Fourteen
Fourteen is a Geneva-based premium Swiss sportswear company, founded in 2011, that designs, manufactures, and distributes high-performance apparel fusing Swiss engineering with Italian design. It serves B2B clients (national federations, clubs, schools, corporations, sporting events) and B2C consumers via shop.14fourteen.com across 12+ countries.
- Company typePrivate
- Founded2011
- HeadquartersGeneva, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fourteen does
Fourteen is a premium Swiss sportswear company founded in 2011 and headquartered in Geneva, Switzerland. The company designs, manufactures, and distributes high-performance sports apparel and accessories that combine Swiss engineering precision with Italian design elegance, serving a dual customer base of B2B institutional clients — including national sports federations, clubs, schools, corporations, and major sporting events — and B2C consumers through its own e-commerce platform (shop.14fourteen.com). Anchor relationships include the Swiss Tennis Federation (Davis Cup and Billie Jean King Cup since 2024), Swiss Basketball Federation (since 2018), FECAFOOT Cameroon (since 2025), Slovenia Tennis Federation (since 2024), and flagship event partnerships with the Hublot Polo Gold Cup Gstaad and ATP 250 tournaments in Geneva and Gstaad.
The product portfolio spans men's, women's, and kids' apparel including hoodies, sweatshirts, jackets, polo shirts, pants, shorts, and accessories (caps, wristbands, socks), plus sport-specific collections for tennis, football, basketball, fitness, and FIBA 3x3. Core technical positioning rests on advanced performance fabrics, an eco-friendly R&D focus, and limitless customization capabilities that allow cohesive designs across genders, ages, and sizes. Technology infrastructure runs on the BigCommerce e-commerce platform with integrations for major payment processors (Visa, Mastercard, TWINT, PayPal, Amazon Pay, Google Pay), social login (Google, Facebook), and international shipping carriers (FedEx, UPS, DHL, Swiss Post). A forthcoming mobile app is signaled on the corporate site.
Fourteen operates a dual revenue model: B2B custom sportswear partnerships (project-based contracts with federations, clubs, schools, corporations, and event organizers) and B2C e-commerce direct sales with unit pricing ranging from approximately CHF 8 (wristbands) to CHF 90 (jackets) and multi-currency support in EUR, CHF, and USD. Geographic reach spans 12+ countries via the Geneva headquarters, a European subsidiary (Fourteen Europe Srl, Cagliari, Italy), and a North American subsidiary (Fourteen USA Inc., Wilmington, DE). The company employs 11-50 staff under founder and CEO Andrea Picciau, who brings 30+ years of sportswear industry experience.
Fourteen firmographics
Firmographics- Name
- Fourteen
- Legal name
- FOURTEEN SA
- Website
- https://14fourteen.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fourteen is a Geneva-based premium Swiss sportswear company, founded in 2011, that designs, manufactures, and distributes high-performance apparel fusing Swiss engineering with Italian design. It serves B2B clients (national federations, clubs, schools, corporations, sporting events) and B2C consumers via shop.14fourteen.com across 12+ countries.
- Ownership category
- akta.pro rank
Fourteen industry classification
Industry- Product category
- Premium Sportswear
- NAICS
- Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Team Sports & On-Field Performance Apparel (CRAAAEAE), Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where Fourteen is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Fourteen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Custom Sportswear & Apparel: Custom-designed sportswear and apparel sold to sports federations, clubs, schools, corporations, and major sporting events. Partnerships include bespoke design, customization, and branding solutions for teams and organizations worldwide.
- B2C E-commerce Sales: Direct-to-consumer sales of ready-to-wear sportswear through shop.14fourteen.com. Products include clothing (tops, bottoms, hoodies, jackets, polo shirts), accessories (caps, wristbands, socks), and sport-specific apparel across tennis, football, basketball, and fitness categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear sportswear with tiered pricing by product category |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Fourteen product offering
Product offeringCore offering
Fourteen designs, manufactures, and distributes premium sportswear and accessories that fuse Swiss precision engineering with Italian design elegance. The company operates a dual model: B2B custom sportswear partnerships with sports federations, clubs, schools, corporations, and major sporting events; and B2C ready-to-wear collections sold through its own e-commerce platform.
Product overview
Fourteen is a premium Swiss sportswear brand offering a dual business model: (1) B2B corporate partnerships providing customizable sportswear design, manufacturing, and distribution for sports clubs, federations, schools, corporations, and events, and (2) D2C e-commerce platform (shop.14fourteen.com) selling branded apparel. The product portfolio includes men's, women's, and kids' sportswear collections across categories: clothing (hoodies, sweatshirts, jackets, polo shirts, T-shirts, pants, shorts), accessories (caps, wristbands, socks), and sport-specific gear (tennis, football, basketball, fitness). Notable federation collections include FIBA 3x3, Swiss Tennis, Swiss Basketball, and FECAFOOT Cameroon. The company integrates Swiss precision engineering with Italian design aesthetics, offering both ready-to-wear and custom-branded team apparel through its corporate partnership program and consumer e-commerce store.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Corporate Sportswear & Customization Services Business-to-business partnerships providing customizable sportswear design, manufacturing, and distribution for sports clubs, federations, schools, corporations, and events worldwide.
