SitePad
SitePad is a Mumbai-based, Softaculous-owned drag-and-drop website builder licensed exclusively to web hosting providers, who embed it inside cPanel, Plesk, DirectAdmin, and other control panels for resale to their SMB and individual hosting customers across 200+ partner hosts globally.
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SitePad does
SitePad is a drag-and-drop website builder product operated within the Softaculous software portfolio, headquartered in Mumbai, India, with 51–100 employees and a first stable release in February 2017. The product is built around a cloud-based editor running on NGINX with CDN delivery, offering 535+ responsive themes across 30+ categories and 40+ drag-and-drop widgets, and publishes static HTML/CSS/JS pages to user domains for performance. Recent module additions include Kkart (built-in e-commerce with YOCO and iKhokha payment gateways), SiteSEO (dashboard-integrated SEO management), CookieAdmin (GDPR cookie-consent tooling), GoSMTP (email delivery configuration), and an AI-powered template generator added in November 2025.
The business model is a B2B2C channel-only licensing structure: SitePad sells exclusively to web hosting providers (NOC Partners) who embed it inside their hosting control panels — cPanel, Plesk, DirectAdmin, CentOS Web Panel, Interworx, ISPmanager, and pd-admin — and resell it bundled with hosting packages to their end users, who access the builder directly from within the host's dashboard without a separate login. Revenue is recurring subscription-based license fees from hosting partners, with a WHMCS module for automated billing integration. The channel spans 200+ hosting companies globally, including Liquid Web, InterServer, HostArmada, GreenGeeks, RoseHosting, NameHero, MilesWeb, and Nettigritty, and pricing is not publicly disclosed — set per-hoster rather than end-user-facing. The company is bootstrapped with no external funding disclosed, and operates alongside sister Softaculous products such as Pagelayer (a WordPress page builder with 200,000+ active installations), positioning SitePad as the non-WordPress counterpart in that stack.
SitePad firmographics
Firmographics- Name
- SitePad
- Legal name
- SitePad Website Builder
- Website
- https://sitepad.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SitePad is a Mumbai-based, Softaculous-owned drag-and-drop website builder licensed exclusively to web hosting providers, who embed it inside cPanel, Plesk, DirectAdmin, and other control panels for resale to their SMB and individual hosting customers across 200+ partner hosts globally.
- Ownership category
- akta.pro rank
SitePad industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
Keywords
Where SitePad is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
SitePad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Hosting Provider Licensing: SitePad generates revenue by licensing its website builder software to web hosting companies (NOC Partners). Hosting providers purchase SitePad licenses and bundle it with their hosting packages, reselling it to their customers. End users access SitePad through their hosting control panels (cPanel, Plesk, etc.) as an included or add-on feature.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
SitePad product offering
Product offeringCore offering
SitePad is a cloud-based drag-and-drop website builder that publishes static HTML/CSS/JS web pages. It offers 535+ responsive themes across 30+ categories and 40+ widgets, enabling non-technical users to create professional websites directly from within their hosting control panel. The product is licensed to web hosting providers (NOC Partners) who bundle it with their hosting packages and resell to end users.
Product overview
SitePad is a website builder platform centered around its core SitePad Website Builder product. The platform offers over 500 responsive themes across diverse categories (Blog, Business, Portfolio, Restaurants, Travel, E-Commerce, etc.) and 40+ built-in widgets for drag-and-drop website creation. SitePad publishes static web pages (HTML, CSS, JS) to user domains for optimized performance. The platform integrates with major hosting control panels (cPanel, Plesk, DirectAdmin, CentOS Web Panel, InterWorx, ISPmanager, pd-admin) and offers a WHMCS Module for billing portal access. Related products include Pagelayer (WordPress page builder) and Kkart (e-commerce module for SitePad). Recent additions include SiteSEO (SEO management), CookieAdmin (cookie consent), and GoSMTP (email configuration).
