VISIONAPARTMENTS
VISIONAPARTMENTS operates 25+ furnished serviced apartment locations across Switzerland, Germany, Romania, and Poland, renting short- and long-term stays to business travelers, expatriates, and leisure guests through direct online booking and corporate channels, with adjacent La Lup event venues and VISIONDESIGNS furniture retail.
- Company typePrivate
- Founded1999
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What VISIONAPARTMENTS does
VISIONAPARTMENTS is a privately held European serviced apartment operator offering fully furnished apartments for short-term and long-term stays across more than 25 locations in Switzerland, Germany, Romania, and Poland. The portfolio includes 13 Zurich properties plus additional sites in Geneva, Basel, Lausanne (two locations), Lucerne, Lugano, Zug, St. Gallen, St. Sulpice, Vevey, Berlin, and Bucharest, with the Glattbrugg asset alone comprising 316 apartments in a 7-story building designed for stays up to three months. The company is owned by Polish entity Vision Warsaw sp. z o.o. (KRS: 0000252344), with day-to-day operations managed through Swiss entity Vision Management Services GmbH headquartered at Talstrasse 62 in Zurich, and is led by CEO Anja Graf.
The technology stack centers on a direct-to-consumer online booking platform at visionapartments.com and a code-based self check-in system that enables contactless 24/7 guest arrival across all properties. Distribution is multi-channel: direct website, online travel agencies, corporate travel managers, and traditional travel agents, supplemented by digital marketing through Google/DoubleClick, AppNexus, TripAdvisor, and active social channels including Instagram, LinkedIn, Facebook, YouTube, and TikTok. Adjacent operations include the La Lup restaurant and event venue brand at Zurich, Glattbrugg, Basel, and Bucharest, and the VISIONDESIGNS e-commerce furniture store extending the firm's interior-design IP into direct retail.
Revenue is generated primarily through apartment rentals on a monthly recurring billing cadence, with ancillary services (laundry, daily cleaning, parking, room service) and La Lup event venue rentals as secondary streams. The customer base is split horizontally across business travelers, expatriates, and leisure travelers, with primary segments being professionals on extended assignments and relocations. Pricing is quote-based and not publicly disclosed; cancellations are tiered by stay length, and a one-month security deposit applies for stays exceeding two months. No revenue, funding, or ownership stake data beyond the Polish-to-Swiss corporate structure is disclosed in available materials.
VISIONAPARTMENTS firmographics
Firmographics- Name
- VISIONAPARTMENTS
- Legal name
- Vision Management Services GmbH
- Website
- https://visionapartments.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VISIONAPARTMENTS operates 25+ furnished serviced apartment locations across Switzerland, Germany, Romania, and Poland, renting short- and long-term stays to business travelers, expatriates, and leisure guests through direct online booking and corporate channels, with adjacent La Lup event venues and VISIONDESIGNS furniture retail.
- Ownership category
- akta.pro rank
VISIONAPARTMENTS industry classification
Industry- Product category
- Serviced Apartments
- NAICS
- Other Traveler Accommodation (72119), Accommodation (721), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Serviced Apartments & Aparthotels (THAGAEAB)
- akta.pro secondary industries
- Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)
Keywords
Where VISIONAPARTMENTS is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
VISIONAPARTMENTS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Apartment Rental: VISIONAPARTMENTS generates revenue primarily through renting fully furnished serviced apartments for both short-term and long-term stays. Pricing varies by location, apartment size, and duration. Monthly rates are available for extended stays with flexible lease terms.
- Additional Services: Extra services including laundry service, daily cleaning, parking spaces, and room service from on-site La Lup restaurants. VAT rates apply: 3.8% Switzerland, 7% Germany, 8% Poland, 9% Romania.
