De Novo
De Novo Corporation is a privately-held holding company founded in 1998 that operates through wholly-owned subsidiaries delivering marketing, consulting, small business funding, data analytics, logistics, and natural resources services to business clients, small business owners, financial services firms, and enterprises across the US, UK, Canada, and EMEA.
- Company typePrivate
- Founded1998
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What De Novo does
De Novo Corporation is a privately-held holding company founded in 1998 in Wilmington, Delaware by three bankers with collective marketing, operations, and finance expertise. The company operates as a portfolio of wholly-owned subsidiaries providing end-to-end business solutions across marketing and advertising (Creative Solutions), strategic consulting covering business, operations, marketing, data, and credit (Convergence Group), small business funding including ROBS plans (Pango Financial, with the DreamSpark product), and a diversified EMEA portfolio spanning ports and rail management (NavConn), aggregates and minerals (Earthorex), private placement capital advisory (RiCapital), global logistics (Enorvex), trade facilitation (EDH Group), and public relations (Sethex). Geographic reach spans the United States, United Kingdom, Canada, and Europe, the Middle East, and Africa.
The company's core technology platform is concentrated within Creative Solutions' proprietary permission-based digital data cloud, which covers over 230 million unique individuals, 600+ buying intention groups, and processes 25 billion real-time interest and intent signals monthly, augmented by a Zeta Global alliance extending access to 360 million permission-based email addresses. Proprietary AI and machine-learning models run on this data layer to deliver anomaly detection, predictive risk and collectability scoring, audience segmentation, and recommendation-driven programmatic marketing, alongside the internally developed Card Profit Equations Model for card marketing optimization. Strategic alliances with DirectID, Intuizi, Corserv, Bluewater Payments, Simplified Payments, ADP, EMS, and others round out a payments, open-banking, sourcing, and HR services value chain.
De Novo generates revenue through a diversified mix: professional services fees from consulting and marketing engagements, subsidiary-level distributions and investment returns, small business funding setup fees ($3,995) and recurring monthly maintenance fees ($110) from DreamSpark ROBS, data monetization via Creative Solutions, and opportunistic returns from life sciences and financial services venture investments (e.g., Prevail, Prevail Partners). The company targets multiple customer segments including general business clients seeking growth and revenue optimization, small business owners needing capital, financial services companies requiring marketing, risk, and collections support, and enterprise corporations plus natural resources clients in EMEA. GTM is sales-led via direct outreach through subsidiaries and a referral pipeline generated by the strategic alliance network.
De Novo firmographics
Firmographics- Name
- De Novo
- Legal name
- De Novo Corporation
- Website
- https://denovocorp.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- De Novo Corporation is a privately-held holding company founded in 1998 that operates through wholly-owned subsidiaries delivering marketing, consulting, small business funding, data analytics, logistics, and natural resources services to business clients, small business owners, financial services firms, and enterprises across the US, UK, Canada, and EMEA.
- Ownership category
- akta.pro rank
De Novo industry classification
Industry- Product category
- Holding Company - Diversified Business Services
- NAICS
- Offices of Other Holding Companies (551112), Management of Companies and Enterprises (55111)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Procurement & Strategic Sourcing (BPAHAHAB)
- akta.pro secondary industries
- Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC), Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK)
Keywords
Where De Novo is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
De Novo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subsidiary Holdings and Investment Returns: De Novo generates returns through ownership stakes in portfolio companies including Creative Solutions (marketing), Convergence Group (consulting), Pango Financial (small business funding), De Novo UK, De Novo Canada, and EMEA investments. Revenue comes from dividends, distributions, and appreciation of subsidiary values.
- Marketing and Advertising Services: Through Creative Solutions subsidiary, provides comprehensive marketing and advertising services including online and offline advertising, direct marketing, product development, branding, and marketing strategy. Revenue from client service fees.
- Consulting Services: Through Convergence Group and De Novo entities, provides strategic planning, operations reengineering, profit optimization, analytics, and credit policy reviews. Revenue from consulting engagements.
- Small Business Funding Services: Through Pango Financial subsidiary, offers equipment and accounts receivable funding, small business and start-up support including conventional bank loans, SBA loans, and ROBS (Rollover for Business Startups) plans. Revenue from setup fees ($3,995) and monthly maintenance fees ($110).
- Data and Analytics Services: Through Creative Solutions and alliance partners, provides data sourcing, development, management and analytics with access to billions of online transaction data for targeting and channel strategies.
