What Vantage Trailer Sales does

Vantage Trailer Sales Inc. is a privately held, family-owned trailer dealership headquartered in Lethbridge, Alberta, with two additional locations in Lacombe, Alberta, and Cawston, British Columbia. The company sells new and pre-owned trailers across roughly a dozen categories — living-quarters horse trailers, standard horse trailers, livestock trailers, dump trailers, flat deck/tilt deck trailers, cargo trailers, car haulers, roll-offs, construction trailers, and agricultural trailers — representing more than ten manufacturer brands including Bison, Merhow, Exiss, Sooner, Featherlite, Logan Coach, SMC, Merritt, Alcom, Lakota, and Iron Bull. Its core technology is not proprietary software; rather, the operating asset base is physical inventory (158 trailers listed at the time of source capture), three retail/service locations, and an e-commerce parts store (trailersalesandparts.ca) selling accessories and replacement parts.

The business model is multi-stream and transaction-based: (1) one-time new trailer sales, (2) one-time pre-owned trailer resale, (3) one-time parts and accessories sales through the online store, (4) consignment-based trailer brokerage where Vantage manages the full sales cycle, (5) hourly/fee-based RV/trailer service at Lethbridge and Lacombe shops, and (6) financing facilitation via partnerships with Rapid Finance and CWB National Leasing. Pricing is quote-based and not publicly disclosed for trailers; parts carry public list pricing. The go-to-market is sales-led at each physical location, supplemented by content marketing, social media (Facebook, Instagram, YouTube), an email newsletter, and a Learning Centre.

The primary customer segment is horse/equine enthusiasts — individual owners, equestrian facilities, rodeo and competition travelers — with secondary segments in agricultural/livestock operations, commercial/construction buyers (dump, flat deck, roll-off trailers), and recreational/utility users. Since founding, Vantage has served over 3,000 customers and holds a Google 'EXCELLENT' rating across 201 reviews. The company is led by founder/owner Els Van Hierden, Strategic Director Ed Van Hierden, and General Manager Julian Van Hierden, supported by long-tenured sales staff (Dutchie Ahlbeck, Michelle Auclair). No external funding rounds, acquisitions, or AI/technology differentiation have been disclosed.

Name

Vantage Trailer Sales

Legal name

Vantage Trailer Sales Inc.

Website

https://trailersalesandparts.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vantage Trailer Sales Inc. is a privately held, family-owned Western Canadian trailer dealership operating three locations in Alberta and British Columbia, selling new and pre-owned horse, livestock, cargo, dump, and construction trailers alongside parts, service, financing, and consignment.

Ownership category

akta.pro rank

Headquarters

HQ city

Lacombe

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Trailer Sales: Sales of new trailers including horse trailers (living quarters and non-LQ), livestock trailers, dump trailers, flat deck trailers, cargo trailers, car haulers, roll-offs, construction trailers, and agricultural trailers from multiple brands.
2. Pre-Owned Trailer Sales: Resale of pre-owned trailers across all categories, providing more affordable options for customers.
3. Parts Sales: Online parts store selling trailer parts and accessories including door hardware, exterior parts, horse area items, storage organizers, tack room equipment, brakes, jacks, and towing accessories.
4. Trailer Consignment: Professional consignment service where Vantage inspects, details, photographs, and lists trailers through multiple marketing channels. They manage the complete sales process including financing and trade-in facilitation.
5. RV/Trailer Service: Service shops in Lacombe and Lethbridge providing trailer repairs and maintenance.
6. Financing Facilitation: Partnership with Rapid Finance and CWB National Leasing to provide trailer financing and equipment leasing options to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vantage Trailer Sales is a multi-brand trailer dealership that sells new and pre-owned horse, livestock, agriculture, cargo, dump, flatbed, tilt deck, car hauler, roll-off, and construction trailers across Western Canada. The company complements its sales inventory with trailer parts, RV/trailer repair service, financing facilitation, and a consignment service for customers looking to sell their existing trailers. Operations are anchored by three physical locations in Lethbridge (AB), Lacombe (AB), and Cawston (BC), supported by an online parts storefront and online inventory listings.

Product overview

Vantage Trailer Sales is a trailer dealership offering a comprehensive portfolio of trailer types and related services across Western Canada. The core product offering consists of multiple trailer categories including Living Quarters Horse Trailers, Standard Horse Trailers, Livestock Trailers, Dump Trailers, Agriculture Trailers, Flat Deck Trailers, Tilt Deck Trailers, Cargo Trailers, Car Hauler Trailers, Roll Off Trailers, and Construction Trailers. The company also offers a complementary suite of services including trailer parts sales, RV service and repairs, trailer financing through CWB National Leasing, and trailer consignment services. They represent multiple branded trailer manufacturers including Bison, Merhow, Exiss, Sooner, Featherlite, Logan Coach, SMC Trailers, Merritt, Alcom, and Lakota. Parts offerings include door hardware, exterior parts, horse area components, storage organizers, tack room items, trailer brakes, hitches, jacks, and water tanks.

