Stype

What Stype does

Stype Norway AS is a Norwegian virtual production technology company founded in 2012 and headquartered in Nannestad, operating under the stYpe brand. It develops modular hardware and software for camera tracking, motion capture, real-time rendering, and AI-assisted production control used in broadcast, sports, entertainment, esports, elections, and education markets across more than 40 countries.

The core technology stack centers on three hardware product lines — RedSpy (optical + IMU camera tracking with sub-0.1mm positional resolution), Follower (infrared-beacon motion capture scalable to 1,000 beacons), and StypeKit (mechanical crane tracking add-on) — supported by StypeLand, a proprietary render engine built on Unreal Engine 5 that powers StypeLand XR (LED volume workflows), VR (green screen), and AR (live broadcast graphics). AI-augmented modules include AI Glue (vision-based talent tracking without beacons), StageWhisper (voice-triggered production control), and Gaussian Splat Generation (photorealistic spatial capture). The company holds a patent on LED volume set extension technology and a patent-pending adaptive chroma keying method (LuxIQ), and received the 74th Engineering, Science & Technology Emmy Award in 2022 for StypeKit and RedSpy.

Stype monetizes through quote-based, multi-year enterprise contracts covering hardware sales (RedSpy, Follower, HumanCrane, Stype Trek, FluidHead PTZ systems), software licenses (StypeLand, GreenKiller, LuxIQ), and professional services (installation, on-site technician support, equipment rental, and demos). Customers include BBC, FOX, CBS, NBC, FOX Sports, Apple TV, FIFA, WWE, UFC, Coachella, Valve, and a growing education vertical anchored by Texas A&M, Arizona State, NFTS, Singapore Polytechnic, Guildhall, and University of Michigan. Distribution is direct via field enterprise engagement; no public pricing is disclosed.

Name

Stype

Legal name

Stype Norway AS

Website

https://stype.tv

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Stype Norway AS is a Norwegian virtual production technology company founded in 2012 that builds modular camera tracking, motion capture, and AI-assisted rendering tools for broadcasters, sports producers, entertainment events, esports, and universities worldwide.

Ownership category

akta.pro rank

Product category

Virtual Production Technology

NAICS

Audio and Video Equipment Manufacturing (334310), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Photographic Equipment & Supplies (3861), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

VP Hardware: LED Panels, Processors, Media Servers & Render Nodes (MPAHADAL)

akta.pro secondary industries

Virtual Production Pipeline, Color & Calibration (Genlock, OCIO/ACES) (MPAHADAF), Real-Time Compositing, Keying & On-Set Playback (MPAHADAG), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

Keywords

• Camera tracking systems
• Virtual production software
• Motion capture technology
• LED volume rendering
• Chroma keying solutions

Headquarters

HQ city

Viken

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Camera Tracking Systems: Stype sells hardware products including RedSpy optical tracking systems, Follower motion capture systems, StypeKit crane tracking add-ons, HumanCrane robotic camera cranes, PTZ fluid heads, Stype Trek drone tracking, and AI Glue. These are physical hardware systems sold directly to broadcasters, film studios, and event producers. Products can be purchased, rented, or demo'd. The company provides on-site technician support and installation.
2. Software Licenses and Plugins: StypeLand (Unreal Engine-based render engine), StypeLand XR, StypeCentral, GreenKiller chroma keying, and LuxIQ are software products sold as licenses. GreenKiller requires an optional license for extended format support (Nuke, Clarisse, Maya MA, USD).
3. Professional Services and On-Site Support: Stype offers installation support, on-site support, and laboratory pre-calibrated camera lens rental alongside product sales. The detailed rental inquiry form suggests significant service revenue from equipment rental with support packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stype develops and sells precision camera tracking hardware (RedSpy, Follower, StypeKit, HumanCrane, Stype Trek, PTZ heads), a proprietary Unreal Engine 5-based virtual production render engine (StypeLand and its XR/VR/AR modules), chroma keying software (GreenKiller, LuxIQ), and AI-powered production tools (AI Glue, StageWhisper, Gaussian Splat Generation). These are sold, rented, and supported globally to broadcasters, film studios, sports leagues, esports organizers, live event producers, and educational institutions, backed by professional installation and on-site technician services.

