On Stage Dance Studio

What On Stage Dance Studio does

On Stage Dance Studio is a privately held dance education business operating two physical studio locations in Cedar City (founded 1994) and St. George (founded 2004), Utah. The studio provides structured dance instruction across seven core programs — Jazz, Acro, Modern, Ballet, Hip Hop, Company (competitive), and Twinkle Stars (ages 2-7) — alongside an Academic Preschool add-on. Instruction is delivered in-person to children ranging from early childhood through pre-professional Conservatory level, with the Company/Conservatory track serving dancers pursuing dance in higher education or as a profession.

The business operates on a direct-to-consumer, recurring tuition model with enrollment managed through phone, email, and Google Docs-based class schedules. Customer acquisition relies on free introductory classes, organic Facebook and Instagram presence, and the studio's 30-year regional brand reputation in Southern Utah. There is no proprietary technology platform, no digital product, no API, and no mobile application; operations are supported by a WordPress website and standard consumer communication channels. The company is owned and creatively directed by founder Heather Sprouse Madison, MBA, supported by a team of 11-50 employees including specialty team leaders and certified instructors in techniques such as Acrobatic Arts and Progressing Ballet Technique.

The company has no external investors, no funding history, no disclosed patents or awards, and no documented partnerships. Growth has historically been organic, with the last geographic expansion occurring in 2004. Revenue is not publicly disclosed, and customer relationships are entirely consumer-facing, anchored by long-tenured families reporting multi-year retention across the studio's program ladder.

Name

On Stage Dance Studio

Legal name

On Stage Dance Studio & Academic Preschool

Website

https://onstagedancestudio.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

On Stage Dance Studio is a privately held, owner-operated dance education business operating two physical studios in Cedar City and St. George, Utah, providing recurring dance instruction and academic preschool programs for children ages 2 through pre-professional level.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), General Preschools (Play-Based) (EDACABAA)

Keywords

• Dance education services
• Children's dance classes
• Ballet instruction
• Academic preschool programs
• Pre-professional dance training

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Tuition: Recurring tuition fees for dance classes including Jazz, Acro, Modern, Ballet, Hip Hop, and Company programs. Classes are offered at multiple skill levels from Twinkle Stars (ages 2-7) through pre-professional Conservatory Program.
2. Academic Preschool Fees: Tuition fees for Academic Preschool program services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

On Stage Dance Studio provides in-person dance education across multiple styles — Jazz, Acro, Modern, Ballet, and Hip Hop — for students ranging from early childhood (Twinkle Stars, ages 2-7) through pre-professional levels (Company/Conservatory Program, grades 1-12). The studio also operates an Academic Preschool program combining developmental learning with movement and creative arts, delivered through two physical studio locations in Cedar City and St. George, Utah.

Product overview

On Stage Dance Studio offers a unified dance education experience combining multiple dance disciplines with an academic preschool component. The studio provides a comprehensive curriculum across seven core dance styles (Jazz, Acro, Modern, Ballet, Hip Hop, Company Program, and Twinkle Stars for ages 2-7) along with an Academic Preschool. The program structure ranges from recreational classes for young children through pre-professional training in the Conservatory Program, with the Company Program serving as the competitive and career-focused track for 1st-12th grade dancers. Both Cedar City and St. George locations operate under unified leadership, with the studio emphasizing quality dance education, technique, and artistry.

Differentiator

Problem solved

Functional benefit

Products and services

• Jazz Classes A stylized form of dance using many rhythms to coordinate and strengthen the body, including lyrical, traditional, and stylized jazz styles with emphasis on contemporary jazz technique. For students seeking jazz dance training.
• Acro Classes Blends dance artistry with acrobatic athleticism, performed on hard stages without sprung floors, emphasizing musicality, emotional expression, and control while protecting joints and lower back. For students interested in acrobatics integrated with dance.
• Modern Dance Classes A relaxed, free style of dance where choreographers use emotions and moods to design their own steps, with deliberate use of gravity in contrast to ballet's structured approach. For students seeking contemporary dance training.
• Ballet Classes The foundation of all dance forms, teaching discipline and grace through classical music, with technique-based training from a young level focusing on correct placement and body knowledge. For students seeking classical ballet training.
• Hip Hop Classes Street-style dance form with upbeat rhythm-based movement to funky music, building strength, musicality, flexibility and stamina through high impact warm-up and rhythmic choreography. For students seeking hip hop dance training.
• Company Program Program for dancers pursuing dance in high school, higher education, or professional dance careers; emphasizes versatility in jazz, contemporary and lyrical styles for 1st-12th grade dancers. For serious dancers seeking competitive and pre-professional training.
• Twinkle Stars Program Dance program for children ages 2-7 years old, introducing foundational dance concepts in an age-appropriate and engaging format. For parents of young children seeking early dance education.
• Academic Preschool Academic preschool program offered alongside dance education, combining developmental learning with dance instruction for young children. For parents seeking combined academic and movement education.
• Conservatory Program Pre-professional level program within the Company Program, designed for serious dancers aiming for advanced training and professional dance careers. For advanced dancers pursuing professional dance careers.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Dance To EvOLve: Multi-location kids' dance studio offering ballet, jazz, tap, and hip hop for young children. Closely comparable in programming, target age range, and studio-based delivery model.
• Tutu School: Franchise children's dance studio focused on early-childhood ballet and creative movement for ages 6 months to 8 years. Highly comparable as a multi-location kids' dance education brand operating in a similar age range and class format.

Broad incumbents

• The Little Gym: Established franchise offering children's motor-skill and enrichment classes, including dance/creative movement. Comparable as a structured, multi-location children's enrichment business serving similar family demographics.
• School of Rock: Large franchise delivering supplemental arts education (music) to children and teens through structured curricula and performance programs. Comparable as a multi-location supplemental arts education franchise targeting similar family customers.
• Fred Astaire Dance Studios: National ballroom and social dance studio franchise offering group and private lessons. Comparable as a multi-location branded dance instruction business, though focused on adults and social/ballroom rather than children's technique training.
• Arthur Murray Dance Studios: Long-standing national dance studio franchise offering private and group lessons across many dance styles. Comparable as an established multi-location dance instruction brand, though primarily adult-focused.
• My Gym: Franchise offering structured children's fitness, movement, and enrichment classes for ages 6 weeks to 10 years. Comparable as a recurring-tutition, multi-location children's enrichment operator targeting the same family demographic.

Others

• Club Pilates: Large franchise in the movement/fitness category with a similar membership-based, recurring-tutition model. Relevant as a benchmark for franchise-driven scale in adjacent movement-based services.
• Code Ninjas: Franchise offering supplemental education (coding) for children in a center-based, recurring-tutition format. Comparable as a benchmark for kids' supplemental education franchise economics and parent purchasing behavior.

Regional players

• Stagelight Performing Arts: Regional multi-style dance and performing arts studio offering classes for children and teens. Comparable as a similarly positioned local/regional dance studio competitor, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OnStageDanceStudioUtah
• Instagraminstagram.com/liveloveonstagedance
• Xx.com/onstagedance
• LinkedInlinkedin.com/company/on-stage-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Stage Dance Studio