What MACS Software does

MACS Software is a UK-headquartered vendor of MACSwms, a proprietary warehouse management system (WMS) founded in 1991 and operated from Lutterworth, Leicestershire. The platform supports inventory management, order processing, pick-pack-ship workflows, voice-directed picking, radio-frequency scanning, dashboard reporting, and multi-channel e-commerce integration (Linnworks, Amazon, Tesco Shopping), with deployment options across on-premise, cloud (i-MACS Cloud), and hybrid configurations. The customer base spans 3PL providers, e-commerce operators, pharmaceutical distributors, cold storage facilities, B2B distributors, food and retail, manufacturing, and humanitarian/government supply chains, including installations in Mozambique, Haiti, Uganda, Guinea Bissau, Guyana, and Saudi Arabia.

The company operates a tiered monthly subscription model with three publicly disclosed price points: Small (£1,549/month, up to 5 users), Medium (£4,949/month, up to 25 users), and Enterprise (£12,949/month, up to 50 users), each bundled with on-site support days, consulting hours, and product development time. Revenue is supplemented by professional services for implementation, customization, and project management. Sales motion is consultative and direct, with phone consultation, on-site warehouse review, on-site demos, and a structured 'Choose Your System' assessment.

In 2024, MACS Software was acquired by SovTech, a global software development company with 8,000+ technical staff across three continents, and continues to operate under the MACS brand with a new UK leadership team. The parent integration provides access to a global engineering and support pool, while MACS retains its domain focus on warehouse management for 3PL, e-commerce, pharmaceutical, and humanitarian verticals.

Name

MACS Software

Legal name

MACS Software Limited

Website

https://macs-software.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

MACS Software develops MACSwms, a proprietary warehouse management system used by 3PL, e-commerce, pharmaceutical, and cold storage operators. Founded in the UK and acquired by SovTech in 2024, it sells tiered subscriptions and professional services to SMBs and enterprises.

Ownership category

akta.pro rank

Product category

Warehouse Management System Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

WMS for Automation & Robotics Orchestration (WES/WCS Integration) (TLAEABAI)

Keywords

• Warehouse management system
• Inventory management software
• Order fulfillment software
• Logistics management solutions
• Supply chain software

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WMS Software Licenses (Subscription): Monthly subscription-based licensing model for MACSwms warehouse management software. Tiers include Small (up to 5 users), Medium (up to 25 users), and Enterprise (up to 50 users). All packages include free support during business hours. Billed monthly with on-site support days varying by tier.
2. Professional Services: Implementation, consultancy, customisation, and project management services. Includes on-site support (2-12 days/year depending on tier), consulting hours (Adhoc to 80 hours), product improvement and development, and technical development services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MACS Software develops and licenses MACSwms, a proprietary warehouse management system (WMS) that controls and manages warehouse operations including inventory, order processing, pick-pack-ship workflows, RF barcode scanning, and voice-directed picking. The software is sold via tiered monthly subscriptions (Small, Medium, Enterprise) and is available through cloud (i-MACS Cloud), on-premise, and hybrid deployments. The company also delivers implementation, consultancy, customisation, project management, and 24-hour helpdesk services to support customers across 3PL, e-commerce, pharmaceuticals, cold storage, manufacturing, and humanitarian supply chains.

Product overview

MACS Software offers MACSwms as a unified warehouse management system platform, available in three tiers (Small, Medium, Enterprise) plus a cloud deployment option (i-MACS Cloud). The core product handles inventory management, order processing, picking/packing/shipping, radio frequency (RF), and voice-directed operations. Add-on modules include Dashboard Reporting, Purchase Order Management, and the Extractor Reporting System. The company also provides carrier integration services through MetaPack (400+ carriers) and e-commerce integrations with Linnworks, Amazon, and Tesco Shopping. The product supports ERP integrations with SAP and Sage, and serves industries including 3PL, e-commerce, pharmaceuticals, cold storage, food & retail, and developing countries aid distribution.

Differentiator

Problem solved

Functional benefit

Brands

• MACSwms: The company's core warehouse management system software product
• i-MACS Cloud

