Goodrich Trailer Sales

What Goodrich Trailer Sales does

Goodrich Trailer Sales is a privately held, family-owned trailer dealership operating from a single retail location at E8580 562nd Ave, Elk Mound, Wisconsin, just outside Eau Claire off Interstate 94. The company sells new and pre-owned trailers from more than ten US manufacturers, including Aluma, Load Trail, Lightning Aluminum, Stealth Trailers, US Cargo, Adam Trailers, Bison, Lakota Trailers, MAXX-D, and Master Tow, organized into fifteen product categories spanning horse/livestock, toyhauler, recreational, aluminum and steel cargo, dump, equipment, deckover, tilt, carhauler, aluminum and steel utility, truck beds and tow dollies, pre-owned, and clearance trailers. The core technology is a curated multi-brand retail distribution and service platform backed by a content-driven e-commerce site that lists full inventory with filtering by manufacturer, type, size, and specifications.

Name

Goodrich Trailer Sales

Legal name

Goodrich Trailer Sales

Website

https://goodrichtrailers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trailer Dealership

NAICS

Truck Trailer Manufacturing (336212)

SIC

Truck Trailers (3715)

akta.pro primary industry

Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)

Keywords

• Trailer dealership
• Utility trailers
• Cargo trailers
• Carhauler trailers
• Trailer service center

Headquarters

HQ city

Elk Mound

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trailer Sales: Retail sales of new and pre-owned trailers from multiple manufacturers including Load Trail, Aluma, Stealth Trailers, Lightning Aluminum, and US Cargo. One-time purchase transaction model with no haggle pricing.
2. Service Center: Trailer service and maintenance operations for sold trailers.
3. Financing Services: Financing options offered through Sheffield Financial partnership for customer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Goodrich Trailer Sales is a family-owned trailer dealership located just outside Eau Claire, Wisconsin, retailing new and pre-owned trailers from ten manufacturers including Load Trail, Aluma, Stealth Trailers, Lightning Aluminum, and US Cargo. The dealership offers fifteen trailer categories such as horse/livestock, cargo, dump, equipment, utility, and carhauler, complemented by a service center, trade-in valuation, and customer financing through Sheffield Financial under a no-haggle pricing model.

