Prairie Ridge Health

What Prairie Ridge Health does

Prairie Ridge Health, Inc. is a private, non-profit community healthcare system headquartered in Columbus, Wisconsin. Founded in 1907 and rebranded from Columbus Community Hospital in October 2019, the organization operates a 25-bed Critical Access Hospital at 1515 Park Avenue, Columbus, providing 24/7 emergency and urgent care, plus four outpatient clinics in Columbus, Beaver Dam, Marshall, and Sun Prairie. Its clinical portfolio spans a 25-bed CAH, a birth center with LDRP suites, primary care, psychiatry/mental health, rehabilitation (cardiac, pulmonary, occupational, physical, speech therapy), and more than 25 medical specialties including orthopedics, OB/GYN, general surgery, podiatry, dermatology, and cardiology.

The technology stack is standard healthcare infrastructure rather than proprietary platform technology: a MyChart patient portal (licensed from SSM Health for online bill pay, scheduling, and records), CollectCheckout for online payments, Swellbox for records requests, UKG for HR/payroll, and Microsoft 365 (Outlook) for internal communications. Clinical staff also use simulation lab manikins (interactive and Luna newborn) for continuing medical education. There is no public or partner-facing API, no disclosed AI/ML capabilities, and no proprietary software products described.

Prairie Ridge Health generates revenue primarily through fee-for-service healthcare delivery, billed across 70+ accepted insurance plans (Medicare, Medicaid, and major commercial insurers), with secondary revenue from the Prairie Ridge Health Foundation (tax-deductible donations, annual appeals, planned giving, and fundraising events such as the Golf Classic, Toasts & Tastes, and Trap Shoot). In May 2002, the organization signed an affiliation agreement with SSM Health in Wisconsin, granting SSM Health a minority interest, EHR/IT infrastructure access, and Board representation; SSM Health executives Matt Kinsella and Dawit Tesfasilassie sit on the Board. The system serves residents of Columbia, Dane, Dodge, and Sauk counties, with patient acquisition driven by geographic proximity, referral-based physician relationships, insurance network participation, and 24/7 emergency availability. Current construction projects include a Women's & Childbirth Services unit and an Orthopedic Center targeting completion in Spring 2027.

Name

Prairie Ridge Health

Legal name

Prairie Ridge Health, Inc.

Website

https://prairieridge.health

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

251–500 employees

Short description

Prairie Ridge Health is a private, non-profit community healthcare system operating a 25-bed Critical Access Hospital and four outpatient clinics in Columbus, Beaver Dam, Marshall, and Sun Prairie, Wisconsin. It serves residents of Columbia, Dane, Dodge, and Sauk counties with emergency, primary, obstetric, mental health, rehabilitation, and 25+ specialty services, affiliated with SSM Health.

Ownership category

akta.pro rank

Product category

Community Healthcare Services

NAICS

Ambulatory Health Care Services (621), Outpatient Care Centers (6214), Other Outpatient Care Centers (62149)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Rural Health Clinics (RHCs) (HLAFAGAL), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Community hospital services
• Primary care medicine
• Emergency medical services
• Obstetrics and maternity care
• Rehabilitation therapy services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery through hospital and clinic services including emergency care, primary care, specialty services (orthopedics, OB/GYN, surgery, mental health), diagnostic imaging, laboratory, and rehabilitation services. Revenue generated through insurance billing, Medicare/Medicaid reimbursement, and patient co-pays/deductibles.
2. Foundation Donations & Fundraising: Tax-deductible charitable contributions to Prairie Ridge Health Foundation supporting equipment purchases, scholarship programs, and community health initiatives. Includes annual appeals, planned giving, event fundraising (Golf Classic, Toasts & Tastes, Trap Shoot), and estate gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Prairie Ridge Health operates a 25-bed Critical Access Hospital in Columbus, Wisconsin and four outpatient clinics in Beaver Dam, Columbus, Marshall, and Sun Prairie. It delivers comprehensive acute and outpatient healthcare including emergency and urgent care, primary care, obstetrics and birth center services, mental health treatment, rehabilitation therapy, and over 25 medical specialties such as orthopedics, general surgery, cardiology, and podiatry. Revenue is generated through insurance billing, Medicare/Medicaid reimbursement, and patient co-pays, supplemented by charitable donations through the Prairie Ridge Health Foundation.