- Men's Sportswear Collection Full range of men's athletic apparel including clothing (tops, bottoms), accessories (caps, wristbands, socks), and sport-specific gear for tennis, football, basketball, and fitness.
- Women's Sportswear Collection Full range of women's athletic apparel including clothing, accessories, and sport-specific gear for tennis, basketball, fitness, and athleisure.
- Kids Sportswear Collection Athletic apparel designed for children including clothing and sport-specific gear for tennis, football, basketball, and athleisure.
- FIBA 3x3 Basketball Collection Official FIBA 3x3 basketball apparel collection featuring competition-ready sportswear for the global 3x3 basketball format.
- Swiss Tennis Collection Official apparel collection for Swiss Tennis Federation, including gear for Davis Cup and Billie Jean King Cup teams.
- Swiss Basketball Collection Official apparel for Swiss Basketball Federation including team uniforms, referee gear, and training apparel.
- FECAFOOT Cameroon National Team Collection Official Cameroon national football team apparel including player jerseys, training gear, and supporter merchandise for men's, women's, and youth squads.
- Club Collections Custom-branded apparel collections for partnered sports clubs including tennis clubs, football clubs, basketball clubs, and multisport facilities.
- School Collections Custom sportswear collections for partnered educational institutions including Institute Florimont, International Institute Lancy, and other schools.
- Full Zip Hoodie Premium full-zip hoodie combining soft fabric with clean design for pre and post-training wear. Navy Orange colorway available.
- Sweatshirt Minimal design sweatshirt built for everyday comfort with clean and classic styling in Navy Orange colorway.
- Unisex College Jacket Retro-inspired American sportswear-style jacket redesigned for modern performance with premium dull Poly Terry fabric, full-zip closure, and contrast sleeve stripes.
- Classy Polo Premium polo combining elegance, comfort, and versatility for active lifestyles, designed for golf course to casual outings. Multiple color options available.
- Performance Polo Shirt Technical performance polo designed for athletic performance while maintaining a sharp athletic look, suitable for tennis and sports.
- Fourteen Performance Cap Official performance cap offering style, comfort, and sun protection, available in 10 colors for tennis and sports enthusiasts.
- FECAFOOT Cap Lions For Life Official Cameroon National Team performance cap featuring laser-cut ventilation, embroidered Fecafoot patch, and 'LIONS FOR LIFE' inscription.
Quantifiable outcome
- 100+ satisfied partners across sports clubs, federations, and corporations
- +1 more outcomes
Companies that use Fourteen
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Fourteen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Fourteen partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship and minor.
- FECAFOOT (Cameroon Football Federation)coreOfficial partner since 2025, equipping Cameroon's national team including men's, women's, and youth squads. Significant step in FOURTEEN's journey supporting top-level athletes on the international stage.
- Swiss Tennis FederationcorePartnership established in 2024 focuses on supporting Swiss tennis players in iconic international tournaments. FOURTEEN supplies high-performance clothing for Swiss teams competing in Davis Cup and Billie Jean King Cup.
- Slovenia Tennis FederationcorePartnership established in 2024 reinforces FOURTEEN's presence in the European tennis community by providing high-quality, performance-enhancing apparel to Slovenian athletes.
- Hublot Polo Gold Cup GstaadflagshipOne of the most exclusive and prestigious polo events in the world. FOURTEEN is proud to be associated with this event, enhancing brand presence in the luxury sector and showcasing commitment to quality and elegance.
- Gonet Geneva Open (ATP 250)flagshipOne of the most prestigious ATP 250 tournaments attracting top tennis players worldwide. Partnership allows FOURTEEN to showcase innovative designs and high-quality products to an international audience.
- EFG Swiss Open Gstaad (ATP 250)flagshipRenowned ATP 250 event in the Swiss Alps. FOURTEEN's partnership amplifies visibility in the global tennis community at one of the most prestigious tournaments in the ATP calendar.
- CHI Geneva (Concours Hippique International de Genève)coreOfficial partner since 2023 of one of the most prestigious equestrian events in the world. FOURTEEN provides volunteers and organizing committee with custom-designed apparel combining comfort, style, and functionality.
- Laurent PerrierflagshipOne of the most renowned Champagne houses, established 1812 in France. Partnership highlights shared values of quality, heritage, and sophistication with discerning clientele.
- Banque GonetcoreSwiss private bank founded in 1845 offering wealth management and financial planning. Partnership reflects shared commitment to premium services and tailored solutions for exclusive clientele.
- Alpian BankminorModern digital private bank combining fintech solutions with traditional private banking expertise. Forward-thinking partnership emphasizing personalized service and cutting-edge solutions.
- Gstaad PalaceflagshipOne of the most luxurious and exclusive hotels in the Swiss Alps. Partnership aligns with luxury, refinement, and exceptional service standards.
- GMT MagazinecoreLeading publication in haute horlogerie since 2000. Partnership celebrates Swiss precision in luxury sportswear and haute horlogerie, bringing together two prestigious Swiss industries.
