Misi

What Misi does

Misi BV is a Netherlands-based, privately-held order fulfilment agency founded in 2021 and headquartered in Bleiswijk (Spectrumlaan 31). The company offers full-service B2B and B2C order processing from a single warehouse inventory, including storage, inventory management, picking, packing, shipping, returns handling, subscription management, and optional first-line customer service. Its customer base comprises approximately 137 e-commerce SMBs (Dutch web shops and marketplace sellers on Bol.com and Amazon), with the corporate customer portal operated under the Logent Netherlands B.V. brand, indicating a shared operational identity with Logent.

The technical foundation is an in-house developed proprietary fulfilment platform with 165 custom-built interfaces, including native integrations with WooCommerce, Magento, Spree, Shopify, Bol.com, and Amazon. Operational features include automated address and zip-code/house-number validation, barcode-verified picking and packing (yielding a 0.1% error rate), automatic customs document preparation for non-EU orders, a master-box auto-unpacking system for small-order picking, and a customer portal for real-time order, returns, and ticket visibility. The company has obtained Skal Biocontrole organic-handling certification and maintains seven-carrier shipping partnerships (PostNL, UPS, DHL, DPD, bpost, FedEx, GLS) for global parcel and pallet delivery.

Misi's revenue model is transaction-fee based, with quote-based, pay-as-you-go pricing and no publicly disclosed tiers. The go-to-market is consultative direct sales targeting Dutch entrepreneurs selling through web shops and marketplaces, supported by phone-based quoting, a dedicated quote-request funnel, Websiteleads-driven B2B lead generation, and partnerships with Thuiswinkel, QShops, Fenex, WWF, and Villa Joep for credibility and ESG positioning. Customer segments are horizontal (e-commerce merchants, B2B sellers, marketplace sellers, and brands with promotional/campaign needs), and the company has reported a 24-hour B2C delivery standard. No revenue, headcount, funding, or management information is publicly disclosed.

Name

Misi

Legal name

Misi BV

Website

https://misi.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Misi is a Netherlands-based order fulfilment agency serving approximately 137 SMB e-commerce merchants from its Bleiswijk warehouse, offering storage, picking, packing, shipping, returns, and subscription management through proprietary software integrated with Bol.com, Amazon, Shopify, Magento, WooCommerce, and other platforms.

Ownership category

akta.pro rank

Product category

E-commerce Fulfilment Services

NAICS

Warehousing and Storage (493)

akta.pro primary industry

Dropship & Supplier Fulfillment Coordination (TLAEACAG)

akta.pro secondary industries

Dropshipping & Supplier Fulfillment Services (CRAFAMAJ), Returns, Reverse Logistics & Refund/Exchange Automation (RMA) (TLAEACAH)

Keywords

• E-commerce fulfilment
• Order processing
• Warehousing services
• Inventory management
• Shipping logistics

Headquarters

HQ city

Bleiswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Order Fulfilment Services: Full-service order fulfilment including storage, picking, packing, and shipping. Revenue is generated through transaction-based fees per order processed, with additional charges for storage volume, special handling, and value-added services such as customer service and returns processing.
2. Action Fulfilment: One-time promotional fulfilment services including distribution of POS materials to stores and special promotional mailings. Revenue generated per project/action basis.
3. Customer Service (First-line Support): Optional first-line customer service where Misi opens a dedicated phone number and email for the client's customers. Questions administered through ticket system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Misi is a Dutch order fulfilment agency that provides end-to-end e-commerce fulfilment services including warehousing, inventory management, order processing, picking, packing, and shipping for web shop owners. The company operates from a single warehouse serving both B2B and B2C orders using proprietary in-house developed software that integrates with major e-commerce platforms (WooCommerce, Magento, Spree, Shopify) and sales channels (Bol.com, Amazon). Additional services include promotional action fulfilment, subscription management, and cross docking.

Product overview

Misi is a full-service order fulfilment bureau offering a unified platform of integrated services. The core offering is Order Fulfilment, supported by sub-services including Order Processing, Order Handling, Shipping, and Aftercare. The company differentiates through in-house developed custom software that enables platform connections. Additional modules include Action Fulfilment for promotional campaigns, Subscription Management, Customer Portal access, and Cross Docking logistics. The services operate from a single warehouse inventory serving both B2B and B2C customers, with built-in integrations to major e-commerce platforms (WooCommerce, Magento, Spree, Shopify) and sales channels (Bol.com, Amazon).

Differentiator

Problem solved

Functional benefit

Products and services

• Order Fulfilment Full-service order fulfilment solution covering the entire process from web shop connection and order processing to picking, packing, shipping, and aftercare. Includes custom software integration with e-commerce platforms and sales channels. Targets e-commerce businesses, B2B companies, and marketplace sellers in the Netherlands and Europe.
• Action Fulfilment One-time promotional campaign fulfilment service for periodic promotions, including distribution of POS materials to stores worldwide and one-off promotional mailings to customers or staff. Revenue generated per project basis.
• Subscription Management Management of subscription services including recurring order processing and delivery coordination for clients offering subscription-based products to their customers.
• Cross Docking Cross docking logistics solution for transferring goods directly from inbound to outbound vehicles with minimal storage time. Used by clients needing rapid distribution without long-term warehousing.

