What Mercury One does

Mercury One is a 501(c)(3) humanitarian non-profit organization founded in 2011 by media personality Glenn Beck and headquartered in Irving, Texas. The organization operates a portfolio of programmatic initiatives spanning disaster relief, education, religious persecution advocacy, human trafficking prevention, veteran support, and medical humanitarian aid. Its core programs include The American Journey Experience (AJE), a state-of-the-art museum and research library housing over 160,000 historical artifacts from Christopher Columbus to the Space Race; The Nazarene Fund, which has rescued over 15,000 individuals from Afghanistan since 2021; and disaster relief operations that delivered 1,394,700 meals and 332,000+ pounds of supplies during the Hurricane Helene and Milton response in 2024. The organization also supports veteran programs through partners like Mighty Oaks Foundation (400,000+ veterans served) and Folds of Honor (44,000 scholarships), and funds anti-trafficking efforts through Jaco Booyens Ministries and Hope's Door.

Mercury One's revenue model is donation-driven, with no traditional product or service sales. Income is generated through one-time and recurring online and mail donations, the Loyalty Society monthly giving program (tiered at $25-$500/month with merchandise and event benefits), stock donations, IRA and Donor Advised Fund gifts, legacy/bequest giving via FreeWill, corporate sponsorships, and merchandise sales through a Shopify e-commerce storefront. A "100% donation model" ensures designated donations flow entirely to causes when donors opt to cover processing fees. The Maximum Impact Fund—an unrestricted reserve—enables rapid disaster response without ad-hoc fundraising.

The organization distributes services primarily through a partner non-profit network (Operation BBQ Relief, Operation Blessing, ITDRC, Mighty Oaks Foundation, Nazarene Fund, and others) that executes on-the-ground delivery, supplemented by direct operations at its 172,089-square-foot Las Colinas facility housing both the HQ and AJE museum. Glenn Beck's broadcast platform provides significant earned-media reach and donor acquisition leverage. The organization operates with a lean HQ staff (1-10 employees) and earned a Charity Navigator Four Star Rating with a 100% score in 2022.

Name

Mercury One

Legal name

Mercury One Inc.

Website

https://mercuryone.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercury One is a 501(c)(3) humanitarian non-profit founded in 2011 by Glenn Beck, delivering disaster relief, education via The American Journey Experience museum, religious persecution rescue, veteran support, and anti-trafficking programs through individual donations and a partner non-profit network.

Ownership category

akta.pro rank

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations (Online and Mail): Mercury One generates revenue primarily through donations from individual supporters, including one-time and recurring gifts. Online donations are accepted via the organization's website, and mail donations are sent to designated PO boxes. Donors can give to specific initiatives, and when donors choose to cover credit card processing fees, 100% of their designated donation goes directly to the cause.
2. Monthly Giving / Loyalty Society: Monthly recurring donations through the Mercury One Loyalty Society, which offers tiered membership levels ($25-$500/month) with exclusive benefits such as merchandise, event access, and museum tour discounts. This recurring revenue model funds the Maximum Impact Fund, enabling rapid disaster response.
3. Stock Donations: Donors can contribute publicly traded stock to Mercury One, which is then liquidated to fund humanitarian operations.
4. IRA and Donor Advised Fund Gifts: Mercury One accepts distributions from Individual Retirement Accounts (IRAs) and Donor Advised Funds (DAFs) as charitable contributions.
5. Legacy / Will Giving: Bequests and legacy gifts through wills and beneficiary designations on retirement accounts, life insurance policies, and other non-probate assets, facilitated via the FreeWill platform.
6. Corporate Partnerships and Sponsorships: Corporate sponsors can partner with Mercury One through financial sponsorships to support specific initiatives and disaster relief efforts.
7. Merchandise Sales: The Mercury One Store (Shopify-based e-commerce) sells branded merchandise including the AJE 250th birthday collection and Loyalty Society membership items.

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Mercury One is a 501(c)(3) humanitarian non-profit that delivers disaster relief, education through The American Journey Experience museum, religious persecution rescue via The Nazarene Fund, anti-trafficking and domestic abuse prevention, veteran support, and medical supply partnerships. Its core operations are funded by individual donations, the Loyalty Society monthly giving program, corporate sponsorships, and merchandise sales, with services delivered directly or through a network of vetted partner non-profits.

Product overview

Mercury One is a 501(c)(3) non-profit humanitarian organization founded by Glenn Beck in 2011, operating as a unified charitable platform with multiple programmatic initiatives. The organization offers a portfolio of programs including The American Journey Experience (a museum and research library), disaster relief services, religious persecution advocacy through The Nazarene Fund, human trafficking prevention, veterans support, and medical partnerships via Jase Medical. The organization also provides donation vehicles through the Maximum Impact Fund and Loyalty Society monthly giving program. The American Journey Experience serves as the primary educational initiative, housing over 160,000 historical artifacts.