Products and services

• MACSwms Warehouse Management System Proprietary warehouse management system that controls and manages warehouse operations including inventory control, order processing, picking, packing, shipping, radio frequency (RF) operation, and voice-directed picking. Supports multi-customer operations for 3PL providers, comprehensive audit trails for regulatory compliance, and serves as the central platform across small, medium, and enterprise operations.
• i-MACS Cloud Cloud-hosted version of the MACSwms platform offering the same functionality as on-premise deployments with browser-based accessibility from anywhere. Enables remote access to real-time performance data and supports distributed operations.
• 24-Hour Helpdesk Support Ongoing 24-hour helpdesk service bundled with MACSwms subscriptions and available to customers for issue resolution, technical queries, and operational support.
• Implementation Services End-to-end deployment of MACSwms in customer warehouses, including configuration, installation, data migration, and operational handover. Delivered by Implementation Directors such as Richard Miller.
• Consultancy Services Warehouse and logistics consultancy engagements to identify process improvements, maximize profits, control costs, and improve logistics operations. Allocated hours vary by tier (adhoc for Small, 40 hours for Medium, 80 hours for Enterprise).
• Project Management Services Dedicated project management oversight for MACSwms deployments and improvement initiatives, ensuring structured delivery of timelines, milestones, and customer-side change management.
• Customisation Services Bespoke interface and feature development for MACSwms, adapting the platform to unique customer requirements and integrating with specialist customer software as needed.

Quantifiable outcome

• 99.6% pick accuracy measured over 27,000 picks
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Linn Systems (Linnworks)coreTechnology or Integration · 1 January 2013MACS became a partner with Linn Systems in 2013, initially providing integration through CSV file import. The partnership evolved to integrate via Linnworks' web-based API platform, enabling real-time integration with Linnworks' order management system. Linnworks is widely used by suppliers to receive orders from platforms such as eBay and Amazon.
• SovTechcoreStrategic or Co-development PartnerSovTech, a leading global software development company with a network of 8000+ tech specialists and client base spanning blue chip companies across three continents, has acquired and merged with MACS Software. MACS is now seamlessly integrated into SovTech's suite of services. This strategic alliance provides MACS customers access to a global technical support pool of software developers, product specialists, and business experts. The partnership aims to enhance software quality, improve customer support, and drive new product innovation.
• MetaPackcoreTechnology or IntegrationMACS Software is a partner with MetaPack, one of the leading providers of e-commerce delivery management technology. The partnership enables MACSwms to integrate with any of the 400+ carriers on the MetaPack platform, providing customers with comprehensive carrier integration capabilities for despatch operations.
• Chemonics InternationalcoreImplementation/ SI/ Consulting PartnerMACS Software works as a supplier to Chemonics International on the USAID President's PEPFAR program for global health supply chains. Chemonics leads the USAID Procurement and Supply Management (PSM) project reaching end users in more than 50 partner countries, focusing on HIV/AIDS, malaria, and reproductive health commodities.
• Core Management Logistics (CML)minorOthersCore Management Logistics (CML) is a long-term customer and partner for over 20 years. CML won the UKWA Training Award 2019, showcasing best practices in team development.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Logiwa: Cloud-native WMS focused on e-commerce and 3PL fulfilment, directly competing with MACSwms in the multi-channel e-commerce warehouse management space with subscription-based pricing aimed at SMB and mid-market.
• Cin7: Cloud-based inventory and warehouse management platform serving SMB and mid-market e-commerce, 3PL, and wholesale customers with multi-channel integrations and tiered subscription pricing — closely overlapping MACS's core market.
• Brightpearl: Retail-first WMS and inventory platform for omnichannel retailers and 3PLs, targeting the same SMB-to-mid-market e-commerce fulfilment segment as MACSwms with similar subscription pricing and channel integration.
• Fishbowl Inventory: SMB-focused inventory and warehouse management software targeting small and medium-sized manufacturers and distributors — directly competing with MACS's Small and Medium tiers.
• Zoho Inventory: Cloud inventory and order management platform serving SMBs and mid-market e-commerce operators with multi-channel integrations — overlapping with MACS's entry-level WMS tier.

Broad incumbents

• Körber (HighJump): Established enterprise WMS provider offering warehouse management for 3PL, manufacturing, and distribution customers globally — overlapping with MACS's core WMS offering but at a much larger enterprise scale.
• Manhattan Associates: Large enterprise WMS and supply chain vendor competing in the same warehouse management category, focused on high-end enterprise and 3PL customers globally where MACS competes in the mid-market segment.
• Blue Yonder (JDA): Major supply chain and WMS vendor with a broad warehouse management portfolio spanning 3PL, manufacturing, and retail distribution — a much larger incumbent in the same product category as MACSwms.
• SAP Extended Warehouse Management: Enterprise-grade WMS module integrated with SAP ERP — competing with MACS for customers needing deep ERP integration, particularly in large manufacturing and 3PL deployments where SAP is the system of record.

Emerging players

• ShipHero: Cloud-based WMS focused on e-commerce fulfilment and 3PLs with strong multi-carrier and marketplace integrations, representing a cloud-native emerging player in the same e-commerce WMS space where MACSwms operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/macs_software
• Facebookfacebook.com/macs.software
• LinkedInlinkedin.com/company/macs-software-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACS Software