Pesola Media Group

What Pesola Media Group does

Pesola Media Group (d/b/a PMG) is a privately-held, full-service marketing agency founded in June 1997 and headquartered at 728 E. Veterans Parkway, Suite 110, in Yorkville, Illinois. The firm delivers an integrated offering spanning web design and development, search engine optimization, copywriting, graphic design for print and digital, branding and logo design, professional printing via Heidelberg presses, email marketing, social media management, paid digital advertising (Facebook, LinkedIn, Instagram, Google, YouTube, TikTok), website analytics, promotional items, and marketing strategy, executed through a documented five-step Discovery-Research-Development-Review-Execute process. Technology inputs are standard industry platforms—responsive web frameworks, Google Analytics, Google Ads, Meta business tools, LinkedIn Campaign Manager, YouTube, and TikTok ad stacks—rather than proprietary systems, and the firm is explicit that AI tools (ChatGPT, Canva AI) are used only for ideation with human-produced final output.

Commercially, PMG operates as a small, founder/owner-managed agency with 1–10 employees (three named: Creative Director Cami Lorentsen, Graphic Designers Michelle Krueger and Alexis Miller), generating revenue through a mix of one-time project fees (websites, branding, print runs) and recurring monthly programs (SEO, social media, hosting/maintenance, ad management). Pricing is quote-based with no publicly disclosed tiers; a discovery-first sales motion is delivered through website inquiry forms, phone (630-385-2200), email, and referrals. The customer base is dominated by regional SMBs and local institutions across Yorkville, IL and the Greater Midwest Area, with occasional enterprise logos (Coca-Cola, American Standard, Nibco) in case studies. Go-to-market relies on direct sales, word-of-mouth, DesignRush marketplace listings, and active membership in the Yorkville Area Chamber of Commerce and Greater Midwest Area Chamber of Commerce; no external funding, parent company, or institutional investors are disclosed.

Name

Pesola Media Group

Legal name

Pesola Media Group

Website

https://pesolamediagroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

PMG (Pesola Media Group) is a privately-held, full-service marketing agency in Yorkville, Illinois that provides web design, SEO, branding, print, social media, and paid advertising services primarily to SMBs across the Greater Midwest Area.

Ownership category

akta.pro rank

Product category

Digital Marketing & Web Design Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Commercial Printing (2750)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL), Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Web design services
• Digital marketing agency
• Search engine optimization
• Graphic design printing
• Brand identity development

Headquarters

HQ city

Yorkville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Web Design & Development: Custom website design and development services with 4-6 week timelines from kickoff to launch. Includes website discovery, site mapping, responsive development, branding integration, SEO copywriting, and maintenance/hosting.
2. Digital Marketing Services: Ongoing services including SEO programs (monthly), social media management, email marketing campaigns, and digital advertising management
3. Graphic Design & Print: Graphic design services for both print and digital mediums, including logo design, business cards, brochures, banners, and full-color printing using 4-color Heidelberg printing process
4. Marketing Strategy: Strategic marketing planning services including target market definition, brand positioning, lead generation solutions, and marketing/sales alignment
5. Website Maintenance & Hosting: Monthly maintenance plans for ongoing website updates, security, and hosting support
6. Promotional Items: Design and production of customized promotional items imprinted with client logos and messages

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Pesola Media Group (PMG) is a full-service marketing agency that designs and builds custom mobile-friendly websites, develops brand identities and logos, produces print and digital graphic design, and executes integrated marketing strategies including SEO, social media marketing, email marketing, digital advertising, and copywriting. The agency delivers one-time projects such as website builds (4-6 week timelines), branding, and print jobs, alongside recurring monthly programs for SEO, website hosting/maintenance, and social media management.

