Numa
Numa (NumberAI, Inc.) is an AI-native customer-operations platform for automotive dealerships that unifies voice, SMS, and DMS data in a Smart Inbox to automate service, BDC, and sales workflows. It serves 1,300+ dealerships across the U.S. and Canada via hybrid subscription and usage-based SaaS pricing.
- Company typePrivate
- Founded2020
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Numa does
Numa (legally NumberAI, Inc.) is an AI-native customer-operations platform purpose-built for automotive dealerships across the U.S. and Canada. The company unifies voice calls, SMS, voicemail, email, and digital channels inside a proprietary Smart Inbox™ that serves as the central workspace for both AI agents and human advisors, with bi-directional integrations into 13+ major dealer management systems (DMS) and schedulers (Reynolds & Reynolds, Tekion, CDK Global, Xtime, DealerTrack, VinSolutions, Tekion, WiAdvisor, ELead, PBS, DealerBuilt, DealerVault, DealerFX, CSK). Its AI product suite includes Operator™ (AI receptionist for the dealership main line), Opportunities™ (service marketing and recall engine, converting 31% of cold messages into booked appointments), HeatCase™ (real-time sentiment-based escalation detection), LiveCSI™ (live CSI monitoring), and the AI Appointment Agent (autonomous scheduling), all trained on automotive-specific conversation data. As of April 2026, Numa serves 1,300+ dealerships and has handled 150M+ calls/texts, booked 4M+ appointments, and managed 12M+ repair orders.
The company monetizes via a hybrid pricing model — recurring SaaS subscriptions to the "Numa Automotive Plan" combined with usage-based fees per AI-handled call/text and non-recurring implementation fees — sold through a direct, sales-led enterprise motion targeting individual rooftops, multi-rooftop dealer groups (Penske Automotive Group, Longo, Fox Motors, Team Gillman, Norm Reeves), and OEM channel partners (Stellantis MarketCenter, GM, BMW). Distribution is reinforced by content marketing, PR in automotive trade press (Automotive News, CBT News, Car Dealership Guy, Digital Dealer), and NADA Show booth presence. The company is venture-backed with ~$55M in cumulative funding from Threshold Ventures (Series B lead), Google (Gradient Ventures), Mitsui & Co., Touring Capital, and Costanoa Ventures, and in April 2026 executed its first acquisition (Ficus, an AI sales platform) to extend the platform into dealership sales and BDC.
Numa firmographics
Firmographics- Name
- Numa
- Legal name
- NumberAI, Inc.
- Website
- https://numa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Numa (NumberAI, Inc.) is an AI-native customer-operations platform for automotive dealerships that unifies voice, SMS, and DMS data in a Smart Inbox to automate service, BDC, and sales workflows. It serves 1,300+ dealerships across the U.S. and Canada via hybrid subscription and usage-based SaaS pricing.
- Ownership category
- akta.pro rank
Numa industry classification
Industry- Product category
- Automotive Dealership Customer Communication Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
- akta.pro secondary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Numa is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Numa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS subscription to dealerships: Recurring SaaS subscriptions (Numa Automotive Plan) sold to dealership groups and individual rooftop stores; expansion from 600 to 1,300+ dealerships supports land-and-expand revenue growth across sales, service, and BDC departments.
- Usage-based charges for Voice AI and messaging: Usage-based revenue tied to volume of AI-handled calls, texts, and other Communications processed through the Service; complements the recurring subscription as dealerships scale call/text volume across the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Quote-based subscription with recurring and usage-based fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Numa product offering
Product offeringCore offering
Numa sells a unified AI customer operations platform for automotive dealerships built around its proprietary Smart Inbox™, which consolidates voice calls, SMS, voicemail, email, reviews, and internal collaboration into a single context-aware workspace. The platform is delivered as a SaaS subscription (NUMA Automotive Plan) with bundled AI products including Voice AI, Operator™ (AI receptionist), Opportunities™ (service marketing engine), HeatCase™ (sentiment detection), LiveCSI™ (real-time CSI monitoring), and an AI Appointment Agent, all wired into dealership DMS and scheduler systems to automate appointment booking, follow-up, and CSI protection.
Product overview
Numa is a unified AI customer operations platform built specifically for automotive dealerships, anchored by the Smart Inbox™ core product and composed of named AI products/modules that work together: Operator (AI receptionist for the main line), Opportunities (AI service marketing and recall engine), HeatCase (real-time sentiment/heat-case detection), LiveCSI (real-time customer sentiment and CSI visibility), the AI Appointment Agent (autonomous scheduling), and the underlying Platform (which orchestrates DMS, CRM, and scheduler integrations). In April 2026 Numa acquired Ficus to extend these capabilities into dealership sales, giving the offering an end-to-end, cross-department AI layer that captures, assigns, and resolves every customer interaction across calls, texts, voicemails, and reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Inbox™ Unified AI inbox that captures, assigns, and resolves every customer interaction across voice calls, SMS, voicemail, email, reviews, and internal team collaboration for automotive dealerships; serves as the central context-aware workspace that hosts Voice AI, AI Agents, Opportunities, HeatCase, and LiveCSI capabilities.
- Operator™ AI receptionist for the dealership main line, powered by the Smart Inbox; answers inbound calls instantly, sees every conversation, and routes with full customer context to give the dealership a single front door that never drops calls. Targeted at dealers experiencing missed-call revenue loss and long hold times.
- Opportunities™ AI-driven service marketing and recall engine that creates leads and converts cold messages into booked service appointments without human intervention; cited as converting 31% of cold messages into booked appointments. Targeted at dealership service and BDC teams seeking to reactivate dormant customers and recover declined-service revenue.
- HeatCase™ Always-on AI that analyzes sentiment of every inbound and outbound call and text in real time to detect escalating "heat cases" and alert service staff to upset customers before they leave the dealership, protecting CSI scores and manufacturer holdback.
- LiveCSI™ Real-time customer-sentiment and CSI visibility product that lets dealerships track response times, customer wait times, and advisor performance in real time, enabling proactive intervention rather than retrospective survey review. Includes a public demo at csi.numa.com.
- Numa Platform Unified AI customer-operations platform that orchestrates all Numa AI Agents and connects bi-directionally with dealership DMS, CRM, and scheduler systems so existing tech stacks continue to operate without new logins or duplicate data.
- AI Appointment Agent Autonomous AI agent that automates service appointment booking by reading customer history from connected schedulers and writing appointments in real time, reducing manual data entry for service advisors and BDC teams.
- Ficus (AI Sales Platform) AI sales platform acquired by Numa to extend AI capabilities into dealership sales and broader operations, including AI-driven inbound lead response, BDC sales follow-up, lead qualification, and cross-department customer record unification.
Companies that use Numa
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Numa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability13 records
Feature7 records
Numa partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered strategic acquisition target, flagship integration partner, strategic integration partner, flagship oem partner, flagship dealer-group partner, core integration partner and integration partner.
- Ficusstrategic acquisition targetNuma acquired Ficus, an AI sales platform, to extend its AI capabilities into dealership sales and broader operations. Acquisition supports the move from service-focused AI to a full customer-operations platform across sales, service, and BDC.
- Tekionflagship integration partnerIntegration announced to enhance connectivity and data sharing within the automotive retail ecosystem. Dealerships can connect Numa's AI Appointment Agent with Tekion's Automotive Retail Cloud (Automotive Partner Cloud), enabling automated appointment booking and reducing manual data entry.
- UVeyestrategic integration partnerIntegrated UVeye's AI-powered vehicle inspection technology into Numa's AI advisor workflow. Inspection results automatically route into Numa's Smart Inbox, where AI guides service advisors on prioritization, customer communication, and objection handling to convert inspection detections into approved repair work.
- Stellantisflagship oem partnerStellantis selected Numa to provide AI for dealerships on its MarketCenter portal. Stellantis is also cited as a partner for the Voice AI Smart Inbox launch across 1,000+ dealerships alongside GM and BMW.
- Penske Automotive Groupflagship dealer-group partnerPenske Automotive Group partnered with Numa to expand its AI service-scheduling pilot nationally (announced by Automotive News, October 2024), serving as a flagship enterprise rollout.
- Reynolds and Reynoldsflagship integration partnerDMS integration partner with dedicated addendum to the Terms of Service governing Qualified End Users and access to Reynolds DMS data; deeply integrated for real-time customer record access.
- CDK Globalcore integration partnerListed among major Dealer Management Systems with which Numa integrates for automated data synchronization, real-time RO status changes, and appointment booking.
- DealerTrackcore integration partnerListed among major Dealer Management Systems with which Numa integrates for automated data synchronization, real-time RO status changes, and appointment booking.
- Xtimecore integration partnerScheduler integration enabling AI to read customer history and write appointments in real time; cited alongside Tekion and Reynolds as a top-tier scheduler partner.
- VinSolutionsintegration partnerDMS/scheduler integration referenced on the homepage integration list.
- WiAdvisorintegration partnerDMS/scheduler integration referenced on the homepage integration list.
- ELeadintegration partnerDMS/scheduler integration referenced on the homepage integration list.
