first and only authorized VELUX dealer/installer in the Newnan area, this is a specialized, higher-margin add-on service. Options include fixed, manual, solar-powered, and electric skylights with rain sensors.
4. Siding Installation & Repair: Revenue from vinyl siding and James Hardie siding installation and repair services. Partnered with James Hardie and PlyGem (Mastic) for materials. Residential siding projects are quoted on a per-home basis.
5. Storm Damage Insurance Claim Navigation: Assists homeowners with insurance claims for storm damage (hail, wind, tornado). The company helps document damage, works with insurance adjusters, and coordinates repairs. Revenue is derived from the roofing/siding work itself, facilitated by insurance payouts.
6. Roof Rejuvenation: Roof cleaning and rejuvenation service through a partnership with UglyRoof, designed to extend the life of existing roofs without requiring full replacement. Offered as a maintenance alternative to defer costly roof replacement.
7. Solar Roofing (GAF Solar Shingles): Revenue from GAF solar shingle installations. GAF Solar Shingles integrate with standard roof installation, generating clean energy. This represents a value-add offering on top of standard roofing projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hero Roofing sells and installs complete roofing systems for residential and commercial property owners across the Atlanta metro and 40+ Georgia cities. Its core offering is full-service roof installation, repair, replacement, and inspection using certified GAF Master Elite materials, supplemented by gutter, VELUX skylight, James Hardie/PlyGem siding, and GAF solar shingle installations. The company also provides storm damage repair with insurance claim navigation and free drone-based roof inspections.

Product overview

Hero Roofing is a family-owned roofing service company serving the Atlanta metro area and surrounding Georgia communities. The company offers a comprehensive portfolio of roofing services centered around residential and commercial roof installation, repair, replacement, and maintenance. The core service offerings include multiple roofing material types: asphalt shingle roofing (including three-tab, architectural, and premium luxury shingles), metal roofing (aluminum, copper, steel, corrugated, and standing-seam), cedar roofing (natural and F-Wave synthetic), slate roofing (natural and synthetic), and tile roofing (concrete and clay). Supporting services include gutter installation (seamless, gutter guards, K-style, half-round), skylight installation and repair (VELUX authorized dealer), siding installation (James Hardie and PlyGem/Mastic), solar roofing (GAF solar shingles), roof rejuvenation, storm damage repair, and free roof inspections including drone-based inspections. The company operates a veteran support initiative called Roofs for Troops offering $250 rebates for military members through GAF partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Full-service residential roofing including new roof installation, repair, replacement, and maintenance for single-family homes, condos, townhomes, and multi-family properties in the Atlanta metro area.
• Commercial Roofing Comprehensive commercial roofing solutions including replacement, installation, repair, and maintenance for commercial buildings, multifamily properties, HOA communities, churches, apartments, and assisted living facilities. Services include TPO, PVC, roof coatings, and flat roof systems.
• Asphalt Shingle Roofing Asphalt shingle roofing installation in three-tab, architectural/premium, and F-Wave synthetic shingle options; the most popular residential roofing material choice with 12-30 year lifespans.
• Metal Roofing Metal roof installation including aluminum, copper, steel, corrugated, and standing-seam systems. Durable, fireproof, energy-efficient metal roofs with 40-80+ year lifespans.
• Cedar Roofing Natural cedar shakes and shingles plus F-Wave REVIA synthetic hand-split shake shingles offering a natural wood appearance with enhanced durability.
• Slate Roofing Natural slate and synthetic slate shingle roofing installations with 60-150+ year expected lifespans for premium residential properties.
• Tile Roofing Concrete and clay tile roof installation ideal for Mediterranean, Spanish, or Southwestern style homes, lasting up to 50+ years.
• Roof Replacement Complete roof replacement including full tear-off and new installation. Most standard residential homes completed in 1-2 days; full projects range $6,300-$60,500 depending on material and size.
• Roof Repair Residential roof repair addressing leaks, missing shingles, storm damage, and minor issues before they become costly full-replacement problems.
• Storm Damage Repair Storm damage roof repair including emergency roof repair, hail damage repair, wind damage repair, tornado damage restoration, and full insurance claims assistance for homeowners.
• Gutter Installation Professional gutter installation and replacement including seamless gutters, Gutterglove Pro gutter guards, K-style gutters, half-round gutters, and commercial gutters. Average gutter replacement costs $2,000-$6,000.
• Skylight Installation & Repair

