Maguire Training

What Maguire Training does

Maguire Training (legally Maguire Business Solutions Limited) is a privately held UK professional training firm founded in 1999 and headquartered in Mansfield, operating with 51-100 employees. The company delivers leadership, management, and sales training to corporate buyers of all sizes, with sector specialisation in NHS/healthcare, transport, education, food, telecommunications, energy, media, construction, manufacturing, and hospitality. Training is delivered through four primary modalities: in-house bespoke programmes, open public courses in UK cities, virtual webinar-based learning, and self-paced e-learning via a proprietary platform hosting more than 200 SCORM-compliant modules.

The business model is multi-stream. Direct classroom and virtual delivery are priced per course or per delegate, while e-learning is sold on a per-module credit system with 30-day access. A licensing layer monetises the 200+ module library through per-user LMS integration (from £12.50 per person per module) and white-label portals (from £1,000) with bespoke content and translation into 30+ languages. A reseller channel distributes modules through membership organisations, training companies, international distributors, HR consultancies, and LMS providers on a 50/50 revenue-share basis, and the firm is a UK-registered Apprenticeship Levy training provider offering publicly-funded programmes. Proprietary content frameworks — including the M.A.G.U.I.R.E. account management model, SUN storytelling framework, WIN Goals, and Three Step Logic — are embedded within programmes alongside ISM endorsement for sales training and CPD Certification Service accreditation across the catalogue. Distribution is global, with delivery in 30+ languages spanning the UK, Europe, Asia/Oceania, the GCC, North America, Africa, and Latin America.

Name

Maguire Training

Legal name

Maguire Business Solutions Limited

Website

https://maguiretraining.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Maguire Training is a UK-based, founder-led professional training firm founded in 1999 delivering leadership, management, and sales training in person, virtually, and through 200+ SCORM-compliant e-learning modules to corporate clients across multiple sectors and 30+ countries.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Leadership training
• Management development
• Sales training
• E-learning modules
• Executive coaching

Headquarters

HQ city

Mansfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Classroom/In-house Training: Traditional face-to-face training delivered at client premises or as open courses. Revenue generated per course/delegate pricing.
2. Virtual Learning Programmes: Live webinar-based training delivered remotely. Typically multi-session programmes (3 webinars) with CPD points awarded.
3. E-Learning Modules: Individual online courses priced per module or per person. Credit-based system for module purchases. 30-day access to modules upon purchase.
4. LMS Licensing Solutions: Licensing of 200+ e-learning modules for integration into client's own LMS. Pricing based on number of users and modules selected, starting at £12.50 per person per module.
5. White Label Solutions: Branded training portals with custom domain, logo and branding. Includes bespoke content creation options. Pricing from £1000 for annual/per-person/per-module models.
6. Reseller Programme: Partners resell Maguire e-learning modules through their own platforms, receiving 50% revenue share on sales.
7. Apprenticeship Levy Funded Training: Government-funded apprenticeship programmes for career development, available through registered apprenticeship levy training provider status.
8. Executive Coaching: One-to-one focused individual coaching for personal and professional growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Maguire Training provides transformational leadership, management, and sales training services to businesses of all sizes, delivered through in-house courses, open public courses, virtual live webinar programmes, apprenticeship levy-funded training, and one-to-one executive coaching. The company complements its live training with a proprietary SCORM-compliant e-learning platform hosting over 200 modules, which is also licensed to other LMS systems, white-labelled for partners, and resold through a partner network with 50% revenue share.

Product overview

Maguire Training offers a comprehensive training ecosystem with multiple delivery formats: a core platform of Leadership & Management Training and Sales Training (ISM-accredited) complemented by an E-Learning Platform of over 200 modules. Training is delivered through In-House Courses, Bespoke Programmes, Open Courses, Virtual Learning (webinar-based), and One-to-One & Executive Coaching. The company extends its reach through LMS Licensing Solutions (allowing SCORM-compliant integration into customer LMS), White Label Solutions (custom-branded portals with 30+ language support), and a Reseller Partnership Program (50/50 revenue share). Development Tools include psychometric testing and skills analysis. A dedicated Healthcare vertical serves NHS and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership & Management Training Transformational leadership and management training programmes helping individuals build knowledge and experience to inspire and motivate teams, covering first-time managers through to C-suite strategic leadership roles. Includes the high-intensity Leadership Academy.
• Sales Training ISM-accredited sales training providing tools and techniques to set, measure and exceed targets, covering key account management, the Sales Academy programme, and practical dynamic sales courses for teams and individuals.
• E-Learning Platform Online learning platform providing 200+ modules covering sales, leadership, management, personal development, healthcare, HR, compliance, and behavioural skills, accessible via Maguire's own platform or integrated into client LMS systems under SCORM 1.2, SCORM 2004, and xAPI standards.
• Virtual Learning Programmes Live webinar-based training programmes delivered virtually, covering Personal Power, Personal Impact in a Virtual World, Negotiating the Best Deal, Delegation Skills, and Leading Through Adversity, among others.
• One-to-One & Executive Coaching Focused individual coaching designed for personal growth and in-depth personalised support for leaders and executives, typically delivered as a bespoke programme component.
• Apprenticeship Levy Training UK Apprenticeship Levy-funded training programmes for organisations and individuals developing early-career staff, delivered as a registered Apprenticeship Levy Training provider.
• Healthcare Training Specialised NHS and healthcare training covering Appraisal & Revalidation, e-Learning, Teaching & Supervision, Coaching and Mentoring, Personal Development, Leadership and Management, and Mental Health First Aid for NHS trusts, hospitals, and healthcare providers.
• LMS Licensing Solutions Licensed access to Maguire's 200+ SCORM-compliant e-learning modules (SCORM 1.2, SCORM 2004, xAPI) for integration into customers' own learning management systems, sold per person or per module.
• White Label and Licensing Solutions White-label branded training portals with custom domain, logo, and branding, plus bespoke content creation options and translation services available in 30+ languages, sold from £1,000 with annual/per-person/per-module pricing models.
• Reseller E-Learning Modules Channel partner programme enabling membership organisations, training companies, international distributors, HR/recruitment consultancies, and LMS providers to resell Maguire's e-learning modules with 50% revenue share on sales.

