Berry Tractor & Equipment

What Berry Tractor & Equipment does

Berry Tractor & Equipment Co. is a privately held heavy construction equipment dealership operating as a division of Berry Companies, Inc., a diversified private conglomerate. Founded in 1958 and headquartered at 930 S West St, Wichita, Kansas, the company runs four full-service branches across Kansas and Missouri (Wichita, Topeka, Garden City, and Springfield) and employs between 251 and 500 people. Its primary market is the Midwest U.S. — specifically Kansas and western Missouri — where it serves road builders, general construction contractors, aggregate processors, mining and quarry operators, forestry and logging companies, and material haulers.

The company's core offering is a multi-manufacturer equipment portfolio anchored by Komatsu and supplemented by 14 other brands (Gradall, BOMAG, GOMACO, McCloskey, Mauldin, Superior Broom, Thor, TimberPro, Trail King, PrimeTech, Montabert, Rockland, JRB, Hensley). The product surface spans crawler dozers, hydraulic and crossover excavators, wheel loaders, articulated and rigid-frame trucks, motor graders, pavers, rollers, sweepers, screening and crushing equipment, conveyors, trailers, and forestry equipment. Adjacent technology offerings — sourced from equipment OEMs rather than developed in-house — include KOMTRAX telematics, the Komatsu Smart Construction suite (3D Machine Guidance, Intelligent Machine Control, drone surveying, dashboards, remote monitoring), and the My Komatsu mobile fleet management app, paired with the KOWA oil and wear analysis preventive maintenance program.

Berry Tractor generates revenue across five streams: equipment sales (new and used), equipment rentals, parts (OEM and aftermarket), service and repair (shop and field), and financing/leasing arranged through lending partners. Go-to-market is enterprise field sales via branch-based representatives and direct walk-in, complemented by digital channels (website, SEO, email, LinkedIn, Facebook, Instagram). Equipment pricing is quote-based and not publicly disclosed, though promotional 0% APR financing is offered on defined Komatsu model lists. The 2025 Satisfyd Top Dealer Award underscores an emphasis on customer satisfaction and aftermarket retention within the regional territory.

Name

Berry Tractor & Equipment

Legal name

Berry Tractor & Equipment Co.

Website

https://berrytractor.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Berry Tractor & Equipment is a privately held Komatsu-anchored heavy construction equipment dealership operating four full-service branches across Kansas and Missouri, serving road, construction, aggregate, mining, and forestry customers with equipment sales, rentals, parts, service, and financing.

Ownership category

akta.pro rank

Product category

Heavy Construction Equipment Dealership

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Mining Machinery and Equipment Manufacturing (333131), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Construction Machinery & Equip (3531), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Farm Machinery & Equipment (3523)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

akta.pro secondary industries

Harvesting & Forage Equipment (IMAHACAD), Mining & Quarry Haulage Vehicle Manufacturing (Dump Trucks/Haulers) (IMACAFAC)

Keywords

• Heavy construction equipment
• Construction machinery dealer
• Equipment sales and rentals
• Aggregate processing equipment
• Forestry and paving equipment

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used heavy construction equipment including dozers, excavators, loaders, trucks, trailers, motor graders, rollers, sweepers, screeners, conveyors, trommels, stackers, crushers, and forestry equipment from multiple manufacturers.
2. Equipment Rentals: Rental of heavy construction equipment with flexible terms for short-term and long-term projects.
3. Parts Sales: Sale of genuine OEM and aftermarket parts for Komatsu, McCloskey, and other equipment brands.
4. Service and Repair: Repair and maintenance services including certified technicians, field service capabilities, shop service, preventive maintenance, and product support.
5. Financing Services: Equipment financing, leasing, and rental purchasing through lending sources for both new and used equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Berry Tractor & Equipment Co. is an authorized dealer of heavy construction equipment operating four branches in Kansas and Missouri. The company sells new and used machinery from Komatsu, Gradall, BOMAG, GOMACO, Mauldin, McCloskey, Superior Broom, Thor, TimberPro, Trail King, and PrimeTech, alongside equipment rentals, genuine OEM and aftermarket parts, shop and field repair services, and financing/leasing options.