Quantifiable outcome

• Proactively maintained commercial roofs last an average of 8 years longer than reactively maintained roofs, according to industry data cited by Hero Roofing.
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GAFcoreStrategic or Co-development PartnerHero Roofing is a GAF Master Elite certified contractor (top ~3% of North American roofers), enabling access to industry-leading warranties including 50-year manufacturer warranty and 25-year workmanship warranty. The partnership also includes the Roofs for Troops program providing $250 rebates to active military, veterans, and retirees on qualifying GAF roof installations. GAF provides factory certification, training, extended warranty products (Golden Pledge, Roof Gold), and co-marketing through the Roofs for Troops initiative.
• VELUXcoreTechnology or IntegrationHero Roofing is the first and only authorized dealer and installer of VELUX skylights in the Newnan/Alpharetta area. Factory-certified technicians undergo rigorous manufacturer training. The exclusive status allows Hero Roofing to offer extended VELUX warranties and precision craftsmanship for skylight installations, replacements, and repairs.
• ABC Building SupplycoreStrategic or Co-development PartnerHero Roofing partnered with ABC Building Supply in conjunction with GAF to launch the Roofs for Troops program, which provides free or subsidized roofs to veterans in need following natural disasters (e.g., the 2021 Coweta County tornado). ABC Building Supply contributes building materials and supply chain support for the initiative.
• UglyRoofminorStrategic or Co-development PartnerHero Roofing partnered with UglyRoof to offer roof rejuvenation services in the Newnan area. The partnership enables Hero Roofing to provide roof cleaning and restoration that extends roof lifespan, addresses mold/algae buildup, and delays the need for full roof replacement, as an add-on to core roofing services.
• James HardieminorChannel Partner/ Reseller/ DistributorHero Roofing partnered with James Hardie to offer premium fiber cement siding options (panels, shakes, shingles, plank lap) to Georgia homeowners. James Hardie products are fire, rot, and pest-resistant. Hero Roofing operates as a certified installer and reseller of James Hardie siding products, with color customization options.
• PlyGem (Mastic Vinyl Siding)minorChannel Partner/ Reseller/ DistributorHero Roofing partnered with PlyGem to offer Mastic vinyl siding as a cost-effective, low-maintenance siding alternative. Mastic vinyl siding mimics the look of real wood without rot or maintenance concerns. Hero Roofing serves as a certified installer and reseller.
• Gutterglove (Gutterglove Pro)minorChannel Partner/ Reseller/ DistributorHero Roofing is a proponent and installer of Gutterglove Pro gutter guards, which use advanced micro-mesh technology to prevent debris including pine needles from clogging gutters. The guards are recommended as an add-on to seamless gutter installations.
• DirectoriiminorGTM or Marketing PartnerHero Roofing is a Directorii contractor, operating under a $20,000 guarantee on all work. Directorii provides consumer protection guarantees and review management, enhancing customer trust and confidence in Hero Roofing's services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mighty Dog Roofing: Franchise-based residential and commercial roofing company offering roof replacement, repair, gutters, siding, and skylights. Direct service-mix and customer overlap with Hero Roofing, and competes in the same local market via national brand recognition, multi-channel marketing, and standardized customer experience.
• Storm Guard Roofing and Construction: National franchise system specializing in storm damage restoration, insurance claim handling, roofing, siding, and gutters. Closest comparable to Hero Roofing on the storm-damage-led GTM motion and exterior services bundle, with franchise-driven geographic reach that overlaps with Hero Roofing's Atlanta metro service area.
• Klaus Roofing Systems: National franchise network focused on residential roof replacement, repair, and exterior services. Comparable to Hero Roofing in service mix (roofing, gutters, skylights) and reliance on certifications and warranties as differentiators, with a regional-franchise operating model competing for the same homeowner customer.
• Perimeter Roofing: Atlanta-area residential and commercial roofing contractor offering roof replacement, repair, gutters, and storm damage services. Direct local competitor to Hero Roofing in the same Atlanta metro geography with a comparable service mix, insurance-claim focus, and mid-market customer base.
• Trinity Construction & Design: Regional exterior remodeling contractor offering roofing, siding, gutters, windows, and storm damage restoration across the Midwest and Mid-Atlantic. Similar one-stop exterior services model and insurance-claim focus to Hero Roofing, illustrating an alternative roll-up/expansion archetype for a regional exterior services operator.

Regional players

• Bone Dry Roofing: Multi-state residential and commercial roofing contractor headquartered in Indianapolis with a similar service mix (roofing, gutters, siding, insulation) and a comparable franchise-style regional growth model. Operates in adjacent Midwest and Southeast markets rather than directly in the Atlanta metro, but competes for the same customer profile and follows the same one-stop exterior services playbook.
• Baker Roofing Company: Large regional residential and commercial roofing contractor based in Raleigh, NC with services spanning roof installation, repair, gutters, siding, and skylights across the Carolinas, Georgia, and surrounding Southeast. Comparable in size and scope to Hero Roofing but operates in adjacent/overlapping Southeast markets with similar homeowner and commercial customer mix.

Broad incumbents

• Tecta America Commercial Roofing: Large national commercial roofing platform providing installation, repair, and maintenance for flat and low-slope commercial roofs (TPO, PVC, EPDM, coatings). Comparable to Hero Roofing's commercial business unit, but at much larger scale and with a national footprint; represents the upper bound of what Hero Roofing's commercial arm could become.
• Erie Home (Erie Construction Midwest): National direct-to-consumer home improvement company specializing in residential roofing (metal and shingle), with a strong marketing and inside-sales-driven GTM motion. Comparable to Hero Roofing on residential roofing, multi-channel marketing, and project advisor sales workflow, but at significantly greater scale and broader geographic reach.
• Roofing Corp of America: PE-backed (Stellex Capital) consolidator acquiring regional residential and commercial roofing operators across the US. Direct structural parallel to Omnia Exterior Solutions, building a national platform of branded regional contractors with shared services and supplier leverage. Represents the broader competitive set Hero Roofing will face as consolidators scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yourroofhero
• Instagraminstagram.com/yourroofhero
• LinkedInlinkedin.com/company/heroroofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero Roofing