Differentiator
Problem solved
Functional benefit
Brands
- SiteSEO: SEO management tool introduced in SitePad 2.0.1 for optimizing website's SEO directly from the dashboard.
- CookieAdmin
- Kkart
Products and services
- SitePad Website Builder Cloud-based drag-and-drop website builder that allows users to create professional websites using an easy-to-use editor and publish static web pages (HTML, CSS, JS) to their domain for faster performance. Includes 535+ responsive themes and 40+ widgets. Licensed to web hosting companies who resell to their end users.
- Kkart E-Commerce Built-in e-commerce functionality within SitePad that enables users to create online stores with checkout, shipping, and product management. Supports payment gateways including YOCO and iKhokha.
- SiteSEO SEO management feature enabling users to manage and optimize their website's SEO directly from the SitePad dashboard. Introduced as part of SitePad 2.0.1.
- CookieAdmin Cookie consent banner management feature introduced in SitePad 2.0.0, allowing users to manage cookie consent banners for regulatory compliance (e.g., GDPR).
- GoSMTP SMTP configuration tool that enhances email delivery reliability and flexibility for SitePad websites, supporting mailers including Elastic Email and SMTP2GO.
- SitePad API API support allowing administrators to configure SitePad links into their custom control or billing panel for integration purposes.
Quantifiable outcome
- Publish static web pages for faster website loading speeds compared to dynamic page generation
Companies that use SitePad
Customer profileSegments2 records
Ideal customer profiles2 records
SitePad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature9 records
SitePad partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- cPanelcoreSitePad is tightly integrated with cPanel, the world's most popular web hosting control panel. Users can access SitePad directly from within cPanel without separate login, providing seamless website building experience for cPanel hosting customers.
- PleskcoreSitePad integrates with Plesk, a leading web hosting control panel. The integration allows Plesk users to access SitePad website builder features directly from their hosting dashboard.
- DirectAdmincoreSitePad offers deep integration with DirectAdmin control panel, including re-branding options and white-label capabilities specific to DirectAdmin environment.
- CentOS Web PanelcoreSitePad is integrated with CentOS Web Panel, allowing users of this Linux control panel to access SitePad website builder features.
- InterWorxcoreSitePad integrates with InterWorx control panel, providing website building capabilities to InterWorx hosting customers.
- SoftaculouscoreSoftaculous is the parent company behind SitePad. SitePad is distributed through Softaculous' platform which powers application installation and management for thousands of hosting companies worldwide.
- WHMCScoreSitePad provides a WHMCS module allowing hosting companies to integrate SitePad into their billing and client management systems for automated provisioning.
- Nettigritty Private LimitedminorIndian web hosting company listed as a NOC Partner offering SitePad website builder to their customers in India.
- InterServerminorUS-based web hosting company (Secaucus, NJ) listed as a NOC Partner offering SitePad to their hosting customers.
- MilesWeb Internet Services Pvt. Ltd.minorIndian web hosting company (Nashik, Maharashtra) listed as a NOC Partner offering SitePad to their customers.
- HostArmadaminorWeb hosting company (Delaware, USA) listed as a NOC Partner offering SitePad to their hosting customers.
- Liquid Web Inc.minorManaged hosting provider (Lansing, Michigan) listed as a NOC Partner offering SitePad to their hosting customers.
- GreenGeeks LLCminorEco-friendly web hosting company (Wilmington, Delaware) listed as a NOC Partner offering SitePad.
- RoseHostingminorUS-based hosting company (O'Fallon, MO) listed as a NOC Partner offering SitePad to their customers.
- NameHero, LLCminorUS-based cloud hosting company (Jackson, Wyoming) listed as a NOC Partner offering SitePad.
- WebPros International GmbH (Plesk parent)coreWebPros is the company behind Plesk control panel. SitePad is integrated with Plesk and listed as a compatible application.
