Smarter Business
Smarter Business is a UK-based Third Party Intermediary utilities broker helping over 60,000 SMEs and mid-market businesses compare, switch, and manage gas, electricity, water, and related contracts via a 16+ supplier panel, earning commission from suppliers and supplementary service cross-sells.
- Company typePrivate
- Founded2010
- HeadquartersHaywards Heath, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Smarter Business does
Smarter Business is a UK-based independent Third Party Intermediary (TPI) utilities broker that helps businesses compare, switch, and manage contracts for gas, electricity, water, and related services. Founded in 2010 and operating as a trading name of Smarter Business Group (registered in England & Wales, Company No. 7076039), the company is headquartered in Ringwood, Hampshire, with 101-250 employees and a cumulative base of more than 60,000 businesses served over fifteen years. Its product surface spans a comparison and switching service for business energy and water, a corporate energy procurement offering for multi-site enterprises, bill validation and tenant rebilling under Bureau Services, metering solutions and data collection, a Net Zero Carbon advisory service, Commercial Solar installation, and two proprietary software modules - Dataview for energy analytics and Smarterview as a customer-facing monitoring dashboard.
The core technology stack combines a multi-step online quote engine that captures business details and current supplier data, a Salesforce CRM layer for customer information management (certified to ISO/IEC 27001 and related standards), and the proprietary Dataview platform for granular consumption profiling, capacity review, and load-shifting analysis. Distribution is direct-to-business via the website comparison tool and phone-based consulting (01444 220060/238311), with a vetted panel of 16+ UK energy suppliers including British Gas, EDF, E.ON, SSE, Scottish Power, Octopus Energy, Yu Energy, Valda Energy, Corona Energy, Ecotricity, and others.
The business model is commission-based: customer-facing comparisons and switches carry no upfront fee, with revenue earned from suppliers via an uplift on the unit rate or standing charge (e.g., 1.00p/kWh uplift on a 35.00p/kWh base) and from a Bureau Services share of savings on recovered overcharges (up to 50% of identified savings). Supplementary revenue is generated from affiliate cross-sells into water, waste management, IT managed services, meter operator agreements, and facilities maintenance. Customers are primarily UK SMEs and mid-market firms, with select enterprise relationships in care homes, commercial laundry, property investment, and multi-site facilities where bill validation and tenant rebilling drive materially larger customer outcomes (e.g., £900,000+ total savings at Essex County Laundry, £150,000 at Voltix Services).
Smarter Business firmographics
Firmographics- Name
- Smarter Business
- Legal name
- Smarter Business Ltd
- Website
- https://smarterbusiness.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Smarter Business is a UK-based Third Party Intermediary utilities broker helping over 60,000 SMEs and mid-market businesses compare, switch, and manage gas, electricity, water, and related contracts via a 16+ supplier panel, earning commission from suppliers and supplementary service cross-sells.
- Ownership category
- akta.pro rank
Smarter Business industry classification
Industry- Product category
- Business Energy Brokerage
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Electric & Other Services Combined (4931)
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
- akta.pro secondary industry
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
Keywords
Where Smarter Business is headquartered
LocationHeadquarters
- HQ city
- Haywards Heath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Smarter Business business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Energy Supplier Commission: Smarter Business earns commission from energy suppliers when customers switch or renew contracts. Commission is typically structured as an uplift added to the unit cost or standing charge (e.g., 1.00 p/kWh uplift on a 35.00p/kWh base rate). The commission is included in quoted prices and paid directly by the chosen supplier, not by the customer. Commission values vary based on customer energy usage, contract length, and credit risk.
- Value-Added Services Commission: Additional commissions from supplementary services including Business Waste Management, Business Water Rates, IT Managed Services, Meter Operator agreements, Data Collector/Aggregator services, Meter Management, Facilities Maintenance, Bureau Services, and Business Energy management.
- Bureau Services Share of Savings: Customers registered for Bureau Services may request historical invoice analysis which can lead to savings of up to 50%, with a charge levied on the savings/refunds/credits obtained.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free comparison and switching service for all UK businesses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Smarter Business product offering
Product offeringCore offering
Smarter Business is a UK-based Third Party Intermediary (TPI) energy broker that helps businesses compare and switch energy, gas, electricity, and water suppliers through a panel of 16+ trusted UK energy providers. The service is free to customers, with revenue generated through commission paid by energy suppliers built into quoted unit rates. Supporting services include bill validation, tenant rebilling, metering solutions, energy monitoring (Dataview/Smarterview), and Net Zero Carbon consulting.
Product overview
Smarter Business is a UK-based business utilities broker operating as a Third Party Intermediary (TPI). The offering is structured as a unified brokerage platform with multiple specialized services: the core products are Business Energy (dual fuel), Business Electricity, Business Gas, and Business Water comparison and switching services. Supporting these are add-on modules including Corporate Energy for enterprise clients, Dataview (energy analytics platform), Energy Monitoring Software, Bureau Services (bill validation and tenant rebilling), Metering Solutions and Data Collection, Net Zero Carbon consulting, Smarterview (customer dashboard), and Commercial Solar Solutions. The platform enables businesses to compare quotes from a vetted panel of 16+ UK energy suppliers and manages the complete switching process from quote through contract.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Energy
Quantifiable outcome
- Over £900,000 in total savings achieved for Essex County Laundry through bill validations and contract renegotiations
- +4 more outcomes
Companies that use Smarter Business
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Smarter Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Smarter Business partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Corona EnergycoreCorona Energy is one of 16+ UK energy suppliers on Smarter Business's trusted panel. The supplier pays commission when Smarter Business introduces customers who switch or renew contracts.
