What Vitmark does

Vitmark-Ukraine (ТОВ «Вітмарк-Україна»), operating as 'Vitmark - The Health Food Co.', is a privately held Ukrainian food and beverage manufacturer founded in the mid-1990s and headquartered in the Odessa region. The company operates the Odesa Baby Food Cannery (ОКЗДХ) as its primary production platform and runs a diversified portfolio across six product categories: juices and nectars (Jaffa, Nash Sik, SokoVita), plant-based beverages (Vega Milk), dairy (Nashe Moloko, Nashe Vershky), tomato products (Malenkyi Kukhar), baby and children's food (Chudo-Chado, Mama Knows, Jaffa Kids, Juicik, Nash Cocktail), and functional beverages (Aquarte). Vitmark also operates a B2B ingredients business selling tomato paste, apple concentrate, and fruit/vegetable purees to food manufacturers.

The company's core technology is built around UHT (ultra-high temperature) processing for dairy and juice applications, proprietary juice processing from company-owned orchards, and packaging innovations including a No-Spill valve system for baby juice pouches and EU-compliant tethered caps. It maintains ISO 9001:2008, ISO 22000:2005, and EU Organic certifications, and is a member of the Ukrainian Dairy Union. Vitmark's vertical integration spans from raw material cultivation in southern Ukraine through finished packaged goods.

Commercially, Vitmark operates a dual-channel model: consumer brands are sold through Ukrainian national retail chains, online retail platforms, and a dedicated export department reaching 20 countries, while B2B ingredients are sold directly to food manufacturers and the HoReCa sector via a dedicated sales team. Brand-building relies heavily on participation in major international food exhibitions (Gulfood, Anuga, SIAL Paris, INDAGRA Food, Seoul Food) combined with PR communications and community events. The company is recognized as a leader in the Ukrainian juice, beverages, and baby food market, with Vega Milk holding Top 2 position and over 30% share in the plant-based milk category.

Name

Vitmark

Legal name

ТОВ «Вітмарк-Україна»

Website

https://vitmark.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Vitmark is a privately held Ukrainian food and beverage manufacturer producing juices, baby food, dairy, plant-based milk, and tomato products under brands including Jaffa, Chudo-Chado, and Vega Milk, serving consumers and food manufacturers domestically and across 20 export countries.

Ownership category

akta.pro rank

Product category

Food and Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Dairy Product Manufacturing (3115), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Dairy Products (2020), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industries

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Fruit juice manufacturing
• Baby food production
• Plant-based beverages
• Dairy processing
• Tomato products

Headquarters

HQ city

Odessa

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Beverages and Food Sales: Sale of branded juices, nectars, baby food, plant-based milk, and dairy products through retail distribution networks in Ukraine and export markets
2. B2B Ingredients: Sale of industrial ingredients including tomato paste, apple concentrate, and fruit/vegetable purees to food manufacturers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Vitmark-Ukraine is a vertically integrated manufacturer of non-alcoholic beverages and healthy food products, producing juices, nectars, baby food, plant-based milk, UHT dairy products, and tomato-based products under multiple consumer brands including Jaffa, Chudo-Chado, Vega Milk, Nashe Moloko, and Malenkyi Kukhar. The company also sells B2B food ingredients such as tomato paste, apple concentrate, and fruit/vegetable purees to industrial food manufacturers.

Product overview

Vitmark is a Ukrainian food and beverage company operating as 'The Health Food Co.' with a diversified portfolio serving consumers from infancy through adulthood. The company maintains two main production facilities: the Odesa Baby Food Cannery (OKZDKh), which serves as the primary production site producing dairy products, baby food, and ingredient-based products, alongside additional manufacturing capabilities. The portfolio is organized across multiple product categories: (1) Juices and Nectars under Jaffa and Nash Sik brands, (2) Plant-based beverages under Vega Milk brand including milk alternatives and coconut cream, (3) Dairy products under Nashe Moloko and Nash Vershky brands, (4) Tomato products under Malenkyi Kukhar brand, (5) Baby and children's food under Chudo-Chado, Mama Knows, Jaffa Kids, and Juicik brands, and (6) B2B ingredients including tomato paste, apple concentrate, and fruit/vegetable purees. The company exports to 20 countries and maintains certifications for ISO 9001, ISO 22000, and EU Organic standards.

