Discosloth

What Discosloth does

Discosloth is a boutique PPC consultancy founded in 2017 and headquartered in Fayetteville, United States. The company specializes in Google Ads campaign management and optimization, serving ecommerce and tech companies that need to convert paid search spend into measurable profitability rather than vanity metrics. Since inception, Discosloth claims to have managed over $135 million in Google Ads spend on behalf of clients. Its core offering is professional services rather than software: the firm integrates with a client's marketing team to manage, optimize, and improve the financial performance of digital advertising campaigns.

The firm is founder-led by Gil Gildner and Anya Gildner, both of whom maintain visible industry profiles through published articles (Search Engine Land, Search Engine Journal), conference speaking engagements (Hero Conf, BrightonSEO), and authored books. Anya Gildner's "The Beginner's Guide To Google Ads" (also published in French) and her co-authored "Becoming A Digital Marketer" are used in dozens of university marketing courses worldwide and have collectively sold over 13,000 copies. Gil Gildner has been recognized for several consecutive years among the Top 50 Most Influential PPC Experts. Discosloth operates a selective intake model, accepting only a limited number of new clients annually, and bills on a quote-based professional services engagement rather than fixed pricing tiers. The company is privately held, bootstrapped, and has no disclosed institutional investors, acquisitions, funding rounds, or proprietary technology products.

Name

Discosloth

Legal name

Discosloth

Website

https://discosloth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Discosloth is a founder-led boutique PPC consultancy that manages and optimizes Google Ads campaigns for ecommerce and tech companies, operating since 2017 with a selective, relationship-driven client intake model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• PPC management
• Google Ads consulting
• Paid search optimization
• Ecommerce advertising
• Digital marketing services

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. PPC Management Consulting: Discosloth generates revenue by managing Google Ads spend for ecommerce and tech companies. As a consultancy, they integrate with clients' marketing teams to optimize ad campaigns for profitability. The company appears to charge for their expertise in managing and improving digital advertising performance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Discosloth is a boutique PPC consultancy that manages and optimizes Google Ads campaigns for ecommerce and tech companies. The firm integrates with client marketing teams to drive profitable paid search performance, with a track record of managing over $135 million in Google Ads spend since 2017. Services emphasize cold, hard profitability results (P&L impact) over vanity metrics like ROAS, CAC, or impression share.

Product overview

Discosloth is a boutique PPC (Pay-Per-Click) consultancy that manages Google Ads campaigns for ecommerce and tech companies. The company provides campaign management as a service offering, focusing on profitability and delivering measurable results for clients. Founded in 2017, Discosloth has managed over $135 million in Google Ads spend. The firm is led by founders Gil Gildner and Anya Gildner, who offer their expertise as a unified consultancy service rather than discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads (PPC) Management Consulting Boutique PPC consultancy service that manages and optimizes Google Ads campaigns for ecommerce and tech companies. Delivered as an integrated consultancy where Discosloth embeds within client marketing teams to drive profitable paid search performance measured by P&L outcomes rather than vanity metrics. The firm has managed over $135 million in Google Ads spend since 2017 across clients including EBay, AirTreks, and DerbyDust.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• KlientBoost: Mid-sized PPC and paid media agency specializing in Google Ads, paid social, and CRO for SaaS and ecommerce clients. Directly comparable as a performance-focused paid search agency targeting similar ecommerce and tech customer segments.
• Disruptive Advertising: PPC and digital advertising agency that manages Google Ads, paid social, and shopping campaigns for ecommerce and B2B clients. Comparable in its paid-search-centric service model and ecommerce/tech client focus.
• Directive: B2B-focused performance marketing agency specializing in Google Ads, paid media, and SEO for SaaS and tech companies. Directly comparable as a paid-search agency targeting the tech client segment Discosloth also serves.
• JumpFly: Boutique PPC management agency offering dedicated Google Ads, Microsoft Ads, and Amazon Ads management. Closely comparable in its paid-search-specialist positioning and ecommerce client base.
• Hanapin Marketing (now Prospecta): PPC agency and thought leader (publisher of PPC Hero blog) managing Google Ads and paid social for ecommerce and B2B clients. Directly comparable on paid search specialization and thought leadership content marketing strategy.
• CPC Strategy: Performance marketing agency focused on Google Shopping, paid search, and Amazon advertising for retail and ecommerce brands. Comparable on paid-search specialization and ecommerce-focused client portfolio.

Broad incumbents

• WebFX: Large full-service digital marketing agency with strong Google Ads management offerings alongside SEO, content, and web development. Comparable on core PPC service line but operates at much larger scale and across broader service portfolio.
• Power Digital Marketing: Full-service digital marketing agency with significant paid media and Google Ads management practices serving ecommerce and consumer brands. Comparable on paid search service line but operates at much larger scale with broader offerings.

Emerging players

• Optmyzr: PPC management and optimization software platform providing automated bidding, reporting, and audit tools for Google Ads practitioners. Comparable as an enablement layer in the same paid-search ecosystem Discosloth operates in, though sold to agencies/in-house teams rather than end advertisers.
• Adalysis: PPC audit, optimization, and management software for Google Ads advertisers and agencies. Comparable as a tooling provider in the same Google Ads management workflow, addressing similar optimization pain points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discosloth