SECURLOGIC

What SECURLOGIC does

SECURLOGIC Inc. (セキュアロジック株式会社) is a privately held Japanese technology company founded in November 2014 and headquartered in Yokohama, Kanagawa Prefecture, with a satellite office in Shibuya, Tokyo. The company operates the Airmesse (エアメッセ) platform, a browser-based virtual exhibition and showroom system that enables organizations to host online trade shows, corporate showrooms, university open campuses, art competitions, and virtual shopping streets without requiring application installation. The platform is built on HTML5 and supports 3DCG virtual spaces, 360-degree panoramic photography, and mixed 2D/3D hybrid environments, with integrated features for visitor registration and authentication, granular behavior analytics, chat (via Chatplus API integration), embedded ZOOM/Teams meetings, video playback (YouTube/Vimeo/J-Stream), PDF downloads, product 360-degree rotation, and white-label custom-domain deployment.

SECURLOGIC sells its services primarily through direct consultation-led sales, with customers initiating contact via the company's "よろず相談窓口" (general inquiry desk). The revenue model combines one-time booth/exhibition production fees — ranging from ¥50,000 for a Standard template booth to ¥400,000-¥800,000+ for custom original designs — with recurring monthly maintenance fees of ¥5,800 to ¥46,400 per booth, supplemented by professional services for photography, custom avatars, advanced analytics, and EC/payment integrations. The company targets four primary customer segments: (1) corporate enterprises hosting online exhibitions and private showrooms (e.g., Petio, Global Electronics, MC Craft, Gestamp Autotech Japan, Koei Dreamworks); (2) event organizers and industry associations managing large-scale hybrid exhibitions (e.g., SEMICON Japan 2020 Virtual with 155 exhibitors); (3) educational institutions running virtual open campuses (e.g., Nihon University Faculty of Science and Technology); and (4) municipal governments and public-sector organizations hosting online art competitions (e.g., Gifu City, Japan Coast Guard 6th Regional Headquarters).

The company is led by Representative Director and President Yasushi Hirai (平井靖), operates with a small disclosed team, and has remained privately held since founding with registered capital of ¥5 million and no disclosed external institutional investment. Its geographic operations are confined to Japan, primarily serving Kanto-region customers, with no documented international expansion.

Name

SECURLOGIC

Legal name

セキュアロジック株式会社 (SECURLOGIC Inc.)

Website

https://securlogic.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

SECURLOGIC (セキュアロジック株式会社) is a privately held Japanese technology company founded in 2014 that operates the Airmesse browser-based VR platform for online exhibitions, virtual showrooms, university open campuses, and art competitions, serving corporate, education, and government clients across Japan.

Ownership category

akta.pro rank

Product category

Virtual Exhibition Platform

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

akta.pro secondary industries

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI), Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)

Keywords

• Virtual exhibition platforms
• Online showroom software
• VR event technology
• Browser-based VR
• Virtual event production

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Booth/Exhibition Space Production (一次性制作費): One-time fees for designing and building virtual exhibition booths and spaces. Pricing varies by complexity: Standard booth from ¥50,000, Special from ¥100,000, Premium from ¥150,000, walk-through exhibition style from ¥400,000+, and custom original designs from ¥400,000 to ¥800,000+. Photography-based production starts from ¥300,000 for basic shoots.
2. Maintenance/Support Services (保守費): Recurring monthly fees for platform maintenance, hosting, and support. Standard booth: ¥5,800/month, Special: ¥9,800/month, Premium: ¥12,800/month, Exhibition style: ¥46,400/month. Includes support for exhibition item replacements (up to 1/3 of items free within maintenance scope) and VR space data preservation for recurring events.
3. Additional Services and Customization: Additional charges for optional services such as 360° product photography, custom avatar creation, API integrations, advanced analytics, and EC/payment system integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SECURLOGIC operates the "Airmesse" (エアメッセ) platform, a cloud-based, browser-based virtual exhibition and showroom system that enables businesses, governments, and educational institutions to host online exhibitions, virtual showrooms, and event spaces using 3DCG and 360-degree photography VR technology. The company designs, builds, and maintains these virtual venues through template-based or custom-designed booths, charging one-time production fees and recurring monthly maintenance fees, with full support from concept planning through event operation.