Product overview

Goodrich Trailer Sales is Wisconsin's premier trailer dealership offering a comprehensive portfolio of trailer products and services. The company operates a single-location dealership near Eau Claire, selling new and pre-owned trailers from multiple manufacturers including Aluma, Load Trail, Lightning Aluminum, Stealth Trailers, US Cargo, Adam Trailers, Bison, Lakota Trailers, MAXX-D, and Master Tow. The product portfolio spans 15 distinct trailer categories: Horse/Livestock, Toyhauler, Recreational, Aluminum Cargo, Steel Cargo, Dump, Equipment, Deckover, Tilt, Carhauler, Aluminum Utility, Steel Utility, Truck Beds & Tow Dollies, Pre-Owned, and Clearance trailers. The company provides complementary services including trade-in valuation, a service center for maintenance and repairs, and financing through Sheffield Financial. Their business model emphasizes no-haggle pricing with straightforward quotes including sales tax and license fees where applicable, without additional document fees or setup fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse/Livestock Trailers Trailers designed for transporting horses and livestock, suitable for agricultural and equestrian use.
• Toyhauler Trailers Multi-purpose trailers that combine cargo space with living quarters for hauling recreational vehicles and equipment.
• Recreational Trailers Trailers designed for recreational activities including camping and outdoor adventures.
• Aluminum Cargo Trailers Lightweight cargo trailers made from aluminum construction for various hauling needs.
• Steel Cargo Trailers Durable cargo trailers constructed from steel for heavy-duty hauling applications.
• Dump Trailers Trailers with hydraulic dumping capability for transporting loose materials like gravel, sand, and debris.
• Equipment Trailers Heavy-duty trailers designed to transport construction and industrial equipment.
• Deckover Trailers Trailers with decks that extend over the wheels for maximum loading space and easier equipment access.
• Tilt Trailers Trailers with tilting bed mechanisms for easy loading and unloading of vehicles and equipment.
• Carhauler Trailers Trailers specifically designed for transporting cars and other vehicles, including enclosed and open options.
• Aluminum Utility Trailers Lightweight utility trailers made from aluminum, available in various sizes and configurations from manufacturers including Aluma and Load Trail.
• Steel Utility Trailers Durable steel utility trailers from Load Trail manufacturer, suitable for general hauling and utility purposes.
• Truck Beds and Tow Dollies Truck bed accessories and tow dollies for vehicle transport and towing needs.
• Pre-Owned Trailers Pre-owned and certified trailers available at discounted prices.
• Clearance Trailers Trailers offered at discounted clearance prices.
• Trailer Service Center Maintenance and repair services for trailers available at the dealership.
• Trade-In Value Service Service allowing customers to get trade-in values for their existing trailers.
• Trailer Financing Services Financing options available through Sheffield Financial partnership for customer trailer purchases.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Adam TrailerscoreChannel Partner/ Reseller/ DistributorTrailer manufacturer whose products are sold through Goodrich Trailer Sales dealership. Part of the curated manufacturer selection researched throughout the United States.
• AlumacoreChannel Partner/ Reseller/ DistributorMajor aluminum trailer manufacturer with extensive product line including utility, cargo, and carhauler trailers sold at Goodrich. Featured manufacturer with significant inventory representation.
• BisoncoreChannel Partner/ Reseller/ DistributorTrailer manufacturer whose products are sold through Goodrich Trailer Sales dealership. Part of manufacturer lineup serving Wisconsin customers.
• Lakota TrailerscoreChannel Partner/ Reseller/ DistributorTrailer manufacturer whose products are sold through Goodrich Trailer Sales. Included in the selection of best trailers from US manufacturers.
• Lightning AluminumcoreChannel Partner/ Reseller/ DistributorAluminum trailer manufacturer specializing in enclosed cargo and carhauler trailers. Featured brand for carhauler inventory at Goodrich with models including LTFCH series.
• Load TrailcoreChannel Partner/ Reseller/ DistributorPrimary steel utility trailer manufacturer featured prominently in inventory. Major source for utility trailers with both steel and aluminum options. 12+ steel utility trailers listed.
• MAXX-DcoreChannel Partner/ Reseller/ DistributorTrailer manufacturer included in Goodrich's curated selection. Products available for customers near Eau Claire, Wisconsin.
• Master TowminorChannel Partner/ Reseller/ DistributorTow dolly and trailer manufacturer included in product lineup. Part of the truck beds and tow dollies category.
• Stealth TrailerscoreChannel Partner/ Reseller/ DistributorPremium enclosed cargo and carhauler trailer manufacturer. Featured brand for carhauler products including Titan and Cobra series with high-end options like Blackout Package.
• US CargocoreChannel Partner/ Reseller/ DistributorMajor cargo trailer manufacturer with extensive enclosed cargo lineup. Featured brand for cargo trailers including ULAFT and ECO series in various lengths.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tractor Supply Co. National rural-lifestyle retailer selling utility trailers, truck beds, and tow products across hundreds of stores. Competes with Goodrich on convenience and brand reach for entry-level trailer buyers.
• Northern Tool + Equipment: Multi-channel retailer of trailers, towing equipment, and tools with both physical stores and e-commerce. Overlaps with Goodrich on utility/cargo trailer SKUs and competes for contractor/equipment-hauler customers.
• Camping World Holdings: Largest U.S. retailer of RVs and related outdoor/recreational products, including towable trailers. Comparable to Goodrich on the recreational and toyhauler side of the business, but operates a national dealership footprint.
• etrailer.com: One of the largest online trailer and trailer-parts retailers in the U.S., offering broad selection with home delivery. Comparable to Goodrich in product categories (cargo, utility, equipment) but operates at national scale online rather than as a single-location physical dealer.

Others

• Aluma Trailers: Aluminum trailer manufacturer whose utility, cargo, and carhauler products are featured at Goodrich. Adjacent as a key supply partner rather than direct retail competitor.
• PJ Trailers: U.S. trailer manufacturer producing utility, equipment, dump, and carhauler trailers sold through independent dealers. Adjacent as a competing brand/supplier in Goodrich's category mix.
• Diamond Cargo: Enclosed cargo trailer manufacturer with broad dealer network across the U.S. Adjacent to Goodrich as a competing brand for enclosed cargo SKUs and a comparable product line.
• Big Tex Trailers: Major U.S. trailer manufacturer whose products are commonly sold through independent dealers including Goodrich. Adjacent as an upstream supplier/partner in the same trailer retail ecosystem.

Regional players

• Lakeshore RV Center: Regional Midwest trailer and RV dealer. Comparable to Goodrich as a multi-line trailer dealer serving a similar Wisconsin/Midwest customer base with overlapping brand portfolios.
• Trailer Outlet: Multi-location trailer retailer in the Midwest offering new and pre-owned trailers. Directly comparable to Goodrich as a regional competitor serving similar customer segments and brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/goodrich-trailer-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodrich Trailer Sales