Metlife Australia
MetLife Insurance Limited is a Sydney-based life insurer providing Life Cover, Income Protection, TPD, and Trauma products to 1.5–2.6 million Australian consumers through advisers, super funds, and corporate channels, as a subsidiary of NYSE-listed MetLife, Inc.
- Company typePrivate
- Founded1868
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Metlife Australia does
MetLife Insurance Limited (ABN 75 004 274 882, AFSL 238096) is a Sydney-headquartered life insurer serving 1.5 to 2.6 million Australian consumers through a multi-channel distribution model comprising financial advisers, super funds, and corporate/employer-sponsored schemes. The company is a wholly-owned subsidiary of NYSE-listed MetLife, Inc. (founded 1868, operating in 40+ markets) and operates under the parent's global brand and reinsurance/capital backing. Its core product set covers Life Cover, Income Protection, Total and Permanent Disability (TPD), and Trauma Insurance, supplemented by the recently introduced MetLife 360Health health and wellness platform and Recovery Support product extension.
The company's revenue mechanics are those of a traditional life insurer: it collects recurring premiums from policyholders and group/super fund schemes, invests those premiums in actuarial reserves, and pays out claims (approximately $686 million in claims was paid in 2025). Distribution is intermediated rather than direct: advisers are trained and credentialed through the MetLife Campus platform, while super fund and corporate relationships provide group policy volumes through partnerships with funds such as HostPlus, UniSuper, CareSuper, and others (10+ named relationships). The MAXIS Global Benefits Network extends reach into multinational corporate employee benefits, providing a cross-border distribution vector that pure-domestic competitors cannot replicate.
Customer positioning is mass-market Australian retail and group, with product recognition validated by the Money magazine Best Trauma Insurance 2026 award. Strategic focus areas visible from the data are deepening adviser productivity, expanding the super fund and corporate channel footprint, and broadening beyond pure insurance into health/wellness via 360Health. Underwriting is described as ranked 2nd in market, suggesting competitive but not best-in-class risk selection. Growth signal in 2024–2025 includes 14% adviser registration growth and ongoing hiring across state-level sales roles.
Metlife Australia firmographics
Firmographics- Name
- Metlife Australia
- Legal name
- MetLife Insurance Limited
- Website
- https://metlife.com.au
- Company type
- Private
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MetLife Insurance Limited is a Sydney-based life insurer providing Life Cover, Income Protection, TPD, and Trauma products to 1.5–2.6 million Australian consumers through advisers, super funds, and corporate channels, as a subsidiary of NYSE-listed MetLife, Inc.
- Ownership category
- akta.pro rank
Metlife Australia industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Worksite Cancer / Specified Disease Insurance (FSAIAMAI)
- akta.pro secondary industries
- Group Term Life Insurance (FSAIAAAJ), Basic Group Term Life (Employer-Paid) (FSAIADAA)
Keywords
Where Metlife Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Metlife Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Life Insurance Premiums: Recurring premium payments from life insurance policies providing death cover and terminal illness benefits. Premiums vary based on coverage amount, age, medical history, and lifestyle factors.
- Income Protection Insurance: Monthly benefit payments to policyholders unable to work due to illness or injury, replacing up to 70% of regular income. Premium-based recurring revenue model.
- Total and Permanent Disability (TPD) Insurance: Lump sum payments for permanent inability to work due to injury or illness. Premium-based recurring model with various coverage levels and definitions.
- Trauma Insurance: One-off lump sum payments for serious medical conditions such as cancer, heart attack, or stroke. Premium-based recurring model with tiered benefit structures.
- Corporate/Group Insurance: Employee benefit insurance products sold to employers, providing life, TPD, income protection, and trauma coverage as part of employee benefit packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Life Cover with flexible options and indexation |
| Subscription | Monthly | Income Cover providing up to 70% income replacement |
| Subscription | Monthly | TPD Cover with multiple definition options |
| Subscription | Monthly | Trauma Cover with tiered severity benefits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Metlife Australia product offering
Product offeringCore offering
MetLife Australia provides personal and group life insurance products covering death, terminal illness, income protection, total and permanent disability (TPD), and trauma conditions, distributed primarily through licensed financial advisers (MetLife Protect), superannuation fund partnerships (Insurance Inside Super), and corporate employer benefit programs. The portfolio is delivered under MetLife Insurance Limited (ABN 75 004 274 882, AFSL 238096) and complemented by the MetLife 360Health virtual wellbeing platform bundled with policies.
