Teton Sports

Name

Teton Sports

Legal name

Teton Gear

Website

https://tetonsports.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Camping & Hiking Gear

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Hiking & Trail Accessories Retail (CRAMAAAD)

Keywords

• Outdoor camping gear
• Hiking equipment
• Backpacking supplies
• Camping tents
• Sleeping bags

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct sales through tetongear.com website. Products include tents, sleeping bags, backpacks, cots, pads, blankets, and pillows. Free shipping on orders $125+.
2. Retail Distribution: Wholesale distribution through major retail partners including Academy Sports, Bass Pro Shops, Walmart, Sportsman's Warehouse, and regional sporting goods stores.
3. Amazon Marketplace: Sales through Amazon Exclusives line, offering dedicated product assortments through Amazon's marketplace platform.
4. Wholesale & Bulk Orders: Wholesale and bulk order programs for retailers and organizations requiring larger quantities of outdoor gear.

Pricing tiers

Go-to-market motion4 records

Distribution channels13 records

Marketing channels10 records

Core offering

Teton Sports (operating as Teton Gear) manufactures and sells outdoor camping and hiking gear including tents (pop-up, backpacking, canvas, and family-sized), backpacks and hydration packs, sleeping bags (rectangle and mummy styles, cold-weather rated), cots and sleeping pads, blankets, and pillows. The company sells through its own e-commerce site tetongear.com, Amazon Exclusives, and major U.S. retail chains. All products carry a lifetime warranty.

Product overview

Teton Sports (operating as Teton Gear) offers a comprehensive portfolio of outdoor camping and hiking gear organized across six core product lines: Tents (including pop-up tents, backpacking tents, canvas tents with stove jacks like the Timpanogos, and family-sized tents like the Hacienda 8-person), Backpacks & Hydration (encompassing hydration packs like the Oasis, daypacks, backpacking packs like the Scout 55L, Explorer, Signal 65L, and travel packs like the Nanda), Sleeping Bags (spanning rectangle bags, mummy bags including LEEF, Evergreen 0°F, Altos Down 0°F, Bridger -35°F XXL, and Celsius), Cots & Pads (including self-inflating pads like Sequoia, foam camp pads, and cots with pivot arm technology), and Blankets & Pillows (featuring the Acadia outdoor blanket). The company also maintains an Amazon Exclusives line. Products are designed and tested in the Rocky Mountains and sold through direct-to-consumer e-commerce as well as retail partners including Academy Sports, Bass Pro Shops, and Walmart. Teton offers a lifetime warranty on all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Timpanogos Canvas Tent with Stove Jack

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Academy Sports + OutdoorscoreChannel Partner/ Reseller/ DistributorNational sporting goods retailer carrying Teton Gear products in stores and online. Provides wide retail distribution across the United States with physical store presence.
• Bass Pro ShopscoreChannel Partner/ Reseller/ DistributorPremier specialty outdoor retailer with large-format stores and strong customer base in outdoor recreation. Carries Teton Gear products in physical retail locations.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass market retailer providing Teton Gear with maximum geographic reach and accessibility to value-conscious consumers across the United States.
• Sportsman's WarehousecoreChannel Partner/ Reseller/ DistributorRegional sporting goods retailer focused on outdoor recreation enthusiasts. Provides Teton Gear with access to dedicated outdoor customer base.
• Al's Sporting GoodsminorChannel Partner/ Reseller/ DistributorRegional sporting goods retailer providing localized distribution in their market areas.
• Cal RanchminorChannel Partner/ Reseller/ DistributorWestern US retailer combining sporting goods with ranch and home supplies, providing Teton Gear with exposure to ranch and outdoor lifestyle customers.
• D&B SupplyminorChannel Partner/ Reseller/ DistributorPacific Northwest regional farm and home supply retailer carrying Teton Gear products for regional customers.
• Dunham's SportsminorChannel Partner/ Reseller/ DistributorMidwest and southeast US regional sporting goods chain providing localized distribution for Teton Gear products.
• Murdoch's Ranch & Home SupplyminorChannel Partner/ Reseller/ DistributorWestern US ranch and home supply retailer with focus on outdoor lifestyle products. Carries Teton Gear for ranch and outdoor enthusiast customers.
• RunningsminorChannel Partner/ Reseller/ DistributorUpper Midwest regional retailer combining sporting goods, farm, and home categories. Distributes Teton Gear products in their regional stores.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ALPS Mountaineering: Value-to-mid tier outdoor brand producing tents, sleeping bags, backpacks, and camping furniture. Closely comparable price tier, product categories, and sporting-goods retail distribution to Teton Sports.
• Coleman: Iconic mass-market camping brand (tents, sleeping bags, coolers, outdoor gear) sold through Walmart, sporting goods chains, and its own DTC site. Directly comparable category, price tier, and distribution footprint to Teton Sports.
• Big Agnes: Premium tents, sleeping bags, and pads brand sold through specialty outdoor retailers and DTC. Direct product-line overlap with Teton across tents and sleep systems, with a more premium price positioning.
• MSR (Mountain Safety Research): Camping and backpacking equipment brand covering tents, sleeping pads, stoves, and water filtration. Identified as a key competitor to Teton in the same market commentary; comparable end-use consumer.
• NEMO Equipment: Premium outdoor gear brand specializing in tents, sleeping bags, and sleeping pads. Direct overlap with Teton's core product portfolio and similar specialty and DTC distribution.
• Kelty: Long-standing camping and backpacking brand (tents, sleeping bags, backpacks) sold through sporting goods retailers and DTC. Closely comparable mid-tier positioning, product mix, and distribution channels to Teton.
• Eureka!: Heritage tent and camping gear manufacturer identified as a key competitor to Teton in the Outdoor Camp Kitchen Market. Comparable product focus (tents, family camping) and sporting-goods retail distribution.

Broad incumbents

• REI Co-op: Cooperative retailer that designs and sells its own outdoor gear and hosts competing brands across tents, sleeping bags, backpacks, and pads. Identified alongside Teton in the Outdoor Camp Kitchen Market; broader portfolio but overlapping product lines.
• Black Diamond Equipment: Outdoor gear company spanning climbing, hiking, and camping products (including headlamps, backpacks, tents). Broader portfolio but overlapping target customer (active outdoor enthusiasts) and retail channels.

Emerging players

• Klymit: Specialized sleeping pad and outdoor comfort brand sold through sporting goods and outdoor specialty channels. Comparable in scale and product overlap to Teton's pad line, with similar mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TETONsports
• YouTubeyoutube.com/channel/UCLri5Fu2Z_2LNtD8aP68eBQ
• Facebookfacebook.com/TETON.Gear.Outdoors
• Instagraminstagram.com/tetongear
• Pinterestpinterest.com/tetonsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teton Sports