Joseph Leonard
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Joseph Leonard does
Joseph Leonard is a single-location American bistro restaurant operating at 170 Waverly Place in the West Village neighborhood of Manhattan, New York City. The restaurant serves breakfast, brunch, lunch, snack, and dinner service across seven days, with a curated beverage program spanning coffee (Stumptown), tea (In Pursuit of Tea), craft cocktails ($19), non-alcoholic cocktails ($14), beer ($6-$13), and a wine list priced $60-$370 across sparkling, white, skin-contact, rosé, and red selections from France, Italy, Spain, Austria, and domestic producers. The seating model is small-format, capping tables at six guests, with reservations managed exclusively through OpenTable on a two-week release schedule and approximately 75% of guests served on a walk-in basis.
The business operates on a transactional, pay-as-you-go revenue model with à la carte pricing: breakfast items $5-$24, salads $17-$27, dinner entrees $28-$48. Go-to-market is direct-to-consumer via physical dine-in service only; the website indicates no takeout or third-party delivery integration. Additional revenue lines include private events (parties above six guests), branded merchandise sold through the shared Happy
Joseph Leonard firmographics
Firmographics- Name
- Joseph Leonard
- Legal name
- Joseph Leonard
- Website
- https://josephleonard.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Joseph Leonard industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- Independent Neighborhood Cafes (THAFADAC)
Keywords
Where Joseph Leonard is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Joseph Leonard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Food and Beverage Sales: Restaurant generates revenue through à la carte food and beverage sales including breakfast, brunch, dinner, wine, beer, cocktails, and non-alcoholic beverages. All sales are one-time transactions at point of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All-day menu pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Joseph Leonard product offering
Product offeringCore offering
Joseph Leonard is a neighborhood American bistro restaurant located in New York City's West Village. The establishment serves breakfast, brunch, dinner, snacks, wine, and cocktails to local diners and visitors. It operates as part of the Happy Cooking Hospitality group.
Product overview
Joseph Leonard is an American bistro restaurant operating as a single establishment in New York City's West Village. The company offers a unified dining experience centered on its core restaurant service, with integrated offerings spanning breakfast, brunch, and dinner menus, a curated wine and cocktail program, and afternoon snack service. Additional revenue streams include merchandise sales and private event hosting. The restaurant's digital presence is powered by Bentobox, with operational integrations for reservations (OpenTable) and gift cards (Toast Tab).
Differentiator
Problem solved
Functional benefit
Products and services
- Joseph Leonard Restaurant
Companies that use Joseph Leonard
Customer profileSegments1 record
Ideal customer profiles1 record
Joseph Leonard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Joseph Leonard partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OpenTablecoreOpenTable serves as the primary reservation platform for Joseph Leonard. All reserved seating is available through OpenTable, with bookings released two weeks in advance at 11am.
- Stumptown Coffee RoastersminorStumptown Coffee Roasters supplies coffee for the beverage program, featured in the breakfast coffee menu including cold brew and espresso drinks.
- In Pursuit of TeaminorIn Pursuit of Tea supplies tea offerings featured in the breakfast and all-day tea menu including Assam English Breakfast, Jade Spring Green, Mint, Chamomile, Lemon Ginger, Chai, and Iced Black.
- Happy Cooking HospitalitycoreParent hospitality group that operates Joseph Leonard along with other NYC restaurants including Jeffrey's Grocery, Fairfax, and Sailor. Shared branding and merchandise store at happycookingnyc.com/store/.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Joseph Leonard competitors and assessment
Company assessmentDirect peers
- Jeffrey's Grocery: Sister concept under Happy Cooking Hospitality in the West Village. Same operator playbook (Gabriel Stulman), overlapping all-day bistro format, walk-in friendly neighborhood seating, and shared back-office infrastructure make it the most directly comparable peer.
- Buvette: Iconic West Village all-day French-American bistro with similar tiny footprint, walk-in demand, and brunch/dinner daypart structure. Closest external comparable to Joseph Leonard's neighborhood bistro positioning.
- Via Carota: West Village Italian-American neighborhood restaurant with comparable prix-fixe/no-reservation dynamics, tight seating, and broad daypart appeal. Directly comparable on guest experience and operating model.
- Charlie Bird: West Village Italian-leaning bistro known for wine-forward beverage program and tight seating. Highly comparable beverage-led check mix and neighborhood-bistro positioning.
- The Waverly Inn: Literally on the same block (Waverly Place) as Joseph Leonard, this West Village institution offers comparable neighborhood-American fare and a similar small-format dining room, making it a same-micro-market direct peer.
- Fairfax: Another Happy Cooking Hospitality concept operating alongside Joseph Leonard, Jeffrey's Grocery, and Sailor. Directly comparable on operating model, sourcing partnerships, and back-office structure.
- Sailor: Sister Happy Cooking Hospitality concept, sharing leadership and operational resources. Comparable on multi-concept group economics and operator playbook even if menu positioning differs.
- Loring Place: Greenwich Village neighborhood American bistro with comparable all-day menu and walk-in-friendly approach. Closely aligned target customer and price point.
- The Spotted Pig: West Village gastropub with similar American-bistro fare, curated beverage program, and tight dining room. Direct comparable on small-format, beverage-led NYC dining.
- Pastis: Meatpacking District French bistro with comparable brasserie-style menu, all-day service, and beverage-forward positioning. Comparable on daypart structure and price architecture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Joseph Leonard social profiles
Digital presenceJoseph Leonard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joseph Leonard leadership team
Management profileNumber of profiles
Profiles2 records
Joseph Leonard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joseph Leonard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joseph Leonard
What does Joseph Leonard do?
Joseph Leonard is a neighborhood American bistro restaurant located in New York City's West Village. The establishment serves breakfast, brunch, dinner, snacks, wine, and cocktails to local diners and visitors. It operates as part of the Happy Cooking Hospitality group.
Is Joseph Leonard a public or private company?
Joseph Leonard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joseph Leonard founded?
Joseph Leonard was founded in -1. It employs 11 to 50 people.
Where is Joseph Leonard based?
Joseph Leonard is headquartered in New York, United States, in the North America region.
How does Joseph Leonard make money?
One revenue line is on record: food and Beverage Sales.
Who are Joseph Leonard's main competitors?
Direct peers on record are Jeffrey's Grocery, Buvette, Via Carota, Charlie Bird, The Waverly Inn, Fairfax, Sailor, Loring Place, The Spotted Pig and Pastis.
Does Joseph Leonard have an API?
No public API is recorded for Joseph Leonard.
What industry is Joseph Leonard in?
Joseph Leonard's product category is Restaurant Services. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFADAC, Independent Neighborhood Cafes. Its NAICS code is 722511 and its SIC code is 5810.