Differentiator

Problem solved

Functional benefit

Products and services

• New Living Quarters Horse Trailers New horse trailers equipped with sleeping, cooking, and bathroom facilities for equestrian enthusiasts requiring extended travel accommodations. Sold at Lethbridge, Lacombe, and Cawston dealerships.
• New Horse Trailers (Non-Living Quarters) New standard horse trailers designed for transporting horses without residential amenities, sold at the company's three Western Canada locations.
• New Livestock Trailers New trailers with appropriate ventilation and containment for transporting cattle, livestock, and other farm animals.
• New Dump Trailers New heavy-duty trailers with hydraulic lifting mechanisms for hauling and dumping equipment, garbage, or landscaping materials.
• New Agriculture Trailers New trailers designed for agricultural use, including Live Floor/Ag trailers for transporting farm equipment and produce.
• New Flat Deck / Flatbed Trailers New open-platform trailers for hauling vehicles, equipment, and oversized cargo without containment walls.
• New Tilt Deck Trailers New trailers with tilting bed mechanisms for easy loading and unloading of vehicles and equipment.
• New Cargo Trailers New enclosed trailers for secure transport of goods, equipment, and personal belongings, available in aluminum and heavy-duty configurations.
• New Car Hauler Trailers New specialized trailers designed for transporting cars, ATVs, motorcycles, and recreational vehicles.
• New Roll Off Trailers New container-style trailers designed for waste removal and material hauling applications.
• New Construction Trailers New heavy-duty trailers designed for construction industry use and commercial applications.
• Pre-Owned Trailers Resale of pre-owned trailers across all categories including living quarters horse trailers, horse, livestock, agriculture, flat bed, dump, cargo, and roll-off trailers, providing more affordable options for customers.
• Trailer Parts & Accessories Online parts store at trailersalesandparts.ca offering replacement parts and accessories including door hardware, exterior parts, horse area components, storage organizers, tack room items, trailer brakes, hitches, jacks, and water tanks.
• RV Service & Repairs Maintenance and repair services for trailers and RVs performed at the Lethbridge and Lacombe service shops.
• Trailer Financing Facilitation Financing and leasing facilitation through partnerships with Rapid Finance and CWB National Leasing, allowing customers to apply online for trailer financing and equipment leasing.
• Trailer Consignment Service Professional consignment service in which Vantage inspects, details, photographs, and lists trailers through multiple marketing channels, managing financing and trade-in facilitation as part of the complete sales process.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bison Trailers: Manufacturer of premium living-quarters horse trailers; comparable as a represented brand at Vantage and as a competitor in the same LQ horse-trailer category with overlapping dealer networks.
• PJ Trailers: Manufacturer of utility, equipment, and dump trailers sold through a regional dealer model; directly comparable to Vantage's commercial/construction trailer categories and dealer economics.
• Sundowner Trailers: Manufacturer of horse, livestock, and cargo trailers with a dealer-based go-to-market model; directly comparable to Vantage's product mix and dealer-distribution approach.
• Logan Coach Trailers: Premium horse trailer manufacturer represented by Vantage; competes in the same high-end living-quarters segment with similar dealer economics and customer profile.
• Featherlite Trailers: Manufacturer of horse, livestock, and car trailers that Vantage carries as a brand; comparable because Featherlite sells both direct and through dealers serving the same equine and agricultural buyer.
• Trails West Trailers: Manufacturer of horse and stock trailers with comparable product categories (LQ, horse, livestock) and a similar regional dealer distribution model across the U.S. and Canada.
• Exiss / Exiss Sooner Trailers: Horse and livestock trailer manufacturer carried by Vantage; operates its own North American dealer network that competes head-to-head with Vantage in the same end markets.
• Lakota Trailers: Manufacturer of living-quarters and horse trailers; Vantage carries Lakota as a brand, and the company competes through its own dealer network serving the same Western U.S./Canadian customer base.
• Big Tex Trailers: Large utility and cargo trailer manufacturer with a broad dealer network; comparable to Vantage on the cargo, dump, and flatbed categories where both serve contractors and small-business buyers.

Emerging players

• Country Blacksmith: Canadian trailer manufacturer of horse and stock trailers with a smaller dealer footprint; adjacent competitor serving overlapping Western Canadian equine and agricultural customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vantagetrailers
• Facebookfacebook.com/vantagetrailersales
• Instagraminstagram.com/vantagetrailersales

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vantage Trailer Sales