- Life Sciences and Opportunistic Investments: Third-party venture investments with focus on life sciences and opportunistic investments in financial services, advertising, consulting and technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DreamSpark ROBS Setup Fee |
| Subscription | Monthly | DreamSpark Monthly Maintenance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
De Novo product offering
Product offeringCore offering
De Novo Corporation operates as a privately-held holding company founded in 1998 by three bankers, providing diversified business services through wholly-owned subsidiaries. Its offerings span marketing and advertising (Creative Solutions), consulting (Convergence Group, Sethex), small business funding via ROBS (Pango Financial's DreamSpark), data and analytics, logistics and port/railway/airport management (NavConn, Enorvex), natural resources (Earthorex), and EMEA trade facilitation (EDH Group), alongside proprietary technology platforms including a Digital Data Cloud and the Clinch automated sales solution.
Product overview
De Novo Corporation is a privately-held holding company founded in 1998 by three bankers, operating as a portfolio of owned subsidiaries and strategic alliances. The company provides end-to-end business solutions through its subsidiaries: Creative Solutions (marketing and advertising), Convergence Group (consulting), Pango Financial (small business funding including the DreamSpark ROBS product), De Novo UK, De Novo Canada, Ceigis, NavConn, Earthorex, RiCapital, Enorvex, and Sethex. Services span marketing, consulting, analytics and data management, program management, logistics, natural resources, and small business funding, connected through a value chain of subsidiaries and alliances to help clients make data-driven decisions.
Differentiator
Problem solved
Functional benefit
Brands
- DreamSpark: ROBS (Rollover for Business Startups) service by Pango Financial that lets investors use 401(k) funds to buy or invest in a small business while reaping continuing tax benefits
Products and services
- Creative Solutions Marketing and advertising services provided through a De Novo Corporation subsidiary to business clients.
- Convergence Group Consulting services offered through a De Novo Corporation subsidiary to business clients.
- Pango Financial Small business funding services delivered through a De Novo Corporation subsidiary, including the DreamSpark ROBS offering for entrepreneurs and small business owners.
- DreamSpark ROBS Service A service that helps small business owners and entrepreneurs use retirement funds to capitalize a new business via a Rollover for Business Startups (ROBS) structure. Pricing is a $3,995 one-time setup fee plus $110 per month maintenance. Recognized by Investopedia as Best Value for ROBS Providers in 2020 and 2021.
- NavConn Program management services for ports, railways, and airports provided through a De Novo Corporation subsidiary.
- Earthorex Natural resources business dealing in aggregate, minerals, and metals operated through a De Novo Corporation subsidiary.
- RiCapital Private placement capital raise services offered through a De Novo Corporation subsidiary.
- Enorvex Logistics services offered through a De Novo Corporation subsidiary.
- EDH Group Service facilitating trade with the EMEA region through a De Novo Corporation subsidiary.
- Sethex Public relations and consulting services delivered through a De Novo Corporation subsidiary.
- Clinch A proprietary automated sales solution developed by De Novo Corporation to support sales operations.
Quantifiable outcome
- Ceigis originated over $4 billion in assets within four years and sold at a substantial premium when the industry was nationalized.
- +1 more outcomes
Companies that use De Novo
Customer profileSegments5 records
Ideal customer profiles4 records
De Novo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
De Novo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Bluewater PaymentscoreGlobal payment processing including virtual and plastic prepaid cards. Part of De Novo's strategic alliance network to round out the value chain.
- Simplified PaymentscoreOmnichannel payment processing solutions partner providing comprehensive payment capabilities.
- CorservcoreTurnkey credit card servicing and management partner for financial services offerings.
- EMScoreStrategic sourcing optimization partner helping clients maximize profitability through efficient sourcing.
- ADPminorPayroll, human resources and tax services partner offering fast, easy, accurate HR solutions.
- The Capitol Resource GroupminorGovernment, political, lobbying and media relations partner providing political influence capabilities.
- DirectIDcoreOpen banking and decision analytic platform partner providing data-driven insights for financial services.
- ZetacoreWorld's largest data cloud and digital marketing solutions provider. Zeta Global is a strategic alliance partner of Creative Solutions International.
