EFX Sports

What EFX Sports does

EFX Sports is a privately held, founder-led sports nutrition company headquartered in Billings, Montana, that develops, manufactures, and sells a portfolio of branded dietary supplements targeted at athletes, bodybuilders, and combat sport competitors. The company's product architecture is built on a set of proprietary ingredient technologies, including the pH-Correct buffering platform (used across Kre-Alkalyn creatine, AminoZorb, and others), the Lyzme5 lipid-metabolizer complex (US Patent 9,216,160), and the AminoZorb full-spectrum amino acid formula (US Patent 11,376,282), with additional patent-pending systems covering GlutaZorb, Kre-Celazine, Prophexel, and Taxadrol. The portfolio spans pre-workout (K-OTIC), creatine (Kre-Alkalyn EFX, Kre-Alkalyn PRO, Kre-Alkalyn Hardcore, veggie capsule SKUs), carbohydrates (Karbolyn Fuel, Karbolyn Hydrate), protein (Protalyn whey isolate), amino acids (AminoZorb Elite 21, EAA), weight management (Lean Fix Xtreme powered by Lyzme5), sleep (Disconnekt, Prophexel), joint health, and a multivitamin (VitaDrive), supported by an internal 3X testing protocol for purity and potency.

The company operates a hybrid go-to-market: direct-to-consumer e-commerce via efxsports.com with a subscription option (15-20% discount) and a loyalty rewards program, complemented by retail distribution through GNC, Bodybuilding.com, Vitamin Shoppe, Amazon, and Tiger Fitness, specialty supplement retailers (Vegas Discount Nutrition, Nutrition Faktory, Rock's Discount Vitamins), wholesale distributors (Next Star, Muscle Foods USA, SportLife), and international reach via iHerb. Pricing is positioned in a premium band ($21.99-$49.99 on core SKUs), with a 365-day money-back guarantee and U.S.-based manufacturing.

In late 2025, EFX Sports deepened its combat-sports positioning by signing an exclusive U.S. partnership as the official supplement brand of the Professional Fighters League (PFL), appointing founder/CEO/CSO Dr. Jeff Golini as Official Performance Nutrition Advisor, naming MMA fighter Alexei Pergande as a brand ambassador, and securing SmartCage logo placement from 2026 with planned co-branded product development. The company remains privately held with no disclosed institutional funding, employs 101-250 people, and has operated continuously since its 2005 founding under Dr. Golini's leadership.

Name

EFX Sports

Legal name

EFX Sports

Website

https://efxsports.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

EFX Sports is a privately held U.S. sports nutrition company that develops and sells patented, science-backed supplements (creatine, amino acids, pre-workout, protein, fat management, sleep, multivitamins) for athletes, bodybuilders, and combat sport competitors via DTC e-commerce, major retail, wholesale, and iHerb international.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (339920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ)

Keywords

• Sports nutrition supplements
• Dietary supplement brand
• Performance creatine supplements
• Pre-workout supplements
• Fitness nutrition products

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through efxsports.com direct-to-consumer sales with subscription options offering 15-20% discounts. Products include supplements, apparel, and merchandise with loyalty rewards program.
2. Retail Distribution: Wholesale distribution to major retailers including GNC, Bodybuilding.com, Vitamin Shoppe, Amazon, and specialty supplement stores. Revenue generated through bulk product sales to retail partners.
3. Wholesale Distribution: Business-to-business sales through wholesale distributors including Next Star Distribution, Muscle Foods USA, and SportLife Distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

EFX Sports manufactures and sells a portfolio of sports nutrition supplements — including creatine, amino acids, pre-workout, carbohydrate, whey protein, multivitamin, weight management, sleep, and joint support products — formulated around proprietary patented pH-Correct ingredient technologies such as Kre-Alkalyn, AminoZorb, and Lyzme5. The line is targeted at athletes, bodybuilders, and fitness consumers, sold primarily direct-to-consumer via efxsports.com with subscription options, and distributed through major supplement retailers and wholesalers.

Product overview

EFX Sports is a science-backed sports nutrition company offering a comprehensive portfolio of supplements designed for peak athletic performance. The product line centers on proprietary pH-Correct technologies, including Kre-Alkalyn EFX (creatine), Karbolyn Fuel (carbohydrates), and AminoZorb Elite 21 (full-spectrum amino acids). Their offerings span protein supplements, pre-workouts (K-OTIC), weight management (Lean Fix Xtreme with Lyzme5), recovery aids (GlutaZorb, Joint Rehab Kit, Disconnekt sleep support), and performance optimizers. The company emphasizes their patented ingredient technologies and 3X Tested quality assurance program, with products available through major retailers including GNC, Amazon, and Bodybuilding.com, and distributed via wholesale partners.

Differentiator

Problem solved

Functional benefit

Brands

• Kre-Alkalyn EFX: Patented pH-Correct creatine monohydrate product line including capsules, powder, and veggie capsule variants.
• Karbolyn
• AminoZorb
• K-OTIC Pre-Workout
• Lean Fix Xtreme
• Protalyn
• Disconnekt
• VitaDrive
• Kre-Celazine
• GlutaZorb
• Lyzme5
• Prophexel
• Taxadrol

Products and services

• Kre-Alkalyn EFX pH-Correct creatine monohydrate supplement available in capsule and powder forms, designed for muscle building and performance enhancement.
• Karbolyn Fuel Ultra-fast, sustained energy carbohydrate supplement that absorbs into the bloodstream faster than simple or complex carbohydrates, providing energy for up to 2 hours.
• AminoZorb Elite 21 pH-Correct Full Spectrum Aminos supplement with patented enzymatically fermented amino acids including BCAAs, EAAs, and GlutaZorb for muscle support and recovery.
• Lean Fix Xtreme Patented fat burner powered by Lyzme5 technology, designed to metabolize fat cells and provide sustained energy for athletes.
• K-OTIC Pre-Workout Pre-workout supplement providing energy and focus for workouts, marketed as 'Fuel The Fury.'
• Pump H2O Muscle volumizer supplement designed to enhance muscle fullness and vascularity.
• VitaDrive Multivitamin formulated specifically for athletes to support overall health and performance.
• Test Charge Kit Testosterone support system designed to help athletes build muscle and enhance performance.
• Protalyn Whey Protein Isolate Whey protein isolate supplement available in multiple flavors for muscle building and recovery.
• Disconnekt Sleep aid supplement designed to help athletes fall asleep faster and wake up ready for performance.
• Kre-A-Glo Amazon exclusive dietary support supplement with Kre-Alkalyn for performance enhancement.
• Kre-Alkalyn PRO Pre-workout creatine capsules combining Kre-Alkalyn with performance-enhancing ingredients.
• Kre-Alkalyn Hardcore Thermogenic creatine supplement combining Kre-Alkalyn with fat-burning ingredients for energy.
• Kre-Alkalyn EFX Veggie Capsules Vegan-friendly Kre-Alkalyn creatine supplement in vegetable capsule form.
• Karbolyn Hydrate Performance-carbohydrate supplement with electrolytes for hydration and energy during workouts.
• EAA Essential Amino Acids Essential amino acid supplement combining BCAAs with complete essential amino acids for muscle support.
• Joint Rehab Kit Multi-patented joint support supplement designed for athletes requiring joint health maintenance.
• 3X Tested Quality Assurance Program Proprietary three-stage testing protocol ensuring supplement purity, potency, and accuracy, tested in development, in production, and post-production, for athlete trust.

Quantifiable outcome

• Karbolyn provides energy for up to 2 hours
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Alexei PergandecoreGTM or Marketing Partner · 9 December 2025Undefeated MMA phenom Alexei Pergande named Official EFX Sports PFL Ambassador to lead the charge in performance nutrition. The partnership underscores EFX Sports' mission to advance athletic performance through science-backed supplements in the combat sports space.
• Professional Fighters League (PFL)flagshipStrategic or Co-development Partner · 12 November 2025EFX Sports became the official and exclusive sports supplement partner of the Professional Fighters League in the United States. The partnership includes supplying supplements to PFL athletes, developing a co-branded product line, and EFX Sports logo appearing on the SmartCage canvas from 2026. Dr. Jeff Golini was appointed as Official Performance Nutrition Advisor to the PFL.
• Next Star DistributioncoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for EFX Sports products in the United States.
• Muscle Foods USAcoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for EFX Sports products in the United States.
• SportLife DistributioncoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for EFX Sports products in the United States.
• iHerbminorChannel Partner/ Reseller/ DistributorInternational shipping partner enabling EFX Sports products to reach customers in international markets through iHerb's global distribution network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dymatize: Sports nutrition brand most known for ISO100 hydrolyzed whey protein, with overlapping SKU coverage in protein, creatine, BCAAs, and pre-workout, and similar athlete/performance positioning.
• JYM Supplement Science: Founder-led, science-positioned sports supplement brand (Pre JYM, Post JYM, Alpha JYM) that competes on the same 'science-backed, full-spectrum formula' messaging EFX uses, with overlapping channel mix including Amazon and bodybuilding.com.
• Transparent Labs: DTC-first sports nutrition brand competing on clinically-dosed, transparently-labeled protein, pre-workout (BULK), creatine, and fat-burner SKUs that overlap directly with EFX's portfolio and subscription-DTC GTM.
• KAGED MUSCLE: Premium, science-positioned sports supplement brand with overlapping protein, creatine, BCAA/EAA, and pre-workout products, distributed through similar online and specialty retail channels as EFX.
• Nutrex Research: Sports supplement brand with patented ingredient platforms (e.g., Lipo-6 fat burner) and a product portfolio covering fat loss, pre-workout, creatine, and protein — directly comparable to EFX's Lyzme5-driven weight-management and performance lines.
• BSN (now part of Glanbia): Direct sports-nutrition peer behind SYNTHA-6 and N.O.-XPLODE pre-workout, competing head-to-head with EFX across protein, pre-workout, creatine, and recovery categories in the same retail channels.
• Optimum Nutrition (Glanbia): Category-leading sports nutrition brand (Gold Standard Whey, creatine, pre-workout) sold through the same GNC, Vitamin Shoppe, Amazon, and specialty channels as EFX Sports, with similar product taxonomy across protein, creatine, BCAAs, and performance supplements.
• Cellucor (C4): Direct competitor in pre-workout (C4 Original) and sports supplements, with overlapping channels including Amazon, GNC, and Vitamin Shoppe, and comparable product positioning around performance energy and creatine for athletes.
• MuscleTech (Iovate Health Sciences): Large-scale sports nutrition brand competing across EFX's exact product set — creatine, pre-workout, protein, fat burners — with broad retail distribution and a similar focus on patented/branded ingredient technology (e.g., Hydroxycut, Cell-Tech).
• MusclePharm: Sports nutrition brand targeting bodybuilders and athletes with creatine, BCAA, pre-workout, and recovery products, sold in the same GNC, Vitamin Shoppe, and Amazon channels as EFX Sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EFXSports
• YouTubeyoutube.com/channel/UCInM0NI6qEUwAQHD-2LSHTg
• Facebookfacebook.com/EFXSports
• Instagraminstagram.com/efxsports
• TikToktiktok.com/@efxsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFX Sports