- Event Venue Rental: VISIONAPARTMENTS operates event venues under the La Lup brand at multiple locations (Zurich, Glattbrugg, Basel, Bucharest) offering restaurants, conference rooms, rooftop spaces, and ballrooms for corporate and private events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Serviced apartments with weekly housekeeping, utilities, WiFi, and 24-hour support |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
VISIONAPARTMENTS product offering
Product offeringCore offering
VISIONAPARTMENTS operates and rents fully furnished serviced apartments for short- and long-term stays across major European cities in Switzerland, Germany, Romania, and Poland. Each unit is equipped with kitchen facilities, amenities, and design-led interiors to serve business travelers, expatriates, and leisure guests. The company also runs La Lup event venues/restaurants and the VISIONDESIGNS furniture store as complementary branded offerings.
Product overview
VISIONAPARTMENTS is a hospitality company operating fully furnished serviced apartments across Europe with 25+ locations in Switzerland, Germany, Romania, and Poland. The core product consists of serviced apartments offering flexible short-term and long-term stays with amenities including weekly housekeeping, free WiFi, self check-in, and 24-hour support. The portfolio spans multiple Swiss cities (Zurich with 13 properties, Geneva, Basel, Lucerne, Lausanne with 2 locations, Lugano, Zug, St. Gallen, St. Sulpice, Vevey), plus Berlin, Bucharest, and Warsaw. Adjacent offerings include La Lup branded restaurants and event venues at select properties, the VISIONDESIGNS online furniture store, and a company blog. The company provides dedicated event spaces with conference rooms, rooftop terraces, ballrooms, and restaurants at Zurich, Glattbrugg, Bucharest, and Basel locations.
Differentiator
Problem solved
Functional benefit
Brands
- La Lup: Restaurant and event venue brand operating at VISIONAPARTMENTS properties, offering dining and event spaces in Zurich, Glattbrugg, Basel, and Bucharest.
- VISIONDESIGNS
- La Lup Bistro
Products and services
- VISIONAPARTMENTS Serviced Apartments Fully furnished, design-oriented serviced apartments available for short-term and long-term stays across European cities including Basel, Berlin, Bucharest, Geneva, Glattbrugg, Lausanne, Lucerne, Lugano, St. Gallen, St. Sulpice, Vevey, Zug, and Zurich. Units include kitchen facilities, housekeeping, and amenities, serving business travelers, expatriates, project assignees, and leisure guests.
- La Lup Event venues and restaurants operated by VISIONAPARTMENTS, available for private events, dining, and hospitality experiences.
- VISIONDESIGNS Furniture retail store operated under the VISIONAPARTMENTS brand, offering design-oriented furniture for residential and commercial customers.
- Self Check-In Service A self-service check-in capability allowing guests to access apartments without front-desk interaction, enabled through the company's online platform and access technology.
Quantifiable outcome
- VAT tax savings for longer stays - tax rate decreases with length of stay
- +1 more outcomes
Companies that use VISIONAPARTMENTS
Customer profileSegments3 records
Ideal customer profiles3 records
VISIONAPARTMENTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
VISIONAPARTMENTS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- VISIONDESIGNScoreVISIONDESIGNS is the company's own online furniture store (visiondesigns.ch) providing design-oriented furniture and home accessories. Offers furniture matching the same aesthetic as VISIONAPARTMENTS interiors, including styles like Smokey Nordic, Pure Essence, Yakuza, and Wood Walls Elegance. Provides 100% satisfaction guarantee with 30-day returns and free delivery on orders over CHF 500.
- TripAdvisorminorTravel review platform that may include VISIONAPARTMENTS listings and facilitates guest reviews and recommendations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
VISIONAPARTMENTS competitors and assessment
Company assessmentDirect peers
- Adagio Aparthotels: European aparthotel brand co-owned by Accor and Pierre & Vacances operating design-led extended-stay apartments in major cities. Direct competitor on product, customer (business travelers), and European footprint, with similar self check-in and weekly housekeeping models.
- Citadines Apart'hotel (by The Ascott Limited): Global serviced residence brand offering studio-to-two-bedroom apartments with flexible stays. Comparable product offering targeting corporate and leisure travelers in European city centers.