Differentiator

Problem solved

Functional benefit

Brands

• Jaffa: Flagship juice, nectar, and cold beverage brand producing 100% juices, NFC juices, smoothies, and iced coffee. Present on the market for over 27 years, exported to more than 20 countries.
• Nash Sik (Наш Сік)
• Chudo-Chado (Чудо-Чадо)
• Mama Knows
• Vega Milk
• Nashe Moloko (Наше молоко)
• Malenkyi Kukhar (Маленький кухар)
• Aquarte
• Juicik (Джусік)
• Nash Cocktail (Наш Коктейль)
• Nashe Vershky (Наші Вершки)
• SokoVita (Соковита)

Products and services

• Jaffa Flagship juice and beverage brand offering 100% juices, nectars, NFC juices, smoothies, ice coffee, coconut water, and Super Food/Protein Boost products; sold in retail and exported to 20+ countries.
• Nash Sik Juice and nectar brand made from Ukrainian fruits and vegetables, featuring seasonal 'new harvest' products processed at the company's own facility.
• Nashe Moloko Dairy brand offering UHT-treated cow's milk, cream, and lactose-free milk variants produced at Odesa Baby Food Cannery using ultra-pasteurization technology.
• Malenkyi Kukhar Tomato products brand offering tomato paste, tomato puree, and Italian-style Passata, produced from company-grown tomatoes.
• Chudo-Chado Baby food brand offering fruit purees, juices, fruit-cereal meals, fruit candies, and dairy-fruit desserts for children from 6 months, including EU-certified organic line.
• Vega Milk Plant-based milk alternatives brand offering almond, coconut, oat, and soy milk, including Barista and coconut cream varieties; ranked Top 2 in Ukrainian plant-based milk category with 30%+ market share.
• Mama Knows Premium baby food brand offering traditional and organic certified purees for export markets, meeting European baby food quality standards.
• Juicik Children's juice drink brand launched in 2010, available in doypack format with straw, featuring multiple fruit flavors.
• Aquarte Beverage brand offering water, coconut water, and healthy carbonated drinks in slim can format; repositioned in 2026 as functional beverages.
• Tomato Paste (B2B) B2B tomato paste ingredient sold to food manufacturers and HoReCa sector, produced from company-grown tomatoes.
• Apple Concentrate (B2B) B2B apple concentrate ingredient for beverage and food production.
• Fruit and Vegetable Purees (B2B) B2B fruit and vegetable purees including apple, pear, pumpkin, plum, and carrot varieties for food manufacturing.
• Imported Purees and Concentrates (B2B) Imported fruit purees and concentrates for specialized manufacturing needs, distributed by Vitmark to industrial buyers.
• Nash Cocktail Children's milkshake brand launched in 2024 with chocolate, strawberry, and vanilla flavors in 125g packs featuring licensed SpongeBob SquarePants characters.

Quantifiable outcome

• Vega Milk holds Top 2 position in plant-based milk category with over 30% market share in national retail chains

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Embassy of Ukraine in CanadaminorGTM or Marketing Partner · 22 March 2024The Embassy of Ukraine in Canada facilitated the 'The Art of Ukrainian Food - 2024' presentation in Ottawa, where Vitmark products including Nash Sik were presented to Canadian politicians and businesses to promote Ukrainian products internationally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hero Group: Hero Group is a Swiss food multinational with strong positions in baby food (Hero Baby), juices, and healthy beverages. Highly comparable to Vitmark for cross-category portfolio spanning baby food and juices.
• Tropicana (PepsiCo): Tropicana is one of the world's largest premium juice brands owned by PepsiCo. Comparable for branded NFC/100% juice positioning and export distribution patterns overlapping with Vitmark's Jaffa.
• Eckes-Granini: Eckes-Granini is one of Europe's largest juice producers with brands like hohes C and Joker. Comparable for its branded juice portfolio, EU regulatory compliance, and pan-European distribution footprint.
• Alpro (Danone): Alpro is Danone's plant-based beverage brand offering almond, oat, soy, and coconut alternatives. Direct competitor to Vega Milk in plant-based category with far greater scale and marketing budget.
• Innocent Drinks (Coca-Cola): Innocent is a leading European smoothies and juice brand owned by Coca-Cola. Comparable for premium fruit-based beverages, smoothies, and export-led growth into European markets where Vitmark is also expanding Jaffa.
• Hipp (HiPP): HiPP is a leading European organic baby food producer. Directly comparable to Vitmark's Chudo-Chado and Mama Knows organic baby food lines on premium organic positioning and EU compliance.

Emerging players

• Oatly: Oatly is the global oat-milk category leader and a benchmark for plant-based milk brand-building. Comparable to Vega Milk for product format (oat/plant-based beverages) and category overlap in plant-based dairy alternatives.

Direct peers

• Sandora: Sandora is one of Ukraine's largest juice producers, owned by PepsiCo. It directly competes with Vitmark's Jaffa brand in the Ukrainian juice market and uses similar national retail distribution channels.
• Galicia: Galicia is a major Ukrainian dairy and beverage producer overlapping with Vitmark's Nashe Moloko UHT dairy and Jaffa juice lines. It competes for Ukrainian retail shelf space in dairy and juices.

Regional players

• Wimm-Bill-Dann Foods: Wimm-Bill-Dann (acquired by PepsiCo) was a leading Russian/CIS juice and dairy producer with overlapping SKU categories. Comparable for portfolio breadth in juices, nectars, and UHT dairy across CIS markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vitmark

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitmark