What Lineup Ninja does

Lineup Ninja Ltd. is a UK-based B2B SaaS company founded in 2017 and headquartered in Leeds. It sells a cloud-based conference content and speaker management platform to conference producers, event marketers, and event operations teams. The product unifies three functional areas — submission collection (Call for Papers, Call for Speakers, Awards programs), agenda planning (visual scheduling with clash detection, speaker availability tracking, rule-based and auto-scheduling), and multi-channel distribution (mobile-first Agenda App, digital signage, JSON/Spreadsheet endpoints, and 25+ native integrations with event-tech platforms including Swapcard, Grip, Guidebook, Swoogo, VenuIQ, ExpoFP, Zapier, and Make). Data is processed under GDPR-compliant form handling with storage in Frankfurt, Germany.

The platform is delivered as a web application at app.lineup.ninja with add-on modules for Awards Management, Sub Sessions, Custom Fields, Reports/Exports, and developer endpoints. The go-to-market is an enterprise field-sales motion anchored on 30-minute consultation calls with no publicly disclosed pricing, targeting multi-event organizers such as Easyfairs, Roar B2B, NHS Confederation, Anthropy, and Commodities People. Revenue is subscription-based on annual or multi-year contracts; pricing is not publicly disclosed and is set via sales consultation. The company is privately held, founder-led (Gordon Johnston, director and co-founder), and operates with 1–10 employees and no disclosed institutional funding or M&A activity.

Name

Lineup Ninja

Legal name

Lineup Ninja Ltd.

Website

https://lineup.ninja

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lineup Ninja is a UK-based B2B SaaS platform that helps conference producers, marketers, and operations teams manage speaker submissions, agenda planning, and multi-channel distribution for B2B events. It integrates with 25+ event-tech platforms and sells via an enterprise consultation-led motion.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Conference content management
• Speaker management software
• Abstract submission platform
• Agenda planning tools
• Event technology software

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Annual or multi-year subscription-based SaaS model for conference content and speaker management software. Pricing not publicly disclosed; sales consultation required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lineup Ninja provides a cloud-based SaaS platform that enables conference producers, marketers, and operations teams to collect speaker content via configurable Submission Flows and a Speaker/Content Portal, plan and schedule multi-track agendas using a smart drag-and-drop scheduler with clash detection and auto-scheduling, and distribute that agenda in real time to a mobile-first Agenda App/Website, Digital Signage, and 25+ third-party event-tech platforms via native integrations and developer endpoints (JSON, Excel/ODS/CSV).

Product overview

Lineup Ninja is a B2B conference content management platform designed for conference producers, marketers, and operations teams. The platform consists of a unified product with interconnected modules: Submission Flows (for Call for Papers, Awards) and the Content Portal/Speaker Portal for collecting speaker information and files; Agenda Planning for visual scheduling with smart conflict detection; and publishing capabilities including the Agenda App & Website (web-based with iframe embedding), Digital Signage (real-time screen displays), Timetable Grid views, and Reports/Exports. Developer integrations include JSON and Spreadsheet Endpoints. The platform integrates with numerous event technology platforms including Guidebook, Swapcard, Grip, Swoogo, VenuIQ, ExpoFP, and 20+ others. Data processing and submission features include GDPR compliance for forms, with data stored in Frankfurt, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Portal (Speaker Portal) Centralized portal where speakers submit information, upload files (slides, videos, handouts), complete tasks, and communicate with event organizers; single sign-on access with customizable branding. Aimed at conference producers and event operations teams.
• Submission Flows Configurable workflows for collecting content from submitters including Call for Speakers, Call for Papers/Abstracts, and Awards programs. Features a form designer, configurable submission stages, email templates, and review/judging processes. For conference producers and awards organisers.
• Agenda Planning Visual board-based scheduler for organising sessions, speakers, locations, tracks, and resources. Includes smart scheduling, clash detection, speaker availability tracking, rule-based session scheduling, auto-scheduling, and diversity reporting. For conference producers scheduling multi-track events.
• Agenda App & Website Mobile-first web application for attendees to view event schedules, browse speakers, save favourites, and sync to calendars. Can be embedded into existing websites via iframe or published on an events.lineup.ninja subdomain. For event marketers and conference producers.
• Digital Signage Web-based digital signage that displays real-time agenda information on screens throughout event venues. Updates automatically when agenda changes are published and supports 1080p and 4K screens in portrait or landscape orientation. For event operations teams running on-site conferences.
• Reports & Exports Data export capabilities including spreadsheet reports (Excel, ODS, CSV), JSON reports, and ZIP reports of uploaded files, plus scheduled JSON and Spreadsheet endpoints for developer integration. For conference producers and event operations teams needing reporting and downstream data flows.
• Awards Management Specialised submission flow for award ceremonies including configurable entry categories, judging/review stages with scoring and recommendations, blind review support, and winner/shortlist management. For conference producers and awards programme organisers.