- Staycity Aparthotels: Aparthotel operator with a strong presence in major European cities (Paris, Berlin, Vienna, Frankfurt). Competes directly for short and extended-stay business traveler demand with similar apartment-style product.
- SACO (Serviced Apartment Company): UK-headquartered serviced apartment provider serving UK and select European cities. Comparable business model focused on corporate extended-stay demand with self check-in and fully furnished units.
- BridgeStreet Worldwide: Corporate housing and serviced apartment specialist targeting multi-week business stays worldwide. Direct peer in the corporate extended-stay segment with comparable customer profile and SLA-style offering.
Broad incumbents
- The Ascott Limited: Largest serviced residence operator globally with brands including Citadines, Somerset, and Ascott. Broader portfolio across more than 30 countries, including in Europe - a deeper-pocketed incumbent that competes with VISIONAPARTMENTS in city hubs.
- Frasers Hospitality: Serviced residence arm of Frasers Property operating premium extended-stay apartments in European gateway cities. Larger incumbent serving corporate and leisure extended-stay demand with similar 4-star positioning.
- AccorHotels: Global hospitality group whose Adagio joint venture directly competes with VISIONAPARTMENTS on aparthotels. Accor's broader hotel portfolio also overlaps with the short-stay side of demand and can compete via direct booking and loyalty programs.
Emerging players
- Blueground: Tech-enabled serviced apartment platform with flexible monthly stays across major global cities. Competes for the same expatriate and corporate 30+ day demand with digital booking and standardized design - a more capital-rich and tech-first peer.
Others
- Airbnb: Short-term rental platform competing for VISIONAPARTMENTS' leisure traveler segment. Not a direct hospitality operator but a major demand-share competitor and distribution channel option for serviced apartments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VISIONAPARTMENTS social profiles
Digital presenceVISIONAPARTMENTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
VISIONAPARTMENTS leadership team
Management profileNumber of profiles
Profiles1 record
VISIONAPARTMENTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VISIONAPARTMENTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VISIONAPARTMENTS
What does VISIONAPARTMENTS do?
VISIONAPARTMENTS operates and rents fully furnished serviced apartments for short- and long-term stays across major European cities in Switzerland, Germany, Romania, and Poland. Each unit is equipped with kitchen facilities, amenities, and design-led interiors to serve business travelers, expatriates, and leisure guests. The company also runs La Lup event venues/restaurants and the VISIONDESIGNS furniture store as complementary branded offerings.
Is VISIONAPARTMENTS a public or private company?
VISIONAPARTMENTS is a private company. It is classified as corporate owned and is currently operating.
When was VISIONAPARTMENTS founded?
VISIONAPARTMENTS was founded in 1999. It employs 101 to 250 people.
Where is VISIONAPARTMENTS based?
VISIONAPARTMENTS is headquartered in Chicago, United States, in the North America region.
How does VISIONAPARTMENTS make money?
Three revenue lines are on record. Apartment Rental is the primary driver. The others are additional Services and event Venue Rental.
Who are VISIONAPARTMENTS's main competitors?
Direct peers on record are Adagio Aparthotels, Citadines Apart'hotel (by The Ascott Limited), Staycity Aparthotels, SACO (Serviced Apartment Company) and BridgeStreet Worldwide. Broad incumbents are The Ascott Limited, Frasers Hospitality and AccorHotels. Blueground is listed as an emerging player. Airbnb is listed as an others.
Does VISIONAPARTMENTS have an API?
No public API is recorded for VISIONAPARTMENTS.
What industry is VISIONAPARTMENTS in?
VISIONAPARTMENTS's product category is Serviced Apartments. Its primary akta.pro industry code is THAGAEAB, Serviced Apartments & Aparthotels, with a secondary code of THAMAFAC, Serviced Extended-Stay Apartments & Aparthotels. Its NAICS code is 72119 and its SIC code is 7000.