Vision AST
- Company typePrivate
- Founded2017
- HeadquartersClifton Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Vision AST firmographics
Firmographics- Name
- Vision AST
- Legal name
- VisionAST
- Website
- https://visionast.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vision AST industry classification
Industry- Product category
- Dealer Data Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
Keywords
Where Vision AST is headquartered
LocationHeadquarters
- HQ city
- Clifton Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vision AST business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based analytics platform for automotive and powersports dealers providing real-time data, reporting, and performance metrics. Hosted on AWS cloud with multi-store single sign-on access.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Vision AST product offering
Product offeringCore offering
VisionAST sells subscription-based, AWS-hosted dealer analytics software that pulls data from over a dozen automotive and powersports dealer management systems (DMS) to deliver real-time variable-operations, F&I, service-department, and powersports performance reporting. Its product family centers on the flagship SalesVision® platform and includes specialized modules — PowerVision®, FinanceVision®, ServiceVision®, MenuVision / FandEye Reports, Value Promise Guarantee, and the 2025-launched Novella Intelligence Suite with an AI analyst ('Cassandra') — all accessible via single sign-on across single-store and multi-store dealer groups.
Product overview
VisionAST is a dealer data analytics platform built for automotive and powersports dealers and their warranty providers. The company offers a platform-plus-modules architecture centered on its flagship SalesVision analytics system, supplemented by specialized modules: PowerVision (powersports), FinanceVision (F&I), ServiceVision (service and parts), and MenuVision/FandEye (digital retailing and F&I menus). The 2025 Novella Intelligence Suite represents an AI-powered evolution of the platform, featuring an AI assistant named Cassandra for natural language-driven analytics, forecasting, and predictive analysis. All platforms integrate with over a dozen DMS systems and are hosted on Amazon Web Services with single sign-on access across multiple store locations.
Differentiator
Problem solved
Functional benefit
Brands
- SalesVision®: Flagship comprehensive variable operations reporting system for auto dealers providing real-time data analytics.
- PowerVision®
- FinanceVision®
- ServiceVision®
- Novella Intelligence Suite
- MenuVision: FandEye - Reports
- Value Promise Guarantee
Products and services
- SalesVision® Flagship real-time variable-operations reporting and analytics platform for auto dealers, providing dealership-wide performance metrics on sales, profitability, and operations; integrated with over a dozen DMS systems and accessible via single sign-on across multiple stores with up to 18 months of historical data.
- PowerVision® Real-time analytics platform tuned for powersports dealers (motorcycles, ATVs, UTVs, boats) using the SalesVision® platform as its base, delivering industry-specific KPIs and benchmarking for powersports sales and operations.
- FinanceVision® F&I-focused analytics powerhouse that packages the finance components of SalesVision® for warranty providers, F&I third-party administrators, and dealers needing product penetration, profit, and compliance reporting.
- ServiceVision® Service and parts department analytics platform providing key performance metrics — monthly pacing, goal tracking, RO counts, dollars per RO, labor sales, and parts profit — for service advisors, parts advisors, and technicians across dealer fixed-ops operations.
- MenuVision (with FandEye™ Reports) Digital personal retailing solution combining a fully integrated video feed built directly into the iTapMenu F&I Menu with DMS-integrated F&I reporting (FandEye™ Reports), enabling calendar scheduling, virtual appointments, remote presentations, and performance tracking by group, location, and individual F&I manager.
- Novella Intelligence Suite AI-powered data analytics and dashboards platform for automotive and powersports dealers, featuring an unlimited-custom-dashboard environment, a personal generative-AI data analyst ('Cassandra') that delivers tailored performance reviews, market-trend analysis, compliance audits, forecasting, and predictive analysis, plus flexible permission hierarchies and scheduled email delivery.
- Value Promise Guarantee Service-drive customer loyalty and retention program offering a low-touch, technology-driven parts-and-labor warranty; delivered via partnership with PCMI's Policy Claim and Reporting Solution and designed to create long-term wealth creation opportunities for dealers through reinsurance.
Quantifiable outcome
- Nearly 20% higher gross profit than competitors (Stellantis KPI data)
- +1 more outcomes
Companies that use Vision AST
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Vision AST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature9 records
Vision AST partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- iTapMenucoreVisionAST partnered with iTapMenu to bring MenuVision/FandEye solution - the first fully integrated video feed built directly into F&I menu combined with DMS-integrated F&I reporting within single sign-on. This provides digital personal retailing capabilities and remote presentation functionality.
