SimpleCircle
SimpleCircle powers Arryved, an all-in-one cloud-based brewery operations platform combining mobile POS, production planning, kitchen display, and e-commerce for craft beverage producers including breweries, brewpubs, cideries, distilleries, and wineries.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimpleCircle does
SimpleCircle, operating under the Arryved brand, is a privately held software company founded in 2020 and based in San Francisco that sells an all-in-one cloud-based operations platform purpose-built for craft beverage producers. The platform unifies mobile point of sale (POS), back-of-house production planning and inventory tracking, kitchen display (FreshKDS), digital menu management, and e-commerce/web solutions (custom brewery websites, online stores, memberships, beverage finders) into a single integrated system with real-time synchronization and offline capability. Modular add-ons include Arryved Pay (in-house payments with next-day deposits), Arryved Capital (working capital), and Arryved Insurance (coverage for tanks and taprooms).
The company monetizes primarily through SaaS subscriptions billed monthly, supplemented by transaction-fee revenue from Arryved Pay and additional revenue from financial and insurance service add-ons. Pricing is not publicly disclosed; instead the company drives prospects to a "Book a Demo" sales motion, suggesting quote-based custom pricing tied to business size and feature scope. Go-to-market combines enterprise field sales for mid-market and larger craft producers with a product-led growth component (QR ordering, online stores, memberships) that supports smaller accounts and incremental adoption. Distribution is domestic-only and includes content marketing, social media (Instagram, Facebook, LinkedIn), industry events, and a customer referral program.
The customer base spans craft breweries (primary), food-forward brewpubs, cideries, distilleries, wineries, hybrid beverage businesses, and restaurants. Named customers include Icicle Brewing Co., Parish Brewing Co., and Braeloch Brewing, with company content referencing "hundreds of busy taprooms" served. The company is privately held, reports 1-10 employees, has no disclosed funding rounds, no disclosed revenue, and no disclosed leadership team in the source data.
SimpleCircle firmographics
Firmographics- Name
- SimpleCircle
- Website
- https://simplecircle.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimpleCircle powers Arryved, an all-in-one cloud-based brewery operations platform combining mobile POS, production planning, kitchen display, and e-commerce for craft beverage producers including breweries, brewpubs, cideries, distilleries, and wineries.
- Ownership category
- akta.pro rank
SimpleCircle industry classification
Industry- Product category
- Brewery Operations Software
- NAICS
- Breweries (31212)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industry
- Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where SimpleCircle is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
SimpleCircle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (POS & Platform): Monthly or annual subscription for access to the POS platform, production management, and operational tools. Pricing is profit-friendly and transparent according to the company.
- Payment Processing (Arryved Pay): Transaction-based revenue from payment processing with next-day deposits for craft beverage businesses.
- Additional Services (Capital & Insurance): Arryved Capital provides funds to qualifying businesses; Arryved Insurance offers coverage for tanks, taprooms and beyond - potentially generating referral or partnership revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on business requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SimpleCircle product offering
Product offeringCore offering
SimpleCircle powers Arryved, a cloud-based, all-in-one brewery operations platform that combines mobile-first point of sale, back-of-house brewery production management, kitchen display, digital menu sync, and web/e-commerce capabilities for craft beverage producers. Offerings are sold via subscription, with integrated payment processing (Arryved Pay) and ancillary services such as Arryved Capital and Arryved Insurance supporting brewery operations.
Product overview
SimpleCircle powers Arryved, an all-in-one brewery operations platform consisting of a Full Brewery Platform (the core unified product combining POS, production, kitchen, and operational tools) along with modular add-ons including Arryved Pay (payments with next-day deposits), Point of Sale (mobile-first taproom POS), Web Solutions (websites, online stores, memberships, finders), Brewery Management (back-of-house production planning and inventory), and Digital Menu Hub (synced menu management). The platform is designed specifically for craft beverage producers including breweries, brewpubs, cideries, distilleries, wineries, and hybrid beverage businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Brewery Platform
Quantifiable outcome
- Icicle Brewing exceeded their goal of selling one more beer for every fourth customer after launching with Arryved in February 2023
Companies that use SimpleCircle
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
SimpleCircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SimpleCircle partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
SimpleCircle competitors and assessment
Company assessmentEmerging players
- BevSpot: BevSpot provides beverage inventory and cost-management software for bars and restaurants. While more narrowly focused on beverage inventory than SimpleCircle's full platform, it competes in the same craft and hospitality beverage operations space.
