Premium Press

What Premium Press does

Premium Press Limited is a privately held Hong Kong-incorporated software company founded in 2010 that develops and sells a portfolio of more than 200 premium WordPress themes targeted at small and medium-sized businesses seeking to launch monetizable websites without coding. The company is operated by a small team (1-10 employees) led by founder, CEO and lead developer Mark Fail, with product engineering concentrated in a single principal — a structure that creates both cost efficiency and key-person dependency. Its core technology stack is built on WordPress with Bootstrap 4, Elementor page-builder compatibility, and a proprietary library of over 200 drag-and-drop design blocks; themes ship with integrated monetization features (listings, memberships, payments, classifieds, auctions) and are continuously maintained via monthly updates, with major framework revisions roughly every four years (Version 10 in mid-2020, Version 11 in mid-2024, patch releases extending into late 2025).

The product portfolio is organized by vertical business model rather than by visual template, with separate themes for directory sites, micro-job marketplaces, dating, coupons, auctions, classifieds, real estate, car dealerships, job boards, cashback, e-commerce, and — most recently — AI headshot/video websites. The company monetizes primarily through one-time perpetual theme licenses (with a $399 'Club Package' for full-portfolio access), a $15 professional installation add-on, optional subscription-based extended support, and an affiliate channel operated through Avangate paying 30-70% commissions. Cumulative commercial reach is reported at 65,000+ business customers and 150,000+ downloads, supported by a self-serve PLG funnel driven by organic search, content marketing, YouTube tutorials, and the affiliate network, with no disclosed institutional funding.

Customer segments are diversified across SMB owners, web agencies/freelancers, and startup founders; the company does not publish revenue, segment-level split, or headcount of paying customers, and operates without any disclosed M&A, capital raise, or institutional investor activity. The most significant vector expansion is the AI Headshot Theme, which packages third-party AI image and video generation into a turnkey vertical site template, signaling opportunistic expansion into the generative-AI website-builder category rather than proprietary AI capability development.

Name

Premium Press

Legal name

Premium Press, Limited

Website

https://premiumpress.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PremiumPress is a privately held, Hong Kong-based WordPress theme vendor founded in 2010 that sells 200+ premium, niche-specific themes (directory, dating, auctions, real estate, AI headshot, etc.) to SMB owners, agencies, and startup founders via self-serve, one-time perpetual licenses.

Ownership category

akta.pro rank

Product category

WordPress Themes

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• WordPress themes
• Business website templates
• Ecommerce themes
• Directory themes
• Marketplace themes

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WordPress Theme Sales: One-time purchase licenses for WordPress themes sold directly through the website. Includes User License (unlimited installations on owned domains) and Developer License (unlimited installations for client projects). Themes are sold as single purchases with no recurring fees for the theme itself.
2. Installation Services: Professional installation service priced at $15 where trained support staff install and set up the PremiumPress website within 24 hours of receiving hosting account details.
3. Affiliate Program: Revenue sharing with affiliates through Avangate platform. Affiliates earn 30-70% commission per sale based on monthly volume (30% base rate, 50% for 50+ sales/month, 70% for 100+ sales/month).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PremiumPress develops and sells a portfolio of 200+ premium WordPress themes targeting specific business models including directories, classifieds, job boards, auctions, coupons, dating, real estate, car dealerships, micro jobs, cashback, e-commerce, and AI headshot websites. Each theme ships with built-in monetization features (listings, memberships, payments) and integrates with the Elementor page builder via 200+ drag-and-drop pre-built blocks. The company also offers an All Access Pass (Club Package), professional theme installation services, and step-by-step video tutorials.

