Name

Wellness Works

Legal name

Wellness Works

Website

https://wellnessworks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness Works is a B2B provider of cGMP and NSF certified professional-grade dietary supplements sold wholesale to US independent pharmacies, offering private-label branding and marketing support through the PCCA ecosystem.

Ownership category

akta.pro rank

Product category

Professional Dietary Supplements

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Weight Management & Metabolic Supplements (CRADAGAG), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Professional dietary supplements
• Pharmacy wholesale distribution
• Private label supplements
• Nutraceutical product line
• Pharmacy marketing support

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Professional Dietary Supplements B2B Wholesale: Wellness Works generates revenue by selling professional-grade dietary supplements and vitamins to independent pharmacies. Pharmacies purchase products wholesale and resell to their patients under their own private labels or the Wellness Works brand. The revenue stream is B2B wholesale with pharmacies as the primary customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wellness Works manufactures and distributes a professional-grade line of dietary supplements and vitamins sold wholesale to registered independent pharmacies in the United States. The company supports these pharmacies with private-labeling services, a custom B2B ordering platform, and an Assisted Marketing Program (AMP) that provides marketing materials, social media packets, and product data sheets.

Product overview

Wellness Works is a B2B professional-grade dietary supplement brand serving independent pharmacies. The company offers an innovative line of professional nutritional supplements through a custom online platform, private labeling services, and marketing support. The product portfolio spans multiple health categories including Foundational (multivitamins, minerals, foundational nutrition), Health Challenges (cardiovascular, cognitive, diabetes, immune, pain/inflammation, detox, anti-aging, allergy, eye health, wound healing, weight management), Men's Health (prostate, virility, cardiovascular), Women's Health (hormonal, menopause, PCOS, urinary tract), Children's Health and Supplements, Gut and Digestive (probiotics, digestive enzymes, gut restoration), Functional Mushrooms (Cordyceps, Lion's Mane, Turkey Tail), Sports Nutrition (protein, energy, joint support), and Stress Management and Sleep (melatonin, adaptogens, relaxation). The company provides cGMP and NSF-certified professional-grade supplements with extensive quality testing throughout production. Services include private labeling for pharmacies to establish their own custom supplement brands, an Assisted Marketing Program (AMP) for marketing support, and customizable marketing materials including product data sheets, posters, and social media packets.

Differentiator

Problem solved

Functional benefit

Products and services

• Prostate Health Support (10126)

Quantifiable outcome

• Quality standards meet or exceed USP verification
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PCCA (Pharmacy Consumer Commerce Alliance)coreStrategic or Co-development PartnerWellness Works is operated in connection with PCCA (Pharmacy Consumer Commerce Alliance). Products are ordered through the PCCARX.com platform, certificates of analysis are on file with PCCA, and products are released into PCCA inventory after quality testing. The relationship appears to be a strategic partnership where Wellness Works serves as the supplement brand/division operating within the PCCA ecosystem for independent pharmacies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Metagenics: Metagenics is a science-based medical foods and supplement company sold primarily through healthcare practitioners. It competes directly with Wellness Works in condition-specific nutrition, with a deeper clinical research base and broader practitioner reach.
• Designs for Health: Designs for Health is a practitioner-channel supplement company selling professional-grade formulas to clinicians and pharmacies. Comparable to Wellness Works in targeting independent pharmacy and integrative health practitioners with condition-specific product lines.
• Thorne: Thorne is a leading practitioner-grade supplement brand sold through healthcare practitioners and pharmacies. Like Wellness Works, it focuses on high-quality, third-party tested supplements distributed through professional channels, but operates at significantly larger scale.
• Ortho Molecular Products: Ortho Molecular Products is a practitioner-only supplement brand distributed exclusively through licensed healthcare professionals. Comparable to Wellness Works in channel exclusivity and condition-targeted formulations, but at materially larger scale.
• Standard Process: Standard Process is a whole-food supplement company selling practitioner-only nutritional products through healthcare providers. Comparable to Wellness Works in targeting chiropractors, pharmacists, and integrative practitioners, with a longer operating history and broader catalog.
• Douglas Laboratories: Douglas Laboratories is a professional-grade supplement brand sold through healthcare practitioners and pharmacies. Directly comparable to Wellness Works in quality positioning, cGMP manufacturing, and practitioner-channel distribution model.
• Emerson Ecologics: Emerson Ecologics is a B2B distributor of professional-grade supplements to healthcare practitioners. Closely mirrors Wellness Works' B2B wholesale role supplying independent pharmacies and practitioners, though as a multi-brand distributor rather than a brand owner.
• Pure Encapsulations: Pure Encapsulations is a practitioner-exclusive supplement brand offering hypoallergenic, research-based formulas. It directly competes with Wellness Works in the professional-pharmacy channel, though with a much broader practitioner footprint and a deeper clinical evidence portfolio.
• Xymogen: Xymogen is a practitioner-exclusive supplement brand offering professional formulas to licensed healthcare providers. Directly comparable to Wellness Works in professional-channel exclusivity and condition-specific SKU strategy.

Broad incumbents

• Life Extension: Life Extension is a large, established direct-to-consumer supplement brand with a broad catalog of condition-targeted formulas. Comparable to Wellness Works in product breadth and condition-specific positioning, but operates at far larger scale through consumer channels rather than practitioner-exclusive distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Works