Broad incumbents
- TouchBistro: TouchBistro is an iPad-based POS system for restaurants and bars, including taprooms. It competes on POS and front-of-house operations, but lacks SimpleCircle's deep brewery-specific production planning and inventory modules.
- SpotOn: SpotOn offers a restaurant POS platform with payment processing, loyalty, and online ordering. It serves breweries and brewpubs alongside other hospitality venues, competing on similar functional ground to SimpleCircle but without the same craft-producer specialization.
- Toast: Toast is a leading cloud-based POS platform for restaurants with growing presence in brewery and taproom segments. It competes broadly with SimpleCircle/Arryved on POS, payments, and online ordering, though Toast serves all restaurant types rather than specializing in craft beverage producers.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS and commerce platform serving hospitality businesses including breweries. It overlaps with SimpleCircle on POS, inventory, and e-commerce but addresses a broader restaurant and retail customer base rather than craft beverage producers specifically.
- Aloha by NCR Voyix: Aloha by NCR Voyix is an enterprise POS platform used by larger brewery operators and hospitality chains. It competes at the higher end of SimpleCircle's target market, though it is positioned for larger enterprise accounts rather than small to mid-market taprooms.
- Square (Block): Square provides POS, payments, and business tools used by many small breweries and taprooms. It competes on payment processing and basic POS, though it lacks the specialized production management and taproom-specific features that SimpleCircle/Arryved offers.
- Clover (First Data/Fiserv): Clover is a POS and business management platform from Fiserv used by small breweries, taprooms, and restaurants. It competes with SimpleCircle on POS and payment processing with a broad SMB focus, though it lacks craft-specific production modules.
Direct peers
- CraftPeak: CraftPeak provides brewery-specific websites, e-commerce, and digital tools for craft producers. It directly overlaps with SimpleCircle's Web Solutions offering (websites, online stores, memberships, finders), targeting the same craft brewery customers with digital engagement tools.
- Untappd (Next Glass): Untappd, operated by Next Glass, provides a craft beer-focused platform with Untappd for Business offering POS-adjacent taproom tools, beer menus, and analytics. It is the most direct craft-beverage-focused competitor to SimpleCircle, sharing the same target audience of craft breweries and taprooms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SimpleCircle social profiles
Digital presenceSimpleCircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleCircle leadership team
Management profileNumber of profiles
SimpleCircle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleCircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleCircle
What does SimpleCircle do?
SimpleCircle powers Arryved, a cloud-based, all-in-one brewery operations platform that combines mobile-first point of sale, back-of-house brewery production management, kitchen display, digital menu sync, and web/e-commerce capabilities for craft beverage producers. Offerings are sold via subscription, with integrated payment processing (Arryved Pay) and ancillary services such as Arryved Capital and Arryved Insurance supporting brewery operations.
Is SimpleCircle a public or private company?
SimpleCircle is a private company. It is classified as unknown and is currently operating.
When was SimpleCircle founded?
SimpleCircle was founded in 2020. It employs 1 to 10 people.
Where is SimpleCircle based?
SimpleCircle is headquartered in San Francisco, United States, in the North America region.
How does SimpleCircle make money?
Three revenue lines are on record. SaaS Subscription (POS & Platform) is the primary driver. The others are payment Processing (Arryved Pay) and additional Services (Capital & Insurance).
Who are SimpleCircle's main competitors?
BevSpot is listed as an emerging player. Broad incumbents are TouchBistro, SpotOn, Toast, Lightspeed Restaurant, Aloha by NCR Voyix, Square (Block) and Clover (First Data/Fiserv). Direct peers are CraftPeak and Untappd (Next Glass).
Does SimpleCircle have an API?
No public API is recorded for SimpleCircle.
What industry is SimpleCircle in?
SimpleCircle's product category is Brewery Operations Software. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFALAL, Producer-Owned Retail & Bottle Shops (On-site). Its NAICS code is 31212 and its SIC code is 5180.