- BoeflyminorTech-smart tools and services for business financing solutions complementing Pango Financial offerings.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
De Novo competitors and assessment
Company assessmentDirect peers
- Zeta Global: Zeta Global is the world's largest data cloud and a direct marketing solutions provider. As a strategic alliance partner of Creative Solutions, it shares the same identity-resolution, intent-data, and AI-driven marketing playbook as De Novo's data arm, serving overlapping financial-services and consumer clients.
- ICF International: ICF is a global consulting and digital services firm combining management consulting with data analytics for clients in energy, public sector, and commercial markets. It mirrors De Novo's Convergence Group strategic consultancy layered with proprietary analytics capabilities.
- Ansira: Ansira is a marketing services and data-driven customer engagement firm offering channel, demand generation, and martech services. It directly parallels Creative Solutions' information-based direct marketing agency offering to enterprise and mid-market clients.
- Harte Hanks: Harte Hanks is a data-driven omni-channel marketing services company serving financial services and consumer brands. Its client base and services portfolio (data, analytics, direct marketing) closely mirror Creative Solutions' information-based direct marketing agency model.
- GP Strategies: GP Strategies is a consulting and performance-improvement firm delivering operations, training, and learning solutions. It is comparable in size and consulting-services profile to Convergence Group and Convergence Group's interim-management and operations reengineering practice.
Broad incumbents
- LiveRamp (formerly Acxiom): LiveRamp operates one of the largest enterprise data collaboration platforms and identity-resolution networks. Its data-network + marketing services offering competes broadly with Creative Solutions' digital data cloud and marketing capabilities, but at materially greater scale.
- Epsilon (Publicis): Epsilon is a large incumbent marketing-services and data platform inside Publicis, providing data, identity, and end-to-end campaign execution. It competes with De Novo's Creative Solutions across data, targeting, and managed marketing services at meaningfully larger scale.
- Booz Allen Hamilton: Booz Allen Hamilton is a large management and technology consulting firm serving public and commercial clients with strategy, operations, and analytics engagements. It is a broad incumbent comparable to Convergence Group's strategic consulting and credit/risk advisory work.
Emerging players
- Foundry (ICG/IDG Capital): Foundry operates a portfolio of marketing-services brands serving B2B technology marketers. Its multi-brand holding-company approach across marketing and events aligns with De Novo's holding structure focused on customer-acquisition businesses.
- Thinkific / Small Business Funding lenders: Boefly is a tech-forward small business financing marketplace offering SBA loans and alternative funding products, which is closely comparable to Pango Financial's small business funding and ROBS offering. As a De Novo alliance partner it serves a near-identical customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
De Novo social profiles
Digital presenceDe Novo financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Novo leadership team
Management profileNumber of profiles
De Novo subsidiaries and ownership
Company hierarchySubsidiaries12 records
De Novo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Novo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Novo
What does De Novo do?
De Novo Corporation operates as a privately-held holding company founded in 1998 by three bankers, providing diversified business services through wholly-owned subsidiaries. Its offerings span marketing and advertising (Creative Solutions), consulting (Convergence Group, Sethex), small business funding via ROBS (Pango Financial's DreamSpark), data and analytics, logistics and port/railway/airport management (NavConn, Enorvex), natural resources (Earthorex), and EMEA trade facilitation (EDH Group), alongside proprietary technology platforms including a Digital Data Cloud and the Clinch automated sales solution.
Is De Novo a public or private company?
De Novo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Novo founded?
De Novo was founded in 1998. It employs 101 to 250 people.
Where is De Novo based?
De Novo is headquartered in Wilmington, United States, in the North America region.
How does De Novo make money?
Six revenue lines are on record. Subsidiary Holdings and Investment Returns are the primary driver. The others are marketing and Advertising Services, consulting Services, small Business Funding Services, data and Analytics Services and life Sciences and Opportunistic Investments.
Who are De Novo's main competitors?
Direct peers on record are Zeta Global, ICF International, Ansira, Harte Hanks and GP Strategies. Broad incumbents are LiveRamp (formerly Acxiom), Epsilon (Publicis) and Booz Allen Hamilton. Emerging players are Foundry (ICG/IDG Capital) and Thinkific / Small Business Funding lenders.
Does De Novo have an API?
No public API is recorded for De Novo.
What industry is De Novo in?
De Novo's product category is Holding Company - Diversified Business Services. Its primary akta.pro industry code is BPAHAHAB, Procurement & Strategic Sourcing, with a secondary code of BPAAAJAC, Sourcing Support & RFx Administration (RFI/RFP/RFQ). Its NAICS code is 551112 and its SIC code is 8742.