Careanimations

What Careanimations does

Careanimations B.V. is a Dutch private limited company founded in 2015 and operating since 2016, headquartered in The Hague/Amsterdam, that builds a cloud-hosted SaaS platform enabling pharmacies to deliver personalized, easy-to-understand medicine information to patients. Its core product, Watchyourmeds, transforms official package-leaflet content into a library of more than 20,000 personalized animated videos tailored by medicine, gender, age and indication, supported by automated adherence follow-up messages, gamification and a complementary pictogram-based offering called Pictomeds. Content is available in more than 20 languages and is designed for accessibility by patients with limited health literacy, low digital skills, or hearing/vision impairments, and is delivered via web, mobile, QR code, links and integrations into EHRs, patient portals and pharmacy apps, with a white-label layer that lets chains present it under their own brand.

The company serves pharmacy chains (e.g., BENU, Service Apotheek, SGE), independent and community pharmacies, hospital pharmacies and other care providers, and ultimately the patients receiving the medicines. Its primary go-to-market in the Netherlands is a sole-distributor arrangement with Stichting Kijksluiter, formalized with the Dutch Ministry of Health, the Dutch Medicines Agency (CBG-MEB) and Dutch health insurers, achieving coverage of >90% of Dutch pharmacies and most hospitals and reaching ~30% of the 11 million Dutch people who use medicines regularly (about 4M patients annually). Internationally it operates direct-to-pharmacy sales motions with country General Managers in Germany, Spain and France, following a 114-pharmacy WATCH demonstration pilot in Germany whose results were published in March 2022.

Careanimations monetizes through recurring pharmacy and pharmacy-chain subscriptions (annual billing, processed via Chargebee) and chain-level white-label licensing, with pricing not publicly disclosed. The company is privately held with no disclosed institutional investors, is certified to ISO/IEC 27001 and NEN 7510, and is led by co-founder and CEO Afke de Jong, MD, and CCO Jesper Spoelder, MSc, with a team of 11-50 employees including in-house pharmacists and physicians.

Name

Careanimations

Legal name

Careanimations B.V.

Website

https://careanimations.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Careanimations B.V. is a Dutch SaaS company that helps pharmacies deliver personalized animated medicine information, pictograms and adherence support to patients via its Watchyourmeds and Pictomeds platforms, operating in the Netherlands, Germany, Spain and France.

Ownership category

akta.pro rank

Product category

Pharmacy Patient Education Software

NAICS

Software Publishers (513210), Offices of Physicians (6211)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)

Keywords

• Patient education software
• Medication adherence platform
• Pharmacy patient communication
• Animated medicine videos
• Medicines information pictograms

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pharmacy SaaS subscription: Recurring subscription revenue from pharmacies and pharmacy chains licensing the Watchyourmeds / Watchyourcare / Pictomeds platforms, white-labelled and offered as a service of the pharmacy to its patients.
2. Pharmacy chain white-label / branded licensing: Chain-level licensing where the platform is co-branded with the chain's identity, including integration into chain apps and applications for brand reinforcement and patient engagement.
3. Pictomeds per-pharmacy subscription: Subscription for the Pictomeds pictogram-based medicine information sheets (print, QR code or email) provided to pharmacies as a white-label service.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Careanimations operates a cloud-hosted, white-labelled SaaS platform that transforms official package-leaflet content into personalised animated videos, pictograms, and automated follow-up messages about medicines, which pharmacies deliver to patients at the counter and during treatment. The platform is sold as a subscription to pharmacies and pharmacy chains, covers 20,000+ medicines in 20+ languages, and integrates with pharmacy apps, EHRs, and patient portals. Its two named offerings are Watchyourmeds (the flagship video service) and Pictomeds (pictogram-based information sheets).

Product overview

Careanimations operates a single multilingual patient-education platform built around two named offerings: Watchyourmeds, the flagship service providing over 20,000 personalised animated videos and automated follow-up messages tailored by medicine, gender, age and indication; and Pictomeds, a complementary pictogram-based medicines information summary delivered as digital sheets, prints or QR codes. Both products are white-labelled so pharmacies can offer them under their own brand, are available across web and mobile, and are designed for integration into pharmacy workflows (with the German market variant branded Watchyourcare).

Differentiator

Problem solved

Functional benefit

Brands

• Watchyourmeds (also referenced as Watchyourcare in Germany): Core medicines information service offering 20,000+ personalised animated videos, pictograms and automated follow-up messages in multiple languages, white-labelled for pharmacies; covers 80-95% of prescriptions depending on country.
• Pictomeds

Products and services

• Watchyourmeds Cloud-hosted, white-labelled platform that transforms package leaflets into personalised animated videos and automated follow-up messages about medicines, tailored by medicine, gender, age and indication, accessible via web, mobile, QR code, and links; sold to pharmacies and pharmacy chains who deliver it to their patients. The German market variant is branded Watchyourcare.
• Pictomeds Pictogram-based medicines information sheets summarising dosage, instructions for use, warnings and common side-effects; available in 20+ languages and delivered as digital sheets, prints, QR codes or email so pharmacies can hand patients a clear take-home summary at the counter.