Product overview

SECURLOGIC operates as a virtual exhibition and showroom platform provider centered around its core product, エアメッセ (Airmesse). The platform is a unified solution that combines browser-based VR technology (requiring no app installation) with 3DCG and 360-degree photography capabilities. The product portfolio consists of the Airmesse platform as the core engine, supplemented by template booth tiers (Standard at 50,000 yen, Special at 100,000 yen, Premium at 150,000 yen, and Walkthrough at 400,000+ yen), custom original design booths, and specialized vertical solutions including online drawing contests, online open campus platforms for universities, online exhibitions supporting 200+ exhibitors, and private showrooms. The platform provides integrated features for visitor management, chat, video playback, document downloads, and analytics as standard capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• エアメッセ (Airmesse): Virtual cloud exhibition platform operated by SECURLOGIC for creating online showrooms, exhibitions, and virtual events. Provides VR-based 3D spaces with standard features for online exhibitions including visitor management, surveys, stamp rallies, and communication tools.

Products and services

• Airmesse (エアメッセ) Platform Core browser-based VR platform for creating virtual showrooms, online exhibitions, and event spaces. Supports both 3DCG and 2D hybrid exhibition formats with standard features including visitor registration, chat, video playback, document downloads, custom domain branding, and analytics. Designed for enterprises, government bodies, and educational institutions.
• Online Open Campus (オンラインオープンキャンパス) Vertical-specific solution for universities and educational institutions to showcase facilities, faculty, and campus life through VR spaces, video content, and 2D pages. Supports 3D VR campus tours, mixed 2D/3D content, video integration, and webinar capabilities. Used by institutions such as Nihon University Faculty of Science and Technology.
• Online Drawing Contest (オンライン図画コンクール) Vertical solution enabling schools and municipalities to host online art competitions virtually. Supports large-scale exhibitions with 1,000+ artworks, zoom viewing, popup image display, smartphone accessibility, and both real and virtual venue options. Used by Gifu City (1,074 artworks) and Japan Coast Guard 6th Regional Headquarters (1,770 artworks).
• Online Exhibition (オンライン展示会) Full-scale online exhibition platform supporting 10 to 200+ exhibitors, with original entrance designs, booth search functionality, login-based access control, and detailed visitor analytics. Demonstrated with city-hosted exhibitions (200 companies), SEMICON Japan 2020 Virtual (155 companies), and other major industry events.
• Private Exhibition/Showroom (プライベート展示会・ショールーム) Custom private exhibition and showroom solutions for individual companies, with booth costs starting at 50,000 yen and customizable features including chat, web meetings (ZOOM/Teams), visitor tracking, and product 360-degree rotation. Used by Petio, MC Craft, Gestamp Autotech Japan, Koei Dreamworks, and Crossweaver.

Quantifiable outcome

• Online exhibitions successfully hosted with 155-200+ exhibiting companies
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizzabo: Bizzabo is a hybrid event platform with virtual exhibition booths, registration, and analytics, serving enterprise event organizers globally. Its hybrid event focus aligns with Airmesse's hybrid exhibition deployments and enterprise customer base.
• vFairs: vFairs is a leading virtual events and trade show platform that directly competes with Airmesse in digital booth creation, exhibitor management, and trade show solutions. Both target enterprise and government event organizers with browser-based exhibition experiences.
• Airmeet: Airmeet provides virtual and hybrid event hosting with exhibitor booths, networking lounges, and analytics, competing head-to-head with Airmesse in virtual exhibitions, sponsor booths, and online community events.
• Hopin (now RingCentral Events): Hopin is a well-funded virtual and hybrid event platform offering exhibitor booths, networking, and event hosting tools. Its multi-track event capabilities overlap directly with Airmesse's online exhibition and showroom offerings for enterprise customers.
• EventRegist (イベントレジスト): EventRegist is a major Japanese event management and ticketing platform serving conferences, exhibitions, and online events. It directly overlaps with Airmesse's online exhibition business within the Japanese market and serves similar corporate and association event organizers.
• Hubilo: Hubilo is a virtual and hybrid event platform with virtual booths, networking, and engagement tools targeting enterprise event marketers. It competes with Airmesse in the broader online exhibition space, especially for multi-exhibitor enterprise events.
• 6Connex: 6Connex provides virtual event environments and digital expo halls serving enterprise customers globally. Its virtual venue platform directly parallels Airmesse's online exhibition and showroom solutions for trade shows and corporate events.

Broad incumbents

• Cvent: Cvent is a major enterprise event management platform offering registration, venue sourcing, and virtual event tools. It serves large corporate event organizers with broader end-to-end capabilities than Airmesse but overlaps in the online exhibition management space.
• ON24: ON24 is an enterprise webinar and virtual event platform with content experiences, engagement analytics, and integration capabilities. Its virtual event environment offerings overlap with Airmesse's online seminar and webinar integration features for corporate marketing events.
• Eventbrite: Eventbrite is a large publicly-traded event ticketing and management platform with broader scope than Airmesse. While primarily ticketing-focused, its event creation and management tools overlap with online exhibition registration and event hosting use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECURLOGIC