Name

Carry The Load

Legal name

Carry The Load

Website

https://carrytheload.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting the mission of honoring military, veterans, first responders, and their families. Donors can give online, by mail, or through stock donations. Monthly recurring donors join the Founder's Brigade sustainer program.
2. Corporate Partnerships & Sponsorship: Corporate partners provide financial support, activate employees, and leverage media resources to support veterans and first responders. Partners include American Airlines, USAA, JPMorgan Chase, Turner Construction, and others across multiple industries.
3. Event Registration Fees: Registration fees for events such as the 100,000 Meter Challenge at $10 per person, generating revenue while enabling participant engagement.
4. Founder's Brigade Recurring Commitments: The Founder's Brigade is an exclusive donor program where members pledge $5,000 per year for two years, targeting 100 members for a combined $1,000,000 commitment to provide working capital.
5. Merchandise Sales: Online merchandise store selling branded items, with proceeds supporting Carry The Load programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Carry The Load is a 501(c)(3) nonprofit organization that operates a nationwide portfolio of community-driven memorial events, remembrance programs, and support services to honor military service members, veterans, first responders, and their families. Its core offerings include signature events (Memorial May, Patriot Day, Veterans Day, Dallas Memorial March, and the 100,000 Meter Challenge), a digital Tribute Wall memorial, an educational Scholarship Spotlight program, a storytelling podcast, and structured giving mechanisms including the Founder's Brigade sustainer program.

Product overview

Carry The Load is a nonprofit organization offering a portfolio of event-based programs and digital platforms to honor military, veterans, first responders, and their families. The core offerings include Memorial May (month-long May events), Patriot Day (September 11th service events), Veterans Day programs (including the 100K Meter Challenge), and the signature Dallas Memorial March. Supporting platforms include the Tribute Wall for digital memorials, the Carry The Load Podcast for storytelling, the Scholarship Spotlight for educational assistance, and a comprehensive donation platform with multiple giving mechanisms. The Founder's Brigade provides an exclusive donor program for major supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Memorial May Month-long tribute events held nationwide throughout May, featuring community walks, storyboards, and fundraising activities to honor the sacrifices of military, first responders, and their families.
• Patriot Day / National Day of Service & Remembrance September 11th remembrance event involving volunteer service at 120+ national, VA Grant-funded, and local cemeteries, headstone cleaning, and community service to honor the nearly 3,000 lives lost in the 2001 terrorist attacks and the first responders and service members who answered the call.
• Veterans Day Programs Veterans Day celebrations on November 11th featuring the 100,000 Meter Challenge fitness event, youth activities, and speaker bookings to thank those who served.
• Dallas Memorial March The organization's flagship Memorial Day event held at Reverchon Park in Dallas, TX, featuring a two-day program with opening ceremonies, walking events, kids activities, and closing ceremonies.
• 100,000 Meter Challenge A month-long fitness challenge from November 11 to December 11 where individuals and teams complete 100,000 meters through running, walking, cycling, rowing, rucking, or swimming to raise funds and honor veterans. Registration is $10 per person.
• Tribute Wall / Storyboard Online memorial platform allowing families to create storyboards honoring fallen military and first responders, searchable by name, hometown, and branch of service. The wall hosts 712 individual storyboard tributes as of the latest count.
• Carry The Load Podcast Podcast featuring first-hand stories of sacrifice, honor, and heroism from military veterans, first responders, and their families, hosted by former Marine infantry major Todd Boeding and distributed on Spotify, Apple Podcasts, Amazon Music, and YouTube.
• Scholarship Spotlight Financial assistance program for children of fallen military and first responder heroes to pursue educational goals, with awards up to $30,000. Established in 2023 by Carry The Load ambassador Michael Flowers, a USMC veteran.
• Founder's Brigade Exclusive donor recognition program requiring a $5,000 per year pledge for 2 years, with benefits including commemorative pins, VIP event access, and website recognition. Targets 100 members for a combined $1,000,000 working-capital commitment.
• Donation Platform Online donation system offering one-time gifts, monthly recurring donations, stock donations, donor-advised fund contributions, and employer matching. Approximately 93% of every dollar raised goes directly to programs.

Quantifiable outcome

• $50.1M raised since 2011, with 93% going directly to programs supporting military, veterans, first responders, and their families.
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core, flagship and minor.

• American AirlinescoreGTM or Marketing PartnerAmerican Airlines is a corporate partner supporting Carry The Load's mission to honor military, veterans, first responders, and their families. Partners activate employees and media resources in meaningful ways.
• USAAcoreGTM or Marketing PartnerUSAA is a corporate partner, aligning its brand with military and veteran support causes. USAA provides financial support and may activate employee volunteer programs.
• JPMorgan ChasecoreGTM or Marketing PartnerJPMorgan Chase is a corporate partner supporting Carry The Load's mission, providing financial sponsorship and employee engagement opportunities.
• Turner ConstructioncoreGTM or Marketing PartnerTurner Construction is a corporate partner, supporting Carry The Load programs and activating its workforce in community service events.
• G.E.H.A. (Government Employees Health Association)flagshipGTM or Marketing PartnerG.E.H.A. is the presenting sponsor of the Veterans Day 100,000 Meter Challenge, the month-long fitness event from November 11 to December 11 honoring veterans.
• Henry ScheincoreGTM or Marketing PartnerHenry Schein is a corporate partner supporting Carry The Load, with a history of providing healthcare-related support to military and first responder communities.
• Coors LightcoreGTM or Marketing PartnerCoors Light is a corporate partner supporting Carry The Load events and programs, leveraging its brand to connect with consumers around veteran appreciation.
• Wyndham Hotels & ResortscoreGTM or Marketing PartnerWyndham Hotels & Resorts is a corporate partner providing support for Carry The Load events and programs, with Wyndham Rewards loyalty program potentially engaging donors.
• VistracoreGTM or Marketing PartnerVistra is a corporate partner supporting Carry The Load's mission and programs.
• WFAA-TVcoreGTM or Marketing PartnerWFAA-TV (Dallas ABC affiliate) serves as a media sponsor, providing television coverage of Carry The Load events and stories. The station has been a television sponsor since 2010 and has covered events extensively.
• HillwoodminorGTM or Marketing PartnerHillwood is a corporate partner supporting Carry The Load's mission.
• Sidley Austin LLPcoreGTM or Marketing PartnerSidley Austin LLP, a major law firm, is a corporate partner. Partner Aaron Rigby, a partner at Sidley Austin, serves on Carry The Load's Board of Directors, creating a direct governance connection.
• Andrews DistributingminorGTM or Marketing PartnerAndrews Distributing is a corporate partner supporting Carry The Load events.
• Bandera VenturesminorGTM or Marketing PartnerBandera Ventures is a corporate partner contributing to Carry The Load's mission.
• BFSminorGTM or Marketing PartnerBFS is a corporate partner supporting Carry The Load.
• Byrd AdattominorGTM or Marketing PartnerByrd Adatto is a corporate partner of Carry The Load.
• PeinadominorGTM or Marketing PartnerPeinado is a corporate partner of Carry The Load.
• SRS DistributionminorGTM or Marketing PartnerSRS Distribution is a corporate partner of Carry The Load.
• TAC (The Arnold Companies)minorGTM or Marketing PartnerTAC (The Arnold Companies) is a corporate partner supporting Carry The Load's mission.
• Arch GroupminorGTM or Marketing PartnerArch Group is a corporate partner of Carry The Load.
• Atmos EnergyminorGTM or Marketing PartnerAtmos Energy is a corporate partner of Carry The Load.
• Combined ArmscoreStrategic or Co-development PartnerCombined Arms is a strategic partner working collaboratively with Carry The Load to spread awareness of the service and sacrifice of the nation's heroes through joint programming.
• Sheepdog the MovieminorStrategic or Co-development PartnerSheepdog the Movie is a strategic partner aligned with Carry The Load's mission of honoring service and sacrifice.
• National Cemetery AdministrationflagshipStrategic or Co-development PartnerIn partnership with the VA National Cemetery Administration, Carry The Load organizes volunteer service at National Cemeteries, VA Grant funded Cemeteries, and local cemeteries across the nation for Patriot Day, with 120+ participating cemeteries.
• Boulder CrestcoreStrategic or Co-development PartnerBoulder Crest is a nonprofit partner providing support, resources, and impact to those who serve and sacrifice, aligned with Carry The Load's mission.
• Heroes on the WatercoreStrategic or Co-development PartnerHeroes on the Water is a nonprofit partner providing outdoor therapeutic programs to wounded veterans and first responders, joining Carry The Load in honoring the nation's heroes.
• Gold Star Parents RetreatcoreStrategic or Co-development PartnerGold Star Parents Retreat is a nonprofit partner supporting families of fallen service members, aligned with Carry The Load's mission to honor sacrifices.
• Warriors & Quiet WaterscoreStrategic or Co-development PartnerWarriors & Quiet Waters is a nonprofit partner providing therapeutic programs for veterans and first responders.
• Dallas CowboysflagshipGTM or Marketing PartnerThe Dallas Cowboys partnered with United Way of Tarrant County and Carry The Load to provide an HVAC system to a North Texas Army veteran mom, demonstrating community impact through professional sports team engagement.
• United Way of Tarrant CountyflagshipGTM or Marketing PartnerUnited Way of Tarrant County partnered with the Dallas Cowboys and Carry The Load to support a North Texas Army veteran mom with a free HVAC system.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wounded Warrior Project: One of the largest and best-known nonprofits serving post-9/11 wounded veterans and their families. Comparable to Carry The Load in serving the military/veteran cause category with national-scale programming, donor acquisition, and corporate partnerships, though WWP's scope and budget substantially exceed CTL's.
• Gary Sinise Foundation: Established foundation supporting active-duty service members, veterans, first responders, and their families through entertainment, education, and family support programs. Comparable in mission scope (military + first responder focus), celebrity/founder-led brand authenticity, and national event footprint.
• USO (United Service Organizations): The preeminent nonprofit supporting active-duty U.S. military service members and their families, with worldwide programming and a brand established since 1941. Comparable to Carry The Load as a nationally recognized military-cause nonprofit with corporate sponsor activation, though USO's scale and federal/DoD affiliations are substantially larger.
• Fisher House Foundation: Provides free temporary lodging for military and veteran families at major military and VA medical centers, plus scholarship and grant programs. Comparable to Carry The Load in serving military families through tangible support programs, with a similar mix of donations and corporate sponsorships.

Direct peers

• TAPS (Tragedy Assistance Program for Survivors): Provides compassionate care and resources to all those grieving the loss of a military or veteran loved one. Directly comparable to Carry The Load's family-of-the-fallen segment and Tribute Wall programming, with overlapping survivor support services and national remembrance events.
• Travis Manion Foundation: Charity founded after 1st Lt Travis Manion was killed in Iraq, empowering veterans and families of fallen heroes to develop character in future generations. Closely comparable to Carry The Load's mission of honoring fallen service members through character-building and community programming.
• Team Rubicon: Veteran-led disaster response organization that unites the skills and experiences of military veterans with first responders. Comparable to Carry The Load in being a veteran-founded, community-event-driven organization with national reach, though Team Rubicon's primary mission is disaster response rather than remembrance.
• The Mission Continues: Empowers veterans to continue service in their communities through volunteer leadership fellowships and impact grants. Comparable to Carry The Load as a veteran-focused nonprofit with community-driven programming, corporate partnerships, and national event-based engagement.
• Semper Fi & America's Fund: Provides immediate financial assistance and lifetime support to critically wounded, ill, and injured post-9/11 service members, veterans, and military families. Comparable to Carry The Load in serving the military casualty/wounded population through direct family support programs and corporate partner activation.
• Aleethia Foundation / America's Warrior Partnership: Community-based veteran support network connecting veterans to resources and partnerships across the country. Comparable to Carry The Load's nationwide event-and-partnership model for connecting communities to military and veteran causes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/carrytheload
• YouTubeyoutube.com/user/WhoAreYouCarrying
• Facebookfacebook.com/CarryTheLoad
• LinkedInlinkedin.com/company/carry-the-load
• Instagraminstagram.com/carrytheload
• TikToktiktok.com/@carrytheload

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carry The Load