Product overview

Prairie Ridge Health is a community healthcare system operating as a 25-bed Critical Access Hospital and four outpatient clinics (Beaver Dam, Columbus, Marshall, Sun Prairie) in Wisconsin. The organization offers a comprehensive range of healthcare services organized around core clinical services (Birth Center & Obstetrics, ER & Urgent Care, Primary Care, Psychiatry/Mental Health, Rehabilitation Services) supplemented by over 25 medical specialties (Allergy, Cardiology, Dermatology, Orthopedics, Podiatry, etc.). Supporting infrastructure includes patient billing and financial services through MyChart and QuickPay, medical records management, and community health programs such as the Hunger Care Program and continuing education classes. The hospital is affiliated with SSM Health and serves the Columbus, Wisconsin area with a focus on personalized, patient-centered care delivered in a calm, welcoming environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Center & Obstetrics

Quantifiable outcome

• Patients and families report high satisfaction with compassionate, attentive care and modern facilities
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SSM HealthcoreStrategic or Co-development Partner · 1 May 2002In May 2002, Columbus Community Hospital (now Prairie Ridge Health) signed an affiliation agreement with SSM Health in Wisconsin, providing SSMH with a minority interest in the organization. SSM Health representatives (Matt Kinsella, Dawit Tesfasilassie) serve on the Board of Directors. The affiliation provides access to SSM Health's electronic health record systems, MyChart patient portal, and referral pathways for specialized care.
• Second Harvest Food Bank of Southern WisconsincoreStrategic or Co-development PartnerPartnership to support the Hunger Care Program, which distributes approximately 25 pounds of lean protein, produce, and pantry staples monthly to families facing food insecurity in the community. Food bank provides food supplies while Prairie Ridge Health organizes distribution and provides nutrition education.
• Methodist Health Services / Jackson Clinic of MadisonminorStrategic or Co-development PartnerHistorical affiliation formed in 1985 when Methodist Health Services/Jackson Clinic of Madison merged with Madison General Hospital, Meriter Health Services, and Physicians Plus. This affiliation was discontinued in April 2000 before the current SSM Health affiliation was established.
• Prairie Ridge Health VolunteerscoreStrategic or Co-development PartnerOrganized volunteer group supporting hospital operations through gift shop, registration desk, surgery desk, scholarship committee, and fundraising events (Lights of Love, Geranium Sale, Bake Sales). Volunteers also support the Hunger Care Program distribution.
• Wisconsin Department of Health Services (DHS)minorOthersCollaboration with state health officials on COVID-19 protocols, community health needs assessments, and public health initiatives. CDC guidelines referenced for tick-borne diseases and other health topics.

Scale indicators6 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• Fort HealthCare: Fort Atkinson, Wisconsin-based community health system operating a critical-access-style hospital and multiple outpatient clinics serving rural Jefferson and surrounding counties. Closest direct peer given comparable size, rural Wisconsin footprint, integrated clinic network, and broad primary/specialty mix.
• Edgerton Hospital and Health Services: Small rural Wisconsin community hospital with outpatient clinic network serving Rock County, comparable to Prairie Ridge in scale, rural Wisconsin setting, and broad service-line breadth across primary, specialty, and emergency care.
• Watertown Regional Medical Center: Community hospital serving Watertown and surrounding Dodge/Jefferson counties in Wisconsin. Directly comparable given similar rural geography, acute care plus outpatient clinic model, and broad specialty service mix serving comparable populations.
• Sauk Prairie Healthcare: Rural Wisconsin community hospital and clinic network in Sauk County, directly adjacent to Prairie Ridge's service area. Comparable as a small integrated delivery system with critical-access characteristics and multi-clinic footprint.
• Reedsburg Area Medical Center: Community hospital serving rural Sauk County, Wisconsin. Similar in scale, rural acute care plus clinic network profile, and broad primary/specialty service offering to Prairie Ridge.
• Upland Hills Health: Critical Access Hospital serving Iowa County, Wisconsin with associated outpatient clinic network. Most directly comparable peer in terms of CAH designation, small-bed rural acute care, and clinic network model.

Broad incumbents

• Aspirus Health: Large regional Wisconsin and Upper Michigan health system with rural hospital and clinic network. Comparable in rural acute care focus and multi-clinic model, though materially larger scale and broader geographic reach than Prairie Ridge.
• ThedaCare: Large non-profit Wisconsin regional health system operating multiple community hospitals and clinics across northeastern Wisconsin. Comparable as an integrated non-profit regional delivery system, though significantly larger and more geographically dispersed than Prairie Ridge.
• Gundersen Health System: Wisconsin-based non-profit regional health system serving western Wisconsin, northeastern Iowa, and southeastern Minnesota with hospitals and clinics. Comparable as a non-profit integrated delivery system with rural community hospital focus, though materially larger.
• Marshfield Clinic Health System: Large Wisconsin non-profit integrated health system with extensive rural hospital and clinic footprint across central and western Wisconsin. Comparable non-profit rural delivery model, though much larger in scale and physician employment base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie Ridge Health