Product overview
MetLife Australia is a life insurer offering a portfolio of personal insurance products centered on four core covers: Life Insurance (Life Cover), Income Protection Insurance (Income Cover), Total and Permanent Disablement (TPD) Insurance, and Trauma Insurance (Trauma Cover). These are delivered primarily through two platforms: MetLife Protect (retail insurance distributed via financial advisers) and MetLife Protect Super (insurance held within superannuation). The MetLife Protect platform is modular, with Life+, Income Cover+, TPD+, and Trauma+ as base covers and optional extras such as Premium Waiver, Own Occupation, Trauma Reinstatement, and Buy-Back options. MetLife 360Health is a companion health and wellbeing platform offering virtual services (mental wellness, nutrition, menopause support, fitness, expert medical opinions, clinician access). The company also provides corporate insurance for employers and operates MetLife Campus, an adviser education platform with CPD-accredited modules. Recovery Support services are offered to claimants to facilitate return-to-work outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- MetLife Protect: Retail insurance product line offering Life Cover, Income Cover, TPD Cover, and Trauma Cover with optional extras.
- MetLife Protect Super
- MetLife 360Health
- MetLife Campus
Products and services
- Life Insurance (Life Cover) Lump sum payment to beneficiaries upon death or terminal illness diagnosis, designed to help cover mortgage payments, school fees, bills, and living expenses. Available to individuals and families through financial advisers and superannuation fund partnerships.
- Income Protection Insurance (Income Cover) Regular monthly payment replacing up to 70% of regular income when the insured is unable to work due to injury or illness, with selectable benefit periods and waiting periods. Targeted at working Australians seeking income continuity.
- Total and Permanent Disablement (TPD) Insurance Lump sum payout if the insured becomes permanently unable to work due to injury or illness, covering medical costs, rehabilitation, home modifications, and debts. Available with own or any occupation definitions and optional buy-back features.
- Trauma Insurance (Trauma Cover) One-off lump sum payment upon diagnosis of a serious medical condition such as advanced cancer, heart attack, or stroke, with tiered severity benefits (100% Tier 1, 50% Tier 2, 10-25% Tier 3). Targeted at individuals seeking financial support during critical illness recovery.
- MetLife 360Health Award-winning online health and wellbeing platform bundled with MetLife policies, providing virtual health services including mental wellness, nutrition support, menopause support, fitness and mobility guidance, expert medical opinions, and access to clinicians. Available to policyholders and their families.
- MetLife Protect Flexible retail insurance platform distributed through licensed financial advisers, bundling Life+, Income Cover+, TPD+, and Trauma+ base covers with optional extras such as Premium Waiver, Specified Events, Buy/Sell, Claim Indexation, Superannuation Contribution, Disability Extras, Own Occupation, and Trauma Reinstatement.
- MetLife Protect Super Insurance inside superannuation version of MetLife Protect, allowing cover to be funded through a self-managed super fund (SMSF) or the MetLife Australia Superannuation Fund with tax-paid rollovers.
- Insurance Inside Superannuation Life insurance policies embedded within superannuation fund offerings, providing automatic protection for fund members with built-in coverage amounts and automatic acceptance limits. Distributed through partnerships with superannuation funds.
- Corporate Insurance
Quantifiable outcome
- 85% of claimants back at work during waiting period
- +5 more outcomes
Companies that use Metlife Australia
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Metlife Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Metlife Australia partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- MAXIS Global Benefits NetworkcoreMAXIS Global Benefits Network is one of the world's largest employee benefits networks. MetLife is a proud member, offering benefits and capabilities to more than 1.5 million staff employed by over 750 multinational firms across 110 markets worldwide.
- HostPluscoreSuperannuation fund partner providing MetLife insurance products inside superannuation to fund members.
- UniSupercoreSuperannuation fund partner providing MetLife insurance products inside superannuation to fund members.
- CareSupercoreSuperannuation fund partner providing MetLife insurance products inside superannuation to fund members.
- Equip SupercoreSuperannuation fund partner providing MetLife insurance products inside superannuation to fund members.
- Qantas SupercoreSuperannuation fund partner providing MetLife insurance products inside superannuation to fund members.
- Australian Ethical SupercoreSuperannuation fund partner providing MetLife insurance products inside superannuation to fund members with ethical investment focus.