Product overview

PremiumPress is a WordPress theme provider offering 200+ specialized themes designed for specific business models and niches. The portfolio includes Directory Theme for business listings, Micro Jobs Theme for gig marketplaces, Dating Theme for matchmaking sites, Coupon Theme for deals platforms, Auction Theme for bidding sites, Classifieds Theme for ad listings, Real Estate Theme for property portals, Car Dealer Theme for automotive sales, Job Board Theme for employment sites, Cashback Theme for rewards programs, Shop Theme for e-commerce, and the AI Headshot Theme for AI-generated headshot and video websites. All themes integrate with Elementor page builder via 200+ pre-built blocks and support WordPress plugins. The company also offers an All Access Pass (Club Package) subscription for unlimited theme access, professional installation services, and video tutorials. The theme framework is built on Bootstrap 4 with monthly updates and 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Directory Theme Business directory WordPress theme for creating listing websites similar to Yelp, Yellow Pages, or Foursquare. Includes listing management, user submissions, and monetization features. Targets SMB owners and founders wanting to launch directory sites.
• Micro Jobs Theme Micro jobs marketplace theme for creating freelance gig platforms similar to Fiverr, Upwork, or 99designs. Includes escrow service and commission features. Built for SMB owners launching gig marketplaces.
• Dating Theme Online dating website theme for creating matchmaking platforms similar to Match.com, OkCupid, or eHarmony. Includes chat room, gifts, and profile viewing features. Targets entrepreneurs launching dating sites.
• Coupon Theme Coupon and deals website theme for creating discount platforms similar to Coupons.com, RetailMeNot, or Rakuten. Includes printable coupons and affiliate features.
• Auction Theme Auction website theme for creating bidding platforms similar to eBay or BidSpotter. Includes bidding system, min-bid features, and commission sales for gift items.
• Classifieds Theme Classified ads website theme for creating listing platforms similar to GumTree, Craigslist, or Backpage. Includes ad posting, categories, and user messaging.
• Real Estate Theme Real estate website theme for creating property listing platforms similar to Rightmove, Zillow, or Redfin. Includes business hours widget, claim listing, and property management features.
• Car Dealer Theme Car dealership website theme for creating automotive listing platforms similar to CarTrader, AutoTrader, or Autos. Includes vehicle listings, search, and dealer management.
• Job Board Theme Job board website theme for creating employment listing platforms similar to Indeed, CareerBuilder, or ZipRecruiter. Includes job postings, applications, and employer features.
• Cashback Theme Cashback website theme for creating reward platforms similar to Topcashback, Rakuten, or Quidco. Includes cashback tracking and affiliate integration.
• Shop Theme E-commerce WordPress theme for creating online stores. Supports Amazon API integration, price variations, and all-in-one shopping functionality.
• AI Headshot Theme AI-powered headshot and video website theme similar to aragon.ai, headshotpro, or artlist.io. Enables users to create AI-generated headshots and video content websites.
• All Access Pass (Club Package) Subscription package offering access to all themes. Club Package priced at $399, includes unlimited theme downloads and support.
• Professional Installation Service Professional WordPress theme installation service. Support team installs and sets up the PremiumPress website within 24 hours for $15.

Quantifiable outcome

• 150,000+ theme downloads
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• AvangatecoreChannel Partner/ Reseller/ DistributorAvangate serves as the affiliate management and payment processing partner for PremiumPress's affiliate program. Affiliates sign up through Avangate, receive unique tracking links, and earn commissions on sales. Avangate handles commission tracking and payouts, with PremiumPress claiming to distribute over $5,000 monthly in affiliate commissions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ThemeIsle: ThemeIsle develops popular WordPress themes (Neve, Hestia) and plugins targeting SMBs and agencies. Directly comparable product positioning, customer base, and freemium/upsell model to PremiumPress.
• TemplateMonster: TemplateMonster is a large marketplace for WordPress themes, website templates, and graphics. Competes with PremiumPress across similar SMB and freelancer customer segments on breadth of catalog and price competition.
• StudioPress: StudioPress (now part of WP Engine) sells premium WordPress themes built on the Genesis framework. Targets the same professional SMB and agency segment as PremiumPress and is one of the longest-established competitors in the WordPress theme market.
• Themify: Themify sells premium WordPress themes with a built-in drag-and-drop builder, targeting SMBs and DIY website builders. Closely aligned with PremiumPress's Elementor-block approach and SMB customer profile.
• Elegant Themes: Elegant Themes (creator of Divi) sells premium WordPress themes and the Divi page builder to SMBs and agencies. Overlaps PremiumPress in target customer (SMB founders, agencies) and theme-plus-builder product strategy.
• YITH (Yithemes): YITH offers WooCommerce themes and a large library of premium plugins for e-commerce and marketplace functionality. Comparable to PremiumPress in targeting WooCommerce-driven SMBs and agencies with theme-plus-functionality bundles.
• ThemeForest (Envato): Envato's ThemeForest is the largest WordPress theme marketplace with thousands of themes across every vertical. PremiumPress competes directly by offering exclusive niche themes (directory, auction, dating) that overlap with marketplace listings but are bundled with monetization features.
• AppThemes: AppThemes built its brand on WordPress themes for classifieds (ClassiPress), job boards (JobRoller), and directories — the same verticals PremiumPress targets with Directory, Classifieds, and Job Board themes. Closely comparable product portfolio and SMB customer base.
• Templatic: Templatic historically offered premium WordPress themes for directory, classifieds, and marketplace sites — directly mirroring PremiumPress's niche vertical theme catalog. Although now diminished, Templatic was a peer in product strategy and SMB marketplace niche.

Broad incumbents

• Astra (Brainstorm Force): Astra by Brainstorm Force is one of the most popular WordPress themes globally, with a large paid-ecosystem of premium starter sites and integrations. Competes broadly with PremiumPress on SMB-friendly starter themes and Elementor compatibility.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Premiumpress
• Xx.com/markfail
• Facebookfacebook.com/premiumpressthemes
• LinkedInlinkedin.com/company/premium-press-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Press