The Belasco
- Company typePrivate
- Founded1926
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
The Belasco firmographics
Firmographics- Name
- The Belasco
- Legal name
- The Belasco
- Website
- https://thebelasco.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Belasco industry classification
Industry- Product category
- Live Music Venue & Event Space
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concerts & Music Festivals (THAJAFAA)
Keywords
Where The Belasco is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Belasco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Concert Ticket Sales: The venue hosts touring artists and local acts; tickets are sold exclusively through Ticketmaster, with Live Nation handling ticketing operations.
- Food & Beverage Sales: The venue offers food and beverage packages, including VIP balcony table reservations through SevenRooms, as well as on-site bar and concession services.
- Private Event Rental: The Belasco rents out multiple event spaces (Chapel, Chamber, Confessional, Sanctuary) for corporate events, weddings, receptions, business meetings, fundraisers, and other private gatherings accommodating 30 to 1,500 guests.
- Merchandise Sales: The venue operates a merchandise store accessible at thebelasco.store.
- VIP Experiences & Upgrades: The venue offers VIP Sanctuary lounge access, Fast Lane access, and afterparty packages.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
The Belasco product offering
Product offeringCore offering
The Belasco is a historic downtown Los Angeles performing arts venue and concert hall operating under Live Nation Entertainment. It hosts live music concerts by touring and local artists, with tickets sold exclusively through Ticketmaster, and rents out its four event spaces (Chapel, Chamber, Confessional, Sanctuary) for private events ranging from corporate functions to weddings for 30 to 1,500 guests. The venue supplements core ticketing and rentals with food & beverage packages via SevenRooms, VIP upgrades, afterparties, merchandise, and accessibility services.
Product overview
The Belasco is a historic Los Angeles concert venue and multi-use event space operated by Live Nation. The venue operates as a single unified offering combining live music event hosting with private event rentals. The core product consists of concert ticketing via Ticketmaster and general admission standing/sitting events. The portfolio includes four named event spaces (Chapel, Chamber, Confessional, Sanctuary) available for private rental, plus add-on services including Food & Beverage Packages through SevenRooms, VIP Experiences with Sanctuary lounge access and Fast Lane entry, and Accessibility Services featuring assisted listening devices and interpreter arrangements. The venue accommodates events from 30 to 1,500 guests and is located near the Los Angeles Convention Center.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Concert Ticketing
- Private Event Hosting
- Food & Beverage Packages
- VIP Experiences & Upgrades
- Afterparties
- Venue Merchandise
Companies that use The Belasco
Customer profileSegments3 records
Ideal customer profiles3 records
The Belasco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
The Belasco partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- BacardiminorBacardi is featured in the 'In Collab With' section of The Belasco website, indicating a brand partnership for cross-promotion at the venue.
- Citi EntertainmentminorCiti Entertainment partnership providing exclusive offers and visibility for Citi cardholders at The Belasco events.
- T-MobileminorT-Mobile partnership for ticket offers and promotions available to T-Mobile customers at The Belasco.
- ParkWhizminorParking partnership allowing customers to reserve parking near The Belasco through ParkWhiz platform, with the venue receiving a percentage of parking bookings.
- TicketmastercoreTicketmaster is the exclusive ticketing provider for all events at The Belasco, handling all ticket sales online and via phone. Accessible tickets are also available through livenation.com.
- White ClawminorWhite Claw brand partnership featured in the 'In Collab With' section of The Belasco website for cross-promotional visibility.
- PepsiminorPepsi brand partnership featured in the 'In Collab With' section of The Belasco website.
- Ste. MichelleminorSte. Michelle brand partnership featured in the 'In Collab With' section of The Belasco website.
- Tequila Mi CampominorTequila Mi Campo brand partnership featured in the 'In Collab With' section of The Belasco website.
- Owen's Craft MixersminorOwen's Craft Mixers brand partnership featured in the 'In Collab With' section of The Belasco website.
- Athletic BrewingminorAthletic Brewing brand partnership featured in the 'In Collab With' section of The Belasco website.
- CoronaminorCorona brand partnership featured in the 'In Collab With' section of The Belasco website.
- Modelo USAminorModelo USA brand partnership featured in the 'In Collab With' section of The Belasco website.
- SmirnoffminorSmirnoff brand partnership featured in the 'In Collab With' section of The Belasco website.
- Lay'sminorLay's brand partnership featured in the 'In Collab With' section of The Belasco website.
- HeinzminorHeinz brand partnership featured in the 'In Collab With' section of The Belasco website.
- ChargeFuzeminorChargeFuze brand partnership featured in the 'In Collab With' section of The Belasco website.
