Hanapin Marketing

What Hanapin Marketing does

Hanapin Marketing, now operating under the legal entity Brainlabs Digital following a merger with Brainlabs, is a full-service B2B digital marketing agency. The company delivers integrated digital marketing services across paid search, paid social, programmatic advertising, Amazon advertising, shopping ads, SEO, conversion rate optimization (CRO), analytics, strategic consultancy, training, and bespoke technology solutions. It targets complex enterprise businesses that require multi-channel execution without siloed internal teams, and it delivers these services through dedicated client-centered teams across seven office locations in the US (Austin, Bloomington, New York, Los Angeles, Seattle) and the UK (London).

The business model is a professional services / agency model with quote-based, custom-priced engagements — no standardized or publicly disclosed pricing exists. Go-to-market is direct enterprise sales to complex businesses, supplemented by a strong content-and-community marketing engine. That engine is anchored by three retained sub-brands: PPC Hero (an industry-leading digital marketing blog), Hero Conf (a major industry conference), and Hero Academy (a free video-based training platform). These properties function as top-of-funnel demand generation, talent/recruitment channels, and mid-funnel engagement assets, generating sustained inbound interest without paid acquisition dependence.

Hanapin was acquired by/merged with Brainlabs, with Hanapin's brand assets retained and integrated into the larger Brainlabs organization. Post-merger, the legal entity is Brainlabs Digital, the parent is Brainlabs, and the operating posture is that of a mid-sized full-service agency. No revenue, headcount, funding history, or ownership structure beyond the Brainlabs parent relationship is disclosed in the available source material. No certifications, patents, named customer logos, or quantified case-study outcomes are present in the data set.

Name

Hanapin Marketing

Legal name

Brainlabs Digital

Website

https://hanapinmarketing.com

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

11–50 employees

Short description

Hanapin Marketing, now operating as Brainlabs Digital, is a full-service B2B digital marketing agency delivering paid search, programmatic, paid social, SEO, CRO, analytics, training, and bespoke technology solutions to complex enterprise businesses across the US and UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Professional digital marketing agency services including paid search, programmatic, paid social, SEO, CRO, analytics, consultancy, and training delivered across multiple office locations.

Distribution channels1 record

Marketing channels3 records

Core offering

Hanapin Marketing (now part of Brainlabs) is a full-service digital marketing agency that delivers paid search, paid social, Amazon advertising, shopping ads, programmatic, SEO, conversion rate optimization, analytics, consultancy, training, and bespoke technology solutions to enterprise and mid-market clients. Services are executed by integrated client-centered teams without departmental silos, supported by the PPC Hero blog, Hero Conf conference, and Hero Academy learning platform.

Product overview

Hanapin Marketing is a full-service digital marketing agency that has been acquired by Brainlabs. The company offers a comprehensive suite of digital marketing services including Paid Search, Paid Social, Amazon Advertising, Conversion Rate Optimization, Shopping Ads, Programmatic Advertising, SEO, Analytics, Consultancy, Training, and Bespoke Technology Solutions. The portfolio also includes subsidiary brands: PPC Hero (an industry-leading blog), Hero Conf (a major marketing conference), and Hero Academy (a free educational platform with video lessons). Services are delivered across offices in Austin, Bloomington, New York, London, Los Angeles, and Seattle.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search Search engine marketing services focused on paid search advertising campaigns across Google Ads and Bing Ads for enterprise and mid-market clients.
• Paid Social Social media advertising services across platforms such as Facebook, Instagram, LinkedIn, and Twitter/X.
• Amazon Advertising Advertising services focused on Amazon's advertising platform, including sponsored products, brands, and display ads.
• Conversion Rate Optimization (CRO) Services focused on optimizing website conversion rates through testing, analysis, and UX improvements for client websites.
• Shopping Ads Product listing advertising services across Google Shopping, Bing Shopping, and other comparison shopping engines.
• Programmatic Advertising Automated digital advertising buying services using programmatic platforms and real-time bidding.
• SEO Services Search engine optimization services focused on improving organic search visibility and rankings for clients.
• Analytics Data analytics and reporting services to measure marketing performance and ROI across channels.
• Consultancy Strategic consulting services for digital marketing strategy, channel planning, and performance optimization.
• Training Digital marketing training services delivered to client teams and organizations.
• Bespoke Technology Solutions Custom technology solutions built to address specific client needs and challenges in digital marketing.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• HubSpotminorGTM or Marketing PartnerHubSpot is listed as a Hero Academy partner. Users can unsubscribe from HubSpot communications. HubSpot uses information for similar marketing purposes as Hanapin.
• QuoraminorGTM or Marketing PartnerQuora is listed as a Hero Academy partner. Users can unsubscribe from Quora communications. Quora uses information for marketing purposes.

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance-focused digital marketing agency specializing in paid search, paid social, and CRO with a test-and-learn approach similar to Hanapin's stated methodology.
• Disruptive Advertising: Mid-market digital marketing agency offering paid search, paid social, SEO, and CRO services, with a strong content/education presence (blog, academy) analogous to Hanapin's PPC Hero and Hero Academy.
• Croud: Global digital marketing agency combining paid search, programmatic, paid social, and SEO with a proprietary technology platform, similar to Hanapin's bespoke technology offering.
• Brainlabs: Hanapin's parent company and largest direct peer, offering the same full-service digital marketing suite (paid search, programmatic, paid social, SEO, CRO, analytics) on a global scale. Hanapin is now absorbed into this network.
• Wpromote: Large US-based digital marketing agency offering paid search, paid social, SEO, and programmatic services to enterprise and mid-market clients — a direct competitor in the same service categories.

Others

• Optmyzr: PPC management and automation software platform listed as a Hero Academy partner; represents the kind of technology tool that agencies (including Hanapin) incorporate into their paid search delivery and could compete with bespoke technology offerings.

Broad incumbents

• iProspect: Global digital performance marketing agency within Dentsu, with paid search, SEO, and programmatic as core offerings — directly overlapping with Hanapin's main service lines at significantly larger scale.
• Merkle: Large customer experience and digital marketing agency within Dentsu, offering paid media, SEO, analytics, and martech at enterprise scale — overlaps with Hanapin's full-service portfolio but across a much broader offering.
• GroupM: WPP's media investment group encompassing multiple digital marketing agencies; competes with Hanapin in enterprise paid search, programmatic, and digital media buying at massive global scale.

Emerging players

• AdVenture Media Group: PPC-focused digital marketing agency with strong content and education assets (courses, blog) comparable to Hanapin's PPC Hero and Hero Academy, primarily serving SMB and mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hanapin-marketing
• Xx.com/hanapin
• Facebookfacebook.com/HanapinMarketing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanapin Marketing