Name

Ice Watch

Legal name

Ice Watch Limited

Website

https://icewatch.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winter Maintenance Services

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Snow & Ice Management (Plowing, Salting, De-icing) (IMAIAIAF)

akta.pro secondary industries

24/7 Snow & Ice Response / Seasonal Contract Services (HSAIAIAJ), Sidewalk & Walkway Snow Clearing (Shoveling/Plowing) (HSAIAIAC), Snow Blowing Services (HSAIAIAD)

Keywords

• Winter maintenance services
• Gritting services
• Snow clearing
• Weather forecasting
• Facilities management

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Winter Maintenance Services: Ice Watch provides seasonal gritting and snow clearance services on contract basis. Services are priced per location based on size, services required and gritting services provided. Customers sign up for winter season service (October 1 to April 30) and receive proactive/reactive gritting based on weather conditions.
2. Gritting Services: Core revenue stream from providing rock salt spreading services. Uses high-quality marine salt for even coverage. Services include pro-active and reactive gritting based on weather forecasting.
3. Snow Clearing Services: Both mechanical and manual snow clearing services for car parks and footpaths. Provided based on in-house weather forecasting and 24/7 hotline availability.
4. Pothole Repair Services: Additional service offering for cold weather damage prevention. Part of integrated maintenance services under idverde UK group.
5. 24/7 Forecasting Services: Specialist meteorological forecasting services using MeteoGroup partnership and in-house meteorologist Timo Strom. Includes postcode-specific weather forecasts for customer sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ice Watch provides winter maintenance services for commercial and public sector premises across mainland Britain, delivering pro-active and reactive gritting using high-quality White Marine Salt, mechanical and manual snow clearing, 24/7 weather forecasting via an in-house meteorologist partnered with MeteoGroup, and pothole repair for cold weather damage. Services are contracted on a seasonal basis (October 1 to April 30) with bespoke pricing per site and operators stationed within 10 miles of every site they manage.

Product overview

Ice Watch is a nationwide winter maintenance company offering a complete range of gritting, snow clearing, 24/7 weather forecasting, and pothole repair services across the UK. The company covers more than 1,200 sites through a network of over 100 gritting teams and 115+ operators, utilizing proprietary technology including smartphone applications for operators, GPS tracking, and in-house meteorological expertise partnered with MeteoGroup forecasting. Services are delivered through local operatives positioned within 10 miles of each site, serving diverse sectors including healthcare, public sector, private sector, social housing, and leisure facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Gritting Services Winter gritting services using high-quality White Marine Salt applied through calibrated equipment, including pro-active gritting based on weather forecasting and reactive gritting for unplanned icy conditions. All operatives are highly trained and located within 10 miles of managed sites.
• Snow Clearing Services Mechanical and manual snow clearing services for pedestrians and motorists, triggered by in-house weather forecasting and available through a 24/7 hotline. Covers small area manual clearing as well as larger car park mechanical clearing.
• 24/7 Forecasting Service Round-the-clock weather monitoring and forecasting service using postcode-specific forecasts, a bespoke live weather radar system, MeteoGroup data feeds, and an in-house meteorologist to monitor changing conditions and inform gritting decisions.
• Pothole Repair Repair services for potholes and cold weather damage to roads and pathways, delivered as part of the integrated idverde UK group maintenance services to address hazards created by winter freeze-thaw cycles.

Quantifiable outcome

• 99% customer satisfaction rate from survey of over 200 organizations
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Meteo GroupcoreTechnology or IntegrationMeteo Group provides weather forecasting services for the BBC and hundreds of government agencies worldwide. Their 120-strong team of meteorologists and state-of-the-art technology provides ultra-accurate forecasting. Ice Watch uses MeteoGroup's forecasting feeds alongside their own UK knowledge and weather updates from operatives. Partnership provides live road temperatures, 15-day and 30-day ensemble forecasts, and detailed road surface temperature forecasts eight days in advance.
• SetoncoreOthersSeton is one of the world's leading health and safety equipment suppliers. Ice Watch sources rock salt from Seton through a new arrangement that delivers salt directly from supplier to contractor. This improved customer service capability by 30% and saved approximately 5,600 driving miles annually.
• BurleyscoreStrategic or Co-development PartnerBurleys is a sister company within idverde UK Group providing grounds maintenance services. Burleys has worked with Metropolitan Police for many years providing grounds maintenance for hundreds of sites. Ice Watch won the Metropolitan Police winter gritting contract partly through this existing relationship. Joint IOSH Managing Safely training demonstrates integrated approach.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mitie: Mitie is one of the UK's largest facilities management and infrastructure services companies, offering winter gritting as part of a broader portfolio to enterprise and public sector clients - a broad incumbent competitor.
• Sodexo UK: Sodexo is both an Ice Watch customer (multiple sites) and a broad FM incumbent; it competes with Ice Watch on enterprise facilities contracts where winter services are bundled with broader workplace services.
• Compass Group UK: Compass Group is a major UK contract services provider with a facilities management arm; while not a dedicated gritter, it competes indirectly by bundling winter services into broader workplace and property management contracts.
• EMCOR UK: EMCOR UK is a national facilities services and building maintenance provider that bundles winter gritting and grounds care into enterprise contracts, positioning it as a broad incumbent competitor to Ice Watch.
• Serco UK: Serco is a large UK outsourcing and facilities services provider that delivers grounds and winter maintenance for public sector clients, competing with Ice Watch in the same NHS, council, and government verticals.

Direct peers

• Churchill Group: Churchill Group is a UK-based integrated facilities management company that provides cleaning, security, and grounds/winter maintenance to enterprise clients, making it a direct competitor for multi-site commercial gritting contracts.
• Gritit: Gritit is a UK nationwide winter gritting and snow clearance specialist serving commercial and public sector clients with a comparable subscription-based service model, making it the closest direct competitor to Ice Watch.
• Bellrock Property & Facilities Management: Bellrock is a UK facilities management group that bundles grounds maintenance, winter services, and building services for enterprise clients, competing directly with Ice Watch for multi-site commercial winter maintenance contracts.

Emerging players

• idverde: idverde is the parent group of Ice Watch and operates landscaping, grounds maintenance, and broader environmental services across the UK; it is relevant as both a sibling services provider and the strategic backer enabling Ice Watch's cross-sell motion.

Regional players

• LiveWest: LiveWest is a large UK social housing provider that also delivers in-house and contracted grounds and winter services to its estates, providing regional competitive overlap with Ice Watch's social housing segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/IceWatchLtd
• Facebookfacebook.com/icewatchlimited
• LinkedInlinkedin.com/company/ice-watch-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Watch