Quantifiable outcome

• ISM accreditation for sales training programmes
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Institute of Sales Management (ISM)coreStrategic or Co-development PartnerEndorsed training provider of the Institute of Sales Management. Sales training programmes carry ISM endorsement and can be ISM accredited.
• CPD Certification ServicecoreStrategic or Co-development PartnerAll Maguire Training programmes are accredited by the CPD Certification Service, which recognises professional training at the highest standards of quality.
• ProAgeminorStrategic or Co-development PartnerFounding Members of the charity ProAge, which leads the way in creating age-inclusive workforces across the world.
• NHScoreStrategic or Co-development PartnerOfficial NHS training partner providing healthcare-specific training programmes including Appraisal & Revalidation, e-Learning, Teaching & Supervision, Coaching and Mentoring, and Mental Health training.
• CEDAminorStrategic or Co-development PartnerAssociate member of CEDA (Confederation of Enterprise Agencies), supporting enterprise and business development.
• Ethical Selling InstituteminorStrategic or Co-development PartnerAffiliated training provider of the Ethical Selling Institute (IES), supporting ethical sales standards and training.
• Membership OrganisationsminorChannel Partner/ Reseller/ DistributorReseller partners providing Maguire e-learning modules to their members. Partners receive 50% revenue share on sales.
• Training CompaniesminorChannel Partner/ Reseller/ DistributorTraining companies integrating Maguire e-learning modules into their own training packages with 50/50 revenue share model.
• International DistributorsminorChannel Partner/ Reseller/ DistributorInternational distribution partners reselling Maguire training content globally, with revenue sharing arrangements.
• HR/Recruitment ConsultanciesminorChannel Partner/ Reseller/ DistributorHR and recruitment consultancies reselling training modules to candidates and clients with revenue share.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillsoft: Large global corporate learning platform offering leadership, sales, and compliance training with extensive content libraries and enterprise LMS integration. Directly comparable to Maguire's e-learning and licensing model but at significantly larger scale and broader scope.
• LinkedIn Learning: Subscription-based professional development platform integrated with LinkedIn, offering leadership, management, and sales courses to businesses globally. Competes with Maguire's e-learning modules on breadth, accessibility, and integration into professional workflows.
• Pluralsight: Technology and creative skills learning platform serving enterprise customers with subscription-based content libraries and skill assessments. Broader incumbent offering B2B learning subscriptions comparable to Maguire's enterprise licensing model, though more focused on tech skills.

Direct peers

• Kallidus (Looop): UK-based learning and talent platform providing LMS, e-learning content, and performance tools to mid-market and enterprise customers. Closely comparable as a UK-headquartered competitor offering both content library and LMS licensing in the same target market.
• CrossKnowledge: European provider of leadership and management digital learning solutions, including content libraries and blended programmes for enterprise L&D. Directly competes with Maguire in leadership development offerings and EMEA enterprise segment.
• Mind Tools: Corporate learning and development content provider offering management, leadership, and personal effectiveness resources via subscription and licensing. Comparable in content library model, B2B licensing approach, and target customer profile to Maguire's e-learning business.
• Bray Leino Learning: UK-based learning and development agency providing bespoke leadership, management, and sales training programmes for enterprise clients. Directly comparable as a UK boutique competitor in leadership and sales training delivery.
• GoodHabitz: European provider of online soft skills training with a content library covering leadership, management, sales, and personal development across multiple languages. Closely comparable to Maguire's multilingual e-learning library and B2B licensing approach.

Regional players

• Accessplanit: UK-headquartered training management software vendor serving training providers and corporate L&D teams with scheduling, CRM, and LMS functionality. Comparable as a fellow UK training technology provider in overlapping verticals though more focused on software than content delivery.

Emerging players

• Learnerbly: UK-based learning and development platform offering curated personal learning budgets for employees across a content marketplace. Emerging competitor in the same corporate L&D space with a more marketplace-led, technology-forward approach versus Maguire's content-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maguire-training

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maguire Training