Quantifiable outcome

• 0.1% error rate in picking and packing
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• PostNLcoreTechnology or IntegrationPrimary postal carrier partner for national and international shipments within the Netherlands and globally. PostNL is one of Misi's main shipping partners for package delivery.
• DHLcoreTechnology or IntegrationInternational shipping partner for worldwide parcel and pallet delivery services. DHL handles international shipments for Misi's e-commerce clients.
• UPScoreTechnology or IntegrationGlobal shipping partner providing international parcel delivery services for Misi's client shipments worldwide.
• DPDcoreTechnology or IntegrationEuropean and international parcel delivery partner operating across multiple countries for Misi's shipments.
• bpostcoreTechnology or IntegrationBelgian and international postal service partner for shipments to and from Belgium and beyond.
• FedExcoreTechnology or IntegrationGlobal express shipping partner for urgent and international deliveries.
• GLScoreTechnology or IntegrationEuropean parcel logistics partner for shipments across Europe.
• Bol.comcoreChannel Partner/ Reseller/ DistributorMajor Dutch e-commerce marketplace. Misi has built integration portals enabling automatic order import and fulfilment for Bol.com sellers.
• AmazoncoreChannel Partner/ Reseller/ DistributorGlobal e-commerce marketplace. Misi offers integration with Amazon for order import and fulfilment services for Amazon sellers.
• Thuiswinkel (Home Shopping Association)minorOthersDutch home shopping association partnership. Misi displays the Thuiswinkel certification badge indicating compliance with Dutch e-commerce standards.
• QShopsminorOthersQuality assurance certification for Dutch web shops. Misi partners with QShops as a verified service provider.
• WWF (World Wildlife Fund)minorOthersEnvironmental partnership where Misi supports WWF by planting trees for every order processed. 248,150 trees planted to date.
• Villa JoepminorOthersCharitable organization partnership supporting children with cancer. Misi supports Villa Joep as part of their corporate social responsibility.
• FenexminorOthersDutch freight forwarding and logistics association. Misi is a member, adhering to industry standards and best practices.
• Skal BiocontroleminorOthersDutch certification body for organic businesses. Misi holds Skal certification for handling organic products in their fulfilment operations.
• WooCommercecoreTechnology or IntegrationPopular WordPress e-commerce platform with native integration to Misi's fulfilment system for automatic order import and stock synchronization.
• MagentocoreTechnology or IntegrationEnterprise e-commerce platform with direct integration to Misi's order management system.
• ShopifycoreTechnology or IntegrationLeading e-commerce SaaS platform integrated with Misi for seamless order processing and fulfilment.
• SpreecoreTechnology or IntegrationOpen-source e-commerce platform integrated with Misi's order fulfilment system.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sendcloud: Dutch shipping and fulfilment automation platform that helps e-commerce merchants manage multi-carrier shipping and outsourced fulfilment. Comparable in Dutch SMB e-commerce focus and carrier integration breadth, though Sendcloud is more of a software/enablement layer than a full-service 3PL.
• nShift: European delivery management and shipping software platform offering multi-carrier rate shopping, label printing, and post-purchase tracking. Comparable in multi-carrier integration and SMB e-commerce support, but operating as a software/SaaS provider rather than a physical fulfilment operator.

Direct peers

• eFulfillment Service: US-based e-commerce fulfilment provider offering order fulfilment, warehousing, and customer service for SMB and mid-market merchants. Comparable in service mix (storage, pick/pack, shipping, returns) and SMB focus, though primarily serving US-based merchants.
• Huboo: UK-headquartered e-commerce fulfilment provider offering multi-channel fulfilment with proprietary software and marketplace integrations for SMB merchants. Comparable in target customer profile and tech-enabled service delivery, with similar mid-tier scale positioning.
• Montapacking: Netherlands-based fulfilment agency serving web shops with order processing, warehousing, and returns handling. Highly comparable in geography, customer segment (SMB e-commerce), and service offering, competing directly with Misi for Dutch web shop customers.
• Active Ants: Dutch e-commerce fulfilment provider offering warehousing, picking, packing, and shipping with proprietary software and marketplace integrations. Direct head-to-head competitor to Misi in the Benelux SMB fulfilment segment with similar platform-based service model.
• ShipBob: US-founded e-commerce fulfilment provider with EU fulfilment centres, offering technology-driven warehousing, picking, packing, shipping, and returns for SMB and mid-market merchants. Comparable tech-led, multi-channel fulfilment model, though operating at significantly larger scale and broader geographic footprint.

Broad incumbents

• DHL eCommerce: Global logistics provider (part of Deutsche Post DHL Group) offering e-commerce fulfilment, warehousing, and parcel delivery across Europe. Comparable in shipping/fulfilment service mix and one of Misi's own carrier partners, but with vastly larger scale and broader geographic coverage.
• FedEx: Global logistics and parcel delivery company with an e-commerce fulfilment arm (FedEx Fulfillment) serving SMB and enterprise merchants. Comparable in international shipping capability and is also a Misi carrier partner, but offers fulfilment only as part of a much broader logistics portfolio.
• Amazon FBA (Fulfilled by Amazon): Amazon's first-party fulfilment service that stores, picks, packs, and ships sellers' inventory from Amazon's global fulfilment network. Represents the dominant marketplace-owned fulfilment incumbent that competes with Misi for Amazon sellers and exerts pricing pressure on the broader SMB fulfilment segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/misi-fulfilment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misi