Differentiator

Problem solved

Functional benefit

Brands

• The American Journey Experience: A state-of-the-art museum and research library focusing on American history from Christopher Columbus to the Space Race, with over 160,000 artifacts. Mercury One's educational initiative.
• The Nazarene Fund

Products and services

• The American Journey Experience (AJE) A state-of-the-art museum and research library focusing on American history from Christopher Columbus to the Space Race, with over 160,000 artifacts and immersive educational experiences for families, students, and teachers.
• Disaster Relief Program Humanitarian aid program providing rapid response to natural disasters including tornadoes, hurricanes, wildfires, and floods, with on-ground teams delivering supplies, meals, shelter, and long-term rebuilding support to affected communities.
• The Nazarene Fund Initiative dedicated to liberating captives, freeing the enslaved, and rescuing and rebuilding lives of Christians and other persecuted religious minorities worldwide.
• Human Trafficking and Abuse Prevention Program Partnership program combatting human trafficking and domestic abuse through awareness, prevention training, survivor rescue, and support services, in partnership with anti-trafficking organizations.
• Veterans Support Program Programs supporting U.S. military veterans through PTSD and TBI therapy, suicide prevention, transitional housing, educational scholarships, and civilian reintegration assistance in partnership with veteran-focused organizations.
• Jase Medical Partnership Partnership providing critical medications, medical supply chain continuity, and on-scene medical support to communities affected by catastrophic events, including education for first responders.
• Maximum Impact Fund Unrestricted donation fund enabling rapid response to crises and covering Mercury One's overhead costs to maintain the 100% donation pass-through model.
• Mercury One Loyalty Society

Quantifiable outcome

• 15,000+ individuals rescued from Afghanistan (2021 onwards)
• +8 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered flagship, core and minor.