- PBS (Dealer Management Systems)integration partnerDMS/scheduler integration referenced on the homepage integration list.
- DealerBuiltintegration partnerDMS/scheduler integration referenced on the homepage integration list.
- DealerVaultintegration partnerDMS/scheduler integration referenced on the homepage integration list.
- DealerFXintegration partnerDMS/scheduler integration referenced on the homepage integration list.
- CSK (Dealer Management Systems)integration partnerDMS/scheduler integration referenced on the homepage integration list.
Scale indicators13 records
Recent moves12 records
Expansion highlights6 records
Numa competitors and assessment
Company assessmentBroad incumbents
- Tekion: Tekion is a cloud-native automotive retail platform (Automotive Retail Cloud / Partner Cloud) that competes and partners with Numa via its March 2026 integration. As a modern DMS incumbent, it can both enable and threaten Numa's appointment-booking workflows.
- Cox Automotive: Cox Automotive operates a broad portfolio of dealer software (Dealertrack, vAuto, VinSolutions, Xtime) across the retail automotive stack. It is a broad incumbent whose DMS, CRM, and scheduler products sit adjacent to and integrate with Numa.
- CDK Global: CDK Global is a major dealer management system provider serving thousands of franchised dealers. As both a critical integration partner and a potential first-party AI competitor, CDK represents the broad incumbent whose native roadmap could reshape Numa's positioning.
Direct peers
- Conversica: Conversica provides AI-driven conversational agents for sales and customer engagement, with a significant automotive dealership customer base. It is a direct peer for AI-led lead follow-up, particularly in BDC and sales workflows where Numa's Ficus acquisition now competes.
- Podium: Podium is a leading customer communication and review platform widely adopted by automotive dealerships for messaging, webchat, and AI-assisted replies. It is the closest direct competitor to Numa's Smart Inbox in dealership messaging and AI reply drafting.
- Kenect: Kenect provides two-way texting, AI-driven customer engagement, and review tools purpose-built for automotive dealerships. It competes head-on with Numa's SMS/voice AI and Opportunities-style service marketing in the same dealership vertical.
- CallRevu: CallRevu offers call tracking, monitoring, and AI-based call analytics for automotive dealers. It overlaps with Numa's HeatCase and LiveCSI capabilities around real-time call sentiment and dealer performance visibility.
- ActivEngage: ActivEngage delivers live chat, messaging, and managed BDC services for automotive dealers, overlapping with Numa's Smart Inbox and AI receptionist positioning in dealership customer communications.
Emerging players
- PolyAI: PolyAI develops enterprise-grade voice assistants for customer service, with deployments in hospitality and other verticals. It is an emerging player whose voice AI capabilities overlap with Numa's Operator and Voice AI Smart Inbox at the horizontal level.
- Sierra AI: Sierra builds vertical AI agents for enterprise customer service across multiple industries. Although not automotive-native today, Sierra represents the category of horizontal AI agent platform that could enter dealership customer operations and compete with Numa's Voice AI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Numa social profiles
Digital presenceNuma compliance and trust
Trust signalCompliance5 records
Numa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Numa leadership team
Management profileNumber of profiles
Profiles3 records
Numa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Numa funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Numa M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Numa
What does Numa do?
Numa sells a unified AI customer operations platform for automotive dealerships built around its proprietary Smart Inbox™, which consolidates voice calls, SMS, voicemail, email, reviews, and internal collaboration into a single context-aware workspace. The platform is delivered as a SaaS subscription (NUMA Automotive Plan) with bundled AI products including Voice AI, Operator™ (AI receptionist), Opportunities™ (service marketing engine), HeatCase™ (sentiment detection), LiveCSI™ (real-time CSI monitoring), and an AI Appointment Agent, all wired into dealership DMS and scheduler systems to automate appointment booking, follow-up, and CSI protection.
Is Numa a public or private company?
Numa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Numa founded?
Numa was founded in 2020. It employs 11 to 50 people.
Where is Numa based?
Numa is headquartered in Oakland, United States, in the North America region.
How does Numa make money?
Two revenue lines are on record. SaaS subscription to dealerships are the primary driver. The others are usage-based charges for Voice AI and messaging.
Who are Numa's main competitors?
Broad incumbents on record are Tekion, Cox Automotive and CDK Global. Direct peers are Conversica, Podium, Kenect, CallRevu and ActivEngage. Emerging players are PolyAI and Sierra AI.
Does Numa have an API?
No public API is recorded for Numa.
What industry is Numa in?
Numa's product category is Automotive Dealership Customer Communication Software. Its primary akta.pro industry code is EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 51321 and its SIC code is 7372.