Product overview

stYpe is a virtual production technology company offering a modular platform of camera tracking, motion capture, and rendering solutions. The core offering centers on StypeLand, a proprietary render engine built on Unreal Engine 5, which serves as the foundation for XR, VR, and AR workflows. Camera tracking products include RedSpy (optical tracking with infrared/IMU), Follower (infrared beacon-based motion capture for cameras, objects, and talent), and StypeKit (mechanical add-on for crane tracking). Physical hardware includes HumanCrane (precision jib crane) and FluidHead PTZ solutions. AI-powered capabilities include AI Glue (talent tracking without beacons), StageWhisper (voice-trigger control), and Gaussian Splat Generation (spatial capture). GreenKiller and its LuxIQ module provide chroma keying. These products integrate with Unreal Engine, Unity, Maya, Vizrt, Ross, Avid, Nuke, and other broadcast rendering platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• RedSpy Optical camera tracking system combining an infrared camera with IMU sensors for high-precision, drift-free camera tracking in virtual production, XR, and broadcast environments. Suitable for indoor/outdoor use on cranes, pedestals, steadicams, and handheld rigs, with industry-leading < 0.1mm positional resolution and < 0.003-degree angular resolution.
• Follower Motion capture system using infrared witness cameras and LED beacons to simultaneously track multiple cameras, objects, and on-screen talent in real time. Scalable to up to 1,000 uniquely identified LED beacons per setup.
• StypeLand Proprietary render engine built on Unreal Engine 5 powering XR, VR, and AR virtual production workflows with real-time rendering, color calibration, and multi-camera support across LED volumes and green screen environments.
• StypeLand XR LED volume production plugin for Unreal Engine featuring Stype's patented set extension technology, precise color calibration across LED panels, and multi-camera frame multiplexing workflows.
• StypeKit Bolt-on camera-tracking add-on that upgrades traditional camera cranes into virtual and augmented reality systems, with automatic aiming and focusing, 360-degree pan/tilt, and drift-free tracking. Compatible with Canon Digital and Fujinon Digital lenses and FreeD, Stype A5, and Stype HF protocols.
• HumanCrane Professional-grade camera crane with joint-leveling capability engineered to work seamlessly with StypeKit for precise camera movement encoding in virtual production environments.
• AI Glue AI-powered talent tracking system using computer vision to detect person position relative to AR graphics, enabling on-screen talent to interact with virtual elements without physical beacons or mocap suits. Fundamental package covers approximately 4m x 4m per sensor pair.
• GreenKiller Chroma keying system integrated into StypeLand for Unreal Engine, delivering clean edges, realistic shadows/reflections, hair/liquid preservation, and HDR HLG BT.2100 color space support.
• Stype Trek Drone tracking system designed for live broadcast production, delivering reliable tracking in all weather conditions with zoom and focus lens data support and frame-perfect accuracy without drift accumulation.
• StageWhisper AI-powered voice-trigger control system that activates production events (graphics, animations, DMX lighting, sound effects) based on spoken keywords, phrases, or sounds, with background noise filtering. Used in sports broadcasts, accessibility solutions, XR stages, and interactive installations.
• Gaussian Splat Generation Spatial capture service using AI Gaussian Splatting technology to transform real-world spaces into photorealistic 3D Gaussian Splat environments for broadcast, virtual production, and interactive web experiences.
• Stype PTZ Fluid Heads PTZ (pan-tilt-zoom) fluid head solutions with Vinten-compatible heads (VV950, VV750, VV700, VV75) supporting payloads up to 75 kg for box lenses, with integrated stYpe camera tracking for virtual production workflows.

Quantifiable outcome

• RedSpy positional resolution < 0.1mm; angular resolution < 0.003 degrees; data delay 5ms (0.25 frames at 50fps)
• +5 more outcomes

Named customers34 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trackmen: German manufacturer of crane-based mechanical camera tracking systems that compete with StypeKit and HumanCrane for jib and crane-mounted virtual production tracking.
• Mo-Sys Engineering: U.K.-based developer of camera tracking solutions (StarTracker) and virtual production tools that compete head-to-head with Stype's RedSpy and Follower in broadcast and film studios.
• Zero Density: Real-time virtual production and broadcast graphics company whose rendering platform integrates with Stype cameras but also competes for the same end-to-end LED volume workflow.
• Brainstorm: Provider of real-time 3D graphics and virtual set solutions for broadcast — competes with StypeLand while integrating third-party tracking including Stype products.
• OptiTrack (NaturalPoint): U.S. manufacturer of high-precision optical tracking cameras for motion capture, virtual production, and broadcast — competing with Stype's tracking hardware portfolio.
• Pixotope: Real-time virtual production and augmented reality graphics platform integrated with Stype's tracking hardware, but also an indirect competitor offering end-to-end virtual studio solutions.
• Vicon: Provider of optical motion capture cameras and tracking systems used in virtual production, VFX, and live broadcast — a direct competitor to Stype's Follower infrared beacon system.

Broad incumbents

• Disguise: Provider of LED volume and virtual production infrastructure for film, broadcast, and live events — operates at a larger scale than Stype with overlapping end-customer relationships.
• Vizrt: Large broadcast graphics and virtual set platform incumbent whose rendering engine integrates with Stype tracking — but also offers competing end-to-end virtual production workflows at enterprise scale.
• Ross Video: Broad broadcast technology incumbent offering graphics, virtual sets, and production switchers — integrates with Stype's Follower but also competes for the same virtual studio RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stYpeTV
• YouTubeyoutube.com/user/StypeGrip
• Facebookfacebook.com/stYpeTV
• LinkedInlinkedin.com/company/stypetv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stype