BadgeCert
BadgeCert is a cloud-based digital credentialing SaaS platform that enables universities, enterprises, associations, certification bodies, and nonprofits to issue, verify, and share tamper-proof digital badges and micro-credentials via Open Badges 3.0 and LTI 1.3 integrations.
- Company typePrivate
- Founded2013
- HeadquartersNorthbrook, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BadgeCert does
BadgeCert is a cloud-based digital credentialing software platform founded in 2013 and headquartered in Northbrook, Illinois, with a secondary office in London. The platform enables organizations to create, issue, store, verify, and share digital badges, micro-credentials, and certificates that are tamper-proof and portable. Core technology rests on the Open Badges 3.0 standard, blockchain-based verification (which the company cites as reducing credential fraud by approximately 45%), LTI 1.3 interoperability, and a dual Issuer API/Earner API. Over 30 pre-built integrations span LMS (Canvas, Blackboard, Moodle, D2L Brightspace, Cornerstone, Skillsoft, Docebo), AMS (ACGI, Higher Logic, Cadmium/Elevate), assessment (Prolydian, PSI, Scantron, Paradigm Testing), CRM (Cobalt on Microsoft Dynamics), and training platforms, with earner-side distribution to Apple Wallet, Google Wallet, and LinkedIn.
The company serves five primary verticals: education and universities, enterprises and start-ups, professional associations, training and certification bodies, and nonprofits. Named customers include Cornell University, Drexel University, Royal Bank of Scotland, BMW, Clorox, Hearst, SHRM, Kaiser Permanente, Solver, and Everbridge, alongside dozens of professional certification organizations such as SMEI, RESNET, ABCGN, ICE, ABOHN, AAMA, and SMEI. Reported scale metrics include 1,000+ trusted organizations, 3M+ users, and 5M+ badges and credentials issued.
BadgeCert monetizes through tiered annual subscriptions: Bronze at $1,000/year (500 badges), Silver at $1,500/year (1,000 badges), Gold at $2,500/year (2,000 badges), and Enterprise at custom pricing for 2,000+ badges with implementation support and a dedicated account manager. APIs are gated to Gold and Enterprise tiers, and SOC 2 Type II compliance is available for enterprise procurement. The go-to-market blends self-serve online purchase (PLG for SMB), enterprise field sales (with a prominent "Talk to sales" CTA), and channel-driven adoption through LMS marketplace listings and integration partnerships. The company holds a US patent (granted 2020) covering digital identity technology in career development, is privately held with no disclosed institutional funding, and operates with a team of 11-50 employees under founder and EVP of Business Development Ginger Malin.
BadgeCert firmographics
Firmographics- Name
- BadgeCert
- Legal name
- BadgeCert Inc.
- Website
- https://badgecert.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BadgeCert is a cloud-based digital credentialing SaaS platform that enables universities, enterprises, associations, certification bodies, and nonprofits to issue, verify, and share tamper-proof digital badges and micro-credentials via Open Badges 3.0 and LTI 1.3 integrations.
- Ownership category
- akta.pro rank
BadgeCert industry classification
Industry- Product category
- Digital Credentialing Software
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Credentialing, Digital Badges & Micro-Credential Platforms (EDAFADAF)
- akta.pro secondary industries
- Transcript, Score Reporting & Verification/Credential Wallet Platforms (EDAFADAO), Verifiable Credentials & Attestations (VC issuance/verification, credential registries) (FSAPACAH)
Keywords
Where BadgeCert is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BadgeCert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Annual subscription-based revenue model with tiered plans (Bronze, Silver, Gold, Enterprise) based on badge issuance volume. Plans include Bronze at $1,000/year for 500 badges, Silver at $1,500/year for 1,000 badges, Gold at $2,500/year for 2,000 badges, and Enterprise with custom pricing for 2,000+ badges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze Plan - $1,000/year for 500 badge issuances |
| Subscription | Annual | Silver Plan - $1,500/year for 1,000 badge issuances |
| Subscription | Annual | Gold Plan - $2,500/year for 2,000 badge issuances |
| Subscription | Multi-year contract | Enterprise Plan - Custom pricing for 2,000+ badge issuances |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
BadgeCert product offering
Product offeringCore offering
BadgeCert provides a cloud-hosted digital credentialing platform that enables organizations to create, issue, store, manage, and verify digital badges, certificates, and micro-credentials. The platform supports Open Badges 3.0 with blockchain-based verification, LMS/AMS integration via LTI 1.3 and APIs, real-time analytics, and mobile wallet support, sold through tiered annual subscriptions (Bronze, Silver, Gold, Enterprise).
Product overview
BadgeCert is a unified digital credentialing platform offering cloud-hosted software for creating, issuing, storing, and verifying digital badges, credentials, and certifications. The platform consists of the core BadgeCert Platform, the Issuer Portal for organizations to manage badge creation and issuance, and the Earner Portfolio where individuals access and share their digital credentials. The platform is available across four pricing tiers—Bronze, Silver, Gold, and Enterprise—with increasing capabilities including APIs (Issuer API and Earner API) and dedicated support. Additional features include an Analytics Dashboard for real-time engagement insights, LTI 1.3 integration for LMS connectivity, and mobile wallet support for Apple Wallet and Google Wallet. The platform serves associations, universities, corporations, training providers, and nonprofits across industries.
Differentiator
Problem solved
Functional benefit
Products and services
- BadgeCert Platform Cloud-hosted digital badge software platform that allows organizations to create, issue, store, and share 100% verifiable digital badges and certificates. Designed for associations, universities, corporations, training providers, and nonprofits.
- Issuer Portal Platform interface for organizations to facilitate the creation, issuing, storing, and sharing of digital credentials with full control over badge expiration rules and micro-credential pathways towards skill mastery.
- Earner Portfolio Digital wallet for individuals to maintain, access, and share their secure, cloud-based portfolio of badges and credentials, with save-to-Apple-Wallet and Google-Wallet capabilities.
- Issuer API API access for organizations to programmatically create and manage badge issuance workflows, available on Gold and Enterprise plans, enabling LMS, AMS, and CRM integrations.
- Earner API API access for earners to integrate badge management into external applications, available on Gold and Enterprise plans.
Quantifiable outcome
- Blockchain verification has reduced credential fraud by approximately 45%
- +2 more outcomes
Companies that use BadgeCert
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
BadgeCert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature10 records
BadgeCert partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Elevate by CadmiumcoreElevate LMS integration for associations and nonprofits supporting online learning, certifications, and AMS integrations.
- CommPartners (now Cadmium)coreOnline education, virtual events, and member engagement platform for associations and nonprofits.
- ACGI SoftwarecoreCloud-based association management and credentialing software including Association Anywhere AMS and Certelligence.
- ProlydiancoreOnline exam delivery, remote proctoring, certification tracking, and continuing education management platform.
- Canvas by InstructurecoreLMS integration connecting digital badge and credential issuing with existing learning environment. Listed on Instructure Marketplace.
- Blackboard Learn (Anthology)coreOnline, hybrid, and in-person teaching platform across higher education and professional learning.
- Moodle LMScoreOpen-source learning platform used by education and training organizations worldwide with Moodle 4.0+ support.
- D2L BrightspacecoreLearning management platform across education, corporate training, associations, and public sector organizations.
- CornerstonecoreEnterprise learning and talent development technology with AI-powered LMS for skills development and scalable training.
- SkillsoftcoreEnterprise learning technology focused on workforce readiness with Percipio platform for skills management.
- DocebocoreAI-powered learning platform for training employees, partners, and customers with enterprise LMS capabilities.
- PSIcoreAssessment, testing, and talent management solutions for high-volume exam delivery and assessment programs.
- Higher LogiccoreEngagement technology for associations and member-based organizations with communities and marketing automation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BadgeCert competitors and assessment
Company assessmentDirect peers
- Credly: Owned by Pearson, Credly is a leading digital credentialing platform issuing and verifying badges and certificates for individuals, employers, and learning providers. It competes head-to-head with BadgeCert across the same education, association, and enterprise segments and supports similar Open Badges and LTI integrations.
- Accredible: Accredible provides digital badges and certificates with verification, analytics, and LMS integrations for universities, associations, and corporations. It is a direct functional competitor to BadgeCert in the credentialing, digital badge, and micro-credential category.
