direct id
- Company typePrivate
- Founded2012
- HeadquartersEdinburgh, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What direct id does
Atto (formerly DirectID) is a UK-based open banking data and analytics platform that provides real-time transaction-level intelligence to lenders, credit risk teams, and financial institutions. Founded in Edinburgh in 2012 as the creator of the world's first Account Information Service Provider (AISP) connection after PSD2, Atto processes bank transaction data through FCA-regulated infrastructure (FRN: 798579 as AISP; FRN: 1032732 as Credit Information Service) and applies proprietary categorisation and predictive modelling to deliver affordability assessment, income verification, financial-distress detection, and SME financial-health analysis.
The company's product suite is anchored on the Atto Insights platform and extended through modular components: Atto Connect (account-aggregation widget integrated with TransUnion credit file data), Data APIs (programmatic access to transaction, income, and affordability data), and a Dashboard (visual reporting). Underlying these products is a credit-risk-specialised categorisation engine covering 180+ categories with 90%+ accuracy, built on a corpus of 500M+ enriched transactions and 820K+ connected accounts accumulated over nearly a decade. Atto combines in-house predictive modelling with strategic partnerships, notably an official FICO partnership for co-developed risk models and a TransUnion integration for pre-open-banking account discovery.
Atto operates a B2B, API-first go-to-market combining self-serve developer access with enterprise sales motion. Revenue is generated through subscription-style API and data-service contracts with usage-based components tied to account connections and analyses performed, with quote-based pricing tailored to enterprise customer requirements. The customer base spans banks (Royal Bank of Scotland), fintech and financial services (Nasdaq, Deliveroo, XE), payments (Shieldpay), mortgage and property finance (Target Group, LendInvest, Mansfield Building Society), automotive finance, credit hire, and SME lending. Following a 2024 acquisition by Wrisk, Atto continues to operate as a dedicated product and team within the Wrisk group, retaining its credit-risk roadmap and client relationships while expanding into embedded finance and protection use cases.
direct id firmographics
Firmographics- Name
- direct id
- Legal name
- The ID Co. Ltd
- Website
- https://direct.id
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
direct id industry classification
Industry- Product category
- Open Banking Credit Risk Analytics
- NAICS
- Activities Related to Credit Intermediation (5223), Credit Bureaus (56145)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)
- akta.pro secondary industries
- Underwriting Automation & Income/Employment Verification (FSAGAHAD), Open Banking / Bank Data Underwriting (Consumer) (FSAKAKAF), Consumer Credit Decisioning & Underwriting Platforms (FSAKAKAG), Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)
Keywords
Where direct id is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
direct id business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- API Access and Data Services: Atto generates revenue through API access fees and data service subscriptions for financial institutions accessing open banking transaction data and analytics.
- Usage-based Transaction Analysis: Revenue based on transaction volume and data enrichment across the platform, with pricing tied to account connections and analysis performed.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
direct id product offering
Product offeringCore offering
Atto provides an open banking data aggregation and analytics platform that delivers real-time transaction data, income verification, affordability assessment, and credit risk decisioning via API, widget, and dashboard interfaces. Its solutions help lenders, credit hire organisations, mortgage providers, automotive finance, and collections teams replace manual document collection and static credit bureau data with live, categorised bank transaction insights and predictive models.
Product overview
Atto operates as a modular open banking platform providing real-time credit and risk decisioning solutions. The core platform consists of Atto Insights, supported by three primary product modules: Connect (for secure account connections and verification), Data APIs (for programmatic access), and Dashboard (for visual analysis and reporting). Additional specialized modules include Affordability Assessment, Income Verification, Categorisation & Classification (with 90%+ accuracy), Emerging Financial Distress detection, SME Financial Health analysis, Collections & Recoveries, Bank Account Verification, and Multi Account View. The platform is built on open banking technology regulated by the FCA as an AISP, processing bank transaction data to generate predictive insights for lenders.
Differentiator
Problem solved
Functional benefit
Brands
- Atto Insights: Open banking platform providing real-time transaction data and credit risk insights
- Atto Connect
- Atto Dashboard
Products and services
- Atto Insights Core open banking platform providing real-time insights into borrower financial behaviours through transaction data analysis. Powers credit risk decisioning with predictive models for spending, saving, and earning analysis.
- Atto Connect Widget for secure open banking account connections providing complete account visibility, fraud detection, and financial intelligence export. Includes identity verification and account discovery features with court-ready documentation export.
- Data APIs Programmatic access to Atto's financial data including transaction data, income verification, affordability calculations, and fraud risk assessments. Enables developers to integrate open banking insights into lending platforms.
- Dashboard Visual interface for accessing enriched transaction data, financial reports, and advanced insights. View income verification, spending analysis, affordability calculations, and fraud risk assessments with exportable reporting.
- Affordability Assessment Solution assessing how much customers can afford to repay using enriched data to identify income and fixed vs. flexible spending patterns.
- Income Verification Verification of customer earnings across all income streams including salaried wages, freelance earnings, and benefits using recurring credit analysis.
- Categorisation & Classification Dynamic transaction categorisation with over 90% accuracy optimised for credit risk decisions. Adds context to raw transaction data to understand customer spending patterns across 180+ categories.
- Emerging Financial Distress Identification of emerging financial distress before customer defaults for early intervention. Analyzes spending patterns and behavioural signals.
- SME Financial Health Analysis of SME account balance trends with views on income, stability, and fluctuations for business lending decisions.
- Bank Account Verification Account verification service matching customer-provided details against bank account records using sophisticated algorithms and rules to verify name and account details.
- Multi Account View Centralised multi-account data view enabling faster credit decisions, better accuracy, and compliance across multiple accounts for comprehensive financial assessment.
- Collections & Recoveries Affordability, income and cashflow insights to empower collections teams and optimise recovery processes.
Quantifiable outcome
- 500M+ bank transactions enriched on the platform
- +4 more outcomes
Companies that use direct id
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
direct id technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
direct id partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, core and major.
- Plug and PlayminorSelected to join Plug and Play's 12-week accelerator programme connecting growth fintechs with major financial institutions including BNP Paribas, Deloitte, Credit Suisse, Toyota, ING, and Moodys.
- WriskcoreWrisk acquired Atto to create an integrated embedded finance and protection platform. Atto continues to operate as a dedicated product and team within the Wrisk group, retaining its roadmap and client relationships across sectors.
- TransUnioncoreAtto partners with TransUnion for identity verification and credit data integration. Atto Connect accesses TransUnion's database to reveal every account on a claimant's credit file for comprehensive financial assessment.
- FICOcoreOfficial FICO partner collaborating to build predictive models with real-time transactional data. Atto exhibited at FICO World as an official partner, working to enhance lenders' risk management through open banking data.
- GDS LinkcorePartnership to power instant credit decisions for financial institutions worldwide. GDS Link leverages Atto's data and insights to streamline and improve data-driven credit decisions.
- ShieldpaymajorShieldpay uses Atto's Connect widget in their payments engine for identity verification during fund transfers. Combined service provides seamless identity verification with digital escrow and trust services.
- Target GroupcoreTarget's award-winning Mortgage Hub is powered by Atto's open banking solutions. Atto's real-time banking information helps speed up mortgage originations process.
- LendInvestmajorAtto partners with LendInvest for efficient property finance lending. Open banking data enhances credit decisions, accelerating processes in the property finance market.
- Zinia AImajorPartnership to drive hyper-personalisation and assist with regulatory compliance in lending. Combined open banking data with AI decisioning algorithms for automated, streamlined lending journeys.
- FaciitminorAlternative lending solution for individuals without a UK credit history. Partnership leverages Atto's open banking insights to help people with new-to-country status access affordable credit.
- Got CapitalminorPartnership to digitise the application process for business financing. Got Capital uses Atto's open banking platform to streamline SME funding process.
- Mansfield Building SocietymajorMansfield Building Society launched with Atto's open banking platform to make it easier for mortgage applicants to provide their bank statements online.
- DoconomyminorPartnership to combat climate change by bringing climate functionality to a wider audience, verifying the development of tools that enhance environmental considerations.
- elanevminorPartnership for real-time financial vulnerability assessment using open banking data, offering a new approach to identifying and managing financial vulnerability.
