aWATTar

What aWATTar does

aWATTar GmbH is a Vienna-based, privately held Austrian electricity provider founded in 2014, operating a digital-first, direct-to-consumer platform that sells dynamic, exchange-linked electricity tariffs to Austrian residential customers. The company prices its electricity off the EPEX Spot AT Day Ahead market: its HOURLY tariff reprices every hour based on the spot market plus a 1.5 Cent/kWh procurement component (averaging ~11.05 Cent/kWh gross over the prior month), while its MONTHLY tariff reprices once per month. For photovoltaic owners it offers SUNNY (monthly feed-in) and SUNNY Spot 60min (hourly feed-in) tariffs, and its public API — with a Python SDK — exposes the next-day price curve from 2 PM each afternoon for third-party developers and home-automation systems.

The product surface is anchored by a 3-minute online signup and a fully self-serve switching flow, with the company handling provider transition on the customer's behalf. A wide integration ecosystem (~10 partners including tado°, Panasonic, neoom, Fronius Wattpilot, go-eCharger, openWB, KNV-NIBE, LOXONE, nymea, ASKI, and IFTTT) plus the aWATTar tado° app enables automated load shifting for EV charging, heat pumps, and home appliances into the cheapest and greenest hours. The 2025-launched Smart Charging feature adds PV-optimized EV charging on top of the HOURLY tariff.

aWATTar earns revenue primarily through a per-kWh usage-based spread on electricity supply (procurement component plus any retail margin on top of EPEX Spot and pass-through network fees/charges), supplemented by customer-acquisition economics driven by a 50 EUR referral program (raised from 20 EUR in August 2024) and bundled promotional offers such as a free tado° Starter Kit (199.99 EUR retail value). Customer segments span residential consumers, PV owners, EV owners, and heat pump users, all served within Austria only. The company is small (1–10 employees), holds no disclosed funding or ownership changes, and has received ÖGVS 'Top 5 Stromanbieter' and 'Sehr Gut' customer service recognition for 2025.

Name

aWATTar

Legal name

aWATTar GmbH

Website

https://awattar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

aWATTar GmbH is a Vienna-based electricity provider selling EPEX Spot-linked dynamic tariffs (HOURLY, MONTHLY) and solar feed-in tariffs (SUNNY, SUNNY Spot 60min) to Austrian residential consumers, supported by a public API and a tado°-based smart home and EV-charging integration ecosystem.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)

akta.pro secondary industries

Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ), Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

Keywords

• Dynamic electricity pricing
• Hourly electricity tariffs
• Renewable energy supply
• Smart home energy integration
• Solar feed-in tariffs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Residential Electricity Supply - Dynamic Tariffs: Revenue from electricity supply to residential customers through variable-rate tariffs. Price consists of EPEX Spot market price plus procurement component (1.5 Cent/kWh) plus network fees and government charges. HOURLY tariff adjusts hourly based on exchange prices; MONTHLY tariff adjusts monthly based on average market prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

aWATTar is an Austrian electricity provider offering dynamic pricing tariffs based on EPEX Spot exchange prices. The company offers hourly, monthly, and solar feed-in tariff options to residential and small commercial customers, along with an API data feed for smart home, EV charging, and heat pump integrations.

Product overview

aWATTar is an Austrian electricity provider offering dynamic pricing tariffs (HOURLY, MONTHLY, SUNNY, SUNNY Spot 60min) synchronized with renewable energy availability on the stock exchange. The product portfolio centers on a core platform of time-variable electricity tariffs complemented by an API Datafeed for developers and integrations with smart home systems (tado°, LOXONE, nymea), EV chargers (Fronius Wattpilot, go-eCharger, openWB), heat pumps (KNV-NIBE), and home automation platforms (IFTTT, Panasonic, neoom). The aWATTar tado° mobile app adds Smart Charging capabilities on top of the base tariffs. The ecosystem enables consumers to shift consumption to green and cheap hours while providing technical integration points for partners and developers.

