Genesee Valley Agency
- Company typePrivate
- Founded2016
- HeadquartersArkport, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Genesee Valley Agency firmographics
Firmographics- Name
- Genesee Valley Agency
- Legal name
- Genesee Valley Agency
- Website
- https://geneseevalleyagency.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Genesee Valley Agency industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Genesee Valley Agency is headquartered
LocationHeadquarters
- HQ city
- Arkport
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Genesee Valley Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Agency Commissions: As an independent insurance agency representing over 30 insurance companies, Genesee Valley Agency generates revenue through commissions paid by insurance carriers for policies sold and renewed. The agency acts as an intermediary, earning commissions based on premium volume and policy terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | No tiered pricing structure - all insurance products are quoted individually based on customer needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Genesee Valley Agency product offering
Product offeringCore offering
Genesee Valley Agency is an independent insurance agency that brokers personal, commercial, and Medicare insurance products on behalf of more than 30 insurance carriers. The agency matches individuals, families, and small-to-mid-sized businesses with coverage sourced from carriers such as Allstate, Progressive, Safeco, Hartford, Liberty Mutual, and Travelers, and is delivered through seven New York State offices plus online quote tools and a ClientHub client portal.
Product overview
Genesee Valley Agency is an independent insurance agency offering a comprehensive portfolio of insurance products and services through over 30 carrier relationships. The agency operates three core divisions: Personal Insurance (home, auto, flood, life, umbrella, and specialty coverages like classic car and yacht insurance), Business Insurance (general liability, commercial property, workers' compensation, business auto, and industry-specific policies), and Medicare Solutions (ACA plans, Medicare Advantage, Part D, and supplemental coverage). The agency also provides industry-specific insurance programs for contractors, restaurants, wineries, retailers, and other sectors. Client services are delivered through ClientHub, an online portal supporting policy management, claims, and billing. As an independent agency, they shop coverage across multiple carriers including Allstate, Progressive, and Safeco to find value-driven solutions for each client's unique situation.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal insurance solutions covering home, auto, flood, life, umbrella, condo, renters, classic car, motorcycle, RV, yacht, high net worth, and wedding insurance for individuals and families in New York State.
- Business Insurance Commercial insurance solutions including business owners policies, general liability, commercial property, workers' compensation, business auto, commercial umbrella, cyber liability, and professional liability for small and mid-sized businesses.
- Medicare Solutions Medicare-related health coverage including Original Medicare guidance, Medicare Advantage plans, Medicare Part D, ACA marketplace plans, short-term medical, dental/vision/hearing supplements, and hospital indemnity plans.
- Insurance by Industry
Companies that use Genesee Valley Agency
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Genesee Valley Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Genesee Valley Agency partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- AllstatecoreAllstate insurance products are offered through Genesee Valley Agency as one of their 30+ carrier partnerships. Allstate is a major national insurance carrier providing personal and business insurance products.
- ProgressivecoreProgressive insurance products are offered through Genesee Valley Agency as one of their carrier partnerships, providing auto and other personal insurance options.
- Safeco InsurancecoreSafeco Insurance products are offered through Genesee Valley Agency as one of their carrier partnerships, specializing in personal insurance coverage.
- Acadia InsurancesupportingClaims reporting partner - customers can report claims to Acadia Insurance through the agency's service center.
- Adirondack InsurancesupportingInsurance carrier partner available through the agency for policy sales and claims.
- Allegany InsurancesupportingRegional insurance carrier partner for policy sales and claims reporting.
- AmTrustsupportingInsurance carrier partner offering commercial and personal insurance products.
- Berkshire Hathaway GuardsupportingInsurance carrier partner offering commercial insurance products.
- Erie and Niagara InsurancesupportingRegional insurance carrier providing personal and commercial coverage in New York State.
- HagertysupportingSpecialty insurance carrier partner for classic and collector vehicles.
- HartfordsupportingMajor national insurance carrier partner for business and personal insurance products.
- Liberty MutualsupportingNational insurance carrier partner offering personal and business insurance products.
- Philadelphia Insurance CompaniessupportingInsurance carrier partner specializing in business and commercial coverage.
- Plymouth RocksupportingInsurance carrier partner for personal auto and home coverage.
- TravelerssupportingMajor national insurance carrier partner offering personal and commercial insurance.
- Utica National Insurance GroupsupportingRegional insurance carrier partner providing business and personal coverage in the Northeast.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Genesee Valley Agency competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: A large publicly traded insurance brokerage providing commercial, personal, and benefits products through carrier partnerships across the U.S. Operates a similar multi-carrier distribution model and competes with Genesee Valley for mid-market commercial accounts while being a potential rollup acquirer.
- The Hilb Group: A mid-Atlantic-based insurance brokerage that has grown rapidly through acquisitions of regional independent agencies. Operates the same multi-carrier, multi-line independent agency model as Genesee Valley but at much greater scale, and is a natural acquirer of agencies like Genesee Valley.
- Acrisure: A top global insurance brokerage built through aggressive acquisition of independent agencies and brokerages. Competes for the same commercial and high-net-worth clients Genesee Valley serves, and is a likely acquirer/aggregator of regional independents like Genesee Valley.
- HUB International: A global insurance brokerage built primarily through acquisition of regional independent agencies in North America. Operates the same multi-carrier, multi-line independent agency model as Genesee Valley and represents both a competitive threat and a typical acquirer profile for agencies of Genesee Valley's size and shape.
- Arthur J. Gallagher & Co. A global insurance brokerage and risk management firm offering retail and wholesale insurance brokerage, consulting, and claims management. Operates overlapping product lines (commercial, personal, benefits) and competes for mid-market and large commercial accounts in Genesee Valley's territory.
- Marsh McLennan: The world's largest insurance brokerage and risk advisory firm, offering retail brokerage, consulting, and claims management. Operates overlapping commercial and specialty insurance capabilities and competes for larger commercial accounts that Genesee Valley occasionally encounters through its carrier network.
- Insurance Office of America: A large national independent insurance agency offering personal, commercial, and benefits lines through multiple carrier partnerships. Comparable independent agency model but at significantly larger scale and broader geographic footprint, providing competitive context for Genesee Valley's service offering.
Direct peers
- Marshall & Sterling: A Poughkeepsie, NY-based independent insurance brokerage serving personal, commercial, and specialty lines across the Hudson Valley and broader New York State. Comparable multi-office, multi-carrier independent agency model with deep regional roots and a similar SMB/personal customer mix.
- Tompkins Insurance Agencies: A regional independent insurance agency headquartered in Ithaca, NY, offering personal, business, and life insurance through multiple carrier partnerships across upstate New York. Operates with a similar multi-office, multi-carrier independent agency model serving small-town and SMB markets in the same geography as Genesee Valley.
- LeClair Insurance: A Rochester/Finger Lakes region independent insurance agency offering personal, business, and life insurance products. Directly comparable multi-office independent agency operating in overlapping upstate NY geography with a similar carrier-agnostic, relationship-led sales model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Genesee Valley Agency social profiles
Digital presenceGenesee Valley Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genesee Valley Agency leadership team
Management profileNumber of profiles
Genesee Valley Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genesee Valley Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genesee Valley Agency
What does Genesee Valley Agency do?
Genesee Valley Agency is an independent insurance agency that brokers personal, commercial, and Medicare insurance products on behalf of more than 30 insurance carriers. The agency matches individuals, families, and small-to-mid-sized businesses with coverage sourced from carriers such as Allstate, Progressive, Safeco, Hartford, Liberty Mutual, and Travelers, and is delivered through seven New York State offices plus online quote tools and a ClientHub client portal.
Is Genesee Valley Agency a public or private company?
Genesee Valley Agency is a private company. It is classified as family owned and is currently operating.
When was Genesee Valley Agency founded?
Genesee Valley Agency was founded in 2016. It employs 1 to 10 people.
Where is Genesee Valley Agency based?
Genesee Valley Agency is headquartered in Arkport, United States, in the North America region.
How does Genesee Valley Agency make money?
One revenue line is on record: insurance Agency Commissions.
Who are Genesee Valley Agency's main competitors?
Broad incumbents on record are Brown & Brown, The Hilb Group, Acrisure, HUB International, Arthur J. Gallagher & Co., Marsh McLennan and Insurance Office of America. Direct peers are Marshall & Sterling, Tompkins Insurance Agencies and LeClair Insurance.
Does Genesee Valley Agency have an API?
No public API is recorded for Genesee Valley Agency.
What industry is Genesee Valley Agency in?
Genesee Valley Agency's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 524210 and its SIC code is 6411.