- HiyominorHiyo brand partnership featured in the 'In Collab With' section of The Belasco website.
- SkimmersminorSkimmers brand partnership featured in the 'In Collab With' section of The Belasco website.
Scale indicators2 records
The Belasco competitors and assessment
Company assessmentDirect peers
- The Wiltern: The Wiltern is a historic ~1,850-capacity art deco concert venue in the Koreatown/Wilshire Center area of Los Angeles, also operated by Live Nation. It directly competes with The Belasco for the same indie/alternative touring roster and corporate event bookings in the LA mid-size venue segment.
- Hollywood Palladium: Hollywood Palladium is a ~3,500-capacity historic 1940 concert venue in Hollywood, also operated by Live Nation. It is one of the closest direct competitors for touring artist routing and premium event bookings in the Los Angeles market, with a similar general-admission and reserved-seating model.
- The Fonda Theatre: The Fonda Theatre is a ~1,200-capacity historic 1920s concert venue in Hollywood, also operated by Live Nation. It competes with The Belasco for similar mid-size indie and alternative touring acts in LA and is part of the same Live Nation venue cluster.
- House of Blues Anaheim: House of Blues Anaheim is a ~1,700-capacity Live Nation-operated concert venue in Orange County offering similar live music programming with a restaurant/food component. Comparable in scale, parent operator, and general-admission concert model.
- Shrine Auditorium & Expo Hall: The Shrine Auditorium is a ~6,300-capacity historic 1926 performing arts venue near the LA Convention Center / USC area, comparable to The Belasco in downtown LA location and historic pedigree. It competes for theatrical, concert, and large private events in the LA market.
- The Novo by Microsoft: The Novo by Microsoft is a ~2,300-capacity mid-size concert venue inside L.A. Live operated by AEG Presents. It directly competes for the same touring artist dates and corporate event bookings in the Los Angeles mid-size venue segment.
- Regent Theater DTLA: Regent Theater is a smaller (~1,000-capacity) historic downtown Los Angeles concert venue also hosting live music and private events. It overlaps The Belasco in DTLA geography and programming, though at a smaller scale.
Broad incumbents
- Peacock Theater (formerly Microsoft Theater): Peacock Theater is a ~7,100-capacity AEG-operated theater at L.A. Live, hosting concerts, awards shows, and corporate events. Larger scale than The Belasco but overlapping in the same LA live entertainment market for premium bookings and corporate events.
Emerging players
- Ace Hotel & Theatre (Downtown LA): The Ace Theatre at the Ace Hotel Downtown LA is a smaller historic theater venue hosting live music and private events in the same DTLA submarket as The Belasco. It competes for intimate events and emerging touring acts.
Regional players
- The Troubadour: The Troubadour is a ~500-capacity iconic West Hollywood live music venue, focused primarily on smaller indie/emerging touring acts. Comparable as an LA live music venue with strong brand recognition, though at a meaningfully smaller capacity than The Belasco.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Belasco social profiles
Digital presenceThe Belasco financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Belasco leadership team
Management profileNumber of profiles
The Belasco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Belasco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Belasco
What does The Belasco do?
The Belasco is a historic downtown Los Angeles performing arts venue and concert hall operating under Live Nation Entertainment. It hosts live music concerts by touring and local artists, with tickets sold exclusively through Ticketmaster, and rents out its four event spaces (Chapel, Chamber, Confessional, Sanctuary) for private events ranging from corporate functions to weddings for 30 to 1,500 guests. The venue supplements core ticketing and rentals with food & beverage packages via SevenRooms, VIP upgrades, afterparties, merchandise, and accessibility services.
Is The Belasco a public or private company?
The Belasco is a private company. It is classified as corporate owned and is currently operating.
When was The Belasco founded?
The Belasco was founded in 1926. It employs 51 to 100 people.
Where is The Belasco based?
The Belasco is headquartered in Los Angeles, United States, in the North America region.
How does The Belasco make money?
Five revenue lines are on record. Concert Ticket Sales are the primary driver. The others are food & Beverage Sales, private Event Rental, merchandise Sales and VIP Experiences & Upgrades.
Who are The Belasco's main competitors?
Direct peers on record are The Wiltern, Hollywood Palladium, The Fonda Theatre, House of Blues Anaheim, Shrine Auditorium & Expo Hall, The Novo by Microsoft and Regent Theater DTLA. Peacock Theater (formerly Microsoft Theater) is listed as a broad incumbent. Ace Hotel & Theatre (Downtown LA) is listed as an emerging player. The Troubadour is listed as a regional player.
Does The Belasco have an API?
No public API is recorded for The Belasco.
What industry is The Belasco in?
The Belasco's product category is Live Music Venue & Event Space. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7900.