hihaho
hihaho is a Netherlands-based SaaS platform, founded in 2014, that adds an interactive layer on top of existing online videos for enterprise training, education, healthcare, and marketing customers. It monetizes through tiered subscriptions, pay-per-use, and an educational license, with AI-assisted authoring launched in 2025.
- Company typePrivate
- Founded2014
- HeadquartersAssen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What hihaho does
hihaho, the brand name of Netherlands-based Icademy BV, is a SaaS platform founded in 2014 that adds an interactive layer on top of existing online video content without modifying the source video. The platform supports interaction types including questions, menus, hotspots, chapters, branching, iFrames, and text overlays, and integrates natively with Learning Management Systems via SCORM and xAPI for training and assessment workflows. Authoring is offered through hihaho Studio (studio.hihaho.com), with the editing interface localized in 12 major languages and the player supporting additional languages; a JSON-based bulk interaction API and a Data API for high-volume videos enable enterprise automation. Cloud infrastructure runs on AWS in the EU West 1 (Ireland) region, and the company holds ISO 27001 certification, GDPR compliance, and NRTO membership for the Dutch training and education sector.\n\nThe company serves enterprise businesses, education and training organizations, healthcare providers, e-commerce/retail, and marketing agencies, with named customers including ASML, Jaguar, Noordhoff, UMCG, Careanimations (over 50,000 videos created), Aviko, Sint Jansdal Hospital, and Guidance. Revenue is generated through tiered subscriptions (Starter, Professional, Supreme, Enterprise), a pay-per-use model with a 25K-views fair-use policy, and a discounted Educational License for schools and training institutes. Go-to-market combines product-led self-serve sign-up, direct enterprise sales, and a structured partner program covering Content Business, Reseller, and Integration partners. In 2025 hihaho launched an AI Special Update adding generative AI for menus, subtitles, table of contents, questions, and open-ended answer assessment, and participated in HANNOVER MESSE 2026 to expand in industrial markets.
hihaho firmographics
Firmographics- Name
- hihaho
- Legal name
- Icademy BV
- Website
- https://hihaho.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- hihaho is a Netherlands-based SaaS platform, founded in 2014, that adds an interactive layer on top of existing online videos for enterprise training, education, healthcare, and marketing customers. It monetizes through tiered subscriptions, pay-per-use, and an educational license, with AI-assisted authoring launched in 2025.
- Ownership category
- akta.pro rank
Where hihaho is headquartered
LocationHeadquarters
- HQ city
- Assen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
hihaho business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Subscription licenses: Tiered subscription model including Starter, Professional, Supreme, and Enterprise plans with varying video limits and view allocations. Monthly and annual billing options available.
- Pay per use: Usage-based model with fair use policy of 25K views per interactive video for pay per use model. Extra view bundles of 200,000 views available for Enterprise subscriptions.
- Educational license: Discounted license intended for schools or training institutes with valid discount period. Current Educational License valid until 31/12/2025.
- Trial account: Free trial account allowing access to all functionalities except publishing interactive videos. Users can test the platform before committing to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan - entry-level subscription |
| Subscription | Annual | Professional plan - mid-tier subscription |
| Subscription | Multi-year contract | Supreme plan - premium subscription |
| Subscription | Multi-year contract | Enterprise plan - custom enterprise licensing |
| Usage-based | Pay-as-you-go | Pay per use model |
| Subscription | Annual | Educational license - discounted for schools and training institutes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
hihaho product offering
Product offeringCore offering
hihaho is a SaaS application that adds an interactive layer over existing online videos without altering the source file. Through hihaho Studio, users can attach interactions such as questions, menus, hotspots, chapters, branching scenarios, quizzes, and text/iFrames to videos and distribute them across web, LMS, and major video platforms. The platform is offered via tiered subscriptions (Starter, Professional, Supreme, Enterprise), pay-per-use, and an Educational License, with AI-assisted authoring and SCORM/xAPI learning data export.
Product overview
hihaho is an interactive video SaaS platform that adds an interactive layer on top of existing online videos without modifying the source video. The core product consists of the hihaho Interactive Video Platform (website at hihaho.com) and hihaho Studio (authoring platform at studio.hihaho.com). The platform supports various interaction types including questions, menus, hotspots, chapters, text overlays, iFrames, and branching scenarios. Additional offerings include the Partner Portal for resellers and integration partners, and a comprehensive Knowledge Base for self-service support. hihaho integrates with Learning Management Systems via SCORM and xAPI standards. Pricing tiers include Starter, Professional, Supreme, and Enterprise plans, with fair-use policies ranging from 25K views per video (pay-per-use) to unlimited videos with fair-use restrictions on higher tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- hihaho Interactive Video Platform SaaS application that adds interactive properties — questions, menus, hotspots, chapters, branching scenarios, quizzes, and text/iFrames — as a layer over existing online videos without altering the source content. Sold via tiered subscriptions and a pay-per-use option to enterprises, educators, healthcare organizations, agencies, and e-commerce brands.
- hihaho Studio Authoring environment (studio.hihaho.com) where users create, edit, publish, and manage interactive videos; supports 16 languages including English, Spanish, Mandarin, Japanese, Hindi, Arabic, French, German, Danish, Portuguese, Russian, Dutch, Vietnamese, and Italian.
- hihaho Partner Portal Exclusive portal for hihaho's Content Business, Reseller, and Integration partners providing documentation, how-to guides, promotion materials, webinars, and partner-specific resources.
