HJC

What HJC does

HJC (legally Hewitt & Johnston Consultants Inc.) is a Toronto-based digital fundraising agency that has served non-profit organizations since 1992. The firm operates as a private consulting partnership and delivers a portfolio of services spanning digital fundraising strategy, peer-to-peer (P2P) campaign development, multi-channel digital marketing, direct mail, donor journey mapping, and website development. Its deepest technical specialization is on the Blackbaud ecosystem — HJC is an award-winning Blackbaud Partner (Partner of the Year twice consecutively) with more than 20 years of experience implementing Luminate Online, TeamRaiser, and RENXT platforms for over 300 organizations. The firm has progressively productized portions of its consulting practice into branded offerings: BehaviorBoost applies a proprietary AI engine to behavioral science audits of fundraising materials; Games for Good delivers curated and custom game-based team building; Donation Dynamix provides Blackbaud RENXT donation form optimization at a $1,500 flat fee; Move to the Middle is a mid-level giving program; Google for Good manages Google Ad Grants accounts; and Small is Beautiful is a modular sub-brand targeting small and mid-sized non-profits with per-campaign direct mail, email, and social services.

HJC's business model is predominantly professional services revenue — consulting retainers, project-based campaign work, technology selection and implementation, and hourly behavioral science advisory — supplemented by a small set of recurring or productized revenue lines (Google Ad Grants monthly management, Donation Dynamix flat fees, Small is Beautiful modular campaigns). Pricing is largely quote-based and project-specific, with publicly disclosed pricing only for the Donation Dynamix flat fee ($1,500) and behavioral science hourly consulting. Go-to-market is sales-led and relationship-driven, combining direct enterprise consulting engagement, inside sales for remote mid-market clients, and a self-serve/PLG-style modular offering for small non-profits. The firm serves a globally distributed customer base across healthcare foundations (CAMH, St. Jude, Sunnybrook, St. Louis Children's, University of Ottawa Heart Institute), humanitarian organizations (MSF, International Rescue Committee, Canadian/Swiss Red Cross, Amnesty International, War Child), animal welfare (Humane Societies of Winnipeg, Ottawa, San Diego, Ontario SPCA), environmental groups (WWF), and food banks (Daily Bread, Greater Vancouver Food Bank). Channels include an integrated mix of content marketing (case studies, white papers on donor journey mapping), organic social (LinkedIn, Twitter/X, Facebook), paid digital (Google Ads, Facebook ads for client campaigns), webinars with industry partners such as NTEN and Greenpeace International, and earned media through industry awards. HJC operates from Toronto with remote staff across North America and has no disclosed venture capital, private equity, or parent company involvement.

Name

HJC

Legal name

Hewitt & Johnston Consultants Inc

Website

https://hjcnewmedia.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

HJC is a Toronto-based digital fundraising agency that has served non-profit organizations for over 30 years. It specializes in Blackbaud Luminate Online implementation, peer-to-peer campaigns, behavioral science-driven fundraising optimization, and multi-channel digital marketing for charities and foundations globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting Services: Expert consulting services for developing impactful strategies that deliver sustainable results, including CX journey mapping, technology audits, and custom strategic solutions
2. Behavioral Science Consulting: Hourly rate consulting for behavioral science applications to fundraising, including training, workshops, and as-needed consulting
3. Donation Dynamix: Flat fee of $1,500 for configuring, testing, and implementing optimized donation forms using Blackbaud RENXT
4. Google Ad Grants Management: Monthly fee for managing Google Ad Grants accounts, including application, setup, account management, and optimization
5. Small is Beautiful Direct Mail: Modular direct mail, email, and social media services for non-profits with 60+ years of combined experience, pricing per campaign
6. Digital Marketing Campaigns: Targeted, data-driven campaigns across digital and traditional channels for donor acquisition and engagement
7. Website and Platform Development: Building organizational websites and implementing donation, P2P, and CRM platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

HJC is a digital fundraising agency that provides web design, fundraising and peer-to-peer (P2P) strategy, digital campaign services, and behavioral science-based consulting to non-profit organizations. The company implements and optimizes donation, P2P, and CRM platforms (notably Blackbaud Luminate Online and TeamRaiser), and offers specialized sub-brands such as BehaviorBoost, Games for Good, Donation Dynamix, Move to the Middle, Google for Good, and Small is Beautiful.

