Amy Wine Counseling Center

What Amy Wine Counseling Center does

Amy Wine Counseling Center, operating as Amy Wine & Company and also branded as Concierge Counseling, is a private-pay clinical therapy practice headquartered in Cypress, Texas. It is a solo-practitioner business owned and operated by Amy Wine, a licensed therapist holding dual supervisory credentials (LPC-S, LMFT-S) along with advanced certifications in EMDR, Gottman Method, Amen Clinics Master Clinician, and Prepare/Enrich. The practice serves high-profile individuals including founders, executives, professional athletes, and entertainers, as well as power couples, delivering licensed clinical care through a tiered concierge subscription model ($3,000, $5,000, and $10,000 per month) plus optional in-person intensives starting at $5,000.

The underlying technology is a HIPAA-compliant secure voice and text messaging platform that supports structured, predictable access windows on Monday, Tuesday, and Thursday during business hours, complemented by a 90-minute deep dive clinical intake and optional live integration or strategy sessions. The company is licensed in Texas with a Tennessee license pending, operates privately with no external funding, and does not accept insurance. Distribution is driven by a private consultation funnel personally reviewed by Amy Wine, supported by a multi-platform organic presence (Instagram, YouTube, TikTok, Twitter, blog) and a referral network of founders, coaches, and peer clinicians. Named and quoted clients span NFL, MLB (including a New York Yankees veteran), Hollywood, and SMB founder segments, with Amy also pursuing a Doctorate in Professional Counseling expected in December 2026.

Name

Amy Wine Counseling Center

Legal name

Amy Wine & Company

Website

https://amywinecounseling.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Amy Wine Counseling Center is a Texas-based, solo-practitioner concierge therapy practice delivering tiered subscription clinical care ($3K-$10K/month) plus in-person intensives to founders, executives, professional athletes, entertainers, and power couples via HIPAA-compliant secure messaging.

Ownership category

akta.pro rank

Product category

Concierge Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Concierge therapy services
• Marriage counseling
• Executive counseling
• Couples therapy
• Mental health counseling

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Concierge Subscription Tiers: Three-tier monthly subscription model: $10,000/month (Elite tier with 15 hours professional time), $5,000/month (Marriage & Mission tier with 5 hours professional time), $3,000/month (Individual tier with 3 hours professional time). All tiers include secure access and direct communication with Amy.
2. In-Person Intensives: Customized focused transformation sessions for individuals or couples. Intensives begin at $5,000, held in person at Amy's private location or destination of choosing (travel fees apply).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Amy Wine Counseling Center provides licensed concierge clinical therapy through tiered monthly subscriptions ($3,000, $5,000, and $10,000) that include a 90-minute deep dive intake, ongoing HIPAA-compliant secure messaging access, and optional in-person intensives starting at $5,000. The service is delivered personally by Amy Wine to a deliberately small client base of founders, executives, professional athletes, entertainers, and high-profile individuals who need responsive, discreet clinical care rather than traditional weekly therapy.

Product overview

Amy Wine Counseling Center offers Concierge Counseling—a licensed clinical therapy service delivered in tiered subscription plans ($3,000/month individual, $5,000/month couple/professional athlete, and $10,000/month executive/premium tier). The core service combines initial 90-minute diagnostic intake, ongoing secure HIPAA-compliant messaging access, and optional in-person intensives starting at $5,000. All tiers use the same secure communication platform and clinical methodology; tiers differ by hours of professional time included and access speed.

Differentiator

Problem solved

Functional benefit

Products and services

• Concierge Counseling - Individual Tier Monthly subscription concierge counseling tier designed for individuals who need emotional regulation and confidential counsel. Includes 3 hours of professional time per month with secure HIPAA-compliant voice or text messaging access to Amy Wine on Monday, Tuesday, and Thursday.
• Concierge Counseling - Marriage & Mission Tier Monthly subscription concierge counseling tier designed for individuals balancing marriage and mission, as well as athletes and entertainers managing public pressure with private life. Includes 5 hours of professional time per month plus one optional 30-minute live session monthly.
• Concierge Counseling - Elite Tier Premium monthly subscription concierge counseling tier designed for founders, celebrities, athletes, and power couples requiring deep continuity and discretion. Includes 15 hours of professional time per month, same-day replies when messages are received before noon, and one monthly 90-minute integration or strategy session.
• In-Person Intensives Customized, focused transformation intensives for individuals or couples in private, confidential settings. Begin at $5,000 and are fully customized based on depth and duration. Held at Amy's private location or the destination of the client's choosing (travel fees apply), with optional face-to-face add-on sessions at $750 per 45 minutes.

Quantifiable outcome

• Voted Top Counseling Services by community for six consecutive years (2014-2019)
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lyra Health: Lyra Health is a large, well-capitalized mental-health benefits platform serving employees at major U.S. companies. It overlaps with Amy Wine's executive mental-health focus via employer-sponsored access to high-quality therapy, but operates at vastly greater scale and lower per-client price point through in-network provider panels.
• Modern Health: Modern Health is a global mental-wellness platform combining therapy, coaching, and self-serve resources for employees. Comparable to Amy Wine in addressing executive stress and burnout, but delivered as an enterprise benefit rather than private-pay concierge.
• Talkspace: Talkspace is an online therapy platform offering text, audio, and video sessions via subscription. It overlaps with Amy Wine's HIPAA-compliant messaging model and subscription pricing but targets a much broader, lower-priced consumer segment rather than a concierge executive niche.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy subscription service, matching users with licensed counselors via messaging and live sessions. Comparable in subscription-based licensed therapy delivery but operates at mass-market scale and price points far below Amy's $3K–$10K/month tiers.
• SonderMind: SonderMind is a national mental-health platform connecting clients with licensed therapists for in-person and virtual care. Comparable in licensed-therapist delivery model but operates at insurance-reimbursable price points and broader market rather than Amy's executive-concierge positioning.
• Ginger (formerly Headspace Health): Ginger, now part of Headspace Health, provides on-demand coaching, therapy, and psychiatry through employer benefits, with a strong emphasis on text-based access and behavioral-health support. Comparable to Amy Wine in messaging-first access to licensed clinicians, but delivered as an employer-paid benefit rather than private-pay.

Direct peers

• Octave: Octave is a mental-health practice offering therapy, coaching, and medication management in a hybrid in-person and virtual model aimed at adults navigating stress, relationships, and performance. Most directly comparable to Amy Wine as a branded clinical practice targeting high-functioning adults, though at lower price points and broader geographic footprint.
• Two Chairs: Two Chairs is a therapist-led mental-health practice operating in California, New York, and Florida with a client-matching model and in-person plus teletherapy offerings. Comparable as a structured clinical practice serving professionals seeking ongoing therapy, though without Amy's premium concierge tier or celebrity clientele.

Others

• Alma: Alma is a provider network and practice-management platform for independent therapists, offering insurance billing, referrals, and a directory of in-network clinicians. Comparable as infrastructure for licensed private-practice therapists, but operates as a B2B enablement layer rather than direct clinical competitor.

Regional players

• Dr. Mark Hyman / The UltraWellness Center: Dr. Mark Hyman operates a premium functional-medicine practice and media brand serving high-net-worth individuals seeking integrative care. Comparable to Amy Wine as a celebrity-accessible solo-practitioner brand positioned at the premium end of a care category, though in functional medicine rather than mental health and at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amywinecounseling
• LinkedInlinkedin.com/company/amy-wine-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amy Wine Counseling Center