BoeFly
BoeFly is an online lending marketplace that connects small business owners and franchisees with a network of banks and specialty finance companies, offering loan matching plus proprietary vetting (bVerify) and SBA prequalification (bQual) tools, and has supported 600+ franchise brands and over $7 billion in transactions.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BoeFly does
BoeFly is an online lending marketplace, founded in 2009 and headquartered in New York City, that connects small business owners and franchisees seeking financing with a network of banks and specialty finance companies. The platform supports financing use cases including SBA 7(a) loans, conventional loans, asset-based lines of credit, unsecured business lines of credit, merchant cash advances, and seller carry financing, serving borrowers, franchisors, lenders, and loan brokers through differentiated portals. The company operates as a division of ConnectOne Bancorp, Inc. (NASDAQ: CNOB) following ConnectOne's 2019 acquisition of BoeFly via an Asset Purchase and Assumption Agreement, and continues to operate as an independent brand with Mike Rozman serving as CEO and co-founder.
The product portfolio centers on four assets: (1) the Loan Marketplace, which uses dynamic compatibility technology to match borrower loan requests with lender profiles; (2) bVerify, a diligence tool providing asset verification, net worth/liquidity confirmation, credit checks, and background checks on franchise candidates for franchisors; (3) bQual™, a patented financing education and qualification tool delivering real-time credit scores including the SBA-required SBSS score; and (4) the broader Franchise Sales and Finance System, which integrates these tools into an end-to-end franchise development and financing workflow. According to company materials, the platform has supported franchisees from more than 600 unique franchise brands and facilitated over $7 billion in financing transactions.
The business model combines transaction-based and recurring revenue: lenders pay agent fees exceeding 1% of funded loan amounts, supplemented by subscription fees from lenders, franchisors, brokers, and borrowers, plus referral fees from participating lenders and a borrower-paid Good Faith Deposit (refundable if no loan offer is obtained). Loan packaging fees, particularly for SBA 7(a) programs, provide an additional professional-services revenue stream. Distribution is hybrid: a self-serve web platform accessible to small businesses is paired with enterprise field sales targeting franchisors and banks, with dedicated funding specialists guiding borrowers through the loan process.
BoeFly firmographics
Firmographics- Name
- BoeFly
- Legal name
- BoeFly Inc.
- Website
- https://boefly.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BoeFly is an online lending marketplace that connects small business owners and franchisees with a network of banks and specialty finance companies, offering loan matching plus proprietary vetting (bVerify) and SBA prequalification (bQual) tools, and has supported 600+ franchise brands and over $7 billion in transactions.
- Ownership category
- akta.pro rank
Where BoeFly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BoeFly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Lender Agent Fees: When lenders fund loans posted to the Loan Marketplace by BoeFly, they pay an agent fee that exceeds 1% of the final funding amount. Additional agent fees apply for subsequent loans to the same borrower.
- Subscription Fees: BoeFly generates subscription fees from its network of lenders, franchisors, loan brokers, and borrowers who access the platform and its services.
- Referral Fees: Certain lenders pay BoeFly a referral fee in connection with loan transactions facilitated through the platform.
- Good Faith Deposit: Borrowers pay a good faith deposit when submitting a loan request. Deposit is refunded if no third-party lender extends a loan offer; retained if borrower declines an offered loan.
- Loan Packaging Fees: BoeFly may receive fees for loan packaging services, particularly for SBA 7(a) guaranteed loan programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Lender Agent Fee |
| Transaction based/ take rate | Pay-as-you-go | Borrower Good Faith Deposit |
| Subscription | Monthly | Platform Subscription Fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
BoeFly product offering
Product offeringCore offering
BoeFly operates an online lending marketplace that connects franchisees and small business owners seeking financing with a network of banks and specialty finance companies, using dynamic compatibility technology for loan matching. It supplements this marketplace with proprietary tools — bVerify (candidate vetting through asset, credit, and background checks) and bQual™ (a patented financing education tool) — and aggregates the offering into a Franchise Sales and Finance System that supports franchise financing from candidate qualification through loan origination.
Product overview
BoeFly operates as a franchise and small business lending marketplace platform. The core product portfolio consists of: (1) the Loan Marketplace - an online platform connecting borrowers (franchisees and small business owners) with a network of banks and specialty finance companies using dynamic compatibility technology; (2) bVerify - a diligence tool for franchise candidate vetting that provides asset verification, net worth/liquidity confirmation, credit checks, and background checks; (3) bQual™ - a patented financing education tool providing real-time credit score access including SBA-required SBSS scores; and (4) the proprietary Franchise Sales and Finance System that integrates these tools into an end-to-end solution for franchise brands. These products work together to support franchise financing from candidate qualification through loan origination.
Differentiator
Problem solved
Functional benefit
Brands
- bVerify: A proprietary diligence tool that conducts asset verification, confirms net worth and liquidity, provides credit checks and background checks on franchise candidates for brands.