Product overview

HJC (Hewitt & Johnston Consultants) is a digital fundraising agency serving the nonprofit sector for over 30 years. The company offers a portfolio of specialized services anchored by deep Blackbaud Luminate Online and TeamRaiser expertise, complemented by proprietary offerings including BehaviorBoost (behavioral science AI analysis), Games for Good (gamification for team building), Donation Dynamix (RENXT form optimization), Move to the Middle (mid-level giving programs), Donor Journey Mapping (CX design thinking), Google for Good (Ad Grants management), and Small is Beautiful (modular direct mail/email). Core services span P2P fundraising, digital marketing, website development, direct mail, technology audits, and AI-driven analytics. The architecture is a services-led model where specialized offerings (BehaviorBoost, Games for Good, Donation Dynamix) function as distinct branded modules while shared platform expertise (Luminate Online, Fundraise Up, CRM integration) underpins multiple engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Small is Beautiful (SiB): A new agency offering affordable direct mail, telephone and digital fundraising services for small non-profit organizations.
• Behavior Boost
• Games for Good
• Google for Good
• Move to the Middle
• Donation Dynamix

Quantifiable outcome

• Year-over-year holiday giving increased by 342% for St. Joseph's Health Centre Foundation
• +5 more outcomes

Named customers41 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• BlackbaudcoreTechnology or IntegrationHJC is an award-winning Blackbaud Partner (Partner of the Year twice consecutively) with 20+ years of experience implementing Blackbaud Luminate Online, TeamRaiser, and RENXT platforms. The partnership involves donation form development, P2P fundraising implementation, and CRM integration for non-profit clients worldwide.
• Fundraise UpcoreTechnology or IntegrationHJC partners with Fundraise Up for digital fundraising platform implementation, processing payments and enabling recurring donations for clients like Children's Health Foundation. The partnership has resulted in significant improvements in donor conversion and retention.
• GooglecoreTechnology or IntegrationHJC offers Google Ad Grants management services, helping non-profits apply for and maximize the $10,000/month free advertising grant. HJC manages account setup, compliance, and ongoing optimization.
• Care2strategicStrategic or Co-development PartnerHJC co-produces the Digital Outlook Reports with Care2 and NTEN, industry reports that influence and guide the entire non-profit sector.
• NTENstrategicStrategic or Co-development PartnerHJC co-produces the Digital Outlook Reports with Care2 and NTEN, industry reports that influence and guide the entire non-profit sector.
• HollandspieleminorOthersHollandspiele is a small games company based in Michigan that publishes Heading Forward, a game featured in HJC's Games for Good service. This is a curated partnership for educational gaming content.

Scale indicators9 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• M+R: M+R is one of the largest direct-response and digital fundraising agencies for non-profits, offering strategic consulting, creative, and digital campaign execution. It is the closest direct peer to HJC in scope, client type, and service model.
• Elevation: Elevation is a digital agency exclusively focused on non-profits and progressive causes, providing web design, fundraising, and online advocacy strategy. Highly comparable to HJC in vertical focus and service mix.
• Pursuant: Pursuant is a full-service non-profit fundraising and marketing agency offering multichannel campaigns, fundraising strategy, and analytics. Comparable to HJC in serving large charities with integrated direct response and digital programs.
• Blue State Digital: Blue State (formerly Blue State Digital) is a digital agency serving non-profits, advocacy groups, and political campaigns with strategy, creative, and technology services. Direct peer to HJC in digital fundraising and platform-led engagements.
• Firespring: Firespring provides website development, printing, and marketing services purpose-built for non-profits, including P2P and online giving tools. Comparable to HJC in serving small and mid-sized non-profits with integrated direct mail and digital solutions.
• Russ Reid: Russ Reid is a direct-response fundraising agency serving large non-profits across faith-based, healthcare, and humanitarian verticals. Comparable to HJC in direct mail, digital, and P2P campaign execution.
• The Lukens Company: The Lukens Company is a full-service direct-response fundraising agency for non-profits, providing strategy, creative, and analytics across direct mail and digital channels. Comparable to HJC in multichannel fundraising services and mid-level giving programs.

Broad incumbents

• Bonterra (Network for Good, Givebutter, Funraise): Bonterra consolidates multiple non-profit technology platforms (Network for Good, Givebutter, Funraise, iWave) covering fundraising CRM, donation forms, and P2P. It is a broad incumbent whose embedded AI features increasingly compete with HJC's agency services.

Emerging players

• Classy: Classy is a leading online fundraising and donor management platform for non-profits, providing donation forms, P2P, and event tools. Comparable to HJC as a technology platform that increasingly embeds campaign optimization capabilities, competing with HJC's services.

Others

• NTEN: NTEN is a professional association for non-profit technology professionals that co-produces the Digital Outlook Reports with HJC. Comparable as a sector organization that shapes non-profit digital strategy and influences HJC's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hjcnewmedia
• Facebookfacebook.com/hjcnewmedia
• LinkedInlinkedin.com/company/hjc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HJC