Product overview

Berry Tractor & Equipment Co. operates as a heavy construction equipment dealer offering equipment sales, rentals, parts, and service across four locations in Kansas and Missouri. The company distributes a portfolio of equipment brands centered around Komatsu as the primary brand, supplemented by Gradall excavators, BOMAG compaction equipment, GOMACO paving equipment, Mauldin road building equipment, McCloskey screening and crushing equipment, Superior Broom sweepers, Thor conveyors, TimberPro forestry equipment, Trail King trailers, and PrimeTech tracked carriers. The product line spans dozers, excavators, wheel loaders, trucks, trailers, motor graders, rollers, screeners, trommels, stackers, crushers, and forestry equipment. Service offerings include shop and field repair, parts supply (OEM and aftermarket), equipment rental, financing, and technology solutions including Komatsu's KOMTRAX telematics and Smart Construction suite for fleet management, 3D machine guidance, and remote monitoring. The company was founded in 1958 as a division of Berry Companies, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Heavy Equipment Sales Sale of new and used heavy construction equipment across multiple categories including dozers, excavators, wheel loaders, motor graders, trucks, trailers, rollers, sweepers, screeners, conveyors, trommels, stackers, crushers, and forestry equipment from brands such as Komatsu, Gradall, BOMAG, GOMACO, Mauldin, McCloskey, Superior Broom, Thor, TimberPro, Trail King, and PrimeTech. Targeted at construction companies, road builders, aggregate processors, mining operators, and forestry contractors in Kansas and Missouri.
• Equipment Rental Fleet Heavy equipment rental fleet available across Kansas and Missouri with flexible terms for short-term and long-term projects, covering various machine types and configurations for construction, road building, aggregate processing, and forestry applications.
• Service and Repair Repair and maintenance services provided by certified technicians at all four branches, including shop service and on-site field service capabilities for the full range of equipment brands carried.
• Parts Department Supply of genuine OEM and aftermarket parts for Komatsu, McCloskey, Gradall, BOMAG, GOMACO, and other supported equipment brands, supporting both customer self-service and shop repair work.
• Financing and Leasing Services Equipment financing, leasing, and rental purchasing options arranged through lending sources for the acquisition of both new and used equipment. Includes promotional 0% APR financing terms on select Komatsu models.
• Smart Construction Technology Solutions Integrated technology offerings for construction operations built on Komatsu platforms, including the Smart Construction Dashboard, Design tools, 3D Machine Guidance, Drone surveying, Field management, Fleet tracking, Office integration, Remote monitoring, Intelligent Machine Control, and KOMTRAX telematics for equipment health and diagnostics.
• Komatsu Care Preventive Maintenance Program Scheduled preventive maintenance program including Komatsu Oil & Wear Analysis (KOWA), designed to monitor equipment health, predict maintenance needs, and extend equipment service life for Komatsu machines.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core.