- bQual
Products and services
- bVerify
Quantifiable outcome
- Supported franchisees from more than 600 unique franchise brands
- +3 more outcomes
Companies that use BoeFly
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
BoeFly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
BoeFly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Spadea LignanacoreStrategic partnership announced in March 2026 to streamline franchise development. The partnership aims to provide enhanced services for franchise candidates and existing franchisees seeking financing and development support.
- Tint WorldcoreTint World has incorporated BoeFly's solutions into their franchise sales and development process, including bVerify for diligenc ing new franchise applicants. BoeFly verifies the background and financial qualifications of candidates, which has greatly assisted in Tint World's rapid expansion.
- Pet Supplies PluscorePet Supplies Plus franchise system relies on BoeFly for franchisee vetting and financing. Multiple Pet Supplies Plus franchisees have successfully secured funding through BoeFly's platform for both first-time and multi-unit expansions.
- Senior HelperscoreSenior Helpers uses BoeFly's bVerify service to diligence franchise applicants and connects franchisees with financing through the platform. The partnership has supported multiple franchisee openings including Town Square model locations.
- Hand & Stone Massage and Facial SpacoreHand & Stone has utilized BoeFly's platform to support their largest multi-unit franchisee in acquiring additional units. The franchisor recognizes BoeFly as a trusted partner for franchisee financing needs.
- Lending Network (Banks and Specialty Finance Companies)coreBoeFly partners with a diverse network of banks and specialty finance companies that participate in the online lending marketplace, providing financing options for franchisees and small business owners.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BoeFly competitors and assessment
Company assessmentDirect peers
- Lendio: Lendio is an online SMB lending marketplace connecting small business borrowers with a network of lenders. It operates the same core business model as BoeFly — aggregating loan requests and matching them to bank, fintech, and alternative lenders — but with a broader SMB focus rather than franchise specialization.
- Fundera: Fundera was an SMB loan marketplace that matched business owners to bank and alternative lenders using a similar multi-lender model to BoeFly. Acquired by American Express in 2020, Fundera demonstrates the strategic value PE investors and strategics assign to this marketplace category.
- SmartBiz Loans: SmartBiz is an SBA 7(a) loan marketplace focused exclusively on SBA lending for small businesses. Its SBA specialization closely parallels BoeFly's bQual-driven SBA SBSS positioning and its reliance on a network of bank partners for origination.
- Biz2Credit: Biz2Credit operates an online small business lending marketplace connecting borrowers with banks and alternative lenders. It uses technology-driven matching and serves an SMB customer base similar to BoeFly's franchisee and small business segments.
Broad incumbents
- BlueVine: BlueVine is an established fintech providing working capital, lines of credit, and term loans directly to small businesses. While not a broker marketplace like BoeFly, it competes for the same SMB-borrower demand and pressures BoeFly's lender partners' willingness to pay agent fees.
- Funding Circle US: Funding Circle operates an SMB lending marketplace in the US that aggregates loans from institutional investors and matches them to small business borrowers. Its broader scale and direct lending technology represent a competitive analog to BoeFly's marketplace model.
- OnDeck: OnDeck is an established online small business lender offering term loans and lines of credit directly to SMBs. Although a direct lender rather than marketplace, it operates in adjacent space and has historically been a destination for borrowers BoeFly would otherwise match to lenders.
Emerging players
- Credibly: Credibly provides working capital and SMB funding through a hybrid direct and broker platform. It competes for the same small business borrower and overlaps with BoeFly's merchant cash advance and working capital offerings.
- National Funding: National Funding is an alternative SMB lender offering working capital, equipment financing, and SBA loans. It overlaps with BoeFly's lender network by directly originating franchisee loans and competing for franchise brand partnerships.
- CAN Capital: CAN Capital provides working capital and small business financing through a mix of direct lending and broker channels. It serves a comparable SMB borrower profile to BoeFly's marketplace customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BoeFly social profiles
Digital presenceBoeFly financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoeFly leadership team
Management profileNumber of profiles
Profiles2 records
BoeFly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoeFly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoeFly
What does BoeFly do?
BoeFly operates an online lending marketplace that connects franchisees and small business owners seeking financing with a network of banks and specialty finance companies, using dynamic compatibility technology for loan matching. It supplements this marketplace with proprietary tools — bVerify (candidate vetting through asset, credit, and background checks) and bQual™ (a patented financing education tool) — and aggregates the offering into a Franchise Sales and Finance System that supports franchise financing from candidate qualification through loan origination.
Is BoeFly a public or private company?
BoeFly is a private company. It is classified as corporate owned and is currently operating.
When was BoeFly founded?
BoeFly was founded in 2009. It employs 11 to 50 people.
Where is BoeFly based?
BoeFly is headquartered in New York, United States, in the North America region.
How does BoeFly make money?
Five revenue lines are on record. Lender Agent Fees are the primary driver. The others are subscription Fees, referral Fees, good Faith Deposit and loan Packaging Fees.
Who are BoeFly's main competitors?
Direct peers on record are Lendio, Fundera, SmartBiz Loans and Biz2Credit. Broad incumbents are BlueVine, Funding Circle US and OnDeck. Emerging players are Credibly, National Funding and CAN Capital.
Does BoeFly have an API?
No public API is recorded for BoeFly.