- Kilian Feldbausch (Tennis Athlete)minorPromising Swiss tennis talent, ATP 599 ranking, highest ITF junior ranking 5. Young athlete with bright future in tennis.
- Aslan Karatsev (Tennis Athlete)flagshipPowerful force on ATP circuit, reached semifinal at 2021 Australian Open, highest ATP ranking 14. Represents FOURTEEN's brand values of resilience and top-tier performance.
- Vera Zvonareva (Tennis Athlete)flagshipRussian tennis veteran with decorated career, reached WTA ranking 7, won 12 WTA singles titles including 2009 Indian Wells Open, bronze medal at 2008 Beijing Olympics. Embodies excellence, resilience, and performance values.
- University of MessinacoreOne of Italy's oldest universities, founded 1548. Official sportswear partner since 2023, providing high-performance apparel to athletic teams and students involved in extracurricular sports.
- Swiss Footgolf FederationminorSince 2021, FOURTEEN has provided specialized apparel designed to meet the specific needs of footgolf players, ensuring both comfort and performance.
- Swiss Basketball FederationcoreValued partnership since 2018 allows FOURTEEN to support basketball development in Switzerland by providing high-performance apparel for players and teams.
- Institute Florimont GenevacorePrestigious private institution founded 1905. Partner since 2018, providing students with high-performance sportswear that supports athletic pursuits and academic achievements.
- International Institute LancycoreEstablished 1961, offering international education. Partner since 2018, outfiting students in top-tier customizable sportswear for various school activities and competitions.
- Fourteen Europe SRLcoreSubsidiary company registered in the Commercial Registry of Torino, with office in Cagliari. Oversees Fourteen Brand business activities in Italy and across the EU.
- Fourteen USA Inc.coreSubsidiary company registered in Wilmington, DE. Oversees the Fourteen Brand business across North America.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Fourteen competitors and assessment
Company assessmentBroad incumbents
- Fila: Global Italian-heritage sportswear brand with strong tennis, basketball, and lifestyle credentials. Comparable Italian-design sportswear roots and federation/athlete partnerships, though at significantly larger scale.
- Le Coq Sportif: French heritage sportswear brand with European federation partnerships (football, rugby, cycling). Comparable European premium sportswear identity and federation-led B2B model, though at larger scale.
- Puma: German global sportswear major with broad federation, club, and athlete partnerships across football, basketball, tennis, and running. Competes with Fourteen for premium team apparel contracts at a vastly larger scale.
- Lacoste: French premium sportswear brand with deep tennis heritage, polo events, and federation visibility. Closely comparable in tennis-led premium positioning and luxury event partnerships.
- Kappa (BasicNet): Italian heritage sportswear brand with broad team-sport sponsorship portfolio and federation partnerships. Larger and broader than Fourteen but operates in the same Italian-design custom-team-sportswear niche.
- Sergio Tacchini: Italian heritage sportswear brand with tennis DNA and premium positioning. Comparable European premium sportswear aesthetic and tennis-rooted brand identity, though at much larger scale.
Emerging players
- Castore: British premium sportswear challenger focusing on tennis, cricket, football, and rugby partnerships with a Swiss/European luxury aesthetic. Comparable premium positioning and rapid partnership-driven growth trajectory.
Direct peers
- Macron: Italian sportswear manufacturer specializing in custom team kits, federation apparel, and B2B partnerships across football, basketball, rugby, and other sports. Closest comparable in business model to Fourteen's federation/club customization focus.
- Joma: Spanish sportswear manufacturer with deep football, futsal, and basketball federation partnerships worldwide. Closely comparable in federation-led B2B model and product mix of apparel, footwear, and accessories.
- Erreà: Italian sportswear brand with a B2B-first model producing custom team kits and federation apparel, including Olympic committee partnerships. Comparable scale, geographic mix, and customization-driven value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fourteen social profiles
Digital presenceFourteen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fourteen leadership team
Management profileNumber of profiles
Profiles1 record
Fourteen subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fourteen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fourteen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fourteen
What does Fourteen do?
Fourteen designs, manufactures, and distributes premium sportswear and accessories that fuse Swiss precision engineering with Italian design elegance. The company operates a dual model: B2B custom sportswear partnerships with sports federations, clubs, schools, corporations, and major sporting events; and B2C ready-to-wear collections sold through its own e-commerce platform.
Is Fourteen a public or private company?
Fourteen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fourteen founded?
Fourteen was founded in 2011. It employs 11 to 50 people.
Where is Fourteen based?
Fourteen is headquartered in Geneva, Switzerland, in the Europe region.
How does Fourteen make money?
Two revenue lines are on record. B2B Custom Sportswear & Apparel is the primary driver. The others are B2C E-commerce Sales.
Who are Fourteen's main competitors?
Broad incumbents on record are Fila, Le Coq Sportif, Puma, Lacoste, Kappa (BasicNet) and Sergio Tacchini. Castore is listed as an emerging player. Direct peers are Macron, Joma and Erreà.
Does Fourteen have an API?
No public API is recorded for Fourteen.
What industry is Fourteen in?
Fourteen's product category is Premium Sportswear. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 315 and its SIC code is 3949.