• KomatsucoreChannel Partner/ Reseller/ DistributorAuthorized Komatsu dealer offering Komatsu crawler dozers, hydraulic excavators, wheel loaders, motor graders, articulated trucks, rigid frame trucks, and related attachments. Provides sales, service, parts, and financing for the full line of Komatsu construction equipment.
• McCloskeycoreChannel Partner/ Reseller/ DistributorAuthorized McCloskey dealer for crushers, screeners, trommels, stackers, and conveyors. Expanded product line to include McCloskey International products for aggregate processing applications.
• GradallcoreChannel Partner/ Reseller/ DistributorAuthorized Gradall dealer offering excavators including crawler excavators, crossover excavators, highway speed excavators, rough terrain excavators, and hydraulic excavators.
• BOMAGcoreChannel Partner/ Reseller/ DistributorAuthorized BOMAG dealer for single drum rollers, refuse compactors, and recyclers & stabilizers used in road construction and earthwork.
• GOMACOcoreChannel Partner/ Reseller/ DistributorAuthorized GOMACO dealer for slipform pavers, barrier pavers, and related road building equipment including Four-Track Commander III and Two-Lift Paving System.
• Trail KingcoreChannel Partner/ Reseller/ DistributorAuthorized Trail King dealer offering trailers including detachable gooseneck trailers, dolly trailers, drop deck trailers, extendable trailers, flat deck trailers, folding gooseneck trailers, hydraulic tail trailers, materials hauling trailers, multi-axle trailers, and wind turbine trailers.
• MauldincoreChannel Partner/ Reseller/ DistributorAuthorized Mauldin dealer for asphalt rollers, pavers, asphalt distributors, and maintainers used in road construction and paving operations.
• Superior BroomcoreChannel Partner/ Reseller/ DistributorAuthorized Superior Broom dealer for sweepers/brooms including front mount and mid mount configurations for construction site cleanup.
• ThorcoreChannel Partner/ Reseller/ DistributorAuthorized Thor dealer for conveyors including portable radial conveyors, portable transfer conveyors, telescopic cable mast conveyors, and telescopic conveyors.
• TimberProcoreChannel Partner/ Reseller/ DistributorAuthorized TimberPro dealer for forestry equipment including feller bunchers, forestry excavators, felling heads, wheeled harvesters, harvester heads, forwarders, and tracked carriers.
• PrimeTechcoreChannel Partner/ Reseller/ DistributorAuthorized PrimeTech dealer for tracked carriers used in heavy material transport across challenging terrain.
• MontabertcoreChannel Partner/ Reseller/ DistributorAuthorized Montabert dealer for hydraulic breakers and attachments used in demolition and material processing.
• Rockland ManufacturingcoreChannel Partner/ Reseller/ DistributorAuthorized Rockland dealer for heavy-duty attachments including excavator buckets and other work tools.
• JRBcoreChannel Partner/ Reseller/ DistributorAuthorized JRB dealer for hydraulic attachments including coupler systems and work tools for excavators and loaders.
• HensleycoreChannel Partner/ Reseller/ DistributorAuthorized Hensley dealer for attachment products used in construction and mining applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foley Equipment: Foley Equipment is a multi-state Komatsu dealer headquartered in Wichita, Kansas — directly competing with Berry Tractor in the same territory with a similar full-service dealer model (sales, rentals, parts, service). It is the most directly comparable peer given shared Komatsu franchise, overlapping Kansas geography, and similar multi-line heavy equipment focus.
• Cashman Equipment: Cashman Equipment is a Komatsu dealer headquartered in Henderson, Nevada, serving Nevada, Utah, and parts of the Western U.S. Comparable as a long-established regional Komatsu heavy equipment dealer with similar sales/rentals/parts/service business model and mining/quarry exposure.
• RDO Equipment Co. RDO Equipment is one of the largest John Deere construction and agriculture equipment dealer networks in the U.S., operating across many states. Comparable as a multi-region full-line heavy equipment dealer with sales, rentals, parts, service, and similar contractor/aggregate/mining customer base, though anchored to John Deere/Vermeer rather than Komatsu.
• Roland Machinery Company: Roland Machinery is a Komatsu dealer serving Illinois, Indiana, Wisconsin, and Missouri. Directly comparable as a regional Komatsu full-line dealer offering sales, rentals, parts, and service for heavy construction equipment with similar multi-OEM complement (Komatsu, BOMAG, etc.).
• Kirby-Smith Machinery: Kirby-Smith Machinery is an authorized Komatsu dealer serving Oklahoma, Texas, Kansas, Arkansas, and Missouri. Closely comparable as a multi-state Komatsu full-line heavy equipment dealer with similar enterprise sales, rental fleet, parts, and service operating model and similar road-building and aggregates customer base.
• Stowers Machinery: Stowers Machinery is a heavy equipment dealer in Tennessee and surrounding Southeast states. Comparable as a regional full-line heavy construction equipment dealer with multi-OEM representation, branch network, parts/service infrastructure, and similar customer segments in road building, aggregates, and forestry.

Broad incumbents

• Komatsu America: Komatsu is the OEM parent of Berry Tractor's primary equipment line. Comparable as the broader incumbent manufacturer whose brand, products, telematics (KOMTRAX), Smart Construction suite, and dealer-network economics define the addressable market and competitive landscape Berry Tractor operates within.
• United Rentals: United Rentals is the largest equipment rental company in the world. Comparable as a broad incumbent offering rental of construction and industrial equipment, including aerial, earthmoving, and material handling — directly competing with Berry Tractor's rental fleet in overlapping geographies and customer segments.
• Sunbelt Rentals: Sunbelt Rentals is a major North American equipment rental provider serving construction and industrial customers. Comparable as a broad incumbent rental competitor overlapping with Berry Tractor's rental offering in Kansas/Missouri, and increasingly competing in specialty categories adjacent to Berry's fleet.
• Caterpillar Inc. Caterpillar is the global leader in construction and mining equipment. Comparable as a broad incumbent whose products, dealer network, and Cat Connect telematics set the competitive standard Berry Tractor's principals compete against across dozers, excavators, loaders, and mining equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BerryTractor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berry Tractor & Equipment