- British GascoreBritish Gas is one of the UK's largest business energy suppliers with 350,000+ existing customers. Serves as a supplier partner on Smarter Business's comparison panel.
- Octopus EnergycoreForward-thinking renewable energy supplier offering competitive tariffs and innovative technology. Partner on Smarter Business's comparison panel for businesses seeking green energy options.
- EcotricityminorGreen energy pioneer known for sustainability commitment and renewable sources. Listed as a supplier partner for businesses with sustainability goals.
- EDF EnergycoreOne of the largest UK business energy suppliers providing energy solutions to hundreds of thousands of businesses. Partner supplier on the comparison panel.
- E.ONcoreEuropean energy giant with strong UK business presence, serving SMEs through E.ON Next and larger companies via Npower Business Solutions. Panel supplier.
- SSE (Scottish and Southern Energy)coreMajor UK energy supplier known for renewable energy focus, offering competitive business energy packages tailored to different industries.
- Scottish PowercoreProminent energy provider supplying gas and electricity to businesses of all sizes. Partner on Smarter Business supplier comparison panel.
- SalesforcecoreCloud-based CRM platform used by Smarter Business to store customer information. Salesforce is certified compliant with ISO/IEC 27001:2005, SAS 70 Type II, SysTrust, and EU-US/Swiss-US Safe Harbor frameworks.
- Shell Business EnergyminorOil and gas giant Shell offers business energy services in the UK. Partner supplier on the comparison panel with TrustPilot rating of 4.8.
- United Gas & Power (Yu Energy)minorDynamic business energy company specializing in gas and electricity solutions for commercial clients. TrustPilot rating of 4.8.
- Opus EnergyminorSME-focused renewable energy supplier since 2002 with 145,000+ customer base. Well-suited to serving small and medium businesses.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Smarter Business competitors and assessment
Company assessmentDirect peers
- Love Energy Savings: UK-based business energy price comparison and switching broker targeting SMEs and mid-market customers. The closest direct competitor to Smarter Business, with the same panel-of-suppliers, commission-funded broker model and B2B focus.
- Bionic (formerly The Energyst): UK business utilities broker comparing and switching energy, broadband, insurance and other business essentials for SMEs. Same horizontal comparison + free-to-customer + commission revenue model as Smarter Business, with comparable Dataview-style analytics stack.
- Switch Gas and Electric: UK business energy broker offering comparison and switching across a panel of UK gas and electricity suppliers. Direct TPI competitor to Smarter Business serving the same SME and mid-market segments.
- Selectra: UK arm of Selectra, an energy and telecoms price comparison and switching service. Operates the same TPI/broker model across energy (and adjacent utilities), serving both consumer and small business UK customers.
- Crown Energy Brokers: UK business energy consultancy and broker helping commercial customers negotiate gas and electricity contracts with a multi-supplier panel. Same commission-funded procurement advisory model and over-lapping mid-market customer base with Smarter Business.
- MyGridEnergy: UK business energy broker providing whole-of-market comparison and contract negotiation services. Competes head-on with Smarter Business for SME commercial energy contracts.
Broad incumbents
- MoneySupermarket: Largest UK price comparison platform covering energy, insurance, banking and travel. Operates an energy switching service (MoneySupermarket Energy) that competes with Smarter Business through a broader consumer-leaning portal.
- Compare the Market: Major UK multi-category price comparison site (energy, insurance, broadband) with broad consumer brand reach. Competes for energy switching traffic though positioned as a broad incumbent rather than B2B specialist.
- uSwitch: Established UK price comparison platform (part of RVU) spanning energy, broadband, insurance and money. Provides the same panel-of-suppliers switching mechanics as Smarter Business but predominantly targets consumers rather than businesses.
- GoCompare: UK multi-category price comparison service covering energy alongside insurance and finance. Indirect overlap with Smarter Business through consumer energy switching offerings and broad brand presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smarter Business social profiles
Digital presenceSmarter Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smarter Business leadership team
Management profileNumber of profiles
Profiles1 record
Smarter Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smarter Business M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smarter Business
What does Smarter Business do?
Smarter Business is a UK-based Third Party Intermediary (TPI) energy broker that helps businesses compare and switch energy, gas, electricity, and water suppliers through a panel of 16+ trusted UK energy providers. The service is free to customers, with revenue generated through commission paid by energy suppliers built into quoted unit rates. Supporting services include bill validation, tenant rebilling, metering solutions, energy monitoring (Dataview/Smarterview), and Net Zero Carbon consulting.
Is Smarter Business a public or private company?
Smarter Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smarter Business founded?
Smarter Business was founded in 2010. It employs 101 to 250 people.
Where is Smarter Business based?
Smarter Business is headquartered in Haywards Heath, United Kingdom, in the Europe region.
How does Smarter Business make money?
Three revenue lines are on record. Energy Supplier Commission is the primary driver. The others are value-Added Services Commission and bureau Services Share of Savings.
Who are Smarter Business's main competitors?
Direct peers on record are Love Energy Savings, Bionic (formerly The Energyst), Switch Gas and Electric, Selectra, Crown Energy Brokers and MyGridEnergy. Broad incumbents are MoneySupermarket, Compare the Market, uSwitch and GoCompare.
Does Smarter Business have an API?
No public API is recorded for Smarter Business.
What industry is Smarter Business in?
Smarter Business's product category is Business Energy Brokerage. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms, with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 518 and its SIC code is 4931.