Dieselmatic

What Dieselmatic does

Dieselmatic Digital, Inc. operates a vertical-specific digital marketing platform serving heavy-duty truck and diesel repair shops across North America. Headquartered in Chilliwack, British Columbia, the company combines managed services (website design, managed SEO, managed SEM, social retargeting, email marketing, lead-call quality management) with a proprietary app surface — the Dieselmatic Dashboard, DieselMail email engine, DieselDocs content-publishing module, and DieselJobs recruitment-marketing tool — sold through five monthly subscription tiers (Basic, Foundation at $389, Grow at $1,499, Turbo at $2,499, and a custom Enterprise 'Turbo Beast' tier). Go-to-market is sales-led with free strategy-call conversion CTAs, supplemented by content marketing (blog, webinars, podcast, interactive quiz) targeting diesel-shop owners distrustful of generic marketing agencies; the company cites 250+ customers, a 4.9/5 G2 rating, and documented customer outcomes such as 78% YoY revenue growth and 100% increases in contact-form leads.

Underlying technology is a managed marketing stack rather than a true SaaS platform: the Dieselmatic App acts as a centralized reporting and workflow hub consolidating call tracking, Google visibility, DieselMail, and DieselJobs, while delivery is human-serviced via weekly account-manager reviews and onboarding. Revenue is generated through monthly recurring subscriptions plus one-time setup/professional-services fees, with clients separately funding third-party ad spend on Google, Meta, and LinkedIn that passes through outside Dieselmatic's books. The operating geographies are Canada and the United States, the company is privately held and founder-owned (Nick Adams), and no external venture or PE funding rounds are disclosed in the available material.

Name

Dieselmatic

Legal name

Dieselmatic Digital, Inc.

Website

https://dieselmatic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Dieselmatic is a digital marketing platform and managed-services agency serving heavy-duty truck and diesel repair shops across North America, offering websites, SEO, SEM, email, content, and recruitment marketing via subscription tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chilliwack

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Plans (Monthly): Monthly recurring subscription fees for digital marketing services including website, SEO, SEM, email marketing, and app access. Plans range from Basic to Enterprise with escalating features and price points.
2. Setup/Professional Services: One-time initial setup fees and professional services fees before services commence
3. Third-Party Advertising Spend: Client directly pays third-party fees for Google Ads, Meta Ads, LinkedIn Ads or other platforms - not included in monthly subscription fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Dieselmatic is a full-service digital marketing solution purpose-built for heavy-duty diesel and truck repair shops in North America. It bundles a proprietary dashboard (the Dieselmatic App) with managed execution across premium mobile-first websites, search engine optimization (SEO), search engine marketing / Google Ads (SEM), automated email marketing (DieselMail), proprietary industry-specific content publishing (DieselDocs), and job posting management for technician recruitment (DieselJobs). Services are sold on monthly subscriptions with one-time setup fees, targeting independent and multi-location diesel repair shops that need industry-specialized marketing rather than generic agency support.

Product overview

Dieselmatic is a digital marketing solution built specifically for heavy-duty truck repair shops. The platform operates as a unified portfolio of marketing tools and services rather than a single software product, consisting of the Dieselmatic Dashboard/App as the central hub, combined with Premium Websites, Managed SEM, Managed SEO, DieselDocs (content publishing), Email Marketing, and DieselJobs (recruitment marketing). These core services are delivered through five pricing tiers (Basic, Foundation, Grow, Turbo, and Enterprise/Turbo Beast), with the higher-tier plans bundling more capabilities together. The platform also integrates Google Ads, Google Business Profile management, and social media marketing into its service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• DieselDocs: Industry-specific article publishing service that boosts website authority for diesel repair shops through regular heavy-duty content updates.
• DieselJobs
• DieselMail