Quantifiable outcome

• Hundreds of hours saved per event through automation of speaker communications and administrative tasks
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationNative integration allowing Lineup Ninja to trigger events in Zapier when agenda is published. Supports speaker and session data triggers for automation workflows.
• VenuIQcoreTechnology or IntegrationIntegration to publish agenda and speaker data into VenuIQ event platform. Includes master account credentials, conference ID, and order package configuration.
• SwapcardcoreTechnology or IntegrationIntegration to publish event schedule and speaker information to Swapcard application.
• GripcoreTechnology or IntegrationIntegration to publish event schedule and speaker data to Grip networking application.
• GuidebookcoreTechnology or IntegrationIntegration to publish event schedule to Guidebook mobile application.
• ExpoFPcoreTechnology or IntegrationBidirectional integration with ExpoFP floor plan software. Can push Lineup Ninja sessions into ExpoFP floor plans and display ExpoFP exhibitor data in the Lineup Ninja Agenda App.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Grip: Grip is an event matchmaking and engagement platform that also publishes Lineup Ninja agenda data via a native integration, representing a broader incumbent in the same event-tech stack with overlapping functionality.
• Guidebook: Guidebook is a widely-used event app platform that pulls Lineup Ninja's schedule as one of its data sources; it serves similar customers with a broader event-app product, making it both a distribution partner and an adjacent competitor.
• Whova: Whova is an all-in-one event management platform with agenda, speaker, and attendee engagement features, competing as a broader incumbent against Lineup Ninja's specialist pitch for conferences.
• Swoogo: Swoogo is a registration and event management platform for mid-market and enterprise events that ingests Lineup Ninja agendas, functioning as both a channel partner and a broader-suite competitor in event tech.
• Swapcard: Swapcard is a broader event engagement platform that integrates with Lineup Ninja, offering registration, networking, matchmaking, and agenda capabilities at larger scale—posing both a partnership and competitive risk if it bundles native speaker/submission features.
• Eventsforce: Eventsforce provides end-to-end event management software including registration, agendas, and attendee apps, making it a broader incumbent that overlaps Lineup Ninja's agenda and content distribution capabilities.
• CVent: CVent is a large, broad event management suite covering registration, venue sourcing, and onsite solutions for enterprise events—an incumbent whose breadth dwarfs Lineup Ninja but whose depth in speaker/content workflows is shallower.

Direct peers

• Sched: Sched is a long-standing conference scheduling and attendee agenda platform used by thousands of events, directly comparable to Lineup Ninja's agenda planning and mobile agenda app capabilities.
• Sessionboard: Sessionboard is a direct peer in speaker and abstract management for conferences and events, offering call-for-papers, review, agenda, and speaker portal workflows that compete head-to-head with Lineup Ninja's core modules.
• PaperCall.io: PaperCall.io is a direct competitor focused on call-for-papers and abstract/speaker submission management, addressing the same submission flow and review workflow use cases as Lineup Ninja's Submission Flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lineupninja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lineup Ninja