Differentiator

Problem solved

Functional benefit

Products and services

• HOURLY Tariff Dynamic hourly electricity pricing tariff based on EPEX Spot exchange prices, allowing consumers to benefit from price fluctuations throughout the day.
• MONTHLY Tariff Fixed monthly electricity pricing tariff providing price stability for customers who prefer predictable billing.
• SUNNY Tariff Solar feed-in tariff for customers with photovoltaic installations, offering dynamic compensation rates for energy fed back into the grid.
• SUNNY Spot 60min Tariff Hourly solar feed-in tariff with 60-minute spot price resolution for photovoltaic system owners seeking maximized dynamic compensation.
• API Datafeed Programmatic API access to current and forecasted electricity spot prices, enabling third-party developers and integrators to build smart energy applications.

Quantifiable outcome

• 20% reduction in network fees between 10:00-16:00 during April-September
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• tado°coreTechnology or IntegrationIntegration with tado° smart thermostat and energy app. Provides hourly electricity prices, 7-day price forecasting, energy consumption overview, invoice summary, and smart charging with PV optimization through the tado° app for iOS, Android, and web. Includes promotional offer of free tado° Starter Kit X (199.99 EUR value) for new aWATTar customers using code TADO25.
• PanasoniccoreTechnology or IntegrationIntegration with Panasonic heat pump systems, enabling automated consumption shifting to cheapest hours for space heating and hot water.
• neoomcoreTechnology or IntegrationEnergy management integration with neoom products for automated load shifting and energy optimization.
• Fronius / WattpilotcoreTechnology or IntegrationIntegration with Wattpilot EV charger by Fronius, enabling dynamic charging based on hourly electricity prices.
• go-eChargercoreTechnology or IntegrationIntegration with go-eCharger home EV charging stations, allowing dynamic smart charging based on aWATTar hourly prices.
• openWBcoreTechnology or IntegrationIntegration with openWB wallbox EV charging systems, enabling price-optimized home EV charging.
• KNV-NIBEcoreTechnology or IntegrationIntegration with KNV-NIBE heat pump systems for consumption optimization based on dynamic electricity pricing.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tibber: Norwegian-origin energy retailer operating in Germany, Austria, and other DACH markets with hourly dynamic electricity tariffs tied to wholesale spot prices and a similar smart-home/EV/heat-pump integration ecosystem. The closest direct competitor to aWATTar's model.
• Ostrom: Berlin-based dynamic-tariff electricity provider in Germany, offering hourly spot-priced tariffs and smart home/EV integrations. Directly comparable product offering to aWATTar in the DACH dynamic-pricing segment.
• Rabot Energy: German retail electricity provider offering dynamic, exchange-based tariffs with a strong smart-charging and home automation integration focus — closely matching aWATTar's hourly-tariff-plus-integration model.
• Lichtblick: One of Germany's largest green electricity retailers offering dynamic pricing and a smart-home energy management system (ZuhauseKraftwerk). Comparable green-energy + smart-integration positioning to aWATTar.
• Naturstrom: German green electricity retailer serving residential and commercial customers with renewable supply and energy management services — a comparable green-retail supplier in the DACH region.

Broad incumbents

• Octopus Energy: UK-founded global energy retailer that has entered Germany with dynamic tariffs (including Agile tariff) and Kraken platform. Larger and more international than aWATTar, but competes on the same dynamic-pricing proposition.
• Verbund: Austria's largest utility and a leading hydro-based electricity provider. A broad incumbent competitor in aWATTar's home market with vastly greater scale and generation assets.
• Wien Energie: Largest regional energy provider in Austria serving Vienna with retail electricity and heat. A broad incumbent competitor in aWATTar's domestic market with bundled service offerings and strong brand recognition.

Emerging players

• Enpal: German solar leasing and energy company that bundles PV systems with dynamic electricity supply and smart home/EV charging integration — a comparable emerging DACH player overlapping with aWATTar's PV + dynamic pricing niche.
• Discovergy: DACH-focused smart-meter and energy data platform enabling dynamic pricing and energy monitoring for utilities and consumers. An emerging adjacent player in the same dynamic-tariff enablement ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/awattarenergy
• LinkedInlinkedin.com/company/awattar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aWATTar