Products and services

• Dieselmatic Dashboard (Dieselmatic App) Centralized proprietary hub for heavy-duty truck repair shops to monitor calls, website visits, Google visibility, email marketing, and job postings in one interface; serves as the operational dashboard for Dieselmatic's managed service.
• Premium Websites Mobile-first, responsive websites designed and built by Dieselmatic for diesel repair shops, with tap-to-call, clean navigation, and service-specific pages intended to convert truck drivers searching for repairs.
• Managed SEM (Search Engine Marketing) Managed paid search advertising service for diesel repair shops, running Google Ads campaigns (including call-only ads and call extensions) targeting high-intent searches like 'diesel repair near me', '24/7 diesel mechanic', and 'semi truck repair near me'.
• Managed SEO Managed search engine optimization service focused on local SEO for diesel repair shops, including Google Business Profile optimization, 'near me' search targeting, and domain authority building through DieselDocs content publishing.
• DieselDocs Proprietary regularly published library of industry-specific articles written by diesel experts, used to boost partner websites' SEO authority, drive organic traffic, and maintain content freshness.
• DieselMail (Email Marketing) Automated email marketing platform with pre-built templates and drip campaign capabilities for diesel repair shops, allowing shops to send promotional and educational content to customers without needing design or coding.
• DieselJobs Job posting management tool integrated into the Dieselmatic App that allows diesel repair shops to create, publish, and manage technician job postings and view candidate applications in one dashboard.
• Dieselmatic Digital Marketing Subscription (Basic / Foundation / Grow / Turbo / Enterprise bundled service) The full managed digital marketing subscription product that bundles the Dieselmatic App, Premium Websites, Managed SEO, Managed SEM, DieselDocs, DieselMail, and DieselJobs into tiered monthly subscriptions priced from affordable Basic to a comprehensive Enterprise tier for large operations.

Quantifiable outcome

• 78% year-over-year revenue increase for Dieselmatic Partners
• +9 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scorpion: Scorpion is a vertical-specific digital marketing platform serving SMBs in regulated and trade categories (legal, dental, HVAC, home services). It is the closest analog to Dieselmatic — both sell bundled websites + SEO/SEM + reputation marketing into one trade vertical through a sales-led motion, differing only in chosen niche and geographic emphasis.

Broad incumbents

• Vendasta: Vendasta is a white-label SaaS + services platform that lets agencies and partners sell marketing, reputation, and CRM tools to local businesses. It overlaps Dieselmatic functionally (managed marketing stack for SMBs) but operates across all verticals and sells primarily through channel partners rather than direct-to-shop.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, web design, and email marketing to SMB and mid-market clients. It overlaps Dieselmatic in core services (managed SEO, SEM, websites) but serves many verticals rather than specializing in diesel repair.
• Birdeye: Birdeye is a customer-experience and local-marketing platform serving multi-location and SMB businesses with reviews, listings, messaging, and referrals. It competes with part of Dieselmatic's stack (reputation, GBP, lead capture) but as a horizontal SaaS rather than a vertical-specific managed agency.
• Hibu: Hibu is a long-standing SMB marketing provider delivering websites, SEO, SEM, and reputation management to local businesses across many verticals. It is comparable to Dieselmatic's full-service managed offering but lacks a vertical-specialization wedge and is substantially larger.
• Thryv: Thryv (successor to Yodle/DexYP) is an SMB software + marketing platform with website, SEO/SEM, listings, and CRM for service businesses. Comparable to Dieselmatic in serving marketing-hungry SMBs in trades and services, but at much broader scope and scale and as software-plus rather than full-service agency.
• GoDaddy Digital Marketing (formerly Main Street Hub / WDR): GoDaddy's digital marketing arm bundles websites, SEO, and social services for SMBs — comparable functionality to Dieselmatic's Basic through Grow plans. It serves all SMB verticals through a scaled platform rather than a niche-focused specialist model.

Emerging players

• WebiMax: WebiMax is a digital marketing agency offering SEO, PPC, web design, and social services to SMB and mid-market clients. Comparable to Dieselmatic on core deliverables (managed SEO, SEM, websites, reputation), but not vertical-specialized.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle marketing for SMB and e-commerce clients. It overlaps Dieselmatic on the SEO/SEM portion of the stack and on the consultative sales motion, though at broader vertical scope.
• PatientPop (formerly PatientPop + Triplefin/Billboard) / Blue Corona: PatientPop (and the merged Blue Corona) is a vertical-specialized SMB marketing platform focused on healthcare practices — a textbook comparison case for Dieselmatic's vertical-specialist marketing-as-a-service playbook applied to a different niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dieselmatic
• Instagraminstagram.com/dieselmatic_com
• Facebookfacebook.com/dieselmaticdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dieselmatic