- hihaho Knowledge Base Self-service support portal with articles, how-to guides, and troubleshooting documentation covering platform setup, video creation, publishing, analytics, and FAQ sections.
- hihaho AI Features for Interactive Video AI-driven authoring capability that generates interactive elements (menus, subtitles, questions, table of contents) and provides AI answer assessment for open-ended questions, accelerating interactive video production.
Quantifiable outcome
- Over 50,000 videos created by a single customer (Careanimations)
- +1 more outcomes
Companies that use hihaho
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
hihaho technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
hihaho partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Video Platform IntegrationscoreIntegrated with major video platforms including YouTube, Vimeo, and other streaming services. Users can add interactive layers to videos hosted on these platforms.
- Learning Management Systems (LMS)coreInteractive videos communicate with LMS using standards like SCORM and xAPI. Information about watch time, interactions, and quiz results can be sent to LMS systems.
- Partner ProgramcoreContent Business partners, Resellers, and Integration partners with dedicated partner portal access at partner.hihaho.com. Partners receive exclusive documentation, how-to guides, promotion materials, webinars, and support.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
hihaho competitors and assessment
Company assessmentEmerging players
- HeyGen: HeyGen is an AI video generation platform adding personalization, avatars, and interactive capabilities. It represents the next-generation, AI-first direction of interactive video that hihaho's 2025 AI update is responding to, with partial overlap in enterprise video use cases.
Direct peers
- Wistia: Wistia is a video hosting platform for marketers with interactive features (turnstiles, CTAs, annotations) and strong SMB/mid-market positioning. It overlaps with hihaho's marketing and business communication use cases, though Wistia is less focused on learning/interaction depth.
- Edpuzzle: Edpuzzle is an education-focused interactive video platform that lets teachers add questions and notes to videos. It is a direct competitor to hihaho in the education and training segment (K-12 and higher ed), with similar LMS/analytics integration.
- PlayPosit: PlayPosit adds interactive layers (questions, discussions, branching) to existing videos and is widely used in higher education and corporate L&D. It competes directly with hihaho in education and training, with similar LMS integration via SCORM/xAPI.
- Panopto: Panopto is a video platform for enterprise learning and knowledge management, with in-video search, quizzing, and interactive elements. It competes with hihaho in enterprise training and healthcare training (UMCG/Sint Jansdal use cases).
- Kaltura: Kaltura provides an enterprise video platform with interactive video, video quizzes, in-video branching, and LMS integrations. Like hihaho, it targets enterprise learning, communication, and training, and was also listed in Vimeo's Top 10 alongside hihaho.
- Vidyard: Vidyard provides business video hosting with interactive CTAs, custom forms, and analytics, primarily targeting sales and marketing teams. It is comparable to hihaho's enterprise marketing and product information use cases (e.g., Jaguar-style product marketing videos).
- Mindstamp: Mindstamp is a focused interactive video platform offering questions, hotspots, branching, and shoppable video on top of existing recordings. It competes directly with hihaho in the same product category for marketing, sales, and learning use cases.
Broad incumbents
- Brightcove: Brightcove is a large enterprise video platform that acquired HapYak to add interactive video capabilities. It is a broad incumbent competing with hihaho in enterprise video, with overlapping features but a much wider portfolio.
- Vimeo: Vimeo is a major video hosting and OTT platform with native interactive video capabilities (Vimeo Interactive, forms, hotspots, branching). It directly named hihaho in its 2025 Buyer's Guide "Top 10 Interactive Video Platforms," confirming head-to-head competition in the interactive video category.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
hihaho social profiles
Digital presencehihaho compliance and trust
Trust signalCompliance3 records
hihaho financial estimates
Financial estimateRevenue estimate
Valuation estimate
hihaho leadership team
Management profileNumber of profiles
hihaho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hihaho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hihaho
What does hihaho do?
hihaho is a SaaS application that adds an interactive layer over existing online videos without altering the source file. Through hihaho Studio, users can attach interactions such as questions, menus, hotspots, chapters, branching scenarios, quizzes, and text/iFrames to videos and distribute them across web, LMS, and major video platforms. The platform is offered via tiered subscriptions (Starter, Professional, Supreme, Enterprise), pay-per-use, and an Educational License, with AI-assisted authoring and SCORM/xAPI learning data export.
Is hihaho a public or private company?
hihaho is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was hihaho founded?
hihaho was founded in 2014. It employs 11 to 50 people.
Where is hihaho based?
hihaho is headquartered in Assen, Netherlands, in the Europe region.
How does hihaho make money?
Four revenue lines are on record. Subscription licenses are the primary driver. The others are pay per use, educational license and trial account.
Who are hihaho's main competitors?
HeyGen is listed as an emerging player. Direct peers are Wistia, Edpuzzle, PlayPosit, Panopto, Kaltura, Vidyard and Mindstamp. Broad incumbents are Brightcove and Vimeo.
Does hihaho have an API?
Yes. hihaho offers an API for interactive video integration. The API allows bulk creation and automation of interactions through JSON specifications. Developers can programmatically create and manage interactive videos, including support for various interaction types such as jump-to, menu, chapter, text, hotspot, highlight, zoom, frame, linked video, image, sound, and quiz questions. The API supports view tracking for videos with more than 250,000 views via a Data API for loading data into preferred big data applications. Maximum JSON import file size is 256KB. Developer documentation is at support.hihaho.com/en/articles/8005401-how-to-use-the-hihaho-api-for-interactive-video-integration.