Quantifiable outcome

• 97% of pharmacies in the Netherlands use Careanimations products
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Stichting KijksluiterflagshipChannel Partner/ Reseller/ DistributorSole distributor of Careanimations products in the Netherlands. Through a formal collaboration with the Dutch Ministry of Health, the Dutch Medicines Agency (CBG-MEB), and Dutch health insurers, Stichting Kijksluiter enables Careanimations to reach >90% of Dutch pharmacies and most hospitals, with ~30% of the 11 million Dutch medicine users engaging with Watchyourmeds annually.
• CBG-MEB (Dutch Medicines Agency)coreStrategic or Co-development PartnerGovernment medicines regulator whose Head of Corporate Affairs & Medicines Use (Jasper-Hugo Brouwers) is quoted endorsing Careanimations. Engaged in the Dutch distribution collaboration via Stichting Kijksluiter to validate medicine-information content and broad national rollout.
• BENUflagshipOEM/ Whitelabel/ Licensing PartnerLarge pharmacy chain using Watchyourcare under its own brand to deliver automated adherence and persistence support for medicines; manager Marius van der Plas is quoted publicly endorsing the platform. Reported refill-volume uplift of 2.5–10%.
• SGE PharmaciesflagshipOEM/ Whitelabel/ Licensing PartnerPharmacy chain whose Pharmacy Manager Jolanda de Vlugt is prominently quoted; uses Watchyourmeds to enrich pharmacist-patient conversations and improve medicine adherence.
• Service ApotheekflagshipOEM/ Whitelabel/ Licensing PartnerPharmacy chain/brand displayed on the Careanimations homepage as a trusted partner organization alongside BENU, BOOS and Health Base.
• Health BasecoreOEM/ Whitelabel/ Licensing PartnerHealthcare organization displayed on the Careanimations homepage as a trusted partner organization alongside BENU, BOOS and Service Apotheek.
• ChargebeecoreTechnology or IntegrationSubscription billing and administration vendor used by Careanimations B.V. for processing pharmacy subscriptions; handles email address, company name, company address, VAT number and encrypted payment-token data on the legal basis of contract performance.
• Sendinblue (Brevo)coreTechnology or IntegrationNewsletter administration vendor used by Careanimations B.V. for managing newsletter subscriptions; processes email address, company name, full name and gender of the company contact on the legal basis of contract performance.
• HihahocoreTechnology or IntegrationInteractive video player used to deliver Careanimations' on-website demonstration videos; sets functional cookies (FirstTimeReferer, session_hihaho) and may share IP addresses with third-party services required to play the video.
• Dutch Ministry of Health / Dutch health insurersflagshipStrategic or Co-development PartnerFormal collaborators (alongside CBG-MEB) within the Stichting Kijksluiter partnership enabling national-level rollout of Watchyourmeds to nearly all Dutch medicine users through >90% of pharmacies.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medisafe: Digital medication adherence platform combining medication reminders, education content and patient engagement apps. Comparable in offering personalised medicine information and adherence support directly to patients, with a B2B channel through health systems and pharma.
• MedAdvisor Solutions: Pharmacy-led medication management and adherence platform providing patient medication reminders, education and engagement tools through community pharmacies. Closely comparable business model (B2B SaaS to pharmacies, subscription-based, patient education and adherence focus).
• RxAnte: Medication adherence analytics and intervention platform working with health plans, PBMs and pharmacies. Comparable B2B focus on improving patient medicine-taking behaviour through data-driven engagement, with overlap on the pharmacy-channel patient education layer.
• Adheris Health (CVS Health): Medication adherence and patient education programmes delivered through retail and community pharmacies. Comparable in targeting community pharmacy as the distribution channel and providing tailored patient communications and adherence support.

Broad incumbents

• Omnicell: Large medication management and pharmacy automation vendor serving hospital and retail pharmacies. Comparable in supporting pharmacy workflows around medication dispensing and patient safety, but broader and incumbently positioned versus Careanimations's focused patient-education layer.
• IQVIA: Global healthcare data, analytics and patient engagement provider serving pharma, payers and providers. Overlaps with Careanimations on patient education and engagement offerings for pharma clients, but at vastly broader scope and scale.
• Tabula Rasa HealthCare: Medication safety and pharmacovigilance services provider for health plans and at-risk patients. Comparable in addressing medicine-related patient outcomes through technology, though positioned more upstream in payer relationships than community-pharmacy distribution.

Others

• Tunstall Healthcare: Telehealth, remote patient monitoring and medication management provider for healthcare systems and home-care providers. Adjacent rather than directly competitive, but comparable in supporting medication adherence and patient education through technology-enabled services in European markets.
• Kijksluiter (Stichting Kijksluiter): Dutch non-profit producing video-based medicine information in collaboration with CBG-MEB and Dutch health insurers, acting as Careanimations's sole distributor in the Netherlands. Highly comparable in offering medicine information videos to Dutch patients, but structurally a partner/distributor rather than a competing vendor.

Emerging players

• Propeller Health (ResMed): Digital health platform focused on respiratory medication adherence, partnering with pharma and healthcare providers. Comparable in delivering personalised medicine information and adherence support, though narrower in therapeutic area (respiratory).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/careanimations
• LinkedInnl.linkedin.com/company/careanimations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careanimations