Product overview

Pesola Media Group (PMG) is a full-service marketing agency that operates as a single unified offering rather than a platform-plus-modules architecture. The company combines digital marketing innovations with traditional marketing tactics, providing an integrated approach where services work together as a cohesive marketing ecosystem. The core portfolio spans web design and development, search engine optimization, copywriting, graphic design (digital and print), branding and logo design, email marketing, social media marketing, digital advertising, promotional items, website analytics, and marketing strategy. Services like Website Audit, Brand Analysis, Brand Guidelines, and Keyword Strategy function as foundational components that inform and enhance the primary service offerings. The company emphasizes that all creative work (copywriting, graphic design) is produced by human professionals, with AI tools used only for inspiration. PMG's approach follows a five-step process: Discovery, Research, Development, Review, and Execute.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Custom, mobile-friendly website design and development using the latest industry standards. Includes website discovery, site mapping, responsive development, unified branding, SEO copywriting, and analytics tracking setup. Standard project timeline runs 4-6 weeks from kickoff to launch.
• Search Engine Optimization (SEO) Organic search engine optimization combining keyword-rich front-end content with technical backend SEO. Includes analysis, discovery, keyword research targeting buyer-decision-stage terms, in-house content writing, and ongoing optimization delivered via customized monthly SEO programs.
• Copywriting Professional content creation for websites, digital campaigns, and print mediums. Includes SEO copywriting, digital copywriting (social media, email campaigns), and print copywriting (mission statements, brochures, press releases). Final copy is produced by human writers; AI tools are used only for inspiration.
• Graphic Design Graphic design services for both print and web, including event marketing materials (flyers, posters, banners), business graphics (business cards, brochures, menus), and digital graphics (web banners, social post graphics, video animations). Emphasizes quick turnaround times without compromising quality.
• Branding & Logo Design Cohesive brand identity development including logo design, brand guidelines, and unified design elements. Process includes a discovery questionnaire, design development, and refinement to produce cohesive brand systems for clients.
• Print Services Professional printing using an industry-standard 4-color printing process with Heidelberg printing service presses. Products include business cards, flyers, posters, brochures, folders, postcards, direct mail, banners, yard signs, booklets, door hangers, and rack cards.
• Email Marketing Email marketing campaign creation, setup, and deployment. Includes ROI-driven email programs, subscriber segmentation strategies, and targeted content for service-based, product-based, and brick-and-mortar businesses.
• Social Media Marketing Social media marketing and management including account setup, post graphics, content creation, community monitoring, and measurement analytics. Services delivered across Facebook, LinkedIn, Instagram, Google, YouTube, and TikTok.
• Promotional Items Design and production of promotional items imprinted with client logos or messages. Catalog includes customizable items such as pens, flash drives, magnets, travel mugs, coffee cups, bottle openers, chip clips, and tote bags.
• Website Analytics Data-driven digital marketing analytics service including Google Analytics setup and tracking code installation, user-flow analysis, audience-behavior demographics, and ongoing performance measurement for client websites.
• Marketing Strategy Integrated marketing strategy development including target-market definition, brand positioning, lead-generation solutions, and marketing-sales alignment. Strategy is grounded in research, data, insights, and trend analysis.
• Digital Advertising / White Glove Ad Management Comprehensive digital ad management across Facebook, LinkedIn, Instagram, Google, and YouTube — including audience understanding, creative design, geo-marketing with geofencing, and day-to-day campaign monitoring with weekly performance reports.

Quantifiable outcome

• Over 20 years in business since 1997
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Greater Midwest Area Chamber of Commerce (GMACC)coreGTM or Marketing Partner · 1 January 2024Active member of GMACC (Greater Midwest Area Chamber of Commerce). Member badge displayed on website. Provides regional networking and business development opportunities.
• LS ConsultingminorOthersWeb hosting provider for Pesola Media Group. Listed as the hosting partner in the website footer. Provides infrastructure for client website hosting services.
• Yorkville Area Chamber of CommercecoreGTM or Marketing PartnerActive member of the Yorkville Area Chamber of Commerce. Awarded Business of the Year in 2019. Provides networking, community presence, and referral opportunities within the local business community.
• GooglecoreTechnology or IntegrationIntegration partner for Google Analytics tracking implementation, Google Ads management services, and Google marketing tools. Uses Google's advertising platforms for client campaigns and implements Google analytics for client website tracking.
• Facebook/MetacoreTechnology or IntegrationIntegration partner for social media advertising and management. Manages Facebook, Instagram, and Meta advertising campaigns for clients as part of their White Glove Ad Management service.
• LinkedIncoreTechnology or IntegrationIntegration partner for B2B social media advertising and marketing services. Used for professional audience targeting in paid advertising campaigns.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• WebFX: Full-service digital marketing agency offering web design, SEO, social media, and PPC — directly comparable service portfolio to PMG, with PMG serving a smaller SMB/regional segment and WebFX operating nationally and at much larger scale.
• SocialSEO: Digital marketing agency offering SEO, social media, web design, and PPC. Direct overlap with PMG's service portfolio; comparable company-size band and SMB focus.
• KlientBoost: Performance marketing agency focused on paid media and conversion-focused web design. Overlaps with PMG's Google/Facebook/LinkedIn ad management and landing page design offerings.
• Ignite Digital: Canadian digital marketing agency offering SEO, paid media, web design, and social media marketing. Same integrated service model as PMG with comparable mid-market positioning.
• Disruptive Advertising: PPC and digital advertising agency with adjacent SEO and web design offerings. Comparable to PMG's White Glove Ad Management service line and broader integrated offerings.
• LYFE Marketing: Social media and digital marketing agency serving SMBs. Similar target segment to PMG's primary local business focus, with overlapping services in social media management, content, and paid social.
• Thrive Internet Marketing Agency: Agency offering web design, SEO, social media, email marketing, and branding services. Same integrated service stack as PMG; Thrive operates nationally and internationally with a larger team, making it a direct peer with broader scale.
• Boostability: SEO-focused agency also offering web design, social media, and content marketing for SMBs. Compares to PMG on SMB-targeting and core SEO service line.

Broad incumbents

• Power Digital Marketing: Larger full-service performance marketing agency offering SEO, paid media, content, and creative. Wider portfolio and enterprise reach than PMG but overlapping core services.
• Directive Consulting: B2B performance marketing agency covering paid media, SEO, and content. Larger and more B2B-skewed than PMG but operates in the same integrated digital marketing agency category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pesolamediagroup
• LinkedInlinkedin.com/company/pesola-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pesola Media Group