- ConstantminorPartnership to enhance digital loan servicing for banks and credit unions with open banking through Constant's platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
direct id competitors and assessment
Company assessmentDirect peers
- Plaid: Plaid is a leading open banking data aggregation platform serving lenders, fintechs, and financial institutions with bank account connectivity and transaction data. Highly comparable to Atto in core AISP-style functionality and target customer base, though Plaid operates at much larger scale and broader geographic reach.
- TrueLayer: TrueLayer is a UK and European open banking platform providing account information and payment initiation APIs to lenders and fintechs. Closely comparable to Atto in geographic focus (UK/EU) and lender customer segment, with overlapping credit-decisioning and affordability use cases.
- Tink: Tink (owned by Visa) is a European open banking platform offering account aggregation, transaction insights, and income verification APIs. Directly comparable to Atto on data services, PSD2 coverage, and credit-risk use cases, with deeper distribution through Visa.
- Yapily: Yapily is a UK- and Europe-focused open banking API provider serving lenders and financial institutions with account information and payment initiation services. Comparable to Atto in geographic focus and lender target market, with stronger emphasis on connectivity infrastructure.
- MX Technologies: MX provides open finance data aggregation, analytics, and money management APIs to financial institutions and fintechs, with strong US lender footprint. Comparable to Atto in core functionality (account aggregation, transaction insights, financial wellness) and target lender segment.
Broad incumbents
- Finicity (Mastercard): Finicity, a Mastercard company, provides open banking data and analytics for lenders and financial institutions. Comparable to Atto in transaction data and credit decisioning use cases, but part of Mastercard's broader payments and data portfolio rather than a credit-risk specialist.
- Experian: Experian is a global credit bureau and analytics provider serving lenders with consumer and business credit data, decisioning, and fraud services. Comparable to Atto in credit-risk decisioning and affordability use cases, but operates as a broad incumbent credit bureau rather than a pure-play open banking provider.
- Equifax: Equifax is a global credit bureau and analytics provider offering credit reporting, decisioning, and identity services to lenders and financial institutions. Comparable to Atto on credit decisioning and affordability data, with broader consumer credit data assets.
Emerging players
- Lendio: Lendio operates a small business lending marketplace leveraging alternative data for SME credit decisions. Partially comparable to Atto through SME financial health analysis, though Lendio's primary focus is loan origination rather than data infrastructure.
Others
- Doconomy: Doconomy is a Swedish fintech focused on climate impact and sustainability data, which has an established partnership with Atto. Adjacent to Atto's open banking data layer rather than a direct competitor; included as a partnership/distribution counterpart in Atto's ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
direct id social profiles
Digital presencedirect id compliance and trust
Trust signalCompliance3 records
direct id financial estimates
Financial estimateRevenue estimate
Valuation estimate
direct id leadership team
Management profileNumber of profiles
Profiles7 records
direct id funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
direct id M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about direct id
What does direct id do?
Atto provides an open banking data aggregation and analytics platform that delivers real-time transaction data, income verification, affordability assessment, and credit risk decisioning via API, widget, and dashboard interfaces. Its solutions help lenders, credit hire organisations, mortgage providers, automotive finance, and collections teams replace manual document collection and static credit bureau data with live, categorised bank transaction insights and predictive models.
Is direct id a public or private company?
direct id is a private company. It is classified as corporate owned and is currently operating.
When was direct id founded?
direct id was founded in 2012.
Where is direct id based?
direct id is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does direct id make money?
Two revenue lines are on record. API Access and Data Services are the primary driver. The others are usage-based Transaction Analysis.
Who are direct id's main competitors?
Direct peers on record are Plaid, TrueLayer, Tink, Yapily and MX Technologies. Broad incumbents are Finicity (Mastercard), Experian and Equifax. Lendio is listed as an emerging player. Doconomy is listed as an others.
Does direct id have an API?
Yes. Atto provides Data APIs that enable developers to access real-time transaction data, account information, income verification, affordability calculations, spending analysis, and fraud detection. The API supports integration for credit risk decisioning, onboarding, and portfolio management use cases. Developers can access documentation at docs.atto.co. Developer documentation is at docs.atto.co.
What industry is direct id in?
direct id's product category is Open Banking Credit Risk Analytics. Its primary akta.pro industry code is FSAGACAH, Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation), with a secondary code of FSAGAHAD, Underwriting Automation & Income/Employment Verification. Its NAICS code is 5223 and its SIC code is 7320.