PromoTix
PromoTix is a cloud-based event ticketing marketplace serving music venues, cannabis festivals, wellness studios, and entertainment organizers worldwide with fee-free ticketing, ambassador marketing tools, live streaming, and custom branded mobile apps.
- Company typePrivate
- Founded2017
- HeadquartersConcórdia, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PromoTix does
PromoTix is a cloud-based event ticketing marketplace platform founded in 2017 and headquartered in St. Croix, U.S. Virgin Islands. The platform enables event creators to list and sell tickets — for concerts, music festivals, sports, theater, cannabis events, yoga and wellness classes, haunted attractions, and other live experiences — through a self-serve web application, iOS and Android mobile apps, and a consumer-facing discovery marketplace at promotix.com. Underlying technology includes a box-office point-of-sale system, RFID wristband and cashless payment infrastructure, an event ticketing API, and a no-code custom branded mobile app builder that publishes directly to the iOS App Store and Google Play. Complementary modules include PromoStream (live streaming with OBS, RTMP, and Blackmagic Web Presenter support) and PromoJuice (a street-team/ambassador management application with GPS tracking, social media templates, and commission automation).
The business model is anchored on a fee-free ticketing positioning: PromoTix does not charge service fees to organizers or attendees, and instead allows organizers to optionally add their own service fee markups that they retain as incremental margin (claimed to generate 5-30% more profit). Monetization layers include optional ambassador commissions, daily payouts via PayPal and Authorize.net, Shopify-integrated merchandise sales at checkout, a custom branded mobile app builder (subscription/recurring), and enterprise contracts for large venues and festivals sold through a direct sales motion. Payment processing is delivered through integrations with Stripe, PayPal Business, and Authorize.net, with the latter two specifically positioned for cannabis-industry merchants that mainstream processors decline.
The company serves a mix of vertical segments — cannabis events (its most prominently marketed niche, anchored by the Ohio, Florida, and Pennsylvania Cannabis Festivals plus Oklahoma's Harvest Festival), wellness and fitness studios, music venues and nightlife, haunted attractions, and general entertainment events — and claims a network of 7,000+ ambassadors and hundreds of thousands of cannabis-event attendees processed annually. Promotional channels include a self-serve product-led growth funnel, an enterprise field sales motion, content marketing via the 'Behind the Scenes' industry blog, the PromoTix University podcast and classes, YouTube tutorials, and a HubSpot Marketplace listing. PromoTix holds registered trademarks for PromoTix, PromoStream, and PromoJuice, and operates wholly-owned sub-brands including PromoTix Processing Pro and PromoTix Printing.
PromoTix firmographics
Firmographics- Name
- PromoTix
- Legal name
- PromoTix, Inc.
- Website
- https://promotixapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PromoTix is a cloud-based event ticketing marketplace serving music venues, cannabis festivals, wellness studios, and entertainment organizers worldwide with fee-free ticketing, ambassador marketing tools, live streaming, and custom branded mobile apps.
- Ownership category
- akta.pro rank
PromoTix industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Festival & Event Producers/Organizers (MPAIAFAC)
Keywords
Where PromoTix is headquartered
LocationHeadquarters
- HQ city
- Concórdia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PromoTix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fee-Free Ticketing with Optional Service Fees: PromoTix does not charge ticket service fees to organizers or attendees. Organizers can optionally add their own service fees on top of ticket prices, which they keep as additional profit. This creates a net-new revenue stream for organizers while driving adoption.
- Ambassador Commissions: Ambassadors earn commissions for ticket sales they generate through social media promotion and in-person selling. Organizers set commission structures and reward ambassadors with free entry, merchandise, or cash payments.
- Daily Payouts: Organizers receive daily payouts through PayPal or Authorize.net leading up to event dates, improving cash flow management for event production.
- Merchandise Integration: Integration with Shopify for selling merchandise and class equipment both online at checkout and through ambassador teams in-person, with consolidated order management.
- Custom Branded Mobile Apps: Organizers can create custom branded mobile apps for their events, studios, or venues through a no-code builder that publishes directly to iOS and Android app stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Fee-Free Ticketing Platform |
| Subscription | Multi-year contract | Enterprise/Custom Pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
PromoTix product offering
Product offeringCore offering
PromoTix is a fee-free event ticketing platform that enables event creators to list, promote, and sell tickets to concerts, sports, theater, festivals, cannabis events, and wellness classes worldwide. The platform includes organizer-facing ticketing software, a consumer-facing ticket marketplace, ambassador/street team marketing tools, live streaming via PromoStream, RFID and cashless payment systems, and a no-code custom branded mobile app builder. Revenue is generated primarily through optional service fees that organizers add on top of ticket prices, enterprise subscriptions, and payment processing.
Product overview
PromoTix operates as a comprehensive event ticketing marketplace platform with a modular architecture. The core PromoTix platform serves as the primary ticketing marketplace where event creators list events and attendees purchase tickets. This core product is augmented by multiple integrated modules including PromoTix Ticketing (organizer app, box office, RFID/cashless, printed tickets), PromoTix Reseller (secondary marketplace), PromoStream (live streaming with OBS/RTMP/Blackmagic support), PromoJuice (ambassador street team management), and Event Mobile Apps (custom branded apps). Additional tools include Viral Contests for organic promotion, Insights for analytics, and PromoTix University for educational content. The platform also supports venue discovery through an extensive directory. Together, these products create an end-to-end ecosystem for event creation, promotion, ticketing, and attendee management.
Differentiator
Problem solved
Functional benefit
Brands
- PromoStream™: Live streaming platform for events, supporting OBS, RTMP, and Blackmagic Web Presenter integrations.
