Charter Sports

What Charter Sports does

Charter Sports is a privately held, locally owned sporting goods rental company founded in 1988 and headquartered in Avon, Colorado. It operates a network of 12 retail rental shops embedded within internationally recognized hotels and lodging properties across Colorado's major ski resort towns — Vail, Beaver Creek, Avon, Breckenridge, and Copper Mountain. The company serves tourists and visitors to these resorts, with primary customer segments including ski and snowboard enthusiasts, summer outdoor recreationists, and family groups seeking convenient, professionally fitted equipment near the slopes.

The company's product portfolio is seasonal. Winter offerings include ski rentals, snowboard rentals, and snowshoe rentals, drawing on premium equipment brands such as Atomic, Stöckli, Rossignol, Nordica, and K2. Summer offerings include e-bike, mountain bike (featuring Marin Bicycles), cruiser/path bike, and kids bike rentals, along with paddle board rentals (SOL Paddle Boards), chairs and wagons, and Vail Pass guided tours. Through a partnership with Adventure Outdoors, it also brokers outdoor adventure experiences including whitewater rafting, guided horseback rides, UTV/Jeep tours, and clay shooting. Rental operations and advance bookings are managed through the third-party Wintersteiger EasyResv reservation platform; the company operates no proprietary technology, API, or mobile app.

Charter Sports monetizes primarily through usage-based rental revenue (daily and multi-day ski, snowboard, and bike rentals), supplemented by retail equipment and accessory sales and partner-brokered adventure activities. Its go-to-market is direct-to-consumer through hotel-embedded storefronts and online reservations, reaching customers via lodging partner channels (Marriott, Sheraton, Lion Square Lodge, the Charter Hotel, Cambria Hotel, and property manager East West Hospitality). Pricing is not publicly disclosed; the company promotes advance-booking discounts such as "Book NOW & Save 30%."

Name

Charter Sports

Legal name

Charter Sports

Website

https://chartersports.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Charter Sports is a Colorado-based sporting goods rental company operating 12 hotel-embedded shops across Vail, Beaver Creek, Avon, Breckenridge, and Copper Mountain, providing ski, snowboard, and bike rentals plus summer adventure activities to resort tourists and families.

Ownership category

akta.pro rank

Product category

Sporting Goods and Equipment Rentals

NAICS

Recreational Goods Rental (532284)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

Keywords

• Ski equipment rentals
• Snowboard rentals
• Mountain bike rentals
• E-bike rentals
• Outdoor adventure activities

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ski and Snowboard Rentals: Daily and multi-day ski and snowboard rental services across 12 locations, with equipment fitted by knowledgeable staff. Includes performance and demo ski options based on terrain and skill level.
2. Bike Rentals: E-bike, mountain bike, cruiser bike, and kids bike rentals available at multiple locations. Helmets included with every rental. Daily and multi-day options.
3. Summer Activities and Gear Rentals: Paddle board rentals, chairs and wagons, plus partnered adventure activities including whitewater rafting, guided horseback rides, UTV/Jeep tours, and clay shooting experiences.
4. Retail Equipment Sales: Sale of ski, snowboard, and bike equipment and accessories from premium brands including Atomic, Stöckli, Rossignol, Nordica, K2, Marin Bicycles, and others.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Charter Sports rents ski, snowboard, snowshoe, e-bike, mountain bike, cruiser bike, kids bike, and paddle board equipment from premium brands across 12 hotel-embedded locations in Colorado's Vail, Beaver Creek, Avon, Breckenridge, and Copper Mountain resorts. The company complements rentals with professionally fitted equipment, online reservations, retail equipment sales, and bundled adventure activities (whitewater rafting, horseback rides, UTV/Jeep tours, clay shooting) offered through partner Adventure Outdoors.