• The Nazarene FundflagshipStrategic or Co-development PartnerFounded by Glenn Beck and Mercury One in 2015, The Nazarene Fund is dedicated to liberating the captive, freeing the enslaved, and rescuing/rebuilding lives of Christians and other persecuted religious minorities globally. The fund has rescued over 15,000 individuals from Afghanistan since 2021 and is a flagship initiative of Mercury One's religious persecution response.
• Save the Persecuted ChristianscoreStrategic or Co-development PartnerA grassroots coalition movement to save lives and souls by educating the public on anti-Christian violence worldwide. Mercury One has joined the Coalition along with education partner WallBuilders and The Nazarene Fund to engage public officials and spread awareness to stop the persecution of Christians.
• Operation BBQ ReliefcoreStrategic or Co-development PartnerDisaster relief partner providing hot meals to disaster victims. Served 1,394,700 meals in 34 days to Hurricane Helene and Milton victims in North Carolina, Georgia, Tennessee, and Florida, and 71,000 meals after Mayfield, Kentucky tornadoes.
• Operation BlessingcoreStrategic or Co-development PartnerDisaster relief partner providing water, hygiene kits, solar lamps, disaster relief kits, meal kits, and hot meals. Active in Asheville, NC and Valdosta, GA during Hurricane Helene response.
• Somebody CarescoreStrategic or Co-development PartnerDisaster relief partner focused on community restoration, providing volunteers, supplies, and equipment including an excavator and skid steer for Operation Pensacola Hope recovery efforts.
• ITDRC (Information Technology Disaster Resource Center)coreStrategic or Co-development PartnerDisaster relief partner providing essential communication support, establishing communication hotspots, charging stations, and cell towers across disaster-affected regions including North Carolina, Georgia, Tennessee, Florida, South Carolina, and the Appalachian region.
• Excel CollegecoreStrategic or Co-development PartnerEducation and disaster relief partner. Mercury One is rebuilding 300+ homes in Western North Carolina in partnership with Excel College, which also hosts volunteer groups at a Mercury One-funded housing complex (150 volunteers daily).
• Minuteman Disaster ReliefminorStrategic or Co-development PartnerDisaster relief partner supported by Mercury One to serve families in Valdosta, GA, restoring homes and clearing roads in the first week of Hurricane Helene response.
• The Jack Brewer FoundationcoreStrategic or Co-development PartnerHumanitarian partner supporting 15 mission projects in Georgia and Florida for Hurricane Helene recovery. Delivered food, water, hygiene products, and tree removal services to veterans, elderly, and small business owners.
• Mighty Oaks FoundationcoreStrategic or Co-development PartnerVeteran support partner providing peer-to-peer resiliency and recovery programs at no cost to warriors dealing with PTS/PTSD from combat deployments. Over 400,000 warriors served. Mercury One helped build a military van for Ukraine humanitarian relief.
• Folds of HonorcoreStrategic or Co-development PartnerVeteran support partner providing educational scholarships to families of fallen or disabled military and first responders. 91% of donated funds go directly to scholarships; 44,000 scholarships awarded since 2007.
• Carry the LoadminorStrategic or Co-development PartnerVeteran support partner providing opportunities for Americans to honor and support the military, veterans, and first responders through memorial marches and awareness events.
• WallBuilderscoreStrategic or Co-development PartnerEducation partner co-hosting the annual Teachers' Conference with Mercury One's American Journey Experience. WallBuilders provides access to its 100,000+ document library for teacher training in early American education principles and history.
• Turning Point USAminorGTM or Marketing PartnerEducation partner for outreach and student engagement programs aligned with American Journey Experience's mission of preserving American history and founding principles.
• Patriot AcademyminorStrategic or Co-development PartnerEducation partner providing specialized instruction on American history and founding principles, complementary to the American Journey Experience's educational mission.
• Jaco Booyens MinistriescoreStrategic or Co-development PartnerAnti-trafficking partner led by Jaco Booyens, performing real-life rescues and providing training, research, rescue support, and legislative action to end human trafficking. Partners with Mercury One to disrupt global human trafficking markets.
• Freedom Shield FoundationminorStrategic or Co-development PartnerHuman trafficking and abuse prevention partner supporting Mercury One's efforts to disrupt trafficking markets and provide support to survivors.
• Treasured Vessels FoundationminorStrategic or Co-development PartnerHuman trafficking and abuse partner supporting survivors through programs aligned with Mercury One's anti-trafficking initiatives.
• Hope's Door New Beginning CentercoreStrategic or Co-development PartnerNorth Texas-based domestic violence support organization offering Battering Intervention & Prevention Program (BIPP), counseling services, and emergency shelter. Partnered with Mercury One to support domestic abuse victims.
• Share Together (ShareTogetherNow)minorStrategic or Co-development PartnerHuman trafficking and abuse partner aligned with Mercury One's mission to combat trafficking and support victims and survivors.
• United HatzalahminorStrategic or Co-development PartnerHumanitarian aid partner providing emergency medical response and rescue services in Israel, part of Mercury One's global humanitarian aid network.
• Save Our AlliesminorStrategic or Co-development PartnerHumanitarian aid partner working on the front lines to aid persecuted religious minorities and endangered individuals, aligned with Mercury One's Nazarene Fund mission.
• Shai FundminorStrategic or Co-development PartnerHumanitarian aid partner supporting persecuted religious minorities and other at-risk communities through rescue and relief operations.
• First LibertyminorStrategic or Co-development PartnerLegal advocacy partner defending religious freedom rights, partnering with Mercury One to support religious persecution response efforts.
• Recovery Resource CouncilminorStrategic or Co-development PartnerVeteran and community support partner providing behavioral health, crisis services, and veteran support programs in North Texas, complementing Mercury One's veteran initiatives.
• Embrace GraceminorStrategic or Co-development PartnerMission partner supporting single parents and young women in crisis, aligned with Mercury One's broader humanitarian mission.
• Catholic Pro-Life CommunityminorStrategic or Co-development PartnerMission partner providing pro-life support services, part of Mercury One's broader community support network.
• Kickstart KidsminorStrategic or Co-development PartnerEducation partner providing character development programs for children, aligned with Mercury One's educational mission.
• My Patriot SupplycoreStrategic or Co-development PartnerEmergency preparedness and disaster relief partner providing food kits and emergency supplies. Active in Hurricane Helene response, delivering supplies alongside Mercury One to affected communities.
• Patriot MobileminorStrategic or Co-development PartnerEmergency communications partner providing mobile connectivity solutions and emergency supply support during disaster relief operations.
• Jase MedicalcoreStrategic or Co-development PartnerMedical supply chain partner providing medications to disaster areas where supply has been disrupted, on-scene medical support through a Jump Team with licensed providers, and education for first responders in at-risk locations.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Samaritan's Purse: Samaritan's Purse is a faith-based humanitarian organization specializing in disaster relief (including Operation Christmas Child and U.S. disaster response), with similar donor base demographics and disaster response mission. Direct comparable to Mercury One's disaster relief and Nazarene Fund humanitarian verticals.
• Convoy of Hope: Convoy of Hope is a faith-based humanitarian non-profit delivering disaster relief, food distribution, and community outreach globally. Directly comparable to Mercury One's disaster response model, faith-based donor base, and partnership-driven distribution approach.
• Operation Blessing: Operation Blessing is a faith-based humanitarian organization (Mercury One's own partner) providing disaster relief, hunger relief, and medical aid. Directly comparable in mission, donor profile, and disaster response operational model.

Broad incumbents

• World Vision: World Vision is a large Christian humanitarian organization focused on child welfare, disaster relief, and community development globally. Comparable to Mercury One's faith-based identity, humanitarian scope, and donor acquisition model.
• American Red Cross: The American Red Cross is the dominant established disaster relief organization in the U.S. with broad humanitarian, blood services, and training verticals. Operates as a much larger incumbent in the same disaster response category where Mercury One competes on speed.
• Salvation Army:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Mercury1Charity
• Facebookfacebook.com/MercuryOneCharity
• Instagraminstagram.com/mercuryonecharity
• LinkedInlinkedin.com/company/mercury-one-charity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercury One