Certifier
Certifier is a Poland-based B2B SaaS platform that enables organizations to design, issue, verify, and manage digital certificates and badges at scale, serving 2,000+ education, enterprise, healthcare, and event customers via a freemium subscription model with API integrations.
- Company typePrivate
- Founded2021
- HeadquartersKrakow, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Certifier does
Certifier is a Poland-based B2B SaaS company, incorporated as Certifier sp. z o.o. and founded in 2020-2021 by Ukrainian entrepreneurs Sergey Butko (CEO) and Vlad Turak (CTO). The company operates an AI-powered digital credential platform that enables organizations to design, generate, send, verify, and analyze verifiable certificates and digital badges at scale. Its core products include Digital Certificates, an OpenBadge 3.0-compliant Digital Badges Platform, a Bulk Generator for mass issuance, a Design Builder with 2,000+ templates, a white-label Credentials Portal, and an Enterprise tier offering SSO, RBAC, audit logs, and custom SLAs. The platform also exposes a public API, webhooks, a Model Context Protocol (MCP) server, and 5,000+ integrations via Zapier, Make, and Pipedream, enabling programmatic credential issuance embedded in customer workflows.
The business model is freemium-led with tiered subscription pricing: a free Starter tier (250 credentials annually), Professional at $67/month billed annually, Advanced at $339/month billed annually, and a custom Enterprise plan. Revenue is supplemented by add-on subscriptions (custom domain at $99/month, verified status at $19/month, custom branding at $49/month, premium support at $499/month) and add-on custom development hours. Go-to-market combines product-led growth (self-serve free signup, no credit card required) with enterprise field sales offering 45-minute personalized demos, custom pricing, and dedicated account management. The company is headquartered in Krakow with an additional office in Warsaw, and holds ISO 27001, ISO 9001, and GDPR compliance certifications.
Certifier serves 2,000+ organizations across education (USC, UC Berkeley, Yale, Purdue, Arizona State, University of Birmingham, Harvard Business Impact), technology and enterprise (Amazon, Salesforce, Warner Bros. Discovery, Volvo, Duolingo, Synthesia, Dynatrace, Cloudera), events (Goldcast, BAFTA, Eventbrite), and healthcare (ThriveDx, Melanoma Institute Australia, Optegra). The company has issued 2.2M verified digital credentials in 2024, with 30,000+ recipients weekly and 1.1M+ recipients in 2025, and is recognized as a G2 Leader in Digital Credential Management across Global, Europe, Asia, and Mid-Market segments. Total disclosed funding is approximately USD 993K across a EUR 260K pre-seed (November 2021, Black Pearls VC) and a USD 700K seed round (October 2023, led by Movens Capital with FundingBox Deep Tech Fund, Black Pearls VC, and DEPO Ventures).
Certifier firmographics
Firmographics- Name
- Certifier
- Legal name
- Certifier sp. z o.o.
- Website
- https://certifier.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Certifier is a Poland-based B2B SaaS platform that enables organizations to design, issue, verify, and manage digital certificates and badges at scale, serving 2,000+ education, enterprise, healthcare, and event customers via a freemium subscription model with API integrations.
- Ownership category
- akta.pro rank
Certifier industry classification
Industry- Product category
- Digital Credential Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Exam Preparation and Tutoring (611691)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Credentialing, Digital Badges & Micro-Credential Platforms (EDAFADAF)
Keywords
Where Certifier is headquartered
LocationHeadquarters
- HQ city
- Krakow
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Certifier business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with Starter (free), Professional ($67/month), and Advanced ($339/month) plans based on annual issuing limits ranging from 250 to 50,000+ certificates/badges. Annual billing offers 15% discount. Enterprise plan includes custom limits and pricing.
- Add-on Services: Additional paid add-ons including custom domain ($99/month), verified status ($19/month), custom branding for credential portal ($49/month), premium support ($499/month), and custom development hours
- Enterprise Contracts: Custom enterprise agreements with dedicated account management, Single Sign-On (SSO), audit logs, unlimited custom roles, tailored integrations, full whitelabeling, and custom SLAs/DPA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free forever tier with essential features |
| Subscription | Annual | Professional tier for small companies with branded experience |
| Subscription | Annual | Advanced tier for medium and large enterprises |
| Subscription | Multi-year contract | Enterprise tier with full customization and security |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Certifier product offering
Product offeringCore offering
Certifier provides an AI-powered SaaS platform that enables organizations to design, generate, issue, verify, and manage digital certificates and digital badges at scale. The platform supports bulk issuance via CSV/API, an OpenBadge 3.0 compliant credential format with dynamic QR-code verification, a no-code design builder, a white-label embeddable credentials portal, and integrations with LMS, HR, and automation tools.
Product overview
Certifier is an AI-powered digital credential platform offering a unified suite of products for creating, issuing, and managing verifiable certificates and badges. The core platform consists of Digital Certificates (certificate generator with 2,000+ templates), the Digital Badges Platform (OpenBadge 3.0 compliant), Bulk Generator for mass issuance, and Design Builder for custom credential creation. Enterprise add-ons include the Credentials Portal for white-label verification, Certifier for Enterprise with SSO/RBAC capabilities, and Certifier MCP for AI system integration. The platform supports API access and integrates with Zapier, Make, Pipedream, Salesforce, HubSpot, and other tools for workflow automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Certificates Design, generate, and issue digital certificates with custom branding, OpenBadge 3.0 compliance, dynamic QR-code verification, and one-click sharing to LinkedIn for any recipient population.
- Digital Badges Issue OpenBadge 3.0 compliant digital badges that serve as portable, verifiable recognition of skills, achievements, and course completions, with QR-code verification and LinkedIn sharing.
- Bulk Generator Generate and send large volumes of personalized digital certificates from a CSV/XLSX upload or API call, automating credential issuance for cohorts, events, and training programs.
- Design Builder No-code certificate and badge design environment with ready-made templates and AI-assisted generation, enabling issuers to create branded credential designs without graphic design resources.
- Credentials Portal White-label, embeddable online portal for recipients to access, share, and verify their digital certificates and badges under the issuing organization's branding, including dynamic QR-code verification.
- Certifier for Enterprise Enterprise edition of Certifier providing SSO, role-based access control, white-label branding, custom contracts, dedicated support, and higher-volume issuance for organizations running company-wide credentialing programs.
- Certifier MCP AI-native capability that allows AI assistants and agents to generate, design, and issue digital certificates and badges on the Certifier platform through the Model Context Protocol, enabling conversational and automated credential creation.
Quantifiable outcome
- Certifier automated 35,000 certificates, saved hours of work, and made LinkedIn sharing easy
- +5 more outcomes
Companies that use Certifier
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles3 records
Certifier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature9 records
Certifier partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core integration partner and integration partner.
- Zapiercore integration partnerIntegration enabling users to connect Certifier with 5000+ apps for automated credential workflows without engineering overhead.
- Google Sheetscore integration partnerNative integration allowing automatic synchronization of recipient data for seamless credential issuance.
- Microsoft Excelcore integration partnerIntegration for uploading recipient spreadsheets and exporting credential data to Excel format.
- Salesforcecore integration partnerCRM integration enabling credential workflows aligned with customer relationship management processes.
- HubSpotintegration partnerMarketing automation integration for credential distribution within marketing workflows.
- Zoomcore integration partnerIntegration enabling automatic certificate issuance to webinar attendees upon event completion.
- Eventbriteintegration partnerEvent platform integration for credentialing event participants and attendees.
- Make (formerly Integromat)integration partnerIntegration platform offering 2000+ app connections for automated credential workflows.
- Pipedreamintegration partnerIntegration platform offering 2000+ app connections for developer-focused credential automation.
- Google Formsintegration partnerForm integration for collecting recipient data and triggering credential issuance workflows.
- Typeformintegration partnerForm integration for capturing certification data and automating credential delivery.
- Teachableintegration partnerOnline course platform integration for issuing course completion certificates.
- LinkedIncore integration partnerIntegration allowing recipients to add credentials directly to LinkedIn Licenses and Certifications section with one-click sharing.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Certifier competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Certifier social profiles
Digital presenceCertifier compliance and trust
Trust signalCompliance3 records
Certifier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Certifier leadership team
Management profileNumber of profiles
Profiles3 records
Certifier funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Certifier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Certifier
What does Certifier do?
Certifier provides an AI-powered SaaS platform that enables organizations to design, generate, issue, verify, and manage digital certificates and digital badges at scale. The platform supports bulk issuance via CSV/API, an OpenBadge 3.0 compliant credential format with dynamic QR-code verification, a no-code design builder, a white-label embeddable credentials portal, and integrations with LMS, HR, and automation tools.
Is Certifier a public or private company?
Certifier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Certifier founded?
Certifier was founded in 2021. It employs 11 to 50 people.
Where is Certifier based?
Certifier is headquartered in Krakow, Poland, in the Europe region.
How does Certifier make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are add-on Services and enterprise Contracts.
Does Certifier have an API?
Yes. Certifier offers a public API and webhooks for automating credential issuance by integrating with other platforms. The API enables developers to programmatically create, issue, and manage digital certificates and badges.
What industry is Certifier in?
Certifier's product category is Digital Credential Management Software. Its primary akta.pro industry code is EDAFADAF, Credentialing, Digital Badges & Micro-Credential Platforms. Its NAICS code is 518 and its SIC code is 7372.