Product overview

Charter Sports is a multi-location rental company offering ski, snowboard, and bike rentals across 12 Colorado resort locations. Their product portfolio centers on seasonal rental equipment: winter offerings include ski rentals, snowboard rentals, and snowshoe rentals; summer offerings include e-bike rentals, mountain bike rentals (featuring Marin Bicycles), cruiser/path bikes, kids bikes, paddle board rentals, and adventure activities. They also offer summer adventure experiences through Adventure Outdoors partners. The company operates within hotel and lodging properties, providing equipment professionally fitted by knowledgeable staff with online reservation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Rentals Premium ski rental services offering a variety of ski equipment from leading brands including Atomic, Rossignol, Nordica, K2, and Stöckli for all skill levels, available across 12 Colorado mountain resort locations.
• Snowboard Rentals Snowboard rental services providing equipment suitable for all abilities, available across 12 convenient Colorado mountain locations.
• Snowshoe Rentals Winter snowshoe rentals for exploring trails and alpine scenery around Vail, Beaver Creek, Avon, Breckenridge, and Copper Mountain.
• E-Bike Rentals Electric bike rentals featuring pedal-assist power for exploring Vail Pass and mountain terrain, with helmets included with every rental.
• Mountain Bike Rentals Mountain bike rentals featuring new Marin Bicycles lineup for trail riding and alpine terrain, available in full suspension models.
• Path/Cruiser Bike Rentals Comfortable cruiser bike rentals for scenic paths and in-town cruising in Vail and Beaver Creek, with smooth handling and relaxed seating.
• Kids Bike Rentals Junior full suspension mountain bikes for downhill riding, featuring front and rear wheel suspension, disc brakes, available in 20", 24", and 26" wheels.
• Paddle Board Rentals Premium paddle board rentals featuring SOL Paddle Boards, available at Sheraton Mountain Vista in Avon for exploring Nottingham Lake.
• Summer Adventure Activities Outdoor adventure experiences including whitewater rafting on Colorado and Eagle Rivers, guided horseback rides, UTV and Jeep tours, and clay shooting, offered through partnership with Adventure Outdoors.
• Vail Pass Tours Guided Vail Pass bike tour experiences combining e-bike rentals with tour services for exploring the scenic Vail Pass area.
• Retail Equipment Sales Sale of ski, snowboard, and bike equipment and accessories from premium brands including Atomic, Stöckli, Rossignol, Nordica, K2, Marin Bicycles, and others.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Adventure OutdoorscoreStrategic or Co-development PartnerPartnership to offer five outdoor adventures: whitewater rafting on Colorado and Eagle Rivers, guided horseback rides, UTV and Jeep tours, and sporting clays experiences at Colorado ranch destinations near Vail, Beaver Creek, Avon, and Breckenridge
• Marriott HotelscoreChannel Partner/ Reseller/ DistributorMultiple Marriott properties host Charter Sports rental locations including Marriott Streamside (Avon), Marriott Mountain Valley Lodge (Breckenridge), providing ski and bike rental services for Marriott guests
• Sheraton HotelscoreChannel Partner/ Reseller/ DistributorSheraton Mountain Vista in Avon hosts Charter Sports ski and bike rental location, providing rental services for hotel guests
• Lion Square LodgecoreChannel Partner/ Reseller/ DistributorTwo Charter Sports locations at Lion Square Lodge in Lionshead (Vail) offering ski and bike rentals for lodge guests with slopeside access
• Highline VailcoreChannel Partner/ Reseller/ DistributorCharter Sports bike rental location at Highline Vail in West Vail offering equipment rentals for hotel and area visitors
• The Charter Hotel (Beaver Creek)coreChannel Partner/ Reseller/ DistributorNamed Charter Hotel at Beaver Creek hosts Charter Sports ski and bike rental shop, offering equipment for hotel guests steps from the slopes
• Cambria Hotel (Frisco)minorChannel Partner/ Reseller/ DistributorCambria Hotel near Copper Mountain hosts Charter Sports ski rental location
• East West HospitalityminorChannel Partner/ Reseller/ DistributorProperty management company partner managing lodging properties that host Charter Sports rental locations

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ski Butlers: Premium ski rental delivery service delivering equipment directly to lodging guests in major Colorado, Utah, and California resorts. Direct competitor for the hotel-guest rental segment with an alternate distribution model.
• Christy Sports: Largest ski and snowboard rental chain in Colorado with locations across multiple resorts including Vail, Beaver Creek, and Breckenridge. Operates a near-identical ski/snowboard rental retail model targeting resort visitors.
• Surefoot: Premium custom ski boot fitting and rental retailer with locations in Vail, Beaver Creek, Breckenridge, and other major Colorado resorts. Directly comparable as a high-end ski boot/equipment rental retailer serving resort guests.
• Black Tie Ski Rentals: National ski and snowboard rental delivery operator serving major Colorado and Western US resorts. Competes for the same premium hotel/resort guest with delivery-led service.
• Park City Sport: Ski and bike rental and retail shop in Park City, Utah operating a near-identical ski/bike rental model at a major Western US mountain resort, competing for similar tourist demographics.
• Steamboat Ski & Bike Kare: Locally owned ski and bike rental shop serving Steamboat Springs resort in Colorado. Operates the same combined ski/bike rental retail model targeting resort visitors in a single Colorado resort.
• Alpine Sports (Summit County): Ski, snowboard, and bike rental retailer operating in Summit County, Colorado near Breckenridge, Dillon, and Copper Mountain. Comparable summer/winter equipment rental retailer serving mountain resort guests.

Emerging players

• Pedego Electric Bikes: Electric bike rental and sales franchise with locations in mountain resort towns including Colorado destinations. Directly comparable in the e-bike summer rental category where Charter Sports competes.

Broad incumbents

• REI Co-op (Rentals): Outdoor recreation retailer operating a nationwide rental program including bikes, paddle boards, and winter gear. Competes in the summer rental segment (bikes/paddle boards) and adds scale advantages in destination markets.
• Vail Resorts Retail: Vail Resorts operates its own ski/snowboard rental shops at the base of Vail, Beaver Creek, Breckenridge, and Copper Mountain - the exact four resorts Charter Sports serves. A broad incumbent competitor with significant resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CharterSports
• Facebookfacebook.com/CharterSports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charter Sports