- Canvas Credentials (Instructure): Instructure's Canvas Credentials (built on Open Badges by Instructure) is a native digital credentialing solution for the Canvas LMS ecosystem. It competes directly with BadgeCert for university and K-12 customers and is also a marketplace partner.
- Sertifier: Sertifier is a digital credentialing SaaS that issues, verifies, and tracks digital badges and certificates, with LMS integrations and analytics. It targets a similar mid-market and enterprise customer base as BadgeCert across education and corporate training.
Broad incumbents
- Pearson: Pearson is a global education and assessment incumbent that owns Credly and operates a broad portfolio of certifications and learning products. While not a pure-play competitor, Pearson can bundle credentialing into larger enterprise and education deals that compete with BadgeCert at the upper end.
- Parchment (Instructure): Parchment, owned by Instructure, provides digital credentials, transcripts, and learner records management at scale. It is broader than BadgeCert (covering transcripts and records), but overlaps in verifiable credential issuance and verification for education and certification bodies.
- Skillsoft: Skillsoft provides enterprise learning content, the Percipio LMS, and certification/credential programs. It is a BadgeCert integration partner but also offers its own credentialing capabilities, positioning it as a broad incumbent alternative to BadgeCert's enterprise tier.
Emerging players
- Open Badge Factory: Open Badge Factory is an Open Badges-compliant credentialing platform primarily serving European education, training, and association customers. It overlaps with BadgeCert on Open Badges standards support and the badge issuance workflow, with somewhat narrower enterprise depth.
- Certifier: Certifier is a digital credentialing platform enabling organizations to issue, manage, and share digital certificates and badges. It targets a similar SMB-to-mid-market segment as BadgeCert's lower tiers with comparable Open Badges and wallet integrations.
- Portfolium (Instructure): Portfolium, an Instructure-owned ePortfolio and skills credential platform, lets learners showcase verified achievements and badges. It is comparable to BadgeCert's earner portfolio and digital wallet offering, particularly for higher-education learners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BadgeCert social profiles
Digital presenceBadgeCert compliance and trust
Trust signalCompliance1 record
BadgeCert financial estimates
Financial estimateRevenue estimate
Valuation estimate
BadgeCert leadership team
Management profileNumber of profiles
Profiles1 record
BadgeCert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BadgeCert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BadgeCert
What does BadgeCert do?
BadgeCert provides a cloud-hosted digital credentialing platform that enables organizations to create, issue, store, manage, and verify digital badges, certificates, and micro-credentials. The platform supports Open Badges 3.0 with blockchain-based verification, LMS/AMS integration via LTI 1.3 and APIs, real-time analytics, and mobile wallet support, sold through tiered annual subscriptions (Bronze, Silver, Gold, Enterprise).
Is BadgeCert a public or private company?
BadgeCert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BadgeCert founded?
BadgeCert was founded in 2013. It employs 11 to 50 people.
Where is BadgeCert based?
BadgeCert is headquartered in Northbrook, United States, in the North America region.
How does BadgeCert make money?
One revenue line is on record: subscription Plans.
Who are BadgeCert's main competitors?
Direct peers on record are Credly, Accredible, Canvas Credentials (Instructure) and Sertifier. Broad incumbents are Pearson, Parchment (Instructure) and Skillsoft. Emerging players are Open Badge Factory, Certifier and Portfolium (Instructure).
Does BadgeCert have an API?
Yes. BadgeCert offers Issuer API and Earner API as part of the Gold and Enterprise plans. These APIs enable LMS & AMS integration through BadgeCert APIs and allow organizations to connect digital badge and credential issuing with existing workflows. The platform uses LTI 1.3 (Learning Tools Interoperability) for LMS integrations and flexible API integrations or tailored setups for custom connections.
What industry is BadgeCert in?
BadgeCert's product category is Digital Credentialing Software. Its primary akta.pro industry code is EDAFADAF, Credentialing, Digital Badges & Micro-Credential Platforms, with a secondary code of EDAFADAO, Transcript, Score Reporting & Verification/Credential Wallet Platforms. Its SIC code is 8200.