- Guild SupercoreSuperannuation fund partner providing MetLife insurance products inside superannuation to fund members.
- ING DirectcoreBanking partner offering MetLife insurance products through ING Direct superannuation products.
- REI SupercoreSuperannuation fund partner for real estate industry employees providing MetLife insurance products inside superannuation.
- Electric SupercoreSuperannuation fund partner for electrical industry workers providing MetLife insurance products inside superannuation.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Metlife Australia competitors and assessment
Company assessmentDirect peers
- TAL: TAL is one of Australia's largest specialist life insurers offering Life, TPD, Income Protection and Trauma cover via advisers and super funds — directly comparable to MetLife Australia's product mix and distribution model.
- AIA Australia: AIA Australia is a major life insurer offering individual Life, TPD, Income Protection and Trauma cover distributed through advisers and group channels, directly competing with MetLife across the same product categories.
- Zurich Australia: Zurich Australia offers Life, TPD, Income Protection and Trauma cover through financial advisers and corporate superannuation clients, making it a direct peer with a similar product portfolio and adviser-led distribution.
- MLC Life Insurance (Insignia Financial): MLC Life, owned by Insignia Financial, is a large Australian life insurer distributing through advisers and super funds with Life, TPD, IP and Trauma products — directly comparable to MetLife Australia's core offerings.
- Resolution Life Australasia: Resolution Life Australasia (formerly AMP Life) is a closed and in-force life insurance carrier covering Life, TPD, Income Protection and group benefits through super funds and advisers — a direct competitor in the Australian life insurance market.
- ClearView Life: ClearView Life provides Life, TPD, Income Protection and Trauma cover distributed primarily through financial advisers in Australia, directly comparable to MetLife's advised retail business.
- Challenger Limited: Challenger is a major Australian life insurer and retirement income provider offering life and lifetime annuities, overlapping with MetLife Australia on life and disability cover and competing for similar advised and super fund customers.
Broad incumbents
- Allianz Australia: Allianz Australia is a broad general insurer and life insurer offering Life and group disability cover through advisers and employers — a broader incumbent with overlapping life products and group employee benefits distribution.
- Asteron Life (Suncorp): Asteron Life is Suncorp's life insurance arm providing Life, TPD, Income Protection and Trauma products distributed through advisers and aligned super funds — a broader incumbent operating in the same product categories as MetLife Australia.
Emerging players
- NobleOak Life: NobleOak is an Australian specialist life insurer offering Life, TPD, Income Protection and Trauma cover directly and through advisers — an emerging competitor targeting value-conscious customers with similar product features to MetLife Protect.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Metlife Australia social profiles
Digital presenceMetlife Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metlife Australia leadership team
Management profileNumber of profiles
Profiles6 records
Metlife Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metlife Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metlife Australia
What does Metlife Australia do?
MetLife Australia provides personal and group life insurance products covering death, terminal illness, income protection, total and permanent disability (TPD), and trauma conditions, distributed primarily through licensed financial advisers (MetLife Protect), superannuation fund partnerships (Insurance Inside Super), and corporate employer benefit programs. The portfolio is delivered under MetLife Insurance Limited (ABN 75 004 274 882, AFSL 238096) and complemented by the MetLife 360Health virtual wellbeing platform bundled with policies.
Is Metlife Australia a public or private company?
Metlife Australia is a private company. It is classified as corporate owned and is currently operating.
When was Metlife Australia founded?
Metlife Australia was founded in 1868. It employs 251 to 500 people.
Where is Metlife Australia based?
Metlife Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Metlife Australia make money?
Five revenue lines are on record. Life Insurance Premiums are the primary driver. The others are income Protection Insurance, total and Permanent Disability (TPD) Insurance, trauma Insurance and corporate/Group Insurance.
Who are Metlife Australia's main competitors?
Direct peers on record are TAL, AIA Australia, Zurich Australia, MLC Life Insurance (Insignia Financial), Resolution Life Australasia, ClearView Life and Challenger Limited. Broad incumbents are Allianz Australia and Asteron Life (Suncorp). NobleOak Life is listed as an emerging player.
Does Metlife Australia have an API?
No public API is recorded for Metlife Australia.
What industry is Metlife Australia in?
Metlife Australia's product category is Life Insurance. Its primary akta.pro industry code is FSAIAMAI, Worksite Cancer / Specified Disease Insurance, with a secondary code of FSAIAAAJ, Group Term Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.