- PromoJuice™
Quantifiable outcome
- 5-30% more profit for organizers through fee-free ticketing
- +2 more outcomes
Companies that use PromoTix
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
PromoTix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
PromoTix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ShopifycoreShopify integration enables organizers to sell merchandise and class equipment through their Shopify store, with consolidated order management. Organizers can sell merchandise at checkout when customers buy tickets, or through ambassador teams in-person.
- PayPalcorePayPal Business account integration for cannabis-friendly payment processing. Supports large-scale events (20,000+ attendees) across multiple states, addressing the challenge of payment processors declining cannabis businesses.
- Authorize.netcoreAuthorize.net integration for cannabis-approved merchant accounts as an alternative payment processor for cannabis industry events, supporting daily payouts for organizers.
- StripecorePCI-compliant payment processing through Stripe for credit card transactions. Financial information is passed through to Stripe, which handles payment processing and security.
- HubSpotminorPromoTix is listed on the HubSpot marketplace with 'Growth Series Pack' and 'Contact Us 2 Growth Series' products, enabling integration with HubSpot CRM and marketing automation tools.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PromoTix competitors and assessment
Company assessmentDirect peers
- ShowClix: Full-service ticketing platform for live entertainment, festivals, theaters, and venues featuring box office, RFID, and mobile solutions. Strong technology overlap with PromoTix across RFID, cashless, and venue management, targeting similar mid-market and enterprise organizers.
- Eventbrite: Largest self-serve event ticketing platform serving SMB and enterprise organizers across concerts, festivals, sports, and theater. PromoTix explicitly positions itself against Eventbrite via a dedicated comparison page, competing on fee structure and verticals like cannabis where Eventbrite has restrictions.
- Tixr: Modern event ticketing platform emphasizing fee transparency and organizer-friendly pricing for music festivals, sports, and live entertainment. Comparable self-serve SaaS model with mobile-first POS and fan engagement tools overlapping PromoTix's stack.
- eTix: Online ticketing provider for entertainment, sports, and live events with box office, online sales, and reseller features. PromoTix runs a direct eTix vs PromoTix comparison page, signaling direct competition for the same organizer segments including music venues and festivals.
- Dice: Ticketing and discovery platform specializing in live music events with mobile-first selling and fan-focused features. Comparable self-serve music festival and nightlife use cases with overlapping mobile app and event discovery functionality.
- Universe (by Ticketmaster): Self-serve ticketing platform owned by Ticketmaster targeting SMB organizers with consumer-facing event discovery. Direct PLG competitor to PromoTix for the same self-serve event creator segment, with greater brand and parent-company resources.
- TicketSpice: Self-serve ticketing platform for events and venues offering zero-fee ticketing options, box office, and marketing tools. Closely comparable to PromoTix's fee-free model and SMB-focused PLG onboarding, with overlap in haunted attractions and live events.
Broad incumbents
- Ticketmaster: Dominant incumbent in live event ticketing with broad portfolio across concerts, sports, and theater. While not a direct SMB self-serve competitor, its scale, brand, and reseller marketplace set the competitive ceiling and define organizer expectations for any event technology platform.
- Cvent: Enterprise event management platform for conferences, trade shows, and corporate events, with ticketing and registration functionality. Adjacent competitor overlapping with PromoTix's broader event technology ambitions and enterprise sales motion.
Emerging players
- Humanitix: Mission-driven ticketing platform offering fee-free or low-fee ticketing for events worldwide, with proceeds directed to charity. Close comparator to PromoTix's fee-free positioning, particularly in wellness, community, and nonprofit event verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
PromoTix social profiles
Digital presencePromoTix compliance and trust
Trust signalCompliance1 record
PromoTix financial estimates
Financial estimateRevenue estimate
Valuation estimate
PromoTix leadership team
Management profileNumber of profiles
PromoTix subsidiaries and ownership
Company hierarchySubsidiaries4 records
PromoTix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PromoTix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PromoTix
What does PromoTix do?
PromoTix is a fee-free event ticketing platform that enables event creators to list, promote, and sell tickets to concerts, sports, theater, festivals, cannabis events, and wellness classes worldwide. The platform includes organizer-facing ticketing software, a consumer-facing ticket marketplace, ambassador/street team marketing tools, live streaming via PromoStream, RFID and cashless payment systems, and a no-code custom branded mobile app builder. Revenue is generated primarily through optional service fees that organizers add on top of ticket prices, enterprise subscriptions, and payment processing.
Is PromoTix a public or private company?
PromoTix is a private company. It is classified as unknown and is currently operating.
When was PromoTix founded?
PromoTix was founded in 2017. It employs 1 to 10 people.
Where is PromoTix based?
PromoTix is headquartered in Concórdia, Brazil, in the Latin America region.
How does PromoTix make money?
Five revenue lines are on record. Fee-Free Ticketing with Optional Service Fees are the primary driver. The others are ambassador Commissions, daily Payouts, merchandise Integration and custom Branded Mobile Apps.
Who are PromoTix's main competitors?
Direct peers on record are ShowClix, Eventbrite, Tixr, eTix, Dice, Universe (by Ticketmaster) and TicketSpice. Broad incumbents are Ticketmaster and Cvent. Humanitix is listed as an emerging player.
Does PromoTix have an API?
Yes. PromoTix offers an Event Ticketing API Integration that enables developers and partners to connect their systems with PromoTix's ticketing platform. The API allows for integration of ticketing functionality into external applications and platforms. Developer documentation is at www.promotix.com/event-ticketing-api-integrations.
What industry is PromoTix in?
PromoTix's product category is Event Ticketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 711320 and its SIC code is 7900.