- CDK GlobalcoreDMS integration partner providing data connectivity for dealer analytics platform.
- Reynolds & ReynoldscoreDMS integration partner for dealer management system data.
- Strategic MotocoreF&I Provider Partner - major third-party administrator in the automotive F&I space providing extended service contracts and related products to dealers using VisionAST.
- Gulfstream PartnerscoreF&I Provider Partner with published case study showing transformation of dealer performance through VisionAST.
- DencominorF&I Provider Partner.
- EFG CompaniesminorF&I Provider Partner.
- C BermanminorF&I Provider Partner.
- PermaplateminorF&I Provider Partner - appearance and paint protection products.
- Premier Dealer ProgramsminorF&I Provider Partner.
- Fidelity Dealer ServicesminorF&I Provider Partner.
- Over 400 Dealer PartnerscoreDealer network using VisionAST platforms across United States, from single-store to multi-location operations.
- PCMI (Policy Claim and Reporting Solution)coreVisionAST partners with PCMI's Policy Claim and Reporting Solution to power the Value Promise Guarantee loyalty program, helping dealers create customer retention programs in service departments while contributing to long-term wealth creation through reinsurance.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Vision AST competitors and assessment
Company assessmentBroad incumbents
- Dealertrack (Cox Automotive): Cox Automotive's DMS and dealer software platform including F&I, CRM, and reporting tools. Competes indirectly as a bundled incumbent offering overlapping analytics capabilities.
- DealerSocket (Solera): Established dealer CRM, desking, and analytics suite within the Solera/Audatex portfolio. A broader incumbent that overlaps with VisionAST on dealer performance reporting and marketing analytics.
- Dominion Dealer Solutions: Provider of DMS, CRM, and digital marketing tools for automotive dealers. Overlaps with VisionAST on performance reporting, desking, and dealer-operations insights.
Emerging players
- Numa: Conversational AI platform for automotive dealerships handling service scheduling, BDC, and customer communication. An emerging AI-native player in adjacent dealer workflows.
- BDC.ai: AI-powered Business Development Center platform for auto dealers. Comparable as a newer AI-forward entrant addressing dealer productivity, lead response, and customer engagement analytics.
- Tekion: Cloud-native automotive retail platform (DMS + CRM + analytics). An emerging player increasingly competing with VisionAST on AI-enabled dealer analytics and integrated data workflows.
Direct peers
- vAuto: Cox Automotive-owned inventory and pricing analytics platform for new and used vehicle dealers. Directly comparable as a domain-specialized analytics layer sitting on top of dealer DMS data to drive variable-ops profit.
- RAMP by FullPath: Dealer-focused customer engagement and fixed-ops analytics platform. Competes with VisionAST in delivering real-time performance, BDC, and service-department analytics to automotive dealers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vision AST social profiles
Digital presenceVision AST financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision AST leadership team
Management profileNumber of profiles
Profiles8 records
Vision AST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision AST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision AST
What does Vision AST do?
VisionAST sells subscription-based, AWS-hosted dealer analytics software that pulls data from over a dozen automotive and powersports dealer management systems (DMS) to deliver real-time variable-operations, F&I, service-department, and powersports performance reporting. Its product family centers on the flagship SalesVision® platform and includes specialized modules — PowerVision®, FinanceVision®, ServiceVision®, MenuVision / FandEye Reports, Value Promise Guarantee, and the 2025-launched Novella Intelligence Suite with an AI analyst ('Cassandra') — all accessible via single sign-on across single-store and multi-store dealer groups.
Is Vision AST a public or private company?
Vision AST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vision AST founded?
Vision AST was founded in 2017. It employs 11 to 50 people.
Where is Vision AST based?
Vision AST is headquartered in Clifton Park, United States, in the North America region.
How does Vision AST make money?
One revenue line is on record: saaS Platform Subscription.
Who are Vision AST's main competitors?
Broad incumbents on record are Dealertrack (Cox Automotive), DealerSocket (Solera) and Dominion Dealer Solutions. Emerging players are Numa, BDC.ai and Tekion. Direct peers are vAuto and RAMP by FullPath.
Does Vision AST have an API?
No public API is recorded for Vision AST.
What industry is Vision AST in?
Vision AST's product category is Dealer Data Analytics Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition). Its NAICS code is 5132 and its SIC code is 7370.