- PagelayercorePagelayer is a related product by the same team (Softaculous). Pagelayer is a WordPress page builder plugin that reached 200,000+ active installations. It shares technology and development with SitePad, providing complementary products for WordPress users.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
SitePad competitors and assessment
Company assessmentDirect peers
- Duda: Duda is a white-label website builder explicitly designed for hosting providers, agencies, and SaaS platforms — the closest direct comp to SitePad's NOC Partner distribution model. Both embed natively into hosting dashboards and offer resold, white-labelled site-building as their core GTM.
- Webflow: Webflow is a no-code website builder targeting designers, agencies, and growing SMBs. It competes with SitePad for design-conscious SMBs but is positioned upmarket with CMS, e-commerce, and dynamic-page capabilities SitePad does not match.
- Elementor: Elementor is a leading WordPress page builder with a large plugin ecosystem and design-first positioning. It competes with both SitePad and the related Pagelayer product, particularly for WordPress users who might otherwise use SitePad through their hosting dashboard.
- SiteOrigin: SiteOrigin is a WordPress page builder distributed through the same hosting and developer ecosystems as SitePad. It competes for the same low-friction, theme-and-widget-based website creation use case, particularly in the shared hosting market.
Broad incumbents
- Wix: Wix is the largest consumer-facing DIY website builder with strong hosting and AI-driven design (Wix ADI) capabilities. It competes with SitePad for the same SMB end-user but reaches them through a direct consumer brand rather than a hosting-partner channel.
- Squarespace: Squarespace is a leading consumer website builder targeting SMBs, bloggers, and creatives with designer-led templates. It competes for the same end-user as SitePad but distributes through direct subscription rather than through hosting providers.
- WordPress.com (Automattic): Automattic's WordPress.com offers hosted site building on top of the WordPress ecosystem. It overlaps with SitePad's SMB hosting customer base, particularly via its hosting-bundled plans and its dominance in CMS-driven websites globally.
- GoDaddy Website Builder: GoDaddy bundles a website builder with its dominant shared hosting and domain services, directly competing for the same end customer that SitePad serves through NOC partners. It has significantly larger direct-to-SMB brand reach and resources.
- Weebly (Block): Weebly, now part of Block (Square), is a long-standing consumer DIY website builder with hosting integration. It targets the same SMB end-user as SitePad, primarily through direct subscription rather than white-label hosting-partner channels.
- Hostinger Website Builder (Zyro): Hostinger bundles a website builder with its aggressive hosting business, particularly strong in emerging markets. It competes with SitePad at the same SMB price point and increasingly uses AI-driven site generation, posing a competitive threat within the value hosting segment SitePad serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SitePad social profiles
Digital presenceSitePad financial estimates
Financial estimateRevenue estimate
Valuation estimate
SitePad leadership team
Management profileNumber of profiles
Profiles2 records
SitePad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SitePad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SitePad
What does SitePad do?
SitePad is a cloud-based drag-and-drop website builder that publishes static HTML/CSS/JS web pages. It offers 535+ responsive themes across 30+ categories and 40+ widgets, enabling non-technical users to create professional websites directly from within their hosting control panel. The product is licensed to web hosting providers (NOC Partners) who bundle it with their hosting packages and resell to end users.
Is SitePad a public or private company?
SitePad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SitePad founded?
SitePad was founded in 2017. It employs 51 to 100 people.
Where is SitePad based?
SitePad is headquartered in Mumbai, India, in the Asia region.
How does SitePad make money?
One revenue line is on record: hosting Provider Licensing.
Who are SitePad's main competitors?
Direct peers on record are Duda, Webflow, Elementor and SiteOrigin. Broad incumbents are Wix, Squarespace, WordPress.com (Automattic), GoDaddy Website Builder, Weebly (Block) and Hostinger Website Builder (Zyro).
Does SitePad have an API?
Yes. SitePad offers API support which allows administrators to configure SitePad links into their custom control or billing panel. The API is intended for admin/partner integration rather than public developer use.
What industry is SitePad in?
SitePad's product category is Website Builder Software. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms). Its NAICS code is 5182 and its SIC code is 7372.