Event Tech Live

Name

Event Tech Live

Legal name

AMP Events Limited

Website

https://eventtechlive.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Show and Conference Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Technology & Developer Conferences (MPAGAGAE)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Training, Workshops & Certification Events (MPAGAGAJ)

Keywords

• Event technology exhibition
• Trade show organiser
• Event industry conference
• Martech trade show
• Hosted buyer programme

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Exhibitor Bookings: Companies pay to exhibit at the show, with booth space and sponsorship packages available. Exhibitor and sponsor bookings are subject to separate commercial agreements.
2. Sponsorship Packages: Headline sponsor (Choose2rent), official partner sponsors (Komo as Engagement Partner, Markus AI as Official Partner), and various sponsorship tiers across the show floor, stages, and awards.
3. Event Technology Awards: Awards programme with entry fees, separate from the main exhibition - includes AI Edition and London Edition.
4. Digital Content & Subscriptions: Newsletter subscriptions, on-demand content, podcasts, webinars, and editorial content for the event technology community.
5. Registration and Lead Data Services: Technology partners provide registration, lead capture, and matchmaking platforms that generate data for exhibitors and sponsors to follow up with qualified leads.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Event Tech Live is the world's leading conference and exhibition dedicated to event technology, held annually at Excel London. The company produces trade shows, conferences, awards programmes, and digital content that connect event technology buyers with suppliers. Its core offerings include the flagship London exhibition, regional editions (MENA, USA, APAC), the Hosted Buyer Programme, and the Event Technology Awards (including an AI Edition).

Product overview

Event Tech Live is a conference and exhibition produced by AMP Events Limited. It is not a software product company; rather, it produces trade exhibitions, conferences, awards programmes, and digital content for the event technology industry. The primary offering is the Event Tech Live London exhibition and conference, which serves as a platform connecting event professionals with event technology providers. Related offerings include the Event Technology Awards (including an AI Edition), the ET50 recognition programme, and digital content including newsletters, podcasts, and webinars.

Differentiator

Problem solved

Functional benefit

Brands

• Event Technology Awards: Awards programme celebrating solutions, platforms and teams pushing the boundaries of event technology, including the AI Edition and London Edition.
• ET50
• Marketing Tech Live
• Media Tech Live

Quantifiable outcome

• 86% of attendees hold purchasing authority
• +3 more outcomes

Named customers15 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, supporting and flagship.

• KomocoreGTM or Marketing Partner · 29 June 2026Komo returns as Official Engagement Partner of Event Tech Live London 2026 for a second consecutive year. Komo powers interactive experiences throughout the show floor, transforming attendees from audience into participants. Positioned on stand B12 at the heart of the show, Komo helps exhibitors capture zero-party data and build audience understanding.
• Markus AIcoreStrategic or Co-development Partner · 29 June 2026Three-year agreement (2026, 2027, 2028) making Markus AI an official partner of Event Tech Live. Markus AI brings agent-based AI for pre-event intent interviews, AI note-taking inside lead capture, and personalised post-event intelligence. First year will be content-led, building a practical playbook for AI in events.
• Every Child OnlinesupportingOthers · 10 June 2026Official Charity Partner for ETL 2026. Every Child Online is a UK digital inclusion and online safety charity that has supported 80,000+ children, redistributed 53,000+ devices, and diverted 446 tonnes of e-waste from landfill. Partnership turns surplus event technology into devices for children on the wrong side of the digital divide.
• Choose2rentflagshipGTM or Marketing Partner · 1 January 2026Choose2rent is the Headline Sponsor of Event Tech Live London 2026, securing long-term partnership as the primary sponsor of the show. As headline sponsor, Choose2rent receives prominent branding across the event, including exhibition space and marketing materials.
• Erleah (Visual Hive)coreTechnology or IntegrationAI-powered matchmaking, networking and event intelligence platform, including lead briefs, recommendations and short interest profiles. Erleah remains the engine that connects attendees, exhibitors and hosted buyers, complementing other AI partners in the connected event technology stack.
• EventpackcoreTechnology or IntegrationRegistration, check-in and lead capture platform for Event Tech Live. Eventpack provides the infrastructure for visitor registration and exhibitor lead capture, with Markus AI's note-taker built into Eventpack's lead capture app.
• FFAIRsupportingTechnology or IntegrationExhibitor management platform used for Event Tech Live operations, handling exhibitor onboarding and management.
• Fenix Event TechsupportingTechnology or IntegrationBadge printing and kiosk services for Event Tech Live, providing onsite registration and badge issuance infrastructure.
• Lineup NinjasupportingTechnology or IntegrationSpeaker and programme management platform for Event Tech Live, handling speaker coordination and session scheduling.
• Pigeonhole LivesupportingTechnology or IntegrationAudience interaction platform used for live polling, Q&A, and audience engagement during Event Tech Live sessions.
• InterprefysupportingTechnology or IntegrationLive captions and interpretation services for accessibility at Event Tech Live, providing multilingual support for international attendees.
• First Sight MediasupportingTechnology or IntegrationLive streaming and recording services for Event Tech Live, enabling on-demand content delivery and remote participation.
• MementosupportingTechnology or IntegrationOfficial event photography and photo sharing platform including facial matching technology for personalised attendee photo experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Easyfairs: European exhibition organiser operating across multiple B2B verticals including events and technology. Broad incumbent: overlapping B2B trade show model, comparable hosted-buyer and matchmaking capabilities.
• RX Global (Reed Exhibitions): World's largest exhibition organiser with 400+ events including IBTM World. Broad incumbent: overlaps in MICE/exhibitions but as part of a much wider portfolio across industries.
• Hyve Group: International exhibitions group running events across technology, events and marketing. Broad incumbent: comparable B2B exhibition model targeting event and marketing professionals.
• Informa Markets: Global exhibitions and events division of Informa plc, running major MICE and tech events. Broad incumbent: significant portfolio overlap with event industry exhibitions at much greater scale.
• CloserStill Media: UK-headquartered B2B exhibition organiser with deep event-tech, HR and healthcare event portfolios (e.g. Technology for Marketing, London Tech Show). Broad incumbent: significant overlap in event-tech content and London audience.

Direct peers

• IMEX Group: Operates IMEX Frankfurt and IMEX America, the leading worldwide exhibitions for the MICE and incentive travel industry. Direct comparable: B2B events trade show serving planners, agencies and suppliers with hosted-buyer meetings.
• Confex: UK event organiser association and exhibition focused on the events and experiential industry. Direct comparable: serves the same UK event professional community and supply chain.
• IBTM World (RX Global): Flagship MICE trade show serving the global meetings, events and incentive industry. Direct comparable: B2B exhibition targeting event organisers and suppliers with structured hosted-buyer programmes.
• The Meetings Show: UK B2B exhibition for the meetings, events and incentive travel industry, also held in London. Direct comparable: same geography, same audience of event planners, agencies and suppliers.

Others

• Marketing Tech Live: Sister brand operated under AMP Events / Event Tech Live umbrella focused on martech. Closely related emerging property covering adjacent martech content; useful comparable for cross-vertical expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eventtechlive
• YouTubeyoutube.com/eventtechlive
• Facebookfacebook.com/eventtechlive
• LinkedInlinkedin.com/company/event-